tvScientific
- Company typePrivate
- Founded2020
- HeadquartersPasadena, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
tvScientific firmographics
Firmographics- Name
- tvScientific
- Legal name
- tvScientific, Inc.
- Website
- https://tvscientific.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
tvScientific industry classification
Industry- Product category
- Connected TV Advertising Platform
- NAICS
- Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where tvScientific is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
tvScientific business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Cost-Per-Outcome (CPO) Advertising: Advertisers pay only when desired outcomes are achieved - sales, installs, website visits, etc. This outcome-based model aligns ad spend with actual business results, making TV advertising accessible and measurable for performance marketers.
- Platform Fees: Self-managed platform solution for performance marketers that simplifies and automates TV buying and optimization. The company offers both fully managed services and self-serve platform access.
- Performance-Based TV Advertising: CPO buying model enables advertisers to move beyond simple reach and frequency models and buy media based on real outcomes and sales lift. Outcome can include multiple actions or conversions defined by the advertiser.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Guaranteed Outcomes - Advertiser declares CPO target, tvScientific guarantees delivery |
| Subscription | Monthly | Self-Managed Platform - Self-serve access for performance marketers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
tvScientific product offering
Product offeringCore offering
tvScientific operates an AI-powered Connected TV (CTV) performance advertising platform that enables advertisers to buy, measure, and optimize TV campaigns on a cost-per-outcome (CPO) basis. The platform combines programmatic CTV media buying across 95% of AVOD streaming inventory with proprietary deterministic attribution technology and real-time AI-driven optimization. Customers can either self-serve campaigns through the platform or use fully managed services, with advertiser-declared outcome targets (sales, app installs, site visits) guaranteed by the platform.
Product overview
tvScientific is a performance advertising platform for Connected TV (CTV) that operates as a platform-plus-modules architecture. The core tvScientific by Pinterest Platform provides AI-powered CTV buying, measurement, and attribution, enhanced by tvScientific AI (proprietary ML optimization engine), Guaranteed Outcomes (cost-per-outcome guarantee program), and Creative Advisor (predictive AI for creative optimization). The platform reaches 95% of AVOD inventory and integrates with Pinterest's Performance+ suite post-acquisition. Key modules include Measurement & Attribution (deterministic ID technology), Targeting (15K+ audience segments), Premium Inventory, Creative tools, Reporting, and Patents. The platform also offers industry-specific solutions for Retail, Mobile Games, Fintech, Insurance, and Travel & Hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- tvScientific by Pinterest Platform AI-powered performance advertising platform for Connected TV (CTV) that enables advertisers to buy, measure, and optimize TV campaigns based on outcomes like CPA, ROAS, and sales. Combines programmatic CTV media buying across 95% of AVOD streaming inventory with proprietary deterministic attribution and real-time AI optimization. Available as self-serve and fully managed service for performance marketers, DTC brands, gaming, fintech, insurance, retail, and travel/hospitality advertisers.
- Peacock Ad Manager Self-service ad buying platform for Peacock, combining NBCUniversal's premium streaming inventory with tvScientific's automated buying, attribution, and optimization capabilities. Enables performance marketers to access Peacock's premium CTV inventory through tvScientific's measurement and outcome-based buying framework.
Quantifiable outcome
- 73% increase in unique household reach and 24% lift in new customer acquisition for LG campaigns using Pinterest audiences on CTV
- +7 more outcomes
Companies that use tvScientific
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
tvScientific technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability6 records
Feature5 records
tvScientific partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- PinterestcorePinterest completed acquisition of tvScientific for $300M+ in February 2026. tvScientific now operates as 'tvScientific by Pinterest,' combining Pinterest's high-intent audience signals with tvScientific's CTV platform. This is tvScientific's parent company following the acquisition.
- OpenXmajortvScientific is pilot partner testing OpenX's Real-Time Bidstream API, allowing the company to position its AI model directly within OpenX infrastructure for more efficient ad buying and accurate bid decisioning. tvScientific reported 70% reduction in cost-per-conversion using the API.
- PubMaticmajorPartnership to enhance how independent agencies buy and measure CTV advertising by integrating AI infrastructure, direct access to premium inventory, and real-time measurement technologies. One of first commercial implementations of agentic AI in digital advertising.
- Untapped GrowthminorPartnership targeting independent agencies, providing collective buying power and real-time performance measurement for CTV campaigns.
- Awin/ShareasaleminorAffiliate marketing partner enabling cost-per-outcome based CTV advertising through tvScientific's platform.
- Commission JunctionminorAffiliate network partner for CPO-based CTV advertising buying through tvScientific.
- ImpactminorPartnership management platform partner enabling performance-based CTV advertising with affiliate tracking.
- PartnerizeminorPartner automation platform enabling cost-per-outcome CTV ad buying.
- PartnerstackminorPartner marketing platform enabling outcome-based CTV advertising.
- Rakuten AdvertisingminorAffiliate marketing network enabling cost-per-outcome CTV campaigns.
- AppsFlyermajorPartnership with mobile measurement platform enabling mobile app marketers to integrate CTV into omnichannel strategies with holistic visibility into impressions and installs.
- MetricWorksmajorPartnership with leading provider of MMM-based incrementality measurement. Polaris integration closes gaps in last-touch measurement in a privacy-safe way, enabling accurate CTV performance measurement in omnichannel strategies.
- AdjustmajorPartnership enables mobile app marketers to accelerate growth through CTV integration. Combines tvScientific's CTV buying with Adjust's attribution data for cross-device measurement from impression through post-install events.
- PeacockcoreLaunched Peacock Ad Manager in partnership with tvScientific, enabling self-service buying and attribution for Peacock's streaming inventory. Combines NBCUniversal's premium content with tvScientific's automated media buying and measurement.
- NBCUniversalcoreStrategic investment and partnership to launch Peacock Ad Manager. NBCU participated in funding rounds and collaborated on making Peacock's premium CTV inventory available through tvScientific's self-service platform.
- MagnitemajorFirst-of-its-kind program connecting CTV publishers with performance marketers. Magnite provides direct relationships with CTV publishers while tvScientific focuses on addressing performance marketer needs.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
tvScientific competitors and assessment
Company assessmentDirect peers
- MNTN: MNTN is a direct CTV performance advertising platform that enables SMB and mid-market advertisers to launch self-serve CTV campaigns with outcome-based measurement, closely matching tvScientific's core offering and target customer profile.
- Tatari: Tatari runs a CTV ad buying and analytics platform focused on direct-response and performance TV for DTC and ecommerce advertisers, overlapping directly with tvScientific's outcome-based CTV proposition.
- The Trade Desk: The Trade Desk is a leading demand-side platform with growing CTV capabilities (Solimar, Kokai) serving performance-driven advertisers and competing with tvScientific in programmatic CTV buying and optimization.
Broad incumbents
- Roku: Roku operates the Roku OS and OneView ad platform, both an inventory supplier to tvScientific and a direct competitor building performance TV buying tools for advertisers — a broad incumbent shaping CTV supply and demand dynamics.
- Yahoo Advertising (DSP): Yahoo's DSP (formerly Verizon Media) offers programmatic CTV buying within a broader omnichannel stack, competing with tvScientific for performance TV budgets while lacking its outcome-guarantee model.
- Google Display & Video 360: Google's DV360 is a broad incumbent DSP with deep CTV inventory access (including YouTube) and competing performance capabilities, offering a wider portfolio but less specialized outcome-guaranteed CTV focus than tvScientific.
- Amazon Ads: Amazon Ads operates a closed CTV and streaming advertising ecosystem (Fire TV, Prime Video, IMDb TV, Twitch) with growing performance and measurement capabilities, representing both a major walled-garden competitor and complementary demand source for CTV advertisers that tvScientific targets.
Emerging players
- Magnite: Magnite is the largest independent CTV SSP and a strategic partner to tvScientific via the Performance CTV Program, but it increasingly layers audience and measurement features that overlap with tvScientific's value proposition.
- Pubmatic: Pubmatic is a programmatic SSP with growing CTV supply-side capabilities and a recent partnership with tvScientific for AI infrastructure and agentic buying, positioning it as both partner and emerging competitor in CTV performance buying.
- Innovid: Innovid provides ad serving, creative personalization, and independent measurement across CTV, overlapping with tvScientific's attribution and creative optimization features for advertisers and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
tvScientific compliance and trust
Trust signalCompliance2 records
tvScientific financial estimates
Financial estimateRevenue estimate
Valuation estimate
tvScientific leadership team
Management profileNumber of profiles
Profiles13 records
tvScientific funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tvScientific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tvScientific
What does tvScientific do?
tvScientific operates an AI-powered Connected TV (CTV) performance advertising platform that enables advertisers to buy, measure, and optimize TV campaigns on a cost-per-outcome (CPO) basis. The platform combines programmatic CTV media buying across 95% of AVOD streaming inventory with proprietary deterministic attribution technology and real-time AI-driven optimization. Customers can either self-serve campaigns through the platform or use fully managed services, with advertiser-declared outcome targets (sales, app installs, site visits) guaranteed by the platform.
Is tvScientific a public or private company?
tvScientific is a private company. It is classified as corporate owned and is currently acquired.
When was tvScientific founded?
tvScientific was founded in 2020. It employs 101 to 250 people.
Where is tvScientific based?
tvScientific is headquartered in Pasadena, United States, in the North America region.
How does tvScientific make money?
Three revenue lines are on record. Cost-Per-Outcome (CPO) Advertising is the primary driver. The others are platform Fees and performance-Based TV Advertising.
Who are tvScientific's main competitors?
Direct peers on record are MNTN, Tatari and The Trade Desk. Broad incumbents are Roku, Yahoo Advertising (DSP), Google Display & Video 360 and Amazon Ads. Emerging players are Magnite, Pubmatic and Innovid.
Does tvScientific have an API?
No public API is recorded for tvScientific.
What industry is tvScientific in?
tvScientific's product category is Connected TV Advertising Platform. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 541830 and its SIC code is 7310.