Welcomer

What Welcomer does

Welcomer (legally White Label Personal Clouds Pty Ltd) is an Australian open-source software company that builds and commercializes a distributed personal data platform. Its core technology is the PEDDAL (Personal Distributed Data ALgorithm) framework, which links personal data across organizational databases without requiring data centralization, federation, or changes to existing applications. The platform connects data elements permanently but privately through supplementary databases accessible to both organizations and individuals, leveraging open source components such as Akka, IPFS.io, FIDO, and Gluu.

Welcomer's product portfolio includes WelcomeAboard (an HR/onboarding application priced at $5 per active employee per year, integrated with Xero), Verifier Proof of Income (a lending verification application hosted by InFact Decisions), VoiceAuth (voice biometrics via Auraya ArmorVox integration), Welcomer OCR (document processing), Identic (block-chain-based personal identity), and Change of Address. It also has a pilot cooperative initiative called Prepower for low-cost enterprise adaptive systems.

Welcomer generates revenue through subscription fees (WelcomeAboard $5/employee/year), hosting and data transfer charges for partner applications, income-sharing arrangements from hosted applications, and licensing royalties from open source component usage. Its go-to-market combines self-service online sales for SMBs (via Xero integration), direct sales for larger enterprises, and channel partnerships (Xero, NRMA ScaleUp, InFact Decisions). The company is headquartered in Canberra, Australia, operates with 1-10 employees, and is led by CEO Kevin Cox (formerly founder of Edentiti/GreenID) with Kate Lundy (former Australian Senator) as Chair.

Name

Welcomer

Legal name

White Label Personal Clouds Pty Ltd

Website

https://welcomer.me

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Welcomer (White Label Personal Clouds Pty Ltd) is an Australian open-source platform company that uses its proprietary PEDDAL algorithm to link personal data across organizational database silos without centralization, serving Australian employers via WelcomeAboard (Xero-integrated HR onboarding), lenders via Verifier Proof of Income, and partners through identity and authentication products.

Ownership category

akta.pro rank

Product category

Identity and Personal Data Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB)

akta.pro secondary industry

Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD)

Keywords

• Open source identity
• Distributed data linking
• Personal data management
• Digital identity platform
• Employee onboarding software

Headquarters

HQ city

Australian Capital Territory

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Application Sales: Revenue from WelcomeAboard and other applications sold directly to employers; first employee free, subsequent employees at $5 per active employee per year
2. Hosting and Data Transfer: Charges for hosting other organizations applications and data transfer fees when hosted applications transfer data across the Welcomer Framework
3. Application Income Sharing: Welcomer shares in income generated by hosted applications like Verifier Proof of Income operated by partners
4. Income Share from Open Source Components: Welcomer shares income with all Open Source Software Components used to construct Welcomer including Identic and other deployments

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Welcomer sells an open-source software platform (the Welcomer Framework) implementing its proprietary PEDDAL algorithm, which links personal data across database silos inside and between organizations without centralizing data or requiring changes to existing applications. Commercial products built on the framework include WelcomeAboard (employee onboarding and Fair Work Act compliance, $5 per active employee per year), Verifier Proof of Income (lender income verification), VoiceAuth (voice biometric authentication via ArmorVox), Welcomer OCR (document OCR API) and Identic (block-chain personal identity).

Product overview

Welcomer (White Label Personal Clouds Pty Ltd) is an open-source software platform that creates Virtual Identities by linking data across organizational silos without requiring data centralization or changes to existing applications. The core offering consists of the Welcomer Framework/PEDDAL algorithm for distributed data linking, supported by applications including WelcomeAboard (employer onboarding/HR compliance), Verifier Proof of Income (lending verification), VoiceAuth (voice-based authentication), Welcomer OCR (document processing), and Identic (personal identity management). These products share data through the common framework, enabling individuals to enter data once and reuse across multiple applications while maintaining privacy and organizational control.

Differentiator

Problem solved

Functional benefit

Brands

• WelcomeAboard: Online service for employers to meet legal obligations under the Fair Work Act, including employee onboarding, record keeping, and compliance with Australian Privacy Principles. Integrated with Xero accounting software.
• Verifier
• VoiceAuth
• Welcomer OCR

Products and services

• WelcomeAboard Online HR onboarding application that helps Australian employers collect employee information, complete and sign required forms, and create a permanent electronic employee record. Connects to Xero for payroll integration and helps employers comply with the Fair Work Act 2009 and Australian Privacy Principles. Pricing is free for the first employee and $5 per active employee per year thereafter.
• Verifier Proof of Income Application built on the Welcomer Framework that enables borrowers to electronically prove their income to lenders. Helps lenders comply with credit regulations by verifying borrower repayment ability through access to employment and income data stored across applications, hosted by InFact Decisions under a revenue-share model.
• VoiceAuth Voice-based authentication service that combines ArmorVox voice print technology with Welcomer data sharing. Provides a generic API to voice prints from any application, enabling cross-application identity verification and multi-factor authentication for use cases such as roadside assistance and car rental identity confirmation.
• Welcomer OCR Optical Character Recognition module enabling customers to self-serve data processing of documents they possess. Exposed via a RESTful API for developers to integrate into new applications built on the Welcomer Framework.
• Identic Personal internet identity system using block chains and the Welcomer Framework. Provides distributed, verifiable identities that emerge from connections between organizations and applications, with continuous anomaly monitoring and self-repair, removing the need for centralized identity providers.
• Change of Address

Quantifiable outcome

• Reduces employer onboarding costs by approximately $50 per employee per year
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, planned, flagship and pilot.

