Ottech
Ottech is an Argentine e-commerce and retail company selling LED components, controllers, power supplies, neon, modules, and finished LED displays to professional installers, DIY consumers, and commercial businesses across Argentina via its online store and a single Haedo storefront.
- Company typePrivate
- Founded2016
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ottech does
Ottech (legal name OTTECH - TECNOLOGIA LED) is an Argentine e-commerce and retail company founded in 2016, headquartered at Avenida Presidente Perón 2952, Haedo (Buenos Aires metropolitan area), with 11-50 employees. The company sells LED technology products directly to end customers through its Mitiendanube-powered online store at ottech.ar and through a single physical storefront, supporting transactions in Argentine pesos via credit-card installments, Mercado Pago, Pago Nube, bank transfer (with a 20% discount), and cash payments, and providing pre- and post-sales assistance through WhatsApp at +54 11 7139-0034.
The product portfolio is structured as a complete LED installation ecosystem spanning flexible LED strips (TIRAS LED) in COB and SMD variants including monochrome, RGB, and programmable pixel configurations; switching power supplies (FUENTES SWITCHING) ranging from compact 12W chargers to 480W industrial units with IP20/IP65/IP67 ratings; RF, Wi-Fi, Bluetooth, and Art-Net/DMX512-compatible controllers (CONTROLADORAS) for monochrome, RGB, RGBW, and pixel addressing; aluminum mounting profiles (PERFILES ALUMINIO); LED neon strips (NEON LED) in 5m and 50m formats; LED modules (MODULOS LED) for signage and backlighting; finished LED display products (PANTALLAS LED) including cubes, totems, semi-transparent panels, and modular walls; and accessories such as connectors, cables, amplifiers, dimmers, clamps, and switches. Selected SKUs are sold under the proprietary PRIME LED private-label brand, and controllers integrate with third-party ecosystems such as Magic Home, Amazon Alexa, Google Home, and DMX512-based professional lighting software.
Ottech's go-to-market is direct-to-consumer and direct-to-SMB via e-commerce and walk-in retail, targeting three horizontal segments: professional installers and electricians (primary), retail consumers and DIY enthusiasts, and commercial businesses requiring signage and display installations. Revenue is generated through one-time product sales priced per unit with volume-based discounts (10% off at 50+ LED strips, 10% off at 25+ power supplies, 20% off bank transfer), serving the Argentine domestic market exclusively. The company is privately held with no disclosed institutional shareholders, funding rounds, executive team, partnerships, patents, or awards.
Ottech firmographics
Firmographics- Name
- Ottech
- Legal name
- OTTECH - TECNOLOGIA LED
- Website
- https://ottech.ar
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ottech is an Argentine e-commerce and retail company selling LED components, controllers, power supplies, neon, modules, and finished LED displays to professional installers, DIY consumers, and commercial businesses across Argentina via its online store and a single Haedo storefront.
- Ownership category
- akta.pro rank
Ottech industry classification
Industry- Product category
- LED Lighting Components and Systems
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
- akta.pro secondary industry
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
Keywords
Where Ottech is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Ottech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- LED Product Sales: Direct sales of LED technology products including LED strips, switching power supplies, controllers, aluminum profiles, neon LED, modules, and LED screens through their e-commerce platform. Sales are primarily one-time transactions with volume discounts available for bulk purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume discounts on LED strips and power supplies |
| Unit Pricing | Pay-as-you-go | Bulk discounts on neon LED products |
| Unit Pricing | Pay-as-you-go | Volume discounts on cables and accessories |
| Transaction based/ take rate | Monthly | Credit card installment pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ottech product offering
Product offeringCore offering
Ottech sells LED lighting components and systems directly to Argentine customers through its ottech.ar e-commerce store and a physical Haedo retail location. Its catalog spans flexible LED strips (COB and SMD variants), switching power supplies, RF/WiFi/Bluetooth/pixel controllers, aluminum profiles, neon LED, LED modules, LED pixel tubes, finished LED screens, and installation accessories. Products target professional installers and DIY consumers for signage, decorative, and functional lighting applications.
Product overview
Ottech is an Argentine LED technology company operating as an e-commerce retailer specializing in professional and consumer LED lighting solutions. The product portfolio centers on a comprehensive ecosystem of LED components and systems: flexible LED strips (TIRAS LED) in COB, SMD, RGB, and programmable pixel configurations; switching power supplies (FUENTES SWITCHING) ranging from compact 12W chargers to 480W industrial units; control devices (CONTROLADORAS) including RF, WiFi, Bluetooth, and Art-Net-compatible controllers for color and animation control; aluminum mounting profiles (PERFILES ALUMINIO); neon-style LED products (NEON LED); LED modules (MODULOS LED); and LED display screens (PANTALLAS LED) including cubes, totems, and modular walls. The offering is structured as a unified catalog where these products are designed to work together—LED strips powered by switching supplies and controlled via RGB/pixel controllers, with aluminum profiles providing mounting solutions and accessories (connectors, cables, amplifiers) supporting installations. The company also offers finished LED display products for digital signage applications.
Differentiator
Problem solved
Functional benefit
Brands
- PRIME LED: A private-label brand observed on product listings (e.g., 'TIRA LED 2835 120L IP20 220v - PRIME LED'). Sold under the OTTECH store as an own-brand product line.
Products and services
- LED Strips (TIRAS LED) Flexible LED strip lighting in COB (Chip on Board) and SMD (Surface Mount Device) variants, including monochrome, RGB, and programmable pixel configurations; available with IP20 indoor and IP65/IP67 outdoor ratings for interior, exterior, signage, and decorative lighting projects.
