ConnectADtv

What ConnectADtv does

ConnectADtv is a privately held, Tampa, Florida-based Connected TV (CTV) and Over-The-Top (OTT) advertising agency founded in 2017 by Robert Eckelman, a 40-year broadcast and cable industry veteran. The company provides full-service CTV campaign management—strategic planning, media buying, real-time optimization, and performance reporting—for local advertising agencies and regional brands operating primarily in the Southeast United States. Its core offering centers on curated premium streaming inventory organized into six categories (high-profile networks, sports, vMVPDs, premium streaming, local news/entertainment, and FAST channels), with hand-picked direct publisher relationships and private marketplace access maintained since 2017. The company explicitly avoids the open exchange and is TAG certified for brand safety.

The technology foundation is a programmatic buying stack with DSP, SSP, and data partnerships rather than a proprietary CTV platform, supplemented by audience targeting (purchase intent, life events, motivated-buyer signals), cross-device retargeting, and a dynamic creative product that refreshes ads every 24 hours based on live inventory. Operational cadence includes 30-day audience profile refreshes and daily reach/frequency monitoring with performance-driven budget shifts. Reporting is positioned around full transparency, including a 24/7 client dashboard and itemized publisher/fee disclosure.

The business model is straightforward media-buying economics: clients pay CPM-based fees ranging from $15 to $50 depending on inventory quality, geography, audience, and device, billed on a pay-as-you-go basis, with fees fully disclosed. The go-to-market is direct sales-led relationship motion—'Start a Conversation' CTAs rather than formal demos—reinforced by thought-leadership content on founder Robert Eckelman's LinkedIn presence and a company blog. The firm is intentionally small with no disclosed institutional investment, headcount, or revenue figures, and operates as a founder-owned boutique serving a deliberately limited client roster to maintain hands-on service quality.

Name

ConnectADtv

Legal name

ConnectADtv

Website

https://connectadtv.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ConnectADtv is a Tampa-based CTV/OTT advertising agency serving local agencies and regional brands in the Southeast US with curated premium streaming inventory, transparent CPM pricing, and hands-on campaign management founded in 2017.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. CTV/OTT Media Buying and Planning Fees: The company charges fees for planning, buying, optimizing, and measuring CTV/OTT advertising campaigns. Pricing is transparent with fully disclosed fee strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ConnectADtv is a boutique CTV/OTT advertising agency that plans, buys, optimizes, and measures streaming TV campaigns for local and regional brands and their agencies. The company curates premium, publisher-direct and private-marketplace inventory across six categories (high-profile networks, sports, vMVPDs, premium streaming, local news, FAST channels), applies audience targeting refreshed every 30 days, runs daily budget optimization, and delivers transparent CPM-based pricing with no hidden fees.

Product overview

ConnectADtv is a specialized Connected TV (CTV) and Over-The-Top (OTT) advertising agency that helps local agencies and businesses strategically plan, target, optimize, and measure streaming TV campaigns. The company offers a unified service focused exclusively on CTV advertising, combining premium inventory management (High-Profile Networks, Sports Networks, vMVPDs, Premium Streaming, Local News & Entertainment, and FAST Channels) with audience targeting, strategic retargeting, dynamic ad capabilities, and comprehensive reporting with full transparency. Founded in 2017, they position themselves as specialists providing hands-on campaign management rather than a software platform, emphasizing premium non-skippable inventory, no mystery margins, and performance-driven outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• CTV & OTT Advertising Services Full-service connected TV and over-the-top advertising placement for local agencies and regional brands, including strategic planning, programmatic media buying, real-time optimization, and performance measurement across premium streaming inventory.

Quantifiable outcome

• Audience profiles refreshed every 30 days for targeting accuracy
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Publishers (Unnamed)coreOthersDirect relationships with publishers for premium inventory access. Company maintains direct publisher relationships and private marketplace access, never using open exchange.
• DSP Partners (Unnamed)coreTechnology or IntegrationDemand-Side Platform partnerships for programmatic ad buying and campaign management across CTV inventory.
• SSP Partners (Unnamed)coreTechnology or IntegrationSupply-Side Platform partnerships for accessing and managing publisher inventory supply.
• Data Partners (Unnamed)coreTechnology or IntegrationData partners for audience targeting and profile management, with audience profiles refreshed every 30 days.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tatari: Tatari is a data-informed CTV advertising platform focused on performance and measurable outcomes for brands and agencies, very comparable to ConnectADtv's CTV media buying and campaign optimization value proposition for mid-market clients.
• TVScientific: TVScientific is a CTV performance advertising platform built for direct-response advertisers and agencies, comparable to ConnectADtv in CTV specialization, SMB/local agency targeting, and emphasis on transparency and measurement.
• MNTN: MNTN is a self-serve CTV advertising platform purpose-built for SMBs and direct-to-consumer brands, directly overlapping with ConnectADtv's local/regional brand target market and CTV media buying offering. MNTN competes head-to-head as a CTV specialist with performance focus and inventory access.

Broad incumbents

• Innovid: Innovid is a CTV ad serving, measurement, and creative personalization platform, comparable as a broader CTV technology player addressing ad delivery, dynamic creative (similar to ConnectADtv's Dynamic CTV ads), and cross-device measurement.
• The Trade Desk: The Trade Desk is a leading global DSP with deep CTV capabilities and broad agency/direct brand relationships, serving as upstream infrastructure ConnectADtv relies on. It competes for CTV media buying budgets at scale and represents the platform layer that ConnectADtv's offering sits on top of.
• Magnite: Magnite is the largest independent SSP with significant CTV inventory across premium publishers, comparable to ConnectADtv's role as a buyer of premium CTV inventory. It operates at the sell-side infrastructure layer that ConnectADtv accesses for supply.
• MediaMath: MediaMath is an enterprise programmatic DSP with CTV buying capabilities, comparable to ConnectADtv as another media buying technology platform serving advertisers and agencies with omnichannel (including CTV) campaign execution.
• Roku Advertising: Roku operates one of the largest CTV ad platforms via Roku Channel (FAST) and device-level targeting, directly comparable to ConnectADtv's FAST Channel inventory and premium streaming targeting offerings at the supply side.

Emerging players

• Simpli.fi: Simpli.fi is a programmatic platform specializing in localized advertising and audience targeting across CTV and other channels, comparable to ConnectADtv's emphasis on precise geographic and demographic targeting for local/regional brands.
• Madhive: Madhive is an ad tech platform focused on CTV and local advertising, with comparable emphasis on local-market targeting and premium inventory curation similar to ConnectADtv's positioning for local brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/connectadtv
• Xx.com/connectadtv
• Facebookfacebook.com/Connectadtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConnectADtv