NN Romania
- Company typePrivate
- Founded1998
- HeadquartersBucharest, Romania
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
NN Romania firmographics
Firmographics- Name
- NN Romania
- Legal name
- NN Asigurări de Viață S.A.
- Website
- https://nn.ro
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where NN Romania is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
NN Romania business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Life Insurance Premiums: Recurring premium payments from life insurance policies including protection, investment, savings, and group life insurance products. Premium amounts vary based on coverage sum, policy duration, age, and health status. Example: Prudent 30 at 80 lei/month.
- Health Insurance Premiums: Annual premiums for private health insurance covering hospitalization, surgery, cancer, burns, and transplant coverage. Starting from approximately 5 lei/day average cost. Premium Care Abroad product from 176 lei/month.
- Home Insurance Premiums: Premium payments for home/renters insurance providing protection against incidents for repair, replacement or reconstruction of damaged property.
- Pension Fund Management Fees: Administration fees collected from mandatory pension (Pillar II) and voluntary pension (Pillar III) funds under management. NN manages Fondul de Pensii Administrat Privat NN (Pillar II) and NN Activ and NN Optim (Pillar III).
- Voluntary Pension Contributions: Flexible contribution payments from participants in Pillar III voluntary pension funds, with minimum 45 lei/month and maximum 15% of gross monthly income. Contributions are tax-deductible up to 400 euro/year.
- Accident Insurance Premiums: NN Go accident insurance product available 100% online, providing financial protection and 24/7 online medical consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Life Insurance (Prudent 30) - 80 lei/month example |
| Subscription | Monthly | Health Insurance - from 5 lei/day average |
| Subscription | Monthly | Premium Care Abroad - from 176 lei/month |
| Subscription | Monthly | Voluntary Pension (Pillar III) - minimum 45 lei/month |
| Unit Pricing | Monthly | Life Insurance sum insured up to 900,000 lei |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
NN Romania product offering
Product offeringCore offering
NN Romania provides life insurance (protection, investment-linked, savings, children, and senior variants), health insurance (hospitalization, surgery, cancer, burns, transplant, plus Premium Care Abroad for international treatment), home insurance, accident insurance (NN Go), and private pension fund management for both mandatory Pillar II and voluntary Pillar III. Products are distributed via financial consultants, bank partnerships, and digital self-service through the NN Direct mobile app and online enrollment portals. The company serves individual consumers, families, and corporate clients across Romania, operating under ASF supervision.
Product overview
NN Romania is a financial services company offering a comprehensive portfolio of insurance and pension products across life insurance, health insurance, home insurance, accident coverage, and private pensions (both mandatory Pillar 2 and voluntary Pillar 3). The core product offerings include Asigurare de Viață (life insurance) with protection, investment, savings, and children's variants; Asigurare de Sănătate (health insurance) covering hospitalization and surgery; Pensii Facultative (voluntary pensions) through NN Activ and NN Optim funds; and Pensii Obligatorii (mandatory pensions). The NN Direct digital platform serves as the central hub for customer self-service across all products, enabling policy management, payments, and pension monitoring. The product architecture combines traditional insurance protection with investment and savings components, and Unit Linked investment programs for wealth accumulation.
Differentiator
Problem solved
Functional benefit
Brands
- NN Silver Care: Life insurance product designed for seniors (parents or grandparents), providing protection and financial support.
- NN Go
- NN Direct
- NN Activ
- NN Optim
- Premium Care Abroad
- Fondul de Pensii Administrat Privat NN
Products and services
- Asigurare de Viață - Protecție (Life Insurance Protection) Life insurance product protecting family financial stability with coverage from 30,000 to 900,000 lei sum insured, including accidental death coverage at double the sum insured, 30% return of net premiums at contract end if no claims, and coverage periods from 5 to 30 years up to age 80.
- Asigurare de Viață - Investiții (Life Insurance with Investment Component) Life insurance with an investment component enabling customers to invest in Unit Linked programs (Bond, Mixt 25/50/75, Equity, Global Opportunities, Global Real Estate, Enhanced Commodities, NN Clasic, NN Dinamic) with fund selection and management accessible through the NN Direct app.
- Asigurare de Viață - Economisire (Life Insurance with Savings Component) Life insurance with a savings component providing guaranteed returns, with options for children's savings accounts and personal savings plans.
- Asigurare de Viață - Copii (Children's Life Insurance) Life insurance and savings plan designed for children with protection coverage and a savings account that matures when the child turns 18.
- NN Silver Care Life insurance product specifically designed for seniors (parents or grandparents), providing protection and financial support for older adults.
- Asigurări de Viață de Grup (Group Life Insurance) Group life insurance policies for employers to offer to employees, with portable conversion options to individual policies.
- NN Accident Care (Group Life with Accident Coverage) Group life insurance with accident coverage designed for employees as part of an employer-sponsored benefits package.
- Asigurare de Sănătate (Health Insurance) Private health insurance covering hospitalization, surgery, cancer, burns, and transplants in over 270 private hospitals and clinics across Romania, with sum insured up to 700,000 lei and additional optional coverage. Average cost approximately 5 lei/day.
- Asigurare de Sănătate pentru Copii (Children's Health Insurance) Health insurance for children from 1 month old covering medical expenses at network providers.
- Premium Care Abroad (International Health Insurance) Health insurance covering diagnosis and treatment at top foreign hospitals for cancer, cardiovascular surgery, neurosurgery, and transplant, with sum insured up to over 10 million lei (2 million euros equivalent). Available from 176 lei/month for children from 1 day old.
- Asigurare Voluntară de Sănătate de Grup (Voluntary Group Health Insurance) Voluntary group health insurance for employees offered through B2B partnerships with employers as part of employee benefits packages.
- Asigurare de Locuință (Home Insurance) Home insurance providing protection and compensation for repair, replacement, or reconstruction of damaged property due to covered incidents.
- NN Go (Online Accident Insurance) 100% online accident insurance available exclusively through digital channels with instant coverage, providing financial protection and 24/7 online medical consultations.
- Pensia Facultativă (Pilonul 3 / Voluntary Pension) Voluntary private pension (Pillar 3) administered through NN Activ and NN Optim funds, with flexible contributions from a minimum of 45 lei/month up to 15% of gross monthly income and tax deductions up to 400 euro/year.
- Pensia Obligatorie (Pilonul 2 / Mandatory Private Pension) Mandatory private pension (Pillar 2) with 4.75% of gross monthly income automatically directed to the privately administered pension fund, with approximately 79.7 billion lei in assets under management.
- NN Direct (Digital Self-Service Platform) Mobile (iOS, Android, Huawei AppGallery) and web application enabling customers to update personal data by photographing ID documents, notify insurance events, make online payments for life and health insurance premiums and pension contributions, and view pension account balances and contribution history.
Quantifiable outcome
- 90 million lei paid to pension participants in 2024, 48% increase vs 2023
- +4 more outcomes
Companies that use NN Romania
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
NN Romania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
NN Romania partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Regina Maria Healthcare NetworkcorePrimary healthcare provider network for NN health insurance products, offering access to 270+ private hospitals and clinics across Romania. Policyholders can receive direct payment for treatments or 80% reimbursement for pre-authorized treatments at non-network facilities.
- PayUsupportingPayment processing partner for secure online payments within the NN Direct application, enabling credit card payments for insurance premiums and pension contributions.
- SAL-Fin (Entitatea de Solutionare Alternativa a Litigiilor)supportingAlternative dispute resolution entity for non-banking financial disputes. NN participates in the SAL-Fin system for customer complaint resolution.
- Banks (Asigurari prin Banca)supportingBanking partners that distribute NN insurance products through their branch networks, allowing cross-selling of insurance alongside banking products.
- ASF - Autoritatea de Supraveghere FinanciaracoreRomanian Financial Supervisory Authority regulating insurance, private pensions, and capital markets. NN operates under ASF supervision for all business lines.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NN Romania competitors and assessment
Company assessmentDirect peers
- Omniasig Vienna Insurance Group: A major Romanian insurer (acquired by Vienna Insurance Group in 2022 from AXA) offering life, health, and casualty insurance, competing across the same product lines as NN Romania.
- Metropolitan Life Romania: A major life insurance carrier in Romania focused on savings, protection, and unit-linked products, with a comparable bancassurance distribution model and customer segments to NN Romania.
- Groupama Asigurari: A mutual insurance company offering life, health, and property insurance in Romania, with a comparable multi-product, multi-channel distribution strategy to NN Romania.
- BT Asigurari: Insurance arm of Banca Transilvania offering life and health insurance products through bank distribution, a direct competitor to NN Romania's bancassurance model in Romania.
- UNIQA Asigurari Romania: A multi-line insurance company in Romania offering life, health, and property insurance products through direct and bank distribution channels, comparable to NN Romania's distribution strategy.
- Allianz-Tiriac Asigurari: One of the largest insurance and pension players in Romania, offering life insurance, health, Pillar II/III pensions, and investment products - directly competing with NN Romania across the same multi-product portfolio.
- Generali Romania: An established insurance group in Romania offering life, health, property and casualty insurance, competing directly with NN Romania's broad product portfolio across retail and corporate segments.
- Aegon Romania: A former direct competitor in life insurance and pensions that merged into NN Group in 2023; provides a relevant historical comparison for NN Romania's local pension and life insurance operations.
- ING Asigurari de Viata Romania: A bank-affiliated life insurance provider leveraging ING's banking network in Romania, comparable to NN Romania in its bancassurance-led distribution model and target customer segments.
- BRD Asigurari de Viata: A bank-affiliated life insurance provider in Romania under Groupe Societe Generale, similarly leveraging bancassurance as a primary distribution channel alongside NN Romania's bank partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Customer concentration
NN Romania social profiles
Digital presenceNN Romania compliance and trust
Trust signalCompliance4 records
NN Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
NN Romania leadership team
Management profileNumber of profiles
Profiles1 record
NN Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NN Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NN Romania
What does NN Romania do?
NN Romania provides life insurance (protection, investment-linked, savings, children, and senior variants), health insurance (hospitalization, surgery, cancer, burns, transplant, plus Premium Care Abroad for international treatment), home insurance, accident insurance (NN Go), and private pension fund management for both mandatory Pillar II and voluntary Pillar III. Products are distributed via financial consultants, bank partnerships, and digital self-service through the NN Direct mobile app and online enrollment portals. The company serves individual consumers, families, and corporate clients across Romania, operating under ASF supervision.
Is NN Romania a public or private company?
NN Romania is a private company. It is classified as corporate owned and is currently operating.
When was NN Romania founded?
NN Romania was founded in 1998. It employs 5,001 to 10,000 people.
Where is NN Romania based?
NN Romania is headquartered in Bucharest, Romania, in the Europe region.
How does NN Romania make money?
Six revenue lines are on record. Life Insurance Premiums are the primary driver. The others are health Insurance Premiums, home Insurance Premiums, pension Fund Management Fees, voluntary Pension Contributions and accident Insurance Premiums.
Who are NN Romania's main competitors?
Direct peers on record are Omniasig Vienna Insurance Group, Metropolitan Life Romania, Groupama Asigurari, BT Asigurari, UNIQA Asigurari Romania, Allianz-Tiriac Asigurari, Generali Romania, Aegon Romania, ING Asigurari de Viata Romania and BRD Asigurari de Viata.
Does NN Romania have an API?
No public API is recorded for NN Romania.