• XerocoreTechnology or Integration · 14 April 2015WelcomeAboard integrated into Xero accounting software for seamless employee onboarding; 100,000+ Australian small businesses can immediately access WelcomeAboard through their Xero accounts
• InFact DecisionscoreStrategic or Co-development Partner · 14 April 2015Welcomer developed and hosts Verifier Proof of Income application for InFact Decisions; Welcomer shares in income generated with hosting and data transfer charges
• IntelledoxplannedStrategic or Co-development Partner · 14 April 2015Planned collaboration to integrate Welcomer with Intelledox smart forms technology
• ViewDSplannedTechnology or Integration · 14 April 2015Planned integration with ViewDS to connect Welcomer with existing LDAP systems
• greenIDplannedTechnology or Integration · 14 April 2015Planned integration with greenID (Edentiti's identity verification) to help employers comply with Know Your Customer regulations
• Auraya ArmorVoxcoreTechnology or Integration · 14 April 2015Integration with Auraya ArmorVox for voice authentication capability in Welcomer applications including VoiceAuth
• NRMAflagshipStrategic or Co-development Partner · 1 January 2015NRMA selected Welcomer's VoiceID (NRMAVoiceID) for their ScaleUp program from over 50 applicants; gives access to 2.5M NRMA members as potential customers
• IPFS.iocoreTechnology or IntegrationInterPlanetary File System used as open source component for creating the permanent web layer of Welcomer
• GluucoreTechnology or IntegrationOpen source component used for person-to-database connectivity in Welcomer Framework
• Pre Power One Co-oppilotStrategic or Co-development PartnerPrepower cooperative project using Welcomer for low-cost white label personal clouds for enterprise adaptive systems

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Spruce ID: Spruce ID develops decentralized identity and verifiable credentials tooling for Web2 and Web3 applications. Their focus on user-controlled, cross-application identity mirrors Welcomer's PEDDAL-based approach to linking personal data across organizational silos.
• Persona: Persona provides identity verification and KYC infrastructure used by financial institutions and lenders. Welcomer's planned greenID integration and Verifier Proof of Income compete in the same identity-verification-for-regulated-workflows category.
• Indicio: Indicio provides open source decentralized identity technology for verifiable credentials and trusted data ecosystems. Their emphasis on privacy-preserving, user-controlled identity directly parallels Welcomer's distributed, no-honeypot approach.
• Trinsic: Trinsic is an emerging decentralized identity platform offering verifiable credentials and self-sovereign identity infrastructure. Welcomer's Identic product and PEDDAL-based distributed identity align with Trinsic's approach to user-controlled identity.

Direct peers

• Plaid: Plaid provides financial data aggregation and verification APIs used by lenders to confirm borrower income and assets. Welcomer's Verifier Proof of Income product targets the same proof-of-income workflow for Australian lenders, making Plaid the closest direct comparable in the lending-data-aggregation space.
• WorkBright: WorkBright is an employee onboarding platform helping US SMBs digitize new-hire paperwork and I-9/W-4 compliance. Welcomer's WelcomeAboard addresses the functionally identical problem for Australian employers under the Fair Work Act, making WorkBright a direct peer in HR/onboarding for small businesses.
• Gluu: Gluu is an open source identity and access management platform providing SSO, OAuth, and person-to-database connectivity. Welcomer integrates Gluu as a component of its framework, making Gluu the closest direct comparable in open source, standards-based identity infrastructure.

Broad incumbents

• Okta: Okta is the leading cloud identity and access management platform, offering SSO, federation, and workforce/customer identity at scale. Welcomer's SSO and federation capabilities via PEDDAL overlap with Okta's core offering, though Welcomer is significantly smaller and focused on distributed rather than centralized identity.
• Auth0: Auth0 (now part of Okta) provides a flexible identity platform for SSO, MFA, and user management across web and mobile. Welcomer's IAM-style federation and FIDO-based authentication capabilities place it in the same broad category, though with a fundamentally different architectural philosophy.
• ForgeRock: ForgeRock is an enterprise identity and access management platform serving regulated industries including financial services and government. Welcomer's smart city and government agency segments place it in overlapping use cases where ForgeRock is an established incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wlpc-white-label-personal-clouds-pty-ltd
• Xx.com/getwelcomer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcomer