Lady Garden

What Lady Garden does

Lady Garden Foundation is a UK-registered women's health charity (registration 1154755), founded in 2014 and headquartered at 17 Gresse Street, London, that exists to improve outcomes for the five gynaecological cancers — cervical, ovarian, vaginal, vulval and womb. Its operating model is built around four pillars: awareness, education, advocacy, and research funding. The Foundation funds gynaecological cancer research, equipment, fellowships and a consulting room at The Royal Marsden NHS Foundation Trust, and has granted over £3 million to that institution since 2014; it became a member of the Royal Marsden President's Circle in 2020.

The Foundation generates funding through five revenue streams: individual donations (one-time and monthly recurring tiers at £15/£25/£50 with Gift Aid adding 25p per £1), direct e-commerce merchandise sales via its online shop (T-shirts £40, aprons £60, umbrellas £65, tote bags), cause-marketing partnership products where partner brands donate a share of RRP (Belvoir Farm 5% with a £16,000 minimum; Stripe & Stare 20%; Solange 52-100%), hosted fundraising events (galas, tea parties, the annual Family Challenge 5K/10K run), and legacy gifts through its 'Guardians' programme. Distribution is a mix of owned e-commerce, partner retail (Belvoir Farm UK retail and hospitality), and direct donation channels. Marketing is community-led and event-driven, leveraging celebrity ambassadors (Davina McCall, Trinny Woodall, Dame Kelly Holmes, Alexander Armstrong), earned media in Vogue, Tatler, The Times and GQ, an Instagram presence, and downloadable educational resources including 'The Vagina Dialogues' university guide, 5-cancer factsheets, symptom trackers and HPV workplace posters. In 2026, the Foundation is staging the 'Silent No More' Show Garden on Main Avenue at the RHS Chelsea Flower Show — the first women's cancer charity garden in the show's history — designed by Gold Medal-winning designer Darren Hawkes. Its University Education Programme scaled from 14 universities visited in 2023 to 20 in 2024, reaching over 15,600 students.

Name

Lady Garden

Legal name

The Lady Garden Foundation

Website

https://ladygardenfoundation.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-registered women's health charity (est. 2014) that funds gynaecological cancer research, education, and awareness — having granted over £3 million to The Royal Marsden Cancer Charity, serving women, university students, and schools through donations, merchandise, events, and partnerships.

Ownership category

akta.pro rank

Product category

Women's Health Nonprofit / Cancer Charity

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Women's health charity
• Gynaecological cancer awareness
• Cancer research funding
• Charity fundraising events
• Health education programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations: One-time and monthly recurring donations from individual supporters. Donors can give £15, £25, £50 or custom amounts. The charity also receives 25p per £1 donated through Gift Aid scheme.
2. Product Sales: Online shop selling branded merchandise including t-shirts (£40), aprons (£60), tote bags, and umbrellas (£65). Proceeds support the charity's mission.
3. Partnership Product Sales: Collaborative products where partner brands donate a percentage of sales. Belvoir Farm donates 5% of Raspberry Lemonade profits (minimum £16,000). Stripe & Stare donates 20% from 'What Do You Call Yours?' collection. Solange jewelry donates 52-100% of RRP.
4. Legacy Gifts: Bequests and gifts in wills from supporters ('Guardians') who commit to leaving a legacy to fund future education programmes, awareness campaigns, and research.
5. Event Fundraising: Revenue from hosted events including gala evenings, ladies lunches, carols by candlelight, shopping mornings, and family challenge events. Corporate sponsors and celebrity ambassadors support these events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Lady Garden Foundation is a UK national women's health charity that raises funds and runs awareness and education programmes to improve outcomes for the five gynaecological cancers. It channels donations into research funding (primarily to The Royal Marsden Cancer Charity), distributes downloadable educational resources, hosts community and fundraising events, and sells branded merchandise and partnership products to support its mission.

Product overview

Lady Garden Foundation is a national women's health charity offering a portfolio of awareness, education, and fundraising products and services. The core offering includes educational resources (The Vagina Dialogues guide, 5 Gynae Cancer Factsheets, symptom trackers, and posters) distributed both digitally and through university programmes. The charity operates an e-commerce shop featuring branded merchandise (T-shirts, aprons, tote bags, umbrellas) and partnership products (Belvoir Farm Raspberry Lemonade, Stripe & Stare underwear collection, Solange jewelry). Fundraising initiatives include the annual Family Challenge run, Lady Garden Tea Parties with conversation card packs, and the Guardian legacy giving programme. A major 2026 initiative is the 'Silent No More' Show Garden at RHS Chelsea Flower Show, designed to raise national awareness of the five gynaecological cancers.