- Switching Power Supplies (FUENTES SWITCHING) Switching power supplies ranging from compact 12W-60W chargers to high-capacity 480W units with cooling fans; perforated, slim/black, IP67 outdoor, and adapter form factors at 5V, 12V, and 24V outputs for driving LED strips and modules.
- LED Controllers (CONTROLADORAS) RF, WiFi, Bluetooth, and pixel-addressable LED controllers (5A-8A) supporting monochrome dimming, RGB/RGBW color control, and programmable pixel animations via apps (Magic Home) and protocols (Art-Net, DMX512); integrates with Alexa and Google Home.
- Neon LED (NEON LED) LED neon-style lighting products available in 50-meter bulk coils and 5-meter blister packs; monochrome, RGB, and programmable pixel variants at 12V with IP20 and IP65 ratings for signage, architectural, and decorative applications.
- LED Modules (MODULOS LED) LED modules in COB, SMD, RGB, and pixel configurations with IP65 ratings, designed for signage, backlighting, and commercial illumination installations.
- Aluminum Profiles (PERFILES ALUMINIO) Aluminum mounting profiles for LED strip installations in recessed (embutir), surface-mount (aplicar), corner (esquinero), and neon-specific formats, including diffusers, end caps, and mounting hardware.
- LED Screens (PANTALLAS LED) Finished LED display products including indoor P1.86-P4 screens, outdoor displays, semi-transparent panels, cubes, totems, and modular LED walls with control systems for digital signage and advertising.
- LED Pixel Tubes (TUBOS PIXEL LED) PVC LED pixel tubes (5050 LEDs, 60 LEDs/m, 12V RGB) with each 3-LED segment individually addressable; includes JST connectors and end caps for animated decorative and signage installations.
- Installation Accessories (ACCESORIOS) Supporting components for LED installations including LED connectors (JST, hebilla clips), power cables, bipolar cables, clamps, switches, mini RGB amplifiers, and mounting accessories.
Companies that use Ottech
Customer profileSegments3 records
Ideal customer profiles3 records
Ottech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Ottech partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ottech competitors and assessment
Company assessmentEmerging players
- Banggood: Cross-border e-commerce platform with a large LED category (strips, neon, pixel controllers, modules) sold direct to Latin American consumers. Competes with Ottech on price in the same SKUs.
Broad incumbents
- Acuity Brands: Large North American lighting and controls company serving commercial and industrial customers. Overlaps with Ottech in LED controls and architectural lighting adjacencies.
- LEDVANCE: Global lighting brand (Osram legacy) selling LED lamps, fixtures and drivers through retail and distribution. Comparable in end-product categories though with a much larger portfolio.
- Eaton (Cooper Lighting): Diversified industrial and lighting company offering LED drivers, fixtures and controls for commercial applications. Comparable at the LED-driver and commercial-lighting level.
- Signify (Philips Lighting): Global lighting incumbent offering a wide LED portfolio (fixtures, lamps, drivers, smart systems). Competes with Ottech in select professional and consumer lighting categories but at much broader scale.
- Current (GE Current, a Daintree company): Commercial LED lighting and controls provider with strong digital signage and horticulture offerings. Comparable in the commercial/signage LED and controls space.
Direct peers
- 1000Bulbs: Large US lighting e-commerce retailer offering LED fixtures, strips and accessories to both professional and consumer customers. Comparable breadth of catalog and customer base to Ottech.
- Elemental LED: Online LED retailer offering strip lighting, drivers, dimmers and aluminum channels. Direct comparable in catalog scope, channel mix and target customers.
- LEDSupply: Specialist LED components retailer focused on strips, drivers, controllers and modules for DIY and commercial projects. Closely comparable to Ottech's components-and-controllers focus.
- Super Bright LEDs: US-based online LED specialist retailer selling LED strips, modules, power supplies and controllers to installers and DIY buyers. Closely comparable to Ottech in product mix and direct-to-customer online model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ottech social profiles
Digital presenceOttech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ottech leadership team
Management profileNumber of profiles
Ottech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ottech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ottech
What does Ottech do?
Ottech sells LED lighting components and systems directly to Argentine customers through its ottech.ar e-commerce store and a physical Haedo retail location. Its catalog spans flexible LED strips (COB and SMD variants), switching power supplies, RF/WiFi/Bluetooth/pixel controllers, aluminum profiles, neon LED, LED modules, LED pixel tubes, finished LED screens, and installation accessories. Products target professional installers and DIY consumers for signage, decorative, and functional lighting applications.
Is Ottech a public or private company?
Ottech is a private company. It is classified as unknown and is currently operating.
When was Ottech founded?
Ottech was founded in 2016. It employs 11 to 50 people.
Where is Ottech based?
Ottech is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Ottech make money?
One revenue line is on record: LED Product Sales.
Who are Ottech's main competitors?
Banggood is listed as an emerging player. Broad incumbents are Acuity Brands, LEDVANCE, Eaton (Cooper Lighting), Signify (Philips Lighting) and Current (GE Current, a Daintree company). Direct peers are 1000Bulbs, Elemental LED, LEDSupply and Super Bright LEDs.
Does Ottech have an API?
No public API is recorded for Ottech.
What industry is Ottech in?
Ottech's product category is LED Lighting Components and Systems. Its primary akta.pro industry code is CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting), with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 3351 and its SIC code is 3640.