epic.LAN

What epic.LAN does

epic.LAN (operated under Epic Gaming Ltd and Epiclan Services Ltd) is a UK-based gaming event management and production agency founded in 2003, headquartered in Congleton, Cheshire, with additional service coverage in London, Manchester, and Birmingham. The company delivers end-to-end esports and gaming event services — including event management, broadcast production, equipment rental, and consultancy — for university esports programmes, corporate brand activations, tournament organisers, and community gaming events. Its core proprietary asset is the in-house EPIC.LAN Tournament Platform (epictournaments.gg), a configurable tournament management system deployed as dedicated branded instances for clients including NSE (British University Esports Championship), British Esports Federation, Esports Wales, Ubisoft UK (R6 North Rainbow Rumble), and R6 UK & Ireland. Supporting technology includes the Mobile Event Core (MEC) networking solution, custom CS:GO match plugins, a self-hosted Wowza Streaming Engine CDN, custom Twitch extensions, and Ross Xpression broadcast graphics integrations.

The business operates on a project-based B2B model with five revenue streams: gaming equipment rental (gaming PCs via the EPIC.GAMER Systems sub-brand, consoles, VR, sim racing rigs, networking and production gear), event management services (from single crew member to full turnkey delivery), tournament platform and managed operations, broadcast production, and esports consultancy. Pricing is quote-based with 25% deposits and 30-day invoice terms on project work. Customer acquisition is content-driven via case studies, a website with rental catalogue, and organic social channels (X, Facebook, YouTube, LinkedIn), supplemented by direct B2B outreach and event-driven demand generation through community LAN events (epiclan.co.uk). The company is founder-led (Managing Director Jon Winkle), privately held with no disclosed institutional funding, and operates with a core team of approximately seven staff.

Customer concentration is anchored by a small set of recurring enterprise relationships (NSE, Ubisoft UK, British Esports, Esports Wales), offset by a long tail of 2,000+ equipment rental customers and 100+ community LAN events delivered over 22+ years. Notable metrics include a 93 NPS score, 110,000+ match results processed on the platform, and 191,652 hours watched for Rainbow Rumble 2026. Strategic activity over 2023–2025 has focused on deepening enterprise partnerships (Ubisoft, NSE, universities), expanding the tournament platform into new verticals (charity via NSPCC Game Safe Cup, higher education), and broadening the equipment catalogue into sim racing and VR.

Name

epic.LAN

Legal name

Epic Gaming Ltd / Epiclan Services Ltd

Website

https://epiclanservices.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

epic.LAN is a UK-based gaming event management and production agency that delivers esports tournaments, broadcast production, and equipment rental, operating a proprietary tournament platform deployed for enterprise clients including NSE, Ubisoft UK, British Esports, and Esports Wales.

Ownership category

akta.pro rank

Product category

Esports Event Production Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental) (MPAFADAE)

akta.pro secondary industries

Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Tournament & Event LAN Venues (BYOC/Hall Rentals, Pop-Up LAN Halls) (MPAFALAC), Amateur/Grassroots & Community LAN Events (MPAKANAH)

Keywords

• Gaming event management
• Esports equipment rental
• Esports broadcast production
• Tournament platform services
• Gaming event production

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Gaming Equipment Rental: Rental of gaming PCs, consoles, peripherals, monitors, racing simulators, VR equipment, networking equipment, and production gear. Available for dry hire or fully staffed support. Equipment maintained to professional standards.
2. Event Management Services: Full-service event delivery including technical planning, stage management, broadcast setup, crew, and live operations. From single crew member to complete event management solutions.
3. Tournament Platform & Operations: Dedicated tournament platform hosting with league operations support, server management, and custom modifications for specific client requirements.
4. Esports Consultancy: Advisory services for brands, facilities, and operators based on 20 years of experience from grassroots to T1 esports, including panel speaking and guest lectures.
5. Broadcast Production: Cloud-based and on-site broadcast production using in-house solutions or network of trusted partners for larger scale projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

epic.LAN provides comprehensive gaming and esports event management services including end-to-end tournament operations, broadcast production, and equipment rental across the UK. The company operates a proprietary tournament management platform (epictournaments.gg) along with a full inventory of gaming PCs, consoles, peripherals, VR, and sim racing equipment for hire. Services range from dry hire of equipment to fully managed turnkey event solutions for corporate, university, esports league, charity, and community gaming clients.

