HSR Specialist Researchers

What HSR Specialist Researchers does

HSR Specialist Researchers is a privately held Brazilian market research company headquartered in São Paulo that delivers customized ad-hoc market research and product consulting solutions to enterprise clients across eight sectors: automotive, consumer goods, healthcare, financial services, telecommunications, retail, education, and technology. The company operates as a federated ecosystem of approximately twelve specialized member companies — including Reds Research, Bridge Research, Minds & Hearts, Shopper Experience, Officina Sophia, HSR Health, Route, Blend Research, HSR Latam, and HSR Tech — each focused on a distinct vertical or methodology, with HSR Experts serving as a newer AI-powered recruitment platform. Service offerings span advertising pre-testing, brand tracking, qualitative and exploratory studies, product launch research, UX testing, shopper and retail research, customer experience (including NPS), strategic segmentation studies, and promotion optimization. Output formats range from raw databases and fast research to customized dashboards and full analytical reports.

The company's technology stack centers on a multi-platform data collection infrastructure combining face-to-face fieldwork, CATI, CAWI, and mobile methodologies with an expanding portfolio of AI-powered research tools. Proprietary and represented platforms include FALAÍ (a proprietary consumer research panel), E-Talks AI (exclusive Brazil representation of Listen Labs' conversational AI interview platform), Nexus Synthetic Personas (in partnership with Galaxies, claiming 89% statistical accuracy), HSR Chat (a multi-agent AI platform built on GPT, Gemini, Claude, LLaMA, and Grok), Hugo (a BlazeSQL-based conversational analytics interface for SQL/Excel databases), and KPI AdTest — a pre-testing suite that integrates HEART facial-coding emotional analysis, BLINK AI predictive eye-tracking, and FastVoices for combined declared-emotional-behavioral measurement. The company is ESOMAR-affiliated, LGPD-compliant, and stores data with Mandic Cloud Solutions on Brazilian servers.

HSR makes money primarily through professional services engagements: customized, quote-based research projects sold via direct enterprise sales channels (website contact forms, WhatsApp, dedicated email, and outreach by member-company sales teams). Distribution is exclusively B2B and runs through the member-company network, each serving its own vertical or methodology, plus the newer HSR Experts platform for research-talent placement. The company maintains active thought leadership through published studies, blog content, and presence at major industry events such as SXSW London 2026 and Web Summit Rio 2026, with coverage in Brazilian media including Veja, Estadão, PropMark, and Mundo do Marketing.

Name

HSR Specialist Researchers

Legal name

HSR Specialist Researches Brasil Pesquisa de Mercado Ltda.

Website

https://hsr.specialistresearchers.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

HSR Specialist Researchers is a privately held São Paulo-based market research firm operating a federated ecosystem of 12 specialized member companies that deliver AI-powered ad-hoc research, advertising testing, brand tracking, and consumer insights across eight verticals in Brazil and Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Full-service market research company providing customized research solutions across multiple sectors including automotive, healthcare, retail, financial services, telecommunications, technology, and consumer goods. Services include advertising testing, brand tracking, customer experience studies, product launches, shopper research, UX testing, and strategic studies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

HSR Specialist Researchers is a Brazilian market research company that delivers customized consumer and market insights through an integrated portfolio of AI-augmented solutions, including KPI ADTEST for ad pre-testing, E-Talks AI for qualitative interviews at scale, Nexus synthetic personas for predictive consumer simulation, HUGO for natural-language database analytics, and HSR Chat as a multi-agent research assistant. The work is executed across an ecosystem of specialized member companies (Reds Research, Bridge Research, Minds & Hearts, Shopper Experience, Officina Sophia, HSR Health, Route, Blend Research, HSR Latam, HSR Tech) covering automotive, consumer goods, healthcare, financial services, telecom, retail, education, and technology verticals.

Product overview

HSR Specialist Researchers is a Brazilian market research company offering an integrated portfolio of AI-powered research solutions. The core offerings include KPI ADTEST (pre-testing with emotional and behavioral analysis), E-Talks AI (conversational qualitative interviews), Nexus Synthetic Personas (predictive AI personas), Hugo (natural language data analytics), and HSR Chat (multi-agent AI research support). These are supported by specialized modules including BLINK AI (predictive eye-tracking) and HEART (facial coding emotional analysis). The ecosystem includes proprietary platforms like FALAÍ (consumer panel) and FastVoices (quant + AI depth research). Additional platforms include B. Youth (youth research) and HSR Experts (AI-powered recruitment). Research services span advertising, brand tracking, qualitative studies, UX, shopper/retail, customer experience, strategic studies, and promotion optimization across 8 sectors (automotive, consumer, education, financial, healthcare, retail, tech, telecom). Data collection uses multi-platform methodology including mobile, CAWI, CATI, face-to-face, and hybrid approaches.

