Diario de Burgos

What Diario de Burgos does

Diario de Burgos is a regional newspaper founded in 1891 and headquartered in Burgos, Spain, operating as the principal local news source for Burgos city and province. It is privately held and owned by Grupo Promecal, a diversified Spanish media conglomerate; the publication's digital operations are run under the legal entity SUMANDO TV Y WEB, S.A.U. The company employs 59 staff and maintains a multi-channel content distribution model spanning its core website (diariodeburgos.es), a digital kiosk e-edition (Kiosko), physical print distribution, and multimedia extensions through sister Promecal properties CyLTV (La8 Burgos), Onda Cero Burgos, and Vive! Radio Burgos.

The core product is the diariodeburgos.es digital news platform, organized into sections covering Burgos city, Burgos province, Castilla y León region, national Spain, international news, sports, opinion, lifestyle ('Punto y aparte'), photo galleries, weather, podcast, and cinema listings. The underlying technology is a conventional digital-first publishing stack with web and mobile delivery, digital kiosk access, cookie-based advertising personalization, and email/social distribution. The business model is a hybrid of recurring digital subscriptions (managed through the Promecal shared subscription platform) and display advertising on free content; specific pricing tiers are not publicly disclosed, though a 'Suscríbete' CTA is prominent. OJD-audited circulation provides third-party-verified audience metrics that underpin both advertising sales credibility and subscription value proposition.

Revenue is generated from individual consumer subscriptions and B2C advertising, with no disclosed enterprise customers. The customer base is geographically narrow (single-province in Castilla y León) but individually fragmented across households. Recent strategic activity is limited to channel additions (WhatsApp distribution, Kiosko e-edition) and ecosystem integration within the Promecal Group; no funding rounds, acquisitions, or material leadership changes are evidenced in the input data.

Name

Diario de Burgos

Legal name

SUMANDO TV Y WEB, S.A.U.

Website

https://diariodeburgos.es

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Diario de Burgos is a 1891-founded regional newspaper in Burgos, Spain, providing local, provincial, and national news via its website, print edition, and digital kiosk, operated within the Grupo Promecal media conglomerate through advertising and digital subscriptions.

Ownership category

akta.pro rank

Product category

Regional Newspaper

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Local/Regional News Channels (MPABAIAD), News Streaming Platforms (MPACAAAF)

Keywords

• Regional newspaper
• Local news publishing
• Digital news subscription
• Castilla y León media
• News media advertising

Headquarters

HQ city

Burgos

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription / Digital Subscriptions: The site operates a subscription service (suscripciones.promecal.es/DIARIODEBURGOS) offering paid digital access to content, as evidenced by the 'Suscríbete' call-to-action prominently displayed on the homepage. Subscription is managed through the Promecal Group platform.
2. Advertising: The site carries advertising, including personalized cookies and advertising banners as noted in the cookie consent notice, indicating a display advertising revenue stream alongside free content supported by ad personalization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Diario de Burgos publishes local, provincial, regional, national, and international news for readers in Burgos city and province across digital (diariodeburgos.es), digital kiosk (Kiosko), and print newspaper formats. The publication covers categories including local news, sports, opinion, culture, weather, cinema listings, photo galleries, and multimedia content, supported by advertising and a paid subscription service managed through the Promecal Group platform.

Product overview

Diario de Burgos is a regional news media platform offering a comprehensive digital newspaper with multiple content channels. The core product is the diariodeburgos.es news website providing free and subscription-based local news coverage. The platform operates a multi-channel content strategy including the main news website, a digital kiosk for print editions, subscription services for premium access, and multimedia integrations with regional television (La 8 Burgos) and radio stations (Onda Cero Burgos, Vive! Radio Burgos). Additional offerings include bullfighting content (Grana y Oro), movie listings, and special event coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Kiosko: Digital kiosk service for the newspaper

