What Dr. Borman & Associates does

Dr. Borman & Associates PC is a privately held, family-operated chiropractic and naturopathic medicine practice headquartered in Denver, Colorado, with a secondary office in Broomfield. Founded in 1978 by Dr. Robert Borman, the practice is staffed by four clinicians spanning three Borman family members (Robert, William, and Dane) and Dr. Rachel Walker, a naturopathic doctor and licensed massage therapist, contributing 60+ years of combined clinical experience. The team includes a board-certified Chiropractic Radiologist (DACBR), enabling in-house interpretation of X-ray, MRI, and CT imaging.

The practice's core differentiator is a proprietary low-velocity, non-thrusting spinal mobilization technique developed by Dr. Robert Borman over more than 40 years, combined with therapeutic ultrasound and soft tissue manipulation to treat musculoskeletal conditions without drugs or high-velocity manipulation. The service portfolio spans chiropractic care, naturopathic medicine (nutrition, botanical medicine, functional medicine, mind-body techniques), therapeutic massage, and diagnostic radiology, marketed under the "ROCK SOLID" brand. Patient acquisition is driven by direct sales through phone scheduling and JaneApp online booking, supported by a long-running blog (Mile High Adjustments), a multi-decade newsletter (Praktikos), and local SEO. The practice completed a Denver office relocation in April 2025 to a new suite on E Florida Ave.

Revenue is generated on a fee-for-service basis per visit, with first appointments lasting up to ~80 minutes and follow-ups ~40 minutes. Pricing is not publicly disclosed; patients are directed to call the office. The practice serves a long tail of individual consumer patients across the Denver metropolitan area and outlying Colorado communities, with no disclosed enterprise contracts, outside funding, or third-party distribution arrangements.

Name

Dr. Borman & Associates

Legal name

Dr. Borman & Associates PC

Website

https://drborman.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Borman & Associates is a privately held Denver-area chiropractic and naturopathic medicine practice serving individual patients with low-velocity spinal mobilization, ultrasound, soft tissue therapy, and naturopathic care across two Colorado locations.

Ownership category

akta.pro rank

Product category

Chiropractic and Naturopathic Medicine Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Corrective Chiropractic & Spinal Decompression (HSADALAE)

Keywords

• Chiropractic services
• Naturopathic medicine
• Spinal mobilization
• Therapeutic massage
• Musculoskeletal care

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Chiropractic Services: Fee-for-service model for chiropractic examinations, spinal mobilization treatments, and follow-up appointments. First visits may last up to one hour and 20 minutes; follow-up appointments generally last about 40 minutes.
2. Naturopathic Medicine Services: Naturopathic consultations and treatments including nutrition counseling, botanical medicine, functional medicine, and mind-body techniques provided by Dr. Rachel Walker, ND, LMT.
3. Massage Therapy Services: Therapeutic massage services integrated with chiropractic care for comprehensive musculoskeletal treatment.
4. Radiology Services: Expert interpretation of X-rays, MRI and CT scans by board-certified Chiropractic Radiologist Dr. Dane Borman, DC, DACBR.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dr. Borman & Associates is a multidisciplinary chiropractic and naturopathic medicine practice that delivers gentle, low-velocity non-thrusting spinal mobilization, therapeutic ultrasound, soft tissue manipulation, massage therapy, and diagnostic radiology services, alongside naturopathic consultations covering nutrition, botanical medicine, functional medicine, and mind-body techniques. The practice focuses on drug-free, non-invasive treatment of musculoskeletal pain conditions for individual patients in the Denver metropolitan area.

Product overview

Dr. Borman & Associates is a multidisciplinary chiropractic and naturopathic medicine practice offering two primary service lines: ROCK SOLID Chiropractic (utilizing gentle spinal mobilization, therapeutic ultrasound, soft tissue manipulation, massage, radiology interpretation, and rehabilitative exercises) and ROCK SOLID Naturopathic Medicine (providing nutrition, mind-body techniques, botanical medicine, functional medicine, and lifestyle guidance). The practice emphasizes a non-thrusting, low-velocity approach to chiropractic care and combines traditional healing wisdom with modern scientific research in its naturopathic offerings. Additional services include massage therapy and diagnostic radiology.

Differentiator

Problem solved

Functional benefit

Brands

• Praktikos: The practice's newsletter/publication featuring patient success stories and health education content, published since at least 2004.

Products and services

• ROCK SOLID Chiropractic Chiropractic care service combining gentle specific spinal mobilization, therapeutic ultrasound, and soft tissue manipulation to restore proper alignment, relax surrounding muscles, and relieve swelling and pressure on nerves. Intended for individual patients seeking drug-free, non-invasive treatment of musculoskeletal pain and dysfunction.
• ROCK SOLID Naturopathic Medicine Comprehensive naturopathic medicine service combining traditional healing practices with modern scientific research, offering nutrition counseling, mind-body techniques, physical medicine, botanical medicine, functional medicine, and lifestyle guidance. Designed for patients seeking integrative, root-cause, drug-free approaches to complex or overlapping health concerns.
• Diagnostic Radiology Services Expert interpretation of X-rays, MRI, and CT scans provided by board-certified Chiropractic Radiologist Dr. Dane Borman, DC, DACBR, supporting accurate diagnosis of spine and joint conditions.
• Therapeutic Massage Services Therapeutic massage techniques involving stretching, applying pressure, and massage to loosen tight muscles and improve joint flexibility, integrated with chiropractic care for comprehensive musculoskeletal treatment.

Quantifiable outcome

• Nearly 90 percent of people who tried spinal manipulation found it helpful according to Consumer Reports research cited on their site.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Castle Rock Chiropractic & Massage (regional Denver-area peer): Independent Colorado chiropractic and massage practice serving the south Denver metro. Comparable as a same-region direct competitor combining chiropractic care, massage, and rehabilitation for musculoskeletal patients in the same local market.

Direct peers

• The Joint Chiropractic: National chiropractic franchise chain operating membership- and visit-based chiropractic clinics. Directly comparable as a competing chiropractic provider targeting the same back-pain, neck-pain, and general musculoskeletal patient base in the same U.S. market.
• HealthSource Chiropractic & Progressive Rehab: Chiropractic franchise network combining chiropractic adjustments with progressive rehabilitation. Comparable as a competing chiropractic + rehab provider serving similar back/neck pain and sports-injury patients.
• Massage Heights: Membership-based therapeutic massage franchise with co-located chiropractic and skincare services in many locations. Directly comparable on the integrated massage-and-wellness service model and patient demographic.
• 100% Chiropractic: Chiropractic franchise offering family chiropractic care, massage, and stretch therapy. Directly comparable on multi-modality care (chiropractic + massage) targeting similar musculoskeletal patients.
• Hand & Stone Massage and Facial Spa: National franchise offering therapeutic massage, facials, and (at many locations) chiropractic services. Comparable as a competing provider of massage therapy integrated with chiropractic care to similar consumer health-and-wellness patients.
• Chiro One Wellness Centers: Multi-clinic chiropractic group with a patient-education and wellness-oriented model. Comparable as a competing branded chiropractic care provider offering spinal adjustments and related wellness services to a similar patient demographic.

Emerging players

• Bastyr University Clinic / Bastyr Center for Natural Health: Teaching clinic affiliated with Bastyr University that delivers naturopathic medicine, acupuncture, and integrative care. Comparable on the naturopathic-medicine and integrative-care service line Dr. Borman offers through Dr. Walker.

Broad incumbents

• LifeTime Fitness (LifeClinic): Large national fitness operator with co-located LifeClinic chiropractic and recovery services inside many clubs. Comparable as a broader incumbent offering in-clinic chiropractic services as part of a wider wellness portfolio targeting active and athletic patients.

Others

• Integrative Therapeutics / Standard Process (practitioner-channel supplement partners): Practitioner-channel whole-food supplement brands commonly used by chiropractors and naturopaths. Comparable as adjacent ecosystem participants that supply products to practices like Dr. Borman's that emphasize nutrition, botanical medicine, and functional medicine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Borman & Associates