Differentiator

Problem solved

Functional benefit

Brands

• The 'Silent No More' Garden: RHS Chelsea Flower Show 2026 show garden raising awareness of gynaecological cancers
• The Guardians
• Lady Garden Tea Parties
• Family Challenge
• University Ambassador Programme

Products and services

• What Do You Call Yours? T-Shirt

Quantifiable outcome

• Over £3 million raised for The Royal Marsden since 2014
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Belvoir FarmcoreGTM or Marketing Partner · 1 January 2026Partnership bottle of Raspberry Lemonade to raise vital funds. 5% of profits donated with minimum £16,000 commitment. The drink is crafted with 5 natural ingredients to mirror the 5 gynaecological cancers and sparks conversations about gynaecological health.
• The Royal Marsden Cancer CharitycoreStrategic or Co-development PartnerPrimary research funding recipient. Since 2014, over £3 million has been given to support cancer consulting room at Oak Cancer Centre, state-of-the-art equipment, fellowships, and support roles. Charity invited to be part of Royal Marsden President's Circle by HRH Prince William in 2020.
• Stripe & StareminorGTM or Marketing Partner'What Do You Call Yours?' underwear collection collaboration. 20% of RRP of every purchase from the collection donated to Lady Garden Foundation.
• SolangeminorGTM or Marketing PartnerJewelry collaboration including Orchid Hotlips Ring (52% to LGF) and Silver Star Ring (100% to LGF). Products made from 100% recycled sterling silver.
• Darren HawkescoreStrategic or Co-development PartnerRHS Gold Medal-winning garden designer commissioned to create 'Silent No More' Show Garden for RHS Chelsea Flower Show 2026. Designer spent two years immersed in Foundation's work and spent time at The Royal Marsden.
• Ruddy JoineryminorImplementation/ SI/ Consulting PartnerManufactured the central sculptural structures for the Chelsea Flower Show garden. Each structure constructed from hundreds of precision CNC-cut plywood components.
• Davina McCallcoreGTM or Marketing PartnerLong-term Lady Garden ambassador and host of the 'Silent No More' Garden at RHS Chelsea Flower Show 2026. Champion of women's health and empowerment.
• Trinny WoodallcoreGTM or Marketing PartnerLong-term Lady Garden ambassador and host of the 'Silent No More' Garden at RHS Chelsea Flower Show 2026.
• Dame Kelly HolmescoreGTM or Marketing PartnerHost of the 'Silent No More' Garden at RHS Chelsea Flower Show 2026. Champion of women's health.
• Alexander ArmstrongcoreGTM or Marketing PartnerHost of the 'Silent No More' Garden at RHS Chelsea Flower Show 2026. Represents male involvement in women's health conversations.
• Cara DelevingneminorGTM or Marketing PartnerSupported 2016 Topshop campaign 'Get talking, Get checked'. Led charge on early campaigns.
• Princess BeatriceminorGTM or Marketing PartnerNBC interview on LGF challenge in 2016.
• SelfridgesminorGTM or Marketing Partner2017 campaign with Suki Waterhouse, Charlotte Tilbury and Naomi Campbell in conjunction with Selfridges.
• Fortnum & MasonminorGTM or Marketing Partner2018 hosted events collaboration.
• GucciminorGTM or Marketing Partner2018 shopping morning collaboration.
• Peaches Womb Cancer TrustminorStrategic or Co-development PartnerCharity partnership for Gynaecological Cancer Awareness Month. Collaboration includes social media, event invites, website signposting, and newsletters.
• JneticsminorStrategic or Co-development PartnerCharity partnership for Gynaecological Cancer Awareness Month. Collaboration includes social media, event invites, website signposting, and newsletters.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ovarian Cancer Action: UK charity dedicated to ovarian cancer research and awareness, funding the Ovarian Cancer Action Research Centre at Imperial College. Shares Lady Garden's research-plus-awareness model and donor base within gynae cancers.
• The Eve Appeal: UK charity specifically focused on gynaecological cancers (cervical, ovarian, vulval, vaginal, womb), funding research at UCL and campaigning on awareness - the closest direct peer to Lady Garden by mission and disease focus.
• Wellbeing of Women: UK women's health charity funding research and providing education across gynae cancers, pregnancy and reproductive health. Closely comparable in mission scope (research plus education) and Royal College-affiliated medical leadership.
• Peaches Womb Cancer Trust: UK charity dedicated specifically to womb (endometrial) cancer - one of the five gynae cancers Lady Garden covers. Listed as a GCAM partner; highly comparable single-disease peer and natural coalition partner.
• Jo's Cervical Cancer Trust: UK charity dedicated to cervical cancer, providing information, support and campaigning for prevention. Directly comparable single-disease focused gynae cancer peer with similar awareness and education remit.
• Target Ovarian Cancer: UK charity focused on ovarian cancer early diagnosis and patient support. Overlaps with Lady Garden on awareness, GP education, and research funding, addressing one of the five gynae cancers Lady Garden covers.

Broad incumbents

• Cancer Research UK: Largest UK cancer charity, funder of large-scale research incl. gynaecological cancers. Competes for the same donor wallets and corporate partnerships but operates across all cancer types with much broader scope.
• Macmillan Cancer Support: Major UK cancer charity providing practical and emotional support across all cancer types. Competes for awareness, fundraising events, and corporate partnerships; broader portfolio, deeper brand recognition.

Others

• The Royal Marsden Cancer Charity: Lady Garden's primary research funding recipient since 2014 (£3m+ channelled); allied hospital charity rather than direct competitor, but shares donor demographics and event-festival fundraising models.

Emerging players

• CoppaFeel!: UK charity focused on breast cancer awareness in young people via bold, unapologetic campaigns targeting students - analogous style of audience (18-22 university students), peer-education model and irreverent tone to Lady Garden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ladygardenfoundation
• Xx.com/LadyGardenFnd
• Facebookfacebook.com/ladygardenfoundation
• LinkedInlinkedin.com/company/the-lady-garden-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lady Garden