Product overview

EPIC.LAN is a UK-based gaming event management company with 20+ years of experience offering two integrated service lines: comprehensive esports event production (gaming event management, esports solutions, broadcasting production, equipment rental, and consultancy) and a gaming equipment rental inventory. The core product is the proprietary EPIC.LAN Tournament Platform (epictournaments.gg), a SaaS-style tournament management system available as dedicated branded instances for clients (NSE, British Esports, Esports Wales, Ubisoft UK). The platform integrates with community platforms, Twitch, and Ross Xpression for graphics. Equipment rental spans gaming PCs (EPIC.GAMER Systems), consoles (PS5, Xbox Series X), VR (Oculus Quest 2), sim racing rigs (Next Level Racing X Fanatec), monitors, networking, and production gear including Blackmagic PPU and Wowza streaming servers. Services operate from UK-wide locations (London, Manchester, Birmingham, Cheshire) with fully managed or dry-hire options.

Differentiator

Problem solved

Functional benefit

Brands

• EPIC.GAMER Systems: Custom-built gaming PC rental systems offered as part of the equipment rental catalogue.

Products and services

• Gaming Event Management Full-service delivery for gaming events and esports tournaments covering technical planning, stage management, broadcast setup, crew and live operations, available from a single crew member to complete event management solutions for clients of all sizes.
• Esports Equipment Rental Rental of high-performance, professionally maintained gaming hardware including gaming PCs (EPIC.GAMER Systems), consoles (PS5, Xbox Series X), peripherals, racing simulators, VR equipment (Oculus Quest 2), monitors, networking equipment, and production gear for events across the UK.
• Esports Broadcasting Production Cloud-based and on-site broadcast production management using in-house solutions or partner networks, covering remote and studio event broadcast delivery with statistics integration, graphics, and streaming infrastructure.
• Esports Consultancy Advisory services for brands, facilities, and operators drawing on more than 20 years of esports experience, plus panel speaking and guest lectures for industry events and academic programs.
• EPIC.LAN Tournament Platform Proprietary in-house tournament management platform handling registrations, elimination brackets, match progression, player support, CS server automation, and match plugin functionality. Supports Swiss, modified Swiss, standard groups, standard elimination, and points leaderboard formats, deployed as dedicated branded instances for clients such as NSE, British Esports, and Esports Wales.
• EPIC.GAMER Systems Custom-built gaming PC rental systems offered in four configuration tiers (i7 GTX 1080, i5 RTX 3060 Ti, i7 RTX 4080 Super, and i7 RTX 5080), with hot-swap SSD storage on higher-tier models, maintained to professional standards for events.

Quantifiable outcome

• 93 NPS score from clients
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered major, core, flagship and minor.

