MyLife

What MyLife does

MyLife is a South African consumer digital wellbeing platform operated by My Life Group Holdings (Pty) Ltd, a privately held entity under the PBS Company Group (Petros Business Solutions Holdings). The platform serves everyday individuals seeking integrated financial, emotional, and social wellbeing support, addressing use cases across personal finance management, career development, learning, health coverage access, and lifestyle discounts. It targets a horizontally segmented individual consumer base via a product-led growth motion, with an additional employer-sponsored payroll-deduction channel that embeds the platform into remuneration structures.

The product surface is composed of three technical components: a web application at mylife.co.za, native Android and iOS mobile applications, and MyLife Learn, a dedicated learning management system at learn.mylife.co.za. The platform exposes a suite of deterministic financial calculators and simulators (Payslip, Budget, Mortgage, Loan, Retirement, Compound Interest, Net Wealth), a CV builder, and an offers/deals service aggregating discount vouchers from a broad set of merchant partners (Travelstart, Nandos, King Price Insurance, CodeMonkey, Health4All, Attooh, Snappy and others). The underlying architecture relies on API integrations with trusted partners across financial services, insurance, healthcare, education, and retail; no public API, SDK, or developer portal is offered. AI/ML capabilities are not evident across the product surface.

MyLife operates a subscription-based revenue model where individual consumers purchase access to the platform's tools, learning resources, and discount offers, supplemented by an employer payroll-deduction mechanism that enables employer-sponsored benefits. Pricing is not publicly disclosed. The company has not raised external venture or growth capital per available records, was incorporated under its current operating entity in 2020, and is headquartered in Centurion, South Africa. Geographic scope is limited to South Africa, and no revenue, headcount, or subscriber metrics are disclosed.

Name

MyLife

Legal name

My Life Group Holdings (Pty) Ltd

Website

https://mylife.co.za

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MyLife is a South African consumer digital wellbeing platform offering financial calculators, career tools, learning content, and partner discount vouchers via web and mobile apps, with employer payroll-deduction subscription billing.

Ownership category

akta.pro rank

Headquarters

HQ city

Centurion

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: MyLife operates on a subscription model where users purchase subscriptions to access discount vouchers, financial tools, learning resources, and other platform services.
2. Payroll Deductions: Products and services requiring payroll deductions, where employers deduct payments from employee remuneration.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

MyLife is a South African subscription-based digital wellbeing platform that delivers financial calculators (payslip, budget, mortgage, loan, retirement, compound interest, net wealth), career tools (CV builder, career guidance), an online learning management system (MyLife Learn), health insurance products, and access to partner discount vouchers through a web application, mobile apps, and an LMS. Products and services are sold directly to individual consumers, with optional employer payroll-deduction billing.

Product overview

MyLife is a South African digital wellbeing platform comprising three core components: the MyLife Platform (web-based application), MyLife App (Android/iOS mobile apps), and MyLife Learn (online learning management system). The platform offers financial tools (Payslip Simulator, Budget Calculator, Mortgage Calculator, Loan Calculator, Retirement Simulator, Compound Interest Calculator, Net Wealth Calculator), career services (CV Builder, Career Guidance, My Career), and lifestyle services (Wealth Creation, Organise My Life). The product portfolio also includes Health Insurance, Financial Literacy, and Career Guidance products, along with Courses delivered through MyLife Learn. An Offers and Deals service provides discount vouchers from partner merchants. The platform integrates multiple technology platforms and API connections with trusted partners to deliver its suite of solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• MyLife Platform

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered minor and core.

• TravelstartminorOthersTravel partner offering deals and discounts through the MyLife platform.
• AcrobranchminorOthersAdventure activity provider offering exclusive deals through the MyLife platform.
• Adventure GolfminorOthersEntertainment partner with offers available through MyLife platform.
• IntercapeminorOthersBus transport services partner offering travel discounts.
• AgriSkillsminorOthersAgricultural skills training provider with offers on the platform.
• Capital LegacyminorOthersFinancial services partner offering legacy and insurance products.
• The BarnyardminorOthersEntertainment venue with deals available through the platform.
• CodeMonkeyminorOthersCoding education platform partner offering learning discounts.
• Garden WorldminorOthersGarden and lifestyle retail partner with exclusive offers.
• Gift ExperienceminorOthersGift experience provider offering vouchers through the platform.
• Global WellnessminorOthersHealth and wellness partner with deals available on MyLife.
• King Price InsuranceminorOthersInsurance partner offering coverage products through the platform.
• Health4AllminorOthersHealth insurance partner providing affordable healthcare options.
• AttoohminorOthersPartner brand with offerings through the MyLife discount platform.
• Lots of PotsminorOthersRetail partner with discount offers on the platform.
• NandosminorOthersRestaurant chain with dining discounts available to MyLife members.
• Outdoor-CminorOthersOutdoor and lifestyle partner with exclusive member deals.
• SnappyminorOthersPartner brand offering products through the MyLife platform.
• Trusted Partners (API Integrations)coreTechnology or IntegrationMultiple technology platforms and API integrations with trusted partners to deliver comprehensive solutions across financial services, insurance, healthcare, education, and retail sectors.

Recent moves6 records

Expansion highlights4 records

Emerging players

• TymeBank: South African digital bank offering consumer financial products and tools through a digital platform. Comparable to MyLife on the digital-first distribution of consumer financial services in the SA market.
• SmartWage: South African fintech focused on payroll-linked financial wellness tools and earned-wage access. Compares to MyLife on the payroll-deduction/employer-channel distribution and financial-tooling dimension.
• Naked Insurance: App-based South African insurer using AI and a digital platform to distribute cover. Comparable as a digital-first insurance distribution play and a potential partner competitor for MyLife's insurance offering.
• Pineapple Insurance: South African digital-first insurance provider using a mobile-first, app-based distribution model. Comparable to MyLife in digital consumer onboarding and partner-led product delivery within the SA market.

Direct peers

• Discovery Vitality: South Africa's largest wellbeing/loyalty program tied to Discovery's insurance products. Directly comparable to MyLife as a subscription benefits platform aggregating insurance, financial tools, and lifestyle discounts for SA consumers and employers.
• Perkbox: UK-based employee benefits and wellbeing platform offering discounts, learning, and wellbeing content via employer subscriptions. Closest international analog to MyLife's B2B2C payroll-deduction model and content-driven proposition.
• Sanlam Reality: Sanlam's lifestyle benefits and rewards program offering discounts across retail, travel, and wellness, integrated with their financial products. Closely aligned with MyLife's discount-voucher-plus-financial-tool approach.
• Momentum Multiply: Momentum's loyalty and wellbeing platform offering rewards, financial wellness tools, and partner discounts. Mirrors MyLife's subscription-based, multi-vertical value proposition targeting South African households.

Broad incumbents

• MultiChoice: South Africa's largest subscription business with mass consumer reach and a deep local content/benefits ecosystem. Comparable to MyLife as a large-scale SA subscription platform, though in a different vertical (entertainment).
• Old Mutual Rewards: Old Mutual's broader rewards and financial wellness offering for South African policyholders and employees. A larger incumbent in the same wellbeing/financial-benefits category as MyLife.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mylifefb
• LinkedInlinkedin.com/company/mylife-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyLife