Bluezone
Doyeno is a US-based payment-solutions aggregator that curates checkout, ACH, POS, subscription, ATM, and bill-payment products from multiple fintech partners for SMB through enterprise merchants across diverse verticals, monetizing via transaction fees and recurring subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Bluezone does
Doyeno is a US-based payment solutions aggregator structured as Doyeno LLC. It operates as an independent sales-led reseller/curator that aggregates payment products from a network of third-party fintech providers and packages them for merchants under a single relationship. Its core technology proposition is interoperability across multiple underlying processors rather than proprietary processing rails of its own.
The company offers nine core products: Digital Checkout (online card acceptance), ACH, Point-of-Sale terminals, Subscription Plans (recurring billing), Virtual Terminal (manual card entry for phone/mail orders), ATM Processing, Electronic Checks, Gift Cards, and Bill Payments. This breadth allows Doyeno to position itself as a one-stop shop for merchants that need multiple payment acceptance modes. It also supports payment-subscription billing infrastructure for merchants with recurring revenue models.
Doyeno runs a sales-led go-to-market using HubSpot-integrated Free Quote, Book-a-Meeting, and Get Started CTAs, emphasizing "white glove" service and dedicated payment experts. Revenue is generated through transaction-based processing fees on credit, debit, mobile, online, ATM, electronic check, gift card, and bill payment volume, plus recurring subscription revenue from managed plans and billing infrastructure. It targets enterprises and mid-market businesses across at least eighteen verticals including cannabis, hospitality, healthcare, legal, real estate, banking, and e-commerce. Pricing is quote-based and not publicly disclosed; no management team, headcount, funding rounds, or revenue figures are disclosed in the available source material.
Bluezone firmographics
Firmographics- Name
- Bluezone
- Legal name
- Doyeno LLC
- Website
- https://joinbluezone.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doyeno is a US-based payment-solutions aggregator that curates checkout, ACH, POS, subscription, ATM, and bill-payment products from multiple fintech partners for SMB through enterprise merchants across diverse verticals, monetizing via transaction fees and recurring subscriptions.
- Ownership category
- akta.pro rank
Bluezone industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Payment Orchestration Platforms (FSAGABAA)
- akta.pro secondary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Bluezone is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Bluezone business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Payment Processing Services: Transaction-based payment processing fees for credit, debit, mobile, online payments, ATMs, electronic checks, gift cards, and bill payments. Revenue is generated per transaction processed through their platform.
- Subscription Plans: Recurring subscription revenue from managed payment plans and services, including subscription billing infrastructure for merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing tailored to business size and needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bluezone product offering
Product offeringCore offering
Bluezone is a payment solutions platform that offers a comprehensive suite of payment processing products, including Digital Checkout, ACH, Point-of-Sale, Subscription Plans, Virtual Terminal, ATM Processing, Electronic Checks, Gift Cards, and Bill Payments. The company aggregates payment solutions from a large network of fintech partners to curate optimal payment solutions tailored to each business, reducing transaction costs and streamlining financial operations.
Product overview
Doyeno is a payment solutions platform that offers a comprehensive suite of payment processing products including Digital Checkout, ACH, Point-of-Sale, Subscription Plans, Virtual Terminal, ATM Processing, Electronic Checks, Gift Cards, and Bill Payments. The platform enables businesses to accept credit, debit, mobile, online payments, as well as ATM transactions, electronic checks, gift cards, and bill payments. Doyeno positions itself as a one-stop-shop offering cutting-edge solutions from leading payment providers, with a focus on reducing transaction costs and optimizing operations through their network of fintech partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Checkout A digital payment processing solution enabling businesses to accept credit, debit, and online payments through an online checkout interface.
- ACH Automated Clearing House payment processing solution for electronic bank-to-bank transfers, enabling businesses to accept or send payments directly from bank accounts.
- Point-of-Sale In-person payment processing terminal solution for accepting credit, debit, and mobile payments at physical retail locations.
- Subscription Plans Recurring billing solution enabling businesses to manage and process subscription-based payments from customers on a regular schedule.
- Virtual Terminal Web-based payment entry solution allowing businesses to process credit and debit card payments manually by entering card information, suitable for phone or mail orders.
- ATM Processing Automated Teller Machine payment processing services enabling businesses to accept cash withdrawals and deposits through ATM networks.
- Electronic Checks Digital check processing solution converting paper checks to electronic transactions for faster settlement and reduced processing time.