Differentiator

Problem solved

Functional benefit

Brands

• HSR Experts: Recruitment platform specialized in recruiting talent for market research using AI for interviews, behavioral profiling, and technical assessments
• KPI AdTest
• Nexus: Galaxies Lab
• Hugo
• HSR Chat
• E-Talks AI
• Blink AI
• HEART
• B. Youth
• FALAÍ

Products and services

• KPI ADTEST AI-powered advertising pre-testing methodology that measures declared, emotional and behavioral consumer responses to campaigns. Combines survey intelligence (E-Talks AI), facial coding emotional analysis (HEART), and predictive eye-tracking (BLINK AI) to deliver 40+ standardized KPIs and a creative diagnostic in 5 days, for brand and advertising teams evaluating campaigns before launch.
• Nexus (Synthetic Personas) Predictive AI platform that simulates future consumer behavior by combining real research data, machine learning, generative AI with NLP and statistical validation, achieving 89% accuracy in control group tests. Used for continuous testing of ideas, campaigns and products without external recruitment, for brand strategy and innovation teams seeking pre-launch consumer simulation.
• Hugo Conversational AI tool that allows natural-language querying of structured research databases (SQL, Excel), preserving statistical logic and data integrity with auditable tabular outputs. Used by insights and analytics teams to convert historical research databases (brand tracking, NPS, product tests, social listening) into actionable intelligence with automatic narratives and visualizations.
• HSR Chat Multi-agent AI platform combining specialized research agents for questionnaire creation, open data analysis, presentation building and database verification. Built on advanced foundation models (GPT, Gemini, Claude, LLaMA, Grok, Gamma AI), serving as a virtual research team for HSR's internal delivery and client research support.
• E-Talks AI AI-powered qualitative interview platform that conducts conversational interviews with consumers at scale using natural language processing and multimodal AI (video, audio, text). Generates follow-ups in real time and automatically transcribes and categorizes responses; HSR is the exclusive Brazil partner of Listen Labs, for brands seeking qualitative depth at quantitative scale.
• FastVoices Quantitative research offering combined with conversational AI to deepen responses in real time, capturing context, motivations and nuances during consumer interviews. Used for projects that need quantitative scale with open-ended depth.
• HSR Experts AI-powered recruitment platform specialized in market research talent, using AI for behavioral interviews, technical assessments and candidate evaluation across 5 dimensions, delivering qualified shortlists in 48 hours with a 90-day guarantee, for institutes, consultancies, industries, retail, tech, financial services and healthcare buyers of research resourcing.
• B. Youth Youth research platform connecting brands with young consumers through youth-to-youth dialogue, focused on purpose-driven brands, mobility and gaming categories, for marketers needing access to Gen Z and younger consumer cohorts.
• FALAÍ Proprietary consumer research panel for digital data collection, supporting mobile, CAWI and social media research as part of HSR's multi-platform collection infrastructure, used by HSR and its member companies for respondent recruitment.
• Advertising Research Solutions Service category covering ad-testing (pre and post) and ad tracking for measuring advertising effectiveness and communication impact, sold to enterprise marketing and brand teams.
• Brand & Communication Tracking Service category for brand image tracking and communication effectiveness monitoring, measuring brand health over time for marketing leaders and brand managers.
• Exploratory and Qualitative Studies Service category of qualitative research including communities, workshops, neuroscience applications, journey mapping, persona construction, semantic analysis, focus groups and depth interviews, for insights teams exploring consumer behavior in depth.
• Product Launch Research Service category covering concept testing, packaging tests, product tests and claim testing for new product launches and market entry, for innovation and product marketing teams.
• User Experience Research Service category of UX research for websites and apps including navigability and usability testing, for product, design and digital experience teams optimizing digital interfaces.
• Shopper & Retail Solutions Service category covering mystery shopping, decision tree analysis, shopper behavior studies, purchase journey mapping, category management, portfolio optimization, store layout testing and competitive scenario analysis, for retail and shopper marketing teams.
• Customer Experience Solutions Service category covering NPS measurement, competitiveness studies and satisfaction research for understanding and improving customer experience, led by member company Blend Research.
• Strategic Studies Service category covering market segmentation, needs and opportunities analysis, purchase journey, usage and attitudes (U&A), market potential assessment and trend curation, for strategy and innovation leadership.
• Offer and Promotion Optimization Service category covering product configuration, pricing and elasticity studies, promotional optimization and conjoint analysis, for revenue management and category teams maximizing offer effectiveness.

