What FlexiTime does

FlexiTime is a New Zealand private software company founded in 2009 and headquartered in Wellington, operating in the cloud payroll and workforce management category. Its primary commercial product, PayHero (branded as 'A FlexiTime Product'), is a SaaS payroll platform built specifically around New Zealand employment law, embedding Holidays Act calculations, KiwiSaver, PAYE, ACC, and student-loan deductions natively into recurring pay-run workflows. The platform combines payroll processing, time tracking with GPS-enabled on-site verification, an employee self-service mobile portal, and HR/onboarding tooling, and connects via native integrations to Xero (accounting), Akahu (open banking), Droppah (hospitality rostering), Karmly (workforce management), and MyHR (HR), plus conversion pathways for businesses migrating from Ace, IMS, MYOB Payroll, and Smartly. PayHero also exposes a public API for developers and partners.

The company pursues a multi-motion go-to-market: product-led growth through a free 14-day trial with no credit-card requirement and an interactive demo, inside sales via a 'Book a Sales Call' CTA for mid-market buyers, and a partner/reseller program aimed at accountants, bookkeepers, and industry consultants. Customers are predominantly New Zealand SMBs across verticals with structured payroll edge cases — hospitality (primary), trades, franchises, horticulture, recruitment, manufacturing, farmers, and retail — supplemented by accounting and bookkeeping firms acting as referrers. Pricing is subscription-based, billed monthly with quote-based tiers tied to employee count, and specific list prices are not publicly disclosed. The company reported 1–10 employees at the time of data capture and is led by founder and CEO Robert Owen. No venture or growth funding rounds, acquisitions, or material leadership changes are disclosed, and revenue is not publicly reported.

Name

FlexiTime

Legal name

FlexiTime

Website

https://flexitime.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

FlexiTime is a Wellington, New Zealand private software company whose PayHero product provides cloud-based payroll, time tracking, and compliance automation built around NZ employment law for SMBs across hospitality, trades, agriculture, and other verticals, distributed via self-serve trial, inside sales, and an accountant/bookkeeper partner channel.

Ownership category

akta.pro rank

Product category

Payroll Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industry

Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)

Keywords

• Payroll software
• Time tracking
• Employee self-service
• NZ compliance
• Cloud payroll

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based payroll software delivered as a subscription service with recurring monthly or annual fees based on employee count or feature tier.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

FlexiTime is the parent company of PayHero, a cloud-based payroll and workforce management SaaS platform built specifically for New Zealand businesses. PayHero combines automated payroll processing, GPS-enabled time tracking, an employee self-service mobile portal, NZ employment-law compliance (Holidays Act, KiwiSaver, PAYE, ACC, student loans), and HR/onboarding functionality in a single subscription product. Native integrations with Xero, Akahu, Droppah, Karmly, and MyHR extend the platform, and a public API is available for partner integrations.

Product overview

PayHero is a unified payroll management platform for New Zealand businesses, offering a comprehensive suite including core payroll processing, time tracking tools, compliance management, employee self-service portals, and HR onboarding features. The platform is built around automation with its Payroll Autopilot feature and connects to external tools through native integrations with Xero, Akahu, Droppah, Karmly, and MyHR. PayHero is a product under the FlexiTime parent company, with an API available for developer integrations.

Differentiator

Problem solved

Functional benefit

Brands

• PayHero: Compliant, accurate and easy to use payroll software for New Zealand businesses. Offers payroll automation, time tracking, employee self-service, and integrations with accounting platforms like Xero.

Products and services

• PayHero Core cloud-based payroll software platform for New Zealand businesses offering automated payroll processing for full-time, part-time, casual, contract, and shift workers, including KiwiSaver and holiday pay calculations.
• Time Tools Built-in smart time tracking tools delivering GPS-enabled on-site time recording and mobile time entry for employees, integrated with rostering platforms such as Droppah to feed accurate hours into payroll.
• Compliance Compliance module ensuring accurate payroll calculations for New Zealand's Holidays Act entitlements, KiwiSaver contributions, PAYE tax, ACC levies, and student loan deductions.
• Employee Self Service Employee-facing mobile portal letting staff view payslips and leave balances, submit timesheets, lodge leave requests, and file expense claims through a mobile app.
• HR and Onboarding HR management and onboarding module covering new-hire documentation, employment agreements, and real-time employee notifications within the PayHero platform.
• PayHero API Public PayHero API documented at payhero-public.developer.azure-api.net that allows developers and partners to build custom integrations and automation around PayHero payroll.

Quantifiable outcome

• Reduces weekly payroll processing time to as low as 10 minutes (from 2 hours reported by customer)

Named customers5 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationNative integration with Xero accounting software for seamless sync of payroll data to accounting records. Customers can import employee data and export pay runs directly to Xero.
• DroppahcoreTechnology or IntegrationNative integration with Droppah rostering software for hospitality businesses, connecting roster scheduling with payroll processing for accurate time and attendance.
• FlexiTimecoreOEM/ Whitelabel/ Licensing PartnerFlexiTime is the parent company of PayHero. PayHero is branded as 'A FlexiTime Product' indicating product development and ownership by FlexiTime.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gusto: US-originated SMB payroll, HR, and benefits platform. While not yet established in NZ, it is the global template PayHero's product UX resembles and a potential long-distance entrant into Australasia.
• MYOB: Established Australasian accounting and payroll platform with a large NZ SMB installed base. Competes via bundled accounting + payroll; PayHero targets customers migrating off MYOB Payroll.
• Xero Payroll: Payroll functionality embedded inside Xero, the dominant NZ accounting platform. Competes for the same SMB customers PayHero targets via its Xero integration.
• Rippling: Global HR, IT, and payroll platform that has expanded into Australasia. Broader incumbent competing for mid-market customers with a much larger engineering and sales footprint.

Direct peers

• Smartly: New Zealand payroll SaaS provider offering cloud-based payroll processing for SMBs. Direct head-to-head competitor in the NZ market; PayHero even publishes migration tools from Smartly.
• Ace Payroll: Long-standing NZ payroll software provider serving SMBs. Direct competitor; PayHero offers explicit migration tooling for Ace customers, signalling competitive overlap.
• IMS Payroll: New Zealand-domiciled payroll software provider with a focus on SMB employers. Direct competitor in the same product category and geography, also served by PayHero's migration offering.
• Tanda: Australia/New Zealand workforce management and payroll SaaS with strong presence in hospitality and retail verticals. Direct overlap with PayHero's time-tracking + payroll positioning.

Regional players

• Employment Hero: Australia-anchored HR, payroll, and benefits platform expanding aggressively into New Zealand. Regional peer competing for the same SMB and accountant channel with significantly more capital.
• Deputy: Australia-headquartered workforce management (rostering, time tracking, payroll) SaaS with a substantial NZ customer base in hospitality and healthcare. Competes for the same shift-based verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flexitimeteam
• Facebookfacebook.com/flexitimeteam
• LinkedInlinkedin.com/company/flexitime

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlexiTime