What KeukenWarenhuis does

KeukenWarenhuis (legal entity: De Beste B.V., trading as Keukenwarenhuis.nl) is a privately held Dutch family-owned kitchen retailer founded in 1966 and headquartered in Woubrugge, Netherlands. The company operates two flagship showrooms in Dordrecht and Ter Aar, which it describes as the largest kitchen showrooms in the Netherlands, alongside an e-commerce site for product discovery and a 'Mijn Keuken' portal for order tracking. Its primary customer segment is Dutch residential homeowners seeking complete kitchen replacements or new installations for purchases and renovations, with a secondary B2B 'Project Keukens' offering for commercial clients.

Name

KeukenWarenhuis

Legal name

De Beste BV

Website

https://keukenwarenhuis.nl

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

KeukenWarenhuis is a Dutch family-owned kitchen retailer operating two flagship showrooms (Dordrecht and Ter Aar), selling German A-brand kitchens (Nolte, Nobilia, Ballerina, Bauformat, Burger) as complete all-inclusive packages to Dutch residential homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Ter Aar

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Complete Kitchen Sales: Full-service kitchen retail combining cabinetry, appliances, countertops, sinks, faucets, and installation into complete 'ontzorgde' (worry-free) packages. Revenue is generated through one-time product sales with no deposit required. Payment due 14 days before delivery. Optional 12-month reservation period before final ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

KeukenWarenhuis is a Dutch kitchen retailer that sells complete, all-inclusive kitchen packages combining cabinetry, appliances, countertops, sinks, faucets, measuring, delivery, and installation through physical showrooms. Kitchens are sourced exclusively from German A-quality brands (Nolte, Nolte NEO, Nolte ECO, Nobilia, Ballerina, Burger, Bauformat) and are offered as pre-configured 'Keukendeal' packages, custom designs, in-stock kitchens deliverable within 7 days, or showroom outlet kitchens.

Product overview

Keukenwarenhuis.nl operates as a Dutch kitchen showroom and retailer with both physical showrooms (Dordrecht and Ter Aar) and a comprehensive product portfolio. The core offering includes kitchens from German A-quality brands (Nolte, Nolte NEO, Nolte ECO, Nobilia, Ballerina, Bauformat, Burger) sold through pre-configured 'Keukendeal' packages or custom orders. Additional services include stock kitchens (1000+ available), B2B project kitchens, showroom sales, kitchen renovation, and a customer portal (Mijn Keuken) for order tracking. The company emphasizes all-inclusive pricing with measuring, delivery, and installation included.

Differentiator

Problem solved

Functional benefit

Products and services

• Nolte Keukens German premium kitchen brand established in 1958, manufactured by Nolte Küchen in Löhne and Melle with an 85,000 m² production area and 1,100+ employees. Sold through KeukenWarenhuis as the primary kitchen line, leveraging the largest Nolte showroom in the Netherlands.
• Nolte NEO Keukens Premium sub-brand of Nolte featuring modern designs with special fronts, decorative details, and innovative storage solutions including the Matrix150 system and NEO BOX drawer system. Targeted at design-led kitchen buyers.
• Nolte ECO Keukens Budget-friendly sub-brand of Nolte maintaining the same quality standards with alternative hardware (drawers and hinges). Smaller assortment enables faster delivery and lower prices for value-focused buyers.
• Burger Keukens German kitchen brand with over 100 years of experience, offering fresh designs, innovative technology, and a wide color palette from rural to modern and industrial styles. Sold at KeukenWarenhuis as one of five A-quality German brands.
• Nobilia Keukens German A-quality kitchen brand available at KeukenWarenhuis, featured as a stock/action kitchen option including the Nobilia Laser model.
• Ballerina Keukens German A-quality kitchen brand available at KeukenWarenhuis, with mounting assistance documentation provided to customers.
• Bauformat Keukens German A-quality kitchen brand available at KeukenWarenhuis, completing the five-brand German A-quality kitchen lineup.
• Jubileum Keukendeals (All-Inclusive Kitchen Packages) Pre-configured complete kitchen packages including measuring, delivery, and installation. Available in a wide price range (€5,795–€27,495) across styles including Modern, Rural, Wooden, Industrial, High Gloss, and Scandinavian. Prices include measuring ('inmeten'), delivery ('levering'), and assembly ('montage').
• Keukens Uit Voorraad (Stock Kitchens) Pre-built kitchens available from stock with over 1,000 kitchens ready for delivery, including options deliverable within 7 days. Includes 150+ outlet/expo kitchens available immediately from showroom stock.
• Showroomkeukens Uitverkoop (Showroom Sale Kitchens) Display showroom kitchens sold at discounted prices after their exhibition period, providing another route to a reduced-price complete kitchen.
• Project Keukens (B2B) Custom kitchen solutions tailored for business clients such as developers, contractors, and housing corporations, leveraging KeukenWarenhuis's flexibility and project experience for commercial or multi-unit installations.
• Keukenrenovatie (Kitchen Renovation Service) Kitchen renovation services including cabinet renovation ('keukenkasten renoveren') and door replacement ('keukendeurtjes renoveren') options for homeowners who do not want a full replacement.
• Keukenaccessoires (Kitchen Accessories) Kitchen accessories and add-ons available for purchase to complement a kitchen installation, sourced from partners such as Quooker taps and BORA cooktop-with-extraction systems.

Quantifiable outcome

• 1000+ kitchens available for delivery within 7 days
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nolte KüchencoreChannel Partner/ Reseller/ DistributorNolte is the primary brand sold by Keukenwarenhuis, accounting for the majority of kitchen offerings. Keukenwarenhuis claims to operate the largest Nolte showroom in the Netherlands. Products include standard Nolte, Nolte ECO (value line), and Nolte NEO (premium design line). Longstanding relationship since 1969 between the two families.
• NobiliacoreChannel Partner/ Reseller/ DistributorNobilia is one of the five A-quality German kitchen brands sold by Keukenwarenhuis. Featured as stock/action kitchen option (e.g., Nobilia Laser model in Actie Keuken Corrie 128 at €4,995).
• BallerinacoreChannel Partner/ Reseller/ DistributorBallerina is one of five A-quality German kitchen brands sold by Keukenwarenhuis. Mounting assistance resources provided on the Keukenwarenhuis website linking to Ballerina's quality and care documentation.
• Burger KüchencoreChannel Partner/ Reseller/ DistributorBurger is one of five A-quality German kitchen brands sold by Keukenwarenhuis. Brand is highlighted for its 100+ years of experience, fresh designs, and innovative technology. Featured in multiple Jubilee kitchen deals.
• BauformatcoreChannel Partner/ Reseller/ DistributorBauformat is one of five A-quality German kitchen brands sold by Keukenwarenhuis.
• Dekker ZevenhuizencoreTechnology or IntegrationDekker Zevenhuizen supplies ceramic worktops and countertops featured across virtually all Keukenwarenhuis kitchen installations. Popular options include Spectacle, Spectacle Lux, Calacatta Green, Intermezzo, and Golding colors. Appears in all customer kitchen stories as the standard worktop supplier.
• PostNLminorOthersPostNL handles delivery of the free Keukenwarenhuis inspiration magazine throughout the Netherlands. Magazines delivered within 2 business days of request. Not a strategic partnership.
• QuookercoreTechnology or IntegrationQuooker instant boiling water taps are a featured premium accessory across many Keukenwarenhuis kitchen installations. Mentioned by multiple customers as a key kitchen feature. Promoted as a free gift with certain kitchen purchases.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Droomschevers: Dutch kitchen retailer offering complete kitchen solutions with design, delivery, and installation. Similar showroom-based model and target market to KeukenWarenhuis.
• Bribus Keukens: Dutch kitchen retailer with showrooms across the Netherlands offering complete kitchen packages with German brands. Direct competitor in showroom-driven residential kitchen sales.
• Xxllent Keukens: Dutch kitchen retailer offering premium kitchen packages with German brands and a showroom-based sales model. Direct competitor in the Dutch residential kitchen market with similar all-inclusive offerings.
• Brugman Keukens: Established Dutch kitchen retailer with showrooms across the Netherlands. Comparable showroom model, German A-brand portfolio, and bundled kitchen packages for residential customers.
• Mandemakers Keukens: Largest kitchen retailer in the Netherlands with multiple showroom locations. Directly competes with KeukenWarenhuis in the Dutch residential kitchen market using similar bundled package offerings and German A-brand partnerships.
• Keukenloods: Major Dutch kitchen retail chain with multiple locations. Directly competes in the residential kitchen market with showroom-driven sales and an overlapping German A-brand portfolio.
• KeukenConcurrent: Dutch kitchen discounter with showrooms across the Netherlands. Competes directly on price and bundled kitchen packages for residential customers with a similar target market to KeukenWarenhuis.

Broad incumbents

• IKEA: Global home furnishing retailer with a substantial kitchen category offering affordable modular kitchens. Operates a broad home furnishing portfolio with kitchens as one category, including IKEA Netherlands locations.
• Praxis: Dutch home improvement and DIY chain with kitchen category and installation services. Overlaps with KeukenWarenhuis in kitchen retail within a broader home improvement portfolio.
• Hornbach: Dutch home improvement chain offering kitchen planning and installation services alongside broader DIY assortment. Competes as an incumbent in kitchen retail within a wider home improvement portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/with_replies
• Facebookfacebook.com/Keukenwarenhuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KeukenWarenhuis