ABC Asigurari Reasigurari

What ABC Asigurari Reasigurari does

ABC Asigurari Reasigurari S.A., operating under the brand ABC Insurance, is a privately held Romanian insurance company headquartered in Bucharest at Strada Gara Herastrau nr. 4B, Sector 2. The firm provides a broad portfolio of property and casualty (P&C) insurance products, organized into two segments: individual customers (Persoane Fizice) and business clients (Persoane Juridice). Personal lines include home (Locuință), auto Casco, and personal accident coverage, while commercial lines include contractual guarantee insurance, general and professional liability, complex insurance for constructions and equipment, buildings and contents, fleet auto, and employee accident coverage. The company also operates claims support services including a damage information center, an amicable accident settlement process, and a network of authorized auto service centers.

The company's go-to-market is multi-channel, combining a central headquarters, a territorial branch network spanning 2+ countries, a contact center (021 230 5151), a licensed insurance agent registry, and a direct-to-consumer website at abcinsurance.ro. Its revenue model is based on recurring insurance premium collection across multiple P&C lines for both individuals and businesses, with pricing provided on a quote basis rather than published publicly. The company references an ISO 27001 information security certification on its website. Underlying technology is described as an insurance technology platform supporting policy management, claims processing, and customer service operations, with no AI or proprietary technology features disclosed.

The company claims 25+ years of industry presence and over 200,000 customers served. It is incorporated as a public limited company (S.A.) under Romanian law but is privately held with no disclosed parent, ownership structure, funding history, or institutional investors. Headcount is reported at 51–100 employees. No management team, revenue figures, or strategic transaction history are publicly disclosed in the available data.

Name

ABC Asigurari Reasigurari

Legal name

ABC Asigurari Reasigurari S.A.

Website

https://abcasigurari.ro

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

ABC Asigurari Reasigurari is a privately held Romanian P&C insurer offering home, auto, accident, liability, and complex commercial coverage to over 200,000 individuals and businesses across 2+ countries via branches, contact center, and direct website distribution.

Ownership category

akta.pro rank

Product category

Property & Casualty Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241), Claims Adjusting (524291)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

akta.pro secondary industries

Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC), Accident Medical Expense Insurance (Supplemental Accident) (FSAIALAE)

Keywords

• General insurance services
• Property casualty insurance
• Auto casco insurance
• Liability insurance products
• Commercial insurance solutions

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property & Casualty Insurance Premiums: ABC Insurance generates revenue primarily through insurance premium collection across multiple lines of business including auto, property, liability, accident, and complex insurance products for both individuals and businesses. Premiums are collected on a recurring basis aligned with policy terms.
2. Contractual Guarantee Insurance: Revenue from insurance products covering contractual guarantees for bidding, contractual obligation execution, and quality assurance of works — targeted at business clients participating in procurement processes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

ABC Asigurari Reasigurari sells property & casualty insurance products under the ABC Insurance brand across two segments: individual clients (home, auto Casco, personal accident, other) and business clients (contractual guarantees, general and professional liability, complex insurance for constructions and equipment, buildings and contents, fleet auto, employee accident). Revenue is generated through recurring insurance premiums, with claims services (Daune), amicable accident settlement, and a network of authorized auto service centers supporting the core offering.

Product overview

ABC Asigurari Reasigurari operates as an insurance company offering a comprehensive portfolio of insurance products organized into two main segments: Individual (Persoane Fizice) and Business (Persoane Juridice) customers. The product portfolio includes home insurance (Locuință), auto/Casco insurance (Automobile), personal accident insurance (Accidente Persoane), contractual guarantee insurance, general and professional liability insurance, complex insurance for constructions and equipment, and buildings and content insurance. The company also provides claims handling services (Daune) including amicable accident settlement and access to a network of auto service centers. This multi-product platform serves both individuals and businesses with tailored insurance solutions, backed by over 25 years of industry experience and more than 200,000 customers across multiple countries.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Allianz-Tiriac (Allianz Insurance Romania): Allianz Romania offers a multi-line P&C, life, and accident insurance portfolio for individuals and businesses through agency, broker, and direct channels. It is the most comparable market-leading local incumbent competing for the same retail and commercial insurance customers as ABC.
• Gothaer Asigurari Romania: Gothaer focuses on commercial P&C, liability, and complex insurance for SMEs and enterprises in Romania, overlapping significantly with ABC's contractual guarantee and complex insurance product lines.
• Omniasig (Vienna Insurance Group): Omniasig underwrites property, auto, liability, and accident insurance in Romania as part of VIG, with strong commercial and contractual guarantee offerings that directly overlap ABC's 'Persoane Juridice' portfolio.
• Groupama Asigurari: Groupama offers a diversified P&C and personal accident portfolio for individuals and businesses across Romania via a multi-channel model that closely mirrors ABC's head office, territorial branch, and contact center structure.
• Asirom (Vienna Insurance Group): Asirom provides auto, home, accident, and liability products to retail and corporate customers in Romania, competing head-to-head with ABC across nearly all P&C lines.
• UNIQA Asigurari: UNIQA offers property, motor, accident, and liability insurance to Romanian individuals and businesses through a multi-channel distribution network including branch offices, closely paralleling ABC's territorial model.

Broad incumbents

• Generali Romania: Generali operates as a broad incumbent across life, health, and P&C lines in Romania, providing a comparable diversified portfolio for individuals and businesses served by ABC.
• NN Asigurari Romania: NN acquired AXA's Romanian operations and now provides a broad suite of life, health, and P&C products including personal accident, comparable in scope to ABC's diversified offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/abcasigurari

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Asigurari Reasigurari