- Gift Cards Prepaid card processing solution enabling businesses to issue and accept branded gift cards for customer purchases.
- Bill Payments Payment processing solution enabling businesses to accept and manage bill payments from customers for recurring or one-time obligations.
Companies that use Bluezone
Customer profileSegments7 records
Ideal customer profiles5 records
Bluezone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bluezone partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Bluezone competitors and assessment
Company assessmentDirect peers
- Stripe: Stripe is a leading global payment processing platform offering online checkout, POS, subscriptions, ACH, and a developer-first API. It is a direct competitor to Doyeno across nearly all of Doyeno's product categories, though Stripe competes primarily on technology and self-serve onboarding rather than white-glove service.
- Helcim: Helcim is a payment processor offering transparent interchange-plus pricing across in-person, online, and recurring billing for SMBs. It competes with Doyeno on breadth of payment products (POS, virtual terminal, e-commerce, subscriptions) and on multi-vertical SMB serving.
- Clover (Fiserv): Clover, owned by Fiserv, is an integrated POS and business management platform with payment processing, subscriptions, gift cards, and virtual terminal functionality. It competes with Doyeno's POS, gift card, and virtual terminal products across retail, restaurant, and service SMBs.
- Stax by Fiserv: Stax (formerly Fattmerchant) provides subscription-style payment processing with transparent interchange-plus pricing for SMB and mid-market merchants across retail, restaurant, and service verticals. It directly overlaps Doyeno's subscription revenue model and consultative sales motion toward similar merchants.
- Finix: Finix is a payment orchestration platform that enables businesses to route, settle, and optimize transactions across multiple processors. It is the closest direct competitor to Doyeno's multi-provider orchestration value proposition, though Finix is more developer/enterprise-focused.
- Payment Depot: Payment Depot offers wholesale-rate merchant processing with interchange-plus pricing and a consultative sales approach targeting SMBs. It is a direct competitor to Doyeno's quote-based, white-glove GTM and broad vertical payment suite.
- Block (Square): Block's Square offers integrated payment processing (POS, online checkout, subscriptions, ACH, gift cards, virtual terminal) targeting SMB and mid-market merchants across many of the same verticals as Doyeno, including restaurants, retail, and professional services. Square is a direct competitor with a similar broad product suite and SMB/mid-market focus.
- CanPay / Dutchie Pay: Dutchie (with Dutchie Pay) provides specialized cannabis payment processing and e-commerce infrastructure for dispensaries. It directly competes with Doyeno's cannabis vertical specialization where payment acceptance is constrained by banking restrictions.
- North American Bancard: North American Bancard (NAB) is a payment processing ISO providing card-present, card-not-present, ACH, and e-commerce solutions with a direct sales motion across multiple verticals. It overlaps with Doyeno's multi-product, consultative selling into SMB and mid-market merchants.
Broad incumbents
- PayPal: PayPal is a broad incumbent offering online checkout, POS (Zettle), subscriptions, virtual terminal, and ACH-style transfers across virtually every vertical Doyeno serves. While PayPal is much larger and not specialized in white-glove service, it directly overlaps product functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Bluezone social profiles
Digital presenceBluezone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluezone leadership team
Management profileNumber of profiles
Bluezone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluezone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluezone
What does Bluezone do?
Bluezone is a payment solutions platform that offers a comprehensive suite of payment processing products, including Digital Checkout, ACH, Point-of-Sale, Subscription Plans, Virtual Terminal, ATM Processing, Electronic Checks, Gift Cards, and Bill Payments. The company aggregates payment solutions from a large network of fintech partners to curate optimal payment solutions tailored to each business, reducing transaction costs and streamlining financial operations.
Is Bluezone a public or private company?
Bluezone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bluezone founded?
Bluezone was founded in 2023. It employs 1 to 10 people.
Where is Bluezone based?
Bluezone is headquartered in Miami, United States, in the North America region.
How does Bluezone make money?
Two revenue lines are on record. Payment Processing Services are the primary driver. The others are subscription Plans.
Who are Bluezone's main competitors?
Direct peers on record are Stripe, Helcim, Clover (Fiserv), Stax by Fiserv, Finix, Payment Depot, Block (Square), CanPay / Dutchie Pay and North American Bancard. PayPal is listed as a broad incumbent.
Does Bluezone have an API?
No public API is recorded for Bluezone.
What industry is Bluezone in?
Bluezone's product category is Payment Processing. Its primary akta.pro industry code is FSAGABAA, Payment Orchestration Platforms, with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 522320.