• University of NorthamptonmajorStrategic or Co-development Partner · 16 February 2025Partnership to provide EPIC.LAN Esports Tournament Platform to enhance student esports experience at University of Northampton.
• NSE (National Student Esports)coreStrategic or Co-development PartnerLong-standing partnership for British University Esports Championship delivery. EPIC.LAN provides tournament platform, CS server hosting, and broadcast production for NSE events including Spring Finals at Insomnia 68. Partnership renewed multiple times.
• British Esports AssociationcoreStrategic or Co-development PartnerEPIC.LAN provides dedicated tournament platform and league operations for British Esports Championships in schools and colleges, with custom safeguarding modifications.
• Esports WalescoreStrategic or Co-development PartnerCustom branded tournament platform with Welsh/English language support for grassroots to professional esports in Wales. Platform hosts 17 tournaments with 499 registered users.
• Ubisoft UKflagshipStrategic or Co-development PartnerSelected to run R6 North Rainbow Rumble (Northern Europe Rainbow 6 Siege community tournament) and continued partnership for Rainbow Rumble 2025 and 2026 editions. EPIC.LAN delivers all tournament operations, broadcast production, and statistics integration.
• High Viz Media GroupmajorChannel Partner/ Reseller/ DistributorContent creation partner for Rainbow Rumble events, producing weekly gameplay content and tournament highlights.
• ReadySetMediamajorChannel Partner/ Reseller/ DistributorSocial media management partner for Rainbow Rumble 2026.
• University of StaffordshiremajorStrategic or Co-development PartnerPartnership for studio finals at high-tech facilities in Stoke-on-Trent. Working alongside student teams studying esports degrees to provide commercial broadcast experience.
• Promod EsportscoreStrategic or Co-development PartnerTechnical support for R6 UK & Ireland weekly broadcasts including stream engineering, CDN hosting, and data integration for graphics.
• Flux BroadcastmajorStrategic or Co-development PartnerBroadcast production partner for HP OMEN Challenge esports event. Preferred partners for ongoing industry work.
• ESSA (Event Suppliers and Services Association)minorOthersAssociate member of ESSA, demonstrating professional standards and industry recognition.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gfinity: UK-headquartered esports media and event company that has historically run competitive gaming leagues and tournaments. Directly comparable as a UK esports event/league operator, though Gfinity has pivoted more toward media rights and content.
• BLAST: Global esports tournament organizer producing premium broadcast tournaments (CS, Valorant, Dota 2). Comparable as a tournament operator with strong broadcast production capabilities, though operating at a higher tier and with international rather than UK-regional focus.
• Nerd Street Gamers: US-based esports infrastructure company operating LAN centers, online tournaments, and event production. Comparable business model combining facility operations, tournament platforms, and event services, though geographically focused on the US market.
• Multiplay (Insomnia Gaming Festival): UK gaming event company behind the Insomnia Gaming Festival series and LAN party infrastructure. Directly comparable as a UK organizer of large-scale LAN events with equipment provision; epic.LAN has previously co-delivered events with Multiplay (Spring Finals at Insomnia 68).
• Belong Gaming Arenas: Operator of a network of purpose-built gaming/esports venues inside shopping centers. Comparable as a venue-based esports experience provider with standardized equipment and event programming, though operating a fixed venue network rather than mobile event services.

Broad incumbents

• ESL FACEIT Group: Global esports tournament operator and competitive gaming platform (ESL, FACEIT, DreamHack). Comparable as a tournament/league operator serving publishers and federations, though at vastly larger scale and with owned infrastructure that competes directly with epic.LAN's platform business.
• Allied Esports: Operator of HyperX Arena Las Vegas and esports content/production business. Comparable as a dedicated esports venue and event operator, though focused on a single flagship venue in the US rather than mobile service delivery.

Others

• ReedPop: Global event organizer behind PAX, EGX, and MCM Comic Con. Comparable as a large-scale gaming event/exhibition operator and existing epic.LAN client (ReedPop used epic.LAN for gaming activations), positioning it as an ecosystem participant rather than direct competitor.
• Epiclan Community Events: The community LAN events arm of epic.LAN itself (operated under a separate brand). Relevant as an adjacent community/esports venue operator showing the company's grassroots footprint — though it is an internal peer rather than an external competitor.

Emerging players

• Mainstage: Esports event production company producing tournaments for publishers and brands. Comparable as a tournament production specialist, though typically operating at larger publisher scale (e.g., Apex Legends Global Series).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/epiclanbusiness
• YouTubeyoutube.com/@epicLANUK
• Facebookfacebook.com/epiclan
• LinkedInlinkedin.com/company/epiclan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about epic.LAN