VendorBazzar - Vendor Community Directory

What VendorBazzar - Vendor Community Directory does

VendorBazaar is a Bengaluru-headquartered, B2B/B2C digital marketplace operated by Identity Retail Innovation Pvt Ltd (an Indian private limited company incorporated in Karnataka) that aggregates vendors, suppliers, manufacturers, and buyers across the construction, interiors, and hardware sectors. The platform lists 100+ recognized brands (Asian Paints, Bosch, CERA, Godrej, KAJARIA, Philips, Whirlpool, LG, 3M, AO Smith, Astral Pipes, Bajaj, among others) and exposes 16+ product categories spanning structural and building materials, hardware, interior finishes, exterior finishes, smart home and office tech, adhesives, lights and fittings, home appliances, paints, plumbing, boards and panels, laminates, landscaping and outdoor, utilities and systems, special care and accessibility, tools and safety, and FRP products. The target customer set is horizontally segmented, addressing individual homeowners, SMBs (small hardware retailers, local contractors), enterprise contractors and builders, and interior designers and architects. There is no mobile app, no API/SDK surface, and no app store presence; the full commerce flow runs through vendorbazaar.net. The company was founded in 2011 and currently operates with a 1-10 employee headcount, with no disclosed venture or institutional funding.

The platform's technology stack is a standard e-commerce storefront — vendor onboarding, product listing management (with image, description, price, and stock fields), category- and brand-filtered search, vendor ratings, secure checkout, order tracking, and returns processing — backed by authentication via email/password and Google OAuth, and payment support for UPI, credit/debit cards, and an online payment gateway. Order fulfillment is vendor-led with delivery handled either directly by vendors or via partnered logistics providers; "fast delivery" is explicitly advertised only for Bengaluru, and operating geographies are scoped to Karnataka, India. No proprietary AI/ML, data assets, patents, certifications, awards, or APIs are documented in the source material.

The business model combines (a) marketplace transaction facilitation — commissions or fees on purchases completed between vendors and buyers through the storefront — with (b) a freemium vendor subscription model in which basic registration is free and premium features (enhanced product visibility, better placement) are sold to vendors on a monthly cadence. Revenue, GMV, ARR, customer counts, and unit economics are not publicly disclosed, and no institutional funding or M&A history exists in the data set. Marketing and demand generation are conducted principally via the proprietary website, SEO-optimized product and category pages, and the Google sign-in integration; no paid acquisition, social channels, or affiliate programs are evidenced.

Name

VendorBazzar - Vendor Community Directory

Legal name

Identity Retail Innovation Pvt Ltd

Website

https://vendorbazaar.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

VendorBazaar is a Bengaluru-based B2B/B2C digital marketplace connecting vendors, suppliers, manufacturers, and buyers of construction, interiors, and hardware products, serving individual homeowners, SMBs, contractors, builders, and designers across Karnataka, India.

Ownership category

akta.pro rank

Product category

Construction Materials Marketplace

NAICS

Building Material and Supplies Dealers (4441), Hardware Merchant Wholesalers (423710), Hardware Retailers (44414)

SIC

Wholesale-Hardware (5072), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)

akta.pro secondary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

Keywords

• Construction materials marketplace
• Interiors and hardware
• Vendor directory platform
• B2B B2C marketplace
• Building materials ecommerce

Headquarters

HQ city

Bengaluru (Bangalore)

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Marketplace Transaction Fees: VendorBazaar operates as a digital marketplace connecting vendors, suppliers, and buyers. The platform generates revenue through vendor subscriptions (basic free registration, premium features for enhanced visibility requiring subscription), product sales to end customers, and transaction facilitation between vendors and buyers.
2. Premium Vendor Subscriptions: Flexible plans offered: Basic registration may be free, while premium features and enhanced visibility may require a subscription. Vendors can upgrade for better product placement and visibility features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VendorBazaar operates a digital marketplace and vendor community directory connecting vendors, suppliers, manufacturers, and buyers in the construction, interiors, and hardware sectors in India. The platform enables vendors to register, list products with images and pricing, and reach customers, while buyers can browse, compare, and purchase products across categories such as structural materials, hardware, laminates, adhesives, paints, plumbing, and home appliances. Basic vendor registration is free, with premium features requiring subscription, and the platform supports secure checkout and delivery across Bangalore via partnered logistics.

Product overview

VendorBazaar is a digital marketplace and vendor collaboration platform designed for construction, interiors, and hardware-related needs. It operates as a B2B/B2C platform connecting vendors, suppliers, wholesalers, manufacturers, and buyers. The platform includes a vendor registration system, product listing management dashboard, multi-category marketplace featuring structural & building materials, hardware, interior finishes, smart home & office tech, adhesives, lights & fittings, home appliances, paints, plumbing & hardware, boards & panels, laminates, landscaping, utilities, special care & accessibility products, tools & safety equipment, exterior finishes, and FRP products. The ecosystem is supported by trusted vendor networks and brand partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• VendorBazaar Platform Digital marketplace and vendor collaboration platform that connects vendors, suppliers, manufacturers, and buyers in one place, enabling product discovery, listing management, procurement, and business growth online. Targeted at SMBs, contractors, individual homeowners, and interior designers in India.
• Vendor Registration & Onboarding Vendor onboarding system allowing vendors, suppliers, wholesalers, and manufacturers to register and create business profiles on the VendorBazaar platform. Enables vendors to reach customers online.
• Product Listing Management Vendor dashboard for adding products with images, descriptions, pricing, and stock availability for online display and sale. Used by vendors to manage their catalog on the platform.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Identity Retail Innovation Pvt LtdcoreOthersParent company that owns the VendorBazaar brand. VendorBazaar operates as a digital marketplace platform under this corporate entity. Located at 76, Krishna, 2nd Cross, 1st Main Road, Vijayalakshmi Layout, Abbigere, Bangalore – 560090.
• Logistics PartnersminorImplementation/ SI/ Consulting PartnerDelivery handled by vendors or partnered logistics providers. Tracking details shared once order is confirmed. Fast delivery available across Bangalore.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon Business (India): Amazon's B2B procurement offering in India spans hardware, tools, office supplies, and facility products. A broad incumbent that overlaps with VendorBazaar's product range but as part of a much wider portfolio without specialized focus on construction/interiors.
• JioMart: Reliance's omni-channel commerce platform covering groceries, home, and general merchandise including some hardware and home improvement categories. A broad incumbent competing on price and reach rather than vertical specialization.
• Flipkart Wholesale: Flipkart's B2B wholesale platform serving retailers and SMBs with categories including home, hardware, and construction supplies. A broad incumbent with overlapping categories but no specialized vertical focus.

Direct peers

• Industrybuying: India-headquartered B2B e-commerce marketplace for industrial supplies, MRO, and construction/hardware products. Comparable to VendorBazaar as a vertical marketplace for SMB and contractor procurement with similar target customer segments.
• Infra.Market: Tech-enabled B2B commerce platform for construction materials, including concrete, steel, tiles, and finishing products. Comparable to VendorBazaar in serving the construction supply chain with a digitally native approach, but with proprietary sourcing and significantly larger scale.
• Moglix: B2B e-commerce platform focused on industrial and construction supplies including hardware, tools, electrical, and plumbing products. Closely comparable to VendorBazaar in target categories and B2B marketplace model, with far greater capital and enterprise procurement capabilities.
• Power2SME: B2B procurement platform for raw materials, components, and industrial supplies serving SMEs and enterprises. Comparable in marketplace model and SME/enterprise customer focus, with overlap in construction-adjacent categories.
• IndiaMART InterMESH: India's largest horizontal B2B marketplace with a deep construction, hardware, and building materials category. Directly comparable to VendorBazaar as a marketplace connecting suppliers and buyers of construction/hardware products, but with vastly larger scale, capital, and vendor network.

Emerging players

• Constro Facil: Online marketplace for construction materials, equipment, and services in India. Directly comparable as a specialized construction marketplace, though typically more regionally focused and smaller in scale than VendorBazaar's broader category mix.
• BuildSupply: Construction-focused procurement platform serving builders and contractors with materials sourcing. Comparable as a niche player targeting the construction supply chain but with greater focus on enterprise builder workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/vendorbazaar
• LinkedInlinkedin.com/company/vendorbazaar-construction-and-interior-marketplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VendorBazzar - Vendor Community Directory