Quantifiable outcome

• KPI AdTest demonstrates +27% engagement and +38% emotional joy in creatives developed with AI support (validated in SXSW 2026 study with 119,000 video frames)
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability17 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, strategic and supporting.

• Eric Santos / AI ConnectcoreTechnology or Integration · 1 June 2026Strategic partnership bringing Eric Santos to lead HSR's AI strategy. AI Connect founder specializing in AI infrastructure, partnering to accelerate development of agent ecosystems, automation, and continuous intelligence systems. Focus on transforming innovation into concrete business applications for research and decision-making.
• Listen Labs (E-Talks AI)coreTechnology or IntegrationExclusive Brazil partnership for E-Talks AI platform. Listen Labs is a global reference in conversational AI for market research. HSR represents the platform exclusively in Brazil, integrating AI-powered qualitative interviews into their research ecosystem.
• Galaxies (Nexus: Galaxies Lab)coreTechnology or IntegrationPartnership with Galaxies, pioneer in persona construction, for Nexus synthetic personas platform. Combines AI predictive technology with HSR's research methodology to create synthetic consumer representations for strategic simulation.
• BlazeSQLstrategicTechnology or IntegrationBlazeSQL data analytics technology represented in Brazil by HSR. Enables conversational interaction with structured databases (SQL, Excel) for research data analysis.
• Mandic Cloud SolutionssupportingOthersCloud storage provider for HSR's data infrastructure. Data stored on servers in national territory with certifications and security seals. Ensures LGPD compliance for data protection.
• Instituto Capitalismo Consciente BrasilstrategicStrategic or Co-development PartnerPartnership with Shopper Experience for Panorama ESG study - mapping maturity of associated companies regarding ESG practices understanding and implementation.
• APAS (Associação Paulista de Supermercados)strategicStrategic or Co-development PartnerExclusive research partnership with Shopper Experience for supermarket and e-commerce consumer habits studies (Carrinho Cheio research) providing industry insights on Brazilian grocery shopping behavior.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Shoppertainment / Tendências Consultoria: Brazilian consulting and market intelligence firm providing sector-specific research and economic analysis — regional peer competing for enterprise research budgets in Brazil and Latam with similar full-service research capabilities.

Direct peers

• Dynata: One of the world's largest first-party data and research panel providers, serving enterprise market research with global panel access — directly comparable to HSR's FALAh consumer panel infrastructure and data-as-a-service model.
• Toluna: Global consumer insights platform combining owned panels, AI-powered survey tools, and real-time research delivery — directly comparable to HSR's FALAh panel infrastructure and multi-platform data collection methodology.
• Brain Pesquisa: Brazilian full-service market research firm with similar multi-sector coverage and consumer research capabilities — the closest direct domestic competitor to HSR in the Brazilian market.

Emerging players

• Attest: AI-native consumer research platform offering self-service brand tracking, concept testing, and audience research — represents the AI-first, self-service research model that could disintermediate traditional full-service firms like HSR.
• Qualtrics: AI-powered experience management platform offering customer experience, brand tracking, and market research capabilities — overlapping with HSR's CX/NPS, brand tracking, and product research solutions, but delivered as a scalable SaaS platform rather than professional services.

Broad incumbents

• NielsenIQ: Global consumer intelligence company providing retail measurement, shopper behavior, and consumer insights across CPG and retail — directly comparable to HSR's retail/supermarket research partnerships (e.g., APAS Carrinho Cheio study) and shopper experience offerings.
• GfK (An NIQ Company): Global market intelligence provider specializing in consumer goods, retail, and technology sectors — overlapping with HSR's automotive, consumer goods, and tech research verticals, including consumer panels and shopping behavior analytics.
• Ipsos: Global market research and analytics leader operating across 90+ markets with full-service research capabilities spanning consumer goods, healthcare, automotive, financial services, and technology — directly comparable to HSR's multi-vertical full-service model, but at vastly larger global scale.
• Kantar: World-leading marketing data and analytics firm with deep expertise in brand tracking, advertising effectiveness, shopper research, and consumer panels — overlapping directly with HSR's Brand & Communication Tracking, Shopper & Retail, and FALAh panel offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLYGwB3LV1-p45pL_txamuw/videos
• Facebookfacebook.com/HSRSpecialistResearchers
• LinkedInlinkedin.com/company/3177740
• Instagraminstagram.com/hsr.specialistresearchers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSR Specialist Researchers