Ace Payroll
Ace Payroll is a New Zealand-based SMB payroll software provider founded in 1999 in Lower Hutt that has been acquired by and integrated into MYOB, where it now operates as the 'MYOB Ace Payroll' product.
- Company typePrivate
- Founded1999
- HeadquartersLower Hutt, New Zealand
- Headcount—
- GTM typeB2B
- OfferingSoftware
Ace Payroll firmographics
Firmographics- Name
- Ace Payroll
- Website
- https://acepay.co.nz
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Short description
- Ace Payroll is a New Zealand-based SMB payroll software provider founded in 1999 in Lower Hutt that has been acquired by and integrated into MYOB, where it now operates as the 'MYOB Ace Payroll' product.
- Ownership category
- akta.pro rank
Ace Payroll industry classification
Industry- Product category
- Payroll Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industry
- Full-Service Payroll Processing (BPACAIAA)
Keywords
Where Ace Payroll is headquartered
LocationHeadquarters
- HQ city
- Lower Hutt
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Ace Payroll business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Ace Payroll product offering
Product offeringCore offering
Ace Payroll is a New Zealand-based payroll software product that helps businesses manage pay day activities, including payroll calculations and related administration. The software is positioned as easy-to-use, low-cost payroll software backed by a help desk support team. The product is now branded and sold as "MYOB Ace Payroll" following Ace Payroll's integration into MYOB.
Differentiator
Problem solved
Functional benefit
Products and services
- MYOB Ace Payroll Payroll software solution for New Zealand businesses that handles pay day processing and payroll administration, backed by phone and online help desk support. The product is now sold under the MYOB Ace Payroll brand following integration into MYOB.
Companies that use Ace Payroll
Customer profileIdeal customer profiles1 record
Ace Payroll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ace Payroll competitors and assessment
Company assessmentDirect peers
- PaySauce: New Zealand-based payroll SaaS targeting SMBs and contractors, with mobile-first payroll, IRD integration, and KiwiSaver handling. Closest direct competitor to Ace Payroll in the NZ SMB payroll segment.
- Crystal Payroll: New Zealand payroll bureau and software provider offering managed payroll services to SMBs. Closely comparable to Ace Payroll in target market and service model, particularly for SMBs that outsource payroll.
- IMS Payroll: Australia/New Zealand payroll software provider serving mid-market and enterprise customers. Comparable to Ace Payroll on the core payroll/HR functionality but skews up-market.
- FlexiTime: New Zealand-based time-and-attendance and payroll SaaS for SMBs. Overlaps with Ace Payroll on payroll processing for small NZ employers, with a focus on rostering and timesheets.
- Smart Payroll: New Zealand-focused payroll software provider for SMBs and larger employers. Direct competitor with similar low-cost, NZ compliance-focused positioning targeting the same customer segment as Ace Payroll.
Regional players
- PayGlobal (Aderant): Originally a New Zealand-headquartered payroll/HR solution, now part of Aderant. Comparable to Ace Payroll on payroll processing functionality with a focus on enterprise and professional services.
- DataPay: New Zealand payroll bureau and software provider serving SMBs and mid-market employers. Comparable to Ace Payroll as a long-established NZ payroll provider with a mix of SaaS and managed-service offerings.
Broad incumbents
- MYOB: Australian-headquartered accounting and payroll software company that acquired/integrated Ace Payroll. Direct parent and broadest competitor in ANZ SMB payroll, with payroll as one module of a larger accounting/HCM suite.
- Xero: New Zealand-founded cloud accounting platform with payroll add-ons (Xero Payroll for NZ/AU). A broad incumbent whose payroll offering competes with Ace Payroll for the same SMB customers, typically bundled with accounting.
Emerging players
- Employment Hero: Australia-headquartered HR and payroll SaaS expanding into New Zealand. Competes with Ace Payroll for SMB HR/payroll customers and bundles employee benefits, payroll, and onboarding.
Market position
Customer concentration
Ace Payroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Payroll leadership team
Management profileNumber of profiles
Ace Payroll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Payroll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Payroll
What does Ace Payroll do?
Ace Payroll is a New Zealand-based payroll software product that helps businesses manage pay day activities, including payroll calculations and related administration. The software is positioned as easy-to-use, low-cost payroll software backed by a help desk support team. The product is now branded and sold as "MYOB Ace Payroll" following Ace Payroll's integration into MYOB.
Is Ace Payroll a public or private company?
Ace Payroll is a private company. It is classified as corporate owned and is currently acquired.
When was Ace Payroll founded?
Ace Payroll was founded in 1999.
Where is Ace Payroll based?
Ace Payroll is headquartered in Lower Hutt, New Zealand, in the Oceania region.
Who are Ace Payroll's main competitors?
Direct peers on record are PaySauce, Crystal Payroll, IMS Payroll, FlexiTime and Smart Payroll. Regional players are PayGlobal (Aderant) and DataPay. Broad incumbents are MYOB and Xero. Employment Hero is listed as an emerging player.
Does Ace Payroll have an API?
No public API is recorded for Ace Payroll.
What industry is Ace Payroll in?
Ace Payroll's product category is Payroll Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAIAA, Full-Service Payroll Processing. Its NAICS code is 541214.