Dana Mathewson - State Farm Insurance

Name

Dana Mathewson - State Farm Insurance

Legal name

Dana Mathewson - State Farm Insurance

Website

https://danamathewson.com

Company type

Private

Founded year

1977

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: Agent earns commissions on insurance policies sold and renewed. Products include auto, home, life, business, motorcycle, boat, RV, condo, renters, and pet insurance. Revenue is recurring as policies require annual renewal.
2. Banking Products: Offers deposit products and installment loans through U.S. Bank National Association. Credit card products available through U.S. Bank under Visa license.
3. Annuities: Annuity products issued by State Farm Life Insurance Company

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dana Mathewson - State Farm Insurance is an independently operated State Farm agent office that sells and services personal and small-business insurance policies (auto, homeowners, condo, renters, life, motorcycle, RV, boat, pet, business) directly to consumers across Ohio, Michigan, and Indiana. The agency also distributes complementary financial products including banking services through U.S. Bank National Association and annuities issued by State Farm Life Insurance Company. Service is delivered through a single Toledo office, phone/text, online quote tools, and the State Farm mobile app.

Product overview

Dana Mathewson - State Farm Insurance offers a comprehensive portfolio of insurance and financial products through a single-agent office. The core offering is a full line of insurance products including Auto, Homeowners, Condo, Renters, Business, Life, Motorcycle, RV, Boat, and Pet Insurance. The portfolio also includes Personal Articles coverage, Banking products (via U.S. Bank), and Annuities. The State Farm Personal Price Plan enables customizable coverage for auto, home, and other lines, with multiple discount programs including Drive Safe & Save, Steer Clear, and bundling options. Pet insurance is delivered through a partnership with Trupanion, while banking products are provided through U.S. Bank National Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle coverage offering flexible protection options with savings programs including Drive Safe & Save (up to 30% savings), Steer Clear, Good Student Discounts, and Vehicle Safety Features discounts. Targeted at individual vehicle owners.
• Homeowners Insurance Property coverage protecting homes and valuables, with State Farm being the most chosen home insurance provider. Includes Ting fire safety program integration. Targeted at homeowners seeking property protection.
• Condo Unitowners Insurance Coverage for condominium unit owners protecting personal belongings, property reconstruction costs, and liability protection for accidents in the home. Targeted at condo owners.
• Renters Insurance Protection for renters covering personal possessions against theft, smoke damage, fire, and other unexpected events, including coverage for valuables beyond the rental property. Targeted at renters.
• Business Insurance Small business coverage including workers compensation, commercial auto, builders risk insurance, and other business protection options. Targeted at small business owners.
• Life Insurance Coverage options for various life stages, including term and permanent life insurance policies, with access to the Life Enhanced mobile app for wellness and estate planning tools. Targeted at individuals and families.
• Pet Insurance (Trupanion) Pet medical insurance through Trupanion offering unlimited payouts for eligible accident/illness costs with direct vet payments and lifetime-per-condition coverage. Targeted at pet owners.
• Motorcycle Insurance Coverage for motorcycles including classic bikes, comprehensive theft and property damage protection. Targeted at motorcycle owners and enthusiasts.
• Recreational Vehicles (RV) Insurance Coverage for truck campers, motorhomes, camper vans, and travel trailers through the State Farm Personal Price Plan, including accident protection and storage safeguards. Targeted at RV owners.
• Boat Insurance Coverage for boat owners including wreck removal, emergency service, boat rented to others, and incidental commercial fishing coverage. Targeted at boat and watercraft owners.
• Banking Products Deposit products and installment loans offered through U.S. Bank National Association, Member FDIC, plus credit cards issued under Visa license. Targeted at State Farm customers seeking bundled financial services.
• Annuities Retirement income products issued by State Farm Life Insurance Company. Targeted at customers planning for retirement income.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Trupanion (American Pet Insurance Company / ZPIC Insurance Company)coreTechnology or IntegrationPet insurance partnership where Trupanion provides insurance products underwritten in the US. State Farm agent offers pet coverage through Trupanion with features including unlimited payouts, direct vet payments, and lifetime-per-condition coverage. Administered by Trupanion Managers USA, Inc.
• State Farm Life Insurance CompanycoreOthersIssues life insurance and annuity products for State Farm agents to offer customers. State Farm Life and Accident Assurance Company also issues products in New York and Wisconsin.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GEICO: Direct-to-consumer national carrier owned by Berkshire Hathaway; competes with the State Farm agent on auto pricing and convenience without an agent intermediary, defining the disintermediation threat to captive agents.
• USAA: Direct-to-consumer carrier for military-affiliated households offering auto, home, and life insurance — comparable product mix but distinct member eligibility that still contests the same household insurance budget.
• Progressive Insurance: Direct-to-consumer personal-lines leader competing on auto price and bundling; cited in the data as the carrier one of the agency's customers switched away from.
• Liberty Mutual Insurance: National personal-lines carrier selling directly online and through agents across auto, home, and life; overlaps the State Farm agent's product set and competes for the same household insurance spend.

Emerging players

• Lemonade: Insurtech carrier selling renters, home, auto, and pet insurance through a mobile-first, AI-driven app with no agents — emerging disintermediation vector competing for the same young and urban demographics.
• Root Insurance: Telematics-driven auto insurtech using app-based underwriting and direct purchase; competes for the safe-driving savings customer that the agent's Drive Safe & Save program is designed to retain.

Direct peers

• Farmers Insurance Agents: Captive-agent channel selling Farmers-branded auto, home, life, and business insurance through exclusive local agents — directly comparable operating model and product set to a State Farm agent.
• Nationwide Insurance Agents: Captive-agent distribution selling Nationwide personal and commercial lines through local exclusive agents — same independent-contractor franchise model and comparable product breadth.
• Erie Insurance Agents: Regional mutual carrier with a captive-agent distribution model concentrated in the Midwest and Mid-Atlantic; competes directly with State Farm agents in OH/MI/IN for personal and small-commercial lines.
• Allstate Insurance Agents: Captive-agent distribution model nearly identical to State Farm: independent contractors selling exclusively one carrier's personal-lines products through a local office. Competes head-to-head for the same Toledo households on auto, home, and life.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/163061107073087

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dana Mathewson - State Farm Insurance