Urmi Care

What Urmi Care does

Urmi Care is a Noida, India-based home healthcare services agency founded in 2020 that delivers in-home medical and personal care to families across Delhi-NCR and more than 20 additional Indian cities. The company serves five primary customer segments: families with elderly parents, post-hospitalization patients, dementia and chronic disease patients, working parents requiring newborn or babysitting support, and critical care patients needing ICU-level support at home. Since inception, Urmi Care has served more than 500 families and holds 496 verified Google reviews with a Trustindex badge.

The company operates a broad service portfolio spanning home health care, skilled nursing, post-surgical recovery, nursing attendant and caregiver services, elder care, cancer care, doctor visits, newborn and baby care, physiotherapy, dementia day care, disability care, ICU at home, critical care, palliative care, chronic disease management, and wound care, with medical equipment rental and lab sample collection as add-on services. The underlying operating platform combines a locally-stationed, police-verified caregiver network with a digital care documentation system that records daily vitals (BP, temperature, SPO2, blood glucose), medication administration, and family updates, supported by 24/7 care coordination and routine 30-day check-ins. Standard caregiver placement turnaround is 24-48 hours in Noida sectors, with same-day placement available in select areas.

Urmi Care's revenue model blends subscription-style monthly caregiver contracts with pay-as-you-go and usage-based pricing. Monthly elder care packages range from ₹12,000-₹18,000 for a 12-hour daytime caretaker to ₹28,000-₹42,000 for 24-hour rotation care, with geriatric nurses priced at ₹20,000-₹30,000/month and home ICU equipment rental at ₹3,000-₹8,000/month. Post-surgical 21-day home nursing packages are priced at ₹25,000-₹45,000 versus ₹70,000-₹1,80,000+ for equivalent hospital ward stays. The company sells direct-to-consumer via website inquiries, WhatsApp and phone, and walk-in consultations at its Sector-31 Noida headquarters, supported by content marketing, location-specific SEO, Google reviews, and word-of-mouth referrals. No external funding rounds, acquisitions, or formal institutional partnerships have been disclosed.

Name

Urmi Care

Legal name

Urmi Care

Website

https://urmicare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Urmi Care is a Noida, India-based home healthcare agency delivering verified caregiver placement, skilled nursing, post-surgical, ICU-at-home, elder, dementia, physiotherapy, and newborn care services to families across 20+ Indian cities.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAGAA

In-Home Respite Care (Hourly/Short-Shift)

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHLADAKAG

Dementia/Alzheimer’s Respite Care (Specialized)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

Keywords

• Home healthcare services
• Elder care services
• Post-surgery home nursing
• ICU at home care
• Babysitting nanny services

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Nursing and Caregiving Services: Hourly, daily, and monthly staffing of nurses, nursing attendants, caregivers, and babysitters for families in their homes. Revenue generated through service fees based on shift duration (12-hour, 24-hour, live-in options) and caregiver qualification level.
2. ICU at Home Equipment Coordination: Coordination and setup of medical equipment for home ICU including hospital beds, monitors, oxygen concentrators, ventilators, and suction machines. Equipment provided through rental arrangements.
3. Geriatric and Chronic Disease Management: Ongoing care packages for elderly patients including chronic disease monitoring, medication management, physiotherapy coordination, and dementia care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Urmi Care provides home healthcare services in Delhi-NCR and other Indian cities, deploying verified nurses, nursing attendants, caregivers, and babysitters to patients' homes for elder care, post-surgery recovery, ICU-level care, chronic disease management, dementia care, physiotherapy, and newborn/childcare. Services are sold directly to families on hourly, daily, monthly, and package-based engagements, with complementary medical equipment rental and home lab sample collection.

Product overview

Urmi Care is a home healthcare services provider operating across Delhi NCR (including Noida, Gurgaon, and Delhi) that offers a comprehensive suite of in-home medical and personal care services. The core offering is a platform of care services ranging from skilled nursing and ICU-level care at home to elder care, physiotherapy, and newborn/babysitting services. Services are organized around several pillars: Health Care (home health care, nursing, post-surgery care, doctor visits, patient attendants, caregivers), Mother & Child Care (newborn care, nanny/babysitting services), Therapy & Rehabilitation (physiotherapy), and Specialized Care (dementia, disability, ICU, critical care, palliative care, chronic disease management, wound care). Additional support services include medical equipment rental/sales and lab test sample collection. The service model emphasizes verified, trained caregivers and nurses matched to patient needs, with options ranging from part-time (4-6 hours) to 24-hour live-in care, serving cities including Delhi, Noida, Gurgaon, Mumbai, Pune, Bangalore, Hyderabad, Kolkata, and Chandigarh.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Care Services Comprehensive home healthcare service providing medical and personal care in the patient's home, including recovery support, elder care, and skilled nursing across Delhi NCR.
• Home Nursing Services Skilled nursing care at home including wound dressing, injections, catheter care, vital signs monitoring, and post-treatment follow-up by qualified nurses.
• Post-Surgery / Post-Operative Care Recovery support at home following surgery including wound care, mobility assistance, medication management, and early problem detection. Includes 21-day package priced at approximately ₹25,000–₹45,000 vs ₹70,000–₹1,80,000+ hospital ward costs.
• Nursing Attendant Services Trained nursing attendants handling daily medical and personal needs including personal care, mobility assistance, vital signs monitoring, and recovery support.
• Elder Care Services Dignity-focused elderly care covering mobility assistance, meals, medication reminders, companionship, and adaptive support as patient needs evolve; available as 12-hour day shift (₹12,000–₹18,000/month), 12-hour night shift (₹14,000–₹20,000/month), 24-hour rotation (₹28,000–₹42,000/month), or live-in (₹16,000–₹24,000/month).
• Cancer Care at Home Specialized home care for cancer patients providing support during treatment and recovery phases.
• Doctor Visit at Home Home doctor consultation services for patients requiring medical assessment without traveling to healthcare facilities.
• Caregiver Services at Home Trained caregivers providing daily personal care, medication reminders, mobility assistance, and companionship for patients at home.
• Patient Attendant Services Professional patient attendants providing round-the-clock support for patient care including hygiene, feeding, and mobility assistance.
• Newborn Care Services Hands-on newborn care including feedings, sleep schedule management, diaper changes, and basic health checks for new parents.
• Babysitting / Nanny Services Professional babysitter and nanny services for children of all ages including meals, hygiene, playtime, safety supervision, and flexible scheduling.
• Physiotherapy at Home

Quantifiable outcome

• Home ICU costs 50-70% less than equivalent inpatient ICU stays (₹55,000–₹1,00,000/month vs ₹2,40,000–₹7,50,000 hospital ICU)
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Apollo HomeCare: Home healthcare arm of Apollo Hospitals offering nursing attendants, elder care, and post-surgical recovery across major Indian metros. Direct peer leveraging hospital brand and clinical credibility.
• HealthCare atHOME (HCAH): Backed by the Burman family and healthcare partners, HCAH delivers home nursing, ICU at home, and chronic disease management across India. Closely aligned with Urmi Care on clinical home care services and ICU-at-home offering.
• Portea Medical: India's largest home healthcare company offering nursing, elder care, physiotherapy, and post-hospitalization services across 20+ cities. Most direct comparable in scale, services, and geography for Urmi Care.
• Care24: Home healthcare platform offering attendants, nurses, and elder care across Indian cities. Direct comparable on service breadth and digital booking experience.
• Healers at Home: Home physiotherapy and rehabilitation provider operating across multiple Indian metros. Comparable niche overlap with Urmi Care's physiotherapy service line.
• Life Circle Health Services: Elder care specialist offering trained attendants and dementia care across Hyderabad and other Indian cities. Closely comparable on elder and dementia care focus.
• Max@Home: Home care vertical of Max Healthcare providing nursing, physiotherapy, and elder care in Delhi-NCR and other metros. Operates in Urmi Care's primary market with similar service mix.
• Nightangle Home Health Services: Specialized home nursing and chronic care provider serving Indian metros with trained nurses and physiotherapists. Comparable mid-tier peer with similar elder and post-hospitalization focus.
• Zorgers Home Healthcare: Provides home nursing, ICU at home, and elder care services across Indian cities including Mumbai and Pune. Direct comparable in scope and target customer segments.

Regional players

• Care24x7 (Vesta Eldercare): India-focused home elder care and nursing provider with overlapping services. Relevant emerging peer for comparison on caregiver quality programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urmicare2
• Xx.com/urmicare1
• Facebookfacebook.com/urmicare
• LinkedInlinkedin.com/company/urmi-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urmi Care