Products and services

• Diario de Burgos Website (diariodeburgos.es) Digital news platform providing local, regional, national, and international news coverage for Burgos province, featuring sections on politics, economics, sports, culture, and society for general readers in the Burgos area.
• Kiosko Digital Digital kiosk providing readers access to the digital print edition of Diario de Burgos and special publications via kiosko.diariodeburgos.es and diariodeburgos.promecal.es.
• Diario de Burgos Subscription Service Paid digital subscription offering premium content access and an ad-free reading experience for readers of Diario de Burgos, managed through the Promecal Group subscription platform.
• Grana y Oro Dedicated editorial section covering bullfighting culture and events in the Burgos region, with associated video content distributed through CyLTV's La8 Burgos channel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Promecal GroupcoreOthersDiario de Burgos is owned and operated by the Promecal Group (Grupo Promecal), a regional multimedia conglomerate based in Navarra, Spain. Promecal publishes 15+ regional daily newspapers across Spain (Diario de Ávila, Diario Palentino, El Día de Segovia, El Día de Soria, El Día de Valladolid, El Día de la Rioja, La Tribuna de Albacete, La Tribuna de Ciudad Real, La Tribuna de Cuenca, La Tribuna de Guadalajara, La Tribuna de Talavera, La Tribuna de Toledo), operates CyLTV (CyLTV), Navarra Televisión, 7 La Rioja, and multiple radio stations including Onda Cero Burgos, Vive! Radio Burgos. The subscription and Kiosko platforms are shared Promecal Group services.
• CyLTV (CyL Television)majorGTM or Marketing PartnerCyLTV is the television arm of the Promecal Group. Diario de Burgos cross-promotes video content through CyLTV's La8 Burgos channel, and the Flash Noticias section links to multimedia video news ('La actualidad de Burgos, en vídeo') at cytlv.es/La8Burgos. The Grana y Oro bullfighting section content is also distributed via this TV channel.
• Onda Cero BurgosmajorGTM or Marketing PartnerOnda Cero Burgos is a radio station within the Promecal Group's audio network. The site links to ondaceroburgos.es and promotes Onda Cero Burgos programming ('Los programas de Onda Cero Burgos, cuando quieras'). The Podcast section redirects to ondaceroburgos.es for audio content.
• Vive! Radio BurgosminorGTM or Marketing PartnerVive! Radio Burgos is a local radio station promoted on Diario de Burgos, featuring music, entertainment, and local current affairs content ('Música, entretenimiento y actualidad de tu ciudad') at viveradio.es/viveBurgos.
• SUMANDO TV Y WEB, S.A.U.coreOthersSUMANDO TV Y WEB, S.A.U. (Tax ID: A/31743495) is the legal entity registered as the data controller for diariodeburgos.es, kiosko.diariodeburgos.es, suscripciones.promecal.es/diariodeburgos, and diariodeburgos.promecal.es. Its registered address is Plazaola de Aizoain Nave 18, Manzana C, C.P. 31195 – Berrioplano (Navarra), Spain. This is the operating company behind the publication's digital operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• El Día de Valladolid: Promecal-owned regional daily covering Valladolid, sharing the Kiosko, subscription, and cross-promotion platforms with Diario de Burgos. Closest peer in audience scale, format, and operational model within Castilla y León.
• El Día de Soria: Another Promecal regional title covering Soria. Same parent, identical digital and print publishing operations, audience profile, and provincial-scale economics.
• Diario Palentino: Promecal Group regional daily for Palencia province. Same network, same tech stack, same regional newspaper positioning; directly comparable in scale, structure, and revenue model.
• La Tribuna de Toledo: Promecal-owned regional daily covering Toledo and Castilla-La Mancha. Same parent and platform infrastructure; comparable provincial audience, subscription model, and content mix.
• El Día de Segovia: Promecal Group regional daily for Segovia. Direct operational peer — same editorial template, Kiosko integration, and subscription platform, comparable headcount and reach.
• Diario de Ávila: Another regional daily within the same Grupo Promecal network, covering Ávila province with identical publishing model, subscription stack, and distribution infrastructure. Direct sibling title and the most structurally comparable asset.

Broad incumbents

• El Correo Español — El Pueblo Vasco: Vocento-owned regional daily with a multi-province footprint in northern Spain. Comparable regional newspaper model (print + digital + subscription) at greater scale; useful benchmark for operational maturity and digital subscription economics.
• El Español — El Mundo Castilla y León: National newspaper (Unidad Editorial) with dedicated Castilla y León regional coverage that directly overlaps Diario de Burgos's territory. Represents the digital-first competitive threat from a well-funded national brand.
• ABC (ABC.es): Major Spanish national daily with a strong regional news footprint and audited subscription model. Competes for both reader attention in Burgos and national-brand ad budgets; a useful proxy for premium-tier digital subscription benchmarks.
• El Norte de Castilla: Long-established regional newspaper covering Castilla y León with broader scope and larger audience than Diario de Burgos. Competes for the same provincial advertisers and reader attention, but operates as a standalone (Vocento group) rather than within Promecal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/diariodeburgos
• LinkedInlinkedin.com/company/diario-de-burgos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diario de Burgos