My Broker Imóveis

What My Broker Imóveis does

My Broker Imóveis (legal entity My Broker Imobiliária Ltda) is a Brazilian real estate brokerage that operates as a franchise network combining physical storefronts with a digital property marketplace. Founded in 2011 and headquartered in Goiânia, the company holds CRECI license CJ 29886 and serves individual residential property buyers, renters, and sellers across at least nine Brazilian states, including Goiás, Minas Gerais, Mato Grosso, Santa Catarina, São Paulo, Paraná, Rio de Janeiro, Espírito Santo, and Bahia. Cumulative scale claims include more than 100,000 clients served and a current inventory of more than 37,000 properties listed on the platform, with no mobile app or public API offering.

The core technology is a web-based property search and listing platform (mybroker.com.br), developed in partnership with Latitude Tech, that supports city-based browsing, filters for property type (houses, apartments, land, condominiums, new developments), and a financing calculator. Supporting product lines include a Lançamentos (new-development) section featuring pre-construction projects from major builders and a Condomínios condominium-search tool. The company also operates an internal training ecosystem — Instituto My Broker for professional certification and Academia de Vendas for sales training — to support and standardize service across its affiliated franchise stores.

My Broker earns revenue primarily through real estate brokerage commissions, which in Brazil typically range from 5% to 6% of property value and are usually paid by the seller. Distribution is omnichannel: dozens of physical franchise stores provide in-person consultation, viewings, and transaction support, while the web platform functions as a top-of-funnel discovery and lead-generation channel with city-specific SEO pages and educational content marketing. Customer segments are fragmented across residential buyers, renters, and property sellers/landlords, with no disclosed enterprise or institutional clients.

Name

My Broker Imóveis

Legal name

My Broker Imobiliária Ltda

Website

https://mybrokerimoveis.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

My Broker Imóveis is a Brazilian real estate franchise network (CRECI 29886) operating dozens of stores across 9+ states, combining a digital property marketplace with in-person brokerage services for residential buyers, renters, and sellers.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property listings platform
• Residential property sales
• Rental property services
• New development properties

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: My Broker earns commissions on property sales and rentals. The site mentions that broker commissions typically range between 5% and 6% of the property value, usually paid by the seller. The company operates through a franchise network of physical stores.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

My Broker Imóveis is a Brazilian real estate franchise network that operates dozens of physical stores across multiple cities, combined with a digital platform for property search and listings. The company provides brokerage services facilitating the buying, selling, and renting of residential properties, including houses, apartments, land, new developments, and condominiums. The franchise model extends the brand's reach across Brazilian cities while a centralized online platform aggregates listings and supports property discovery.

Product overview

My Broker Imóveis is a Brazilian real estate franchise network operating dozens of stores across Brazil (CRECI 29886). The platform operates as a unified marketplace offering properties for purchase and rental, new property launches from major builders, and condominium listings. The core offering includes the property marketplace (Imóveis para Comprar and Imóveis para Alugar), a new developments section (Lançamentos), and a Condomínios search tool. Supporting services include a financing calculator (Calculadora), sales training (Academia de Vendas), and professional development (Instituto My Broker). The platform serves residential and commercial property buyers, renters, and investors across cities including Goiânia, Uberlândia, Cuiabá, Florianópolis, Ribeirão Preto, Balneário Camboriú, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Properties for Sale (Imóveis para Comprar)
• Properties for Rent (Imóveis para Alugar) Rental brokerage service connecting tenants with landlords for houses, apartments, and commercial spaces, with franchise brokers facilitating lease transactions.
• New Developments (Lançamentos) Listings and sales service for newly launched residential and commercial developments, connecting developers with prospective buyers through the franchise network.
• Condominiums (Condomínios) Listings and brokerage service for condominium units, helping buyers purchase individual apartments or units within condominium complexes.

Quantifiable outcome

• 100,000+ clients served
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Instituto My BrokerminorStrategic or Co-development PartnerTraining and development institute for the My Broker franchise network, providing professional education and certification for brokers.
• Academia de Vendas My BrokerminorStrategic or Co-development PartnerSales academy providing training resources and professional development for My Broker network members.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Loft: Brazilian proptech using technology and brokerage agents to buy, sell, and finance residential properties. Competes directly with My Broker's core buy/sell franchise model, particularly in mid-to-high ticket São Paulo and southern markets.
• OLX Imóveis: Brazilian classifieds platform for real estate rentals and sales. Competes with My Broker's online property search and rental listing exposure, especially in secondary metros where My Broker also operates franchise stores.
• Imovel Web: Brazilian real estate search portal aggregating listings from brokerages and developers. Competes for organic buyer and renter traffic in the same top-of-funnel discovery stage that My Broker's city pages target.
• RE/MAX Brasil: Global franchise real estate brokerage operating in Brazil under the same franchise network model as My Broker. Most directly comparable in business model, agent structure, and brand-led local market coverage.
• QuintoAndar: Brazil's largest digital-first residential rental and purchase platform, offering end-to-end online transactions in the same primary metros and price tiers My Broker serves. Direct head-to-head competitor for both rental placement and residential brokerage commissions.
• Viva Real: Brazilian residential property portal owned by Grupo ZAP/OLX that aggregates listings from brokerages and developers. Competes for online lead generation in the same metros and customer segments My Broker targets.
• Century 21 Brasil: International franchise real estate brand with strong Brazilian presence, especially in tourist and second-home markets like Balneário Camboriú and Florianópolis. Competes for the same franchise-agent and residential transaction flow.
• ZAP Imóveis: One of Brazil's largest real estate listing portals, aggregating inventory from brokerages including franchise networks. Competes for buyer and renter attention at the top of the funnel where My Broker also runs its city-specific SEO strategy.
• Coldwell Banker Brasil: Premium franchise real estate brand in Brazil focusing on higher-end residential. Overlaps with My Broker's broader residential offering and competes for the same agent talent and developer relationships in major metros.

Broad incumbents

• Lopes: Long-standing traditional Brazilian brokerage with strong presence in São Paulo and high-end segments. Competes for the same upper-mid and high-end buyer pool and developer launch mandates that My Broker's Lançamentos segment targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mybrokergo
• Facebookfacebook.com/mybrokerimoveis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Broker Imóveis