Agro Roasters

What Agro Roasters does

Agro Roasters (operating as Agro Coffee / Agro Coffee Roasters) is a privately held, family-owned specialty coffee roaster founded in 2006 and based in Vancouver, British Columbia. The company roasts certified organic coffee to order and distributes it through direct-to-consumer e-commerce, a recurring subscription program, wholesale accounts with cafes and restaurants, and partner retail stockists across Canada and the United States. Its core product portfolio includes single-origin coffees sourced from smallholder farmers in Guatemala (Joyabaj, Quiché) and Peru (Finca La Lima), seasonal limited releases, subscription coffees, sample sets, single-serve pour-over and brew bags, branded merchandise, and gift cards. The pricing model is unit-based for one-off purchases and recurring for subscriptions, with examples including $3.00 USD per single-serve, $15-18 USD per 100g+ core bag, $18.00 USD per four-bag sample set, and $21-25 USD for logo t-shirts. Operations are lean (1-10 employees) with a single roastery at 1359 Powell Street, Vancouver.

The company's go-to-market combines organic social (Instagram @agroroasters), content marketing via brew guides and educational resources, a store locator for retail partners, and a wholesale outreach program anchored by a dedicated contact. A strategic partnership with rePurpose Global delivers Plastic Negative certification, under which two bags of plastic are removed from the environment for every bag sold. The customer base is predominantly individual specialty-coffee enthusiasts and local cafe/retail partners; no enterprise accounts or institutional investors are disclosed, and no funding rounds, M&A, or leadership changes are on record.

Name

Agro Roasters

Legal name

Agro Coffee

Website

https://agroroasters.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Agro Roasters is a Vancouver-based, family-owned specialty coffee roaster founded in 2006, selling certified organic, plastic-negative single-origin and seasonal coffees direct-to-consumer, via subscription, and through wholesale to cafes and retailers across Canada and the US.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Organic coffee beans
• Coffee subscription service
• Wholesale coffee supply
• Single-origin coffee

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online direct-to-consumer sales through their e-commerce platform for coffee products, accessories, and merchandise. One-time purchases and subscription options available.
2. Coffee Subscriptions: Recurring subscription model delivering seasonal and core coffees on a scheduled basis. Includes seasonal coffee subscription with rotating selections and core coffee subscriptions.
3. Wholesale B2B: Wholesale supply to cafes, restaurants, and grocery stores. Coffee delivered roasted to order with freshness scheduling and training support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Agro Roasters is a Vancouver-based, family-owned specialty coffee roaster that sources Certified Organic green coffee from smallholder farmers in Guatemala and Peru, roasts it to order in small batches, and sells the finished coffee directly to consumers via its website and subscription program, and to businesses via a wholesale program. The product line includes whole-bean and ground single-origin coffees, sample sets, single-serve packs, Roaster's Choice blends, accessories and merchandise, and gift cards.

Product overview

Agro Coffee Roasters is a certified organic specialty coffee company operating a direct-to-consumer e-commerce platform built on Shopify. The product portfolio centers on specialty coffee products organized into three tiers: core offerings (Core Coffees/Subscriptions, Seasonal Coffees, and Roaster's Choice) that form the primary revenue stream; limited/single-origin coffees (Guatemala Joyabaj and Peru Geisha) that showcase terroir and processing methods; and convenience formats (Single-Serve Coffee and Sample Sets) that lower barriers to entry. The offering is complemented by merchandise (Accessories/Merch) and Gift Cards. All products are roasted in Vancouver, BC, and emphasize sustainable sourcing, fair farmer relationships, and environmental responsibility (Plastic Negative certification).

Differentiator

Problem solved

Functional benefit

Products and services

• Core Coffees (Subscription) Recurring subscription offering of Agro's core single-origin and blended specialty coffees, delivered on a scheduled cadence to home consumers.
• Seasonal Coffees Limited-release seasonal coffee subscription featuring rotating seasonal lots for individual coffee drinkers who want variety.
• Sample Sets Multi-bag sample packs that let consumers taste a curated selection of Agro's single-origin and blended coffees before committing to a full bag.
• Single-Serve Coffee Single-serve format packaged roasted coffee for consumers who want a quick, portion-controlled brew of Agro specialty coffee.
• Accessories, Merch + More Brewing accessories and Agro Roasters branded merchandise sold alongside coffee to support home preparation and brand engagement.
• Gift Cards Agro Roasters gift cards redeemable on the e-commerce storefront, used for gifting coffee purchases.
• Roaster's Choice Roaster-curated single-origin or blended specialty coffee selected by Agro Roasters, sold as a featured SKU for consumers.
• Guatemala, Joyabaj | Honey Single-origin Certified Organic coffee from the Joyabaj region of Guatemala, honey-processed, sold as a specialty single-origin SKU.
• Peru Geisha, Inabel Abad Jimenez | Washed Single-origin washed Geisha varietal coffee sourced from producer Inabel Abad Jimenez in Peru, sold as a premium single-origin SKU.
• Wholesale Coffee Program Dedicated B2B program supplying roasted coffee, training materials, marketing materials, scheduled ordering, and roastery pick-up to cafes, restaurants, grocery stores, and other reseller partners.

Quantifiable outcome

• For every bag of coffee purchased, two bags are removed from the environment through rePurpose Global partnership

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• rePurpose GlobalcoreStrategic or Co-development PartnerPartnership with rePurpose Global for certified plastic negative certification. For every bag of coffee purchased, Agro removes two bags from the environment. This partnership demonstrates the company's commitment to sustainability and environmental responsibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stumptown Coffee Roasters: Established US specialty roaster (owned by Peet's) with strong DTC and wholesale; comparable category leader with similar single-origin positioning but vastly larger scale.
• Kicking Horse Coffee: Canadian organic/fair-trade specialty coffee brand at significantly larger scale; comparable on organic certification and Canadian specialty positioning, but operates as a mass-market CPG brand.
• Blue Bottle Coffee: Large specialty DTC coffee brand with cafe and subscription channels; comparable on DTC/subscription model and single-origin positioning, but at venture-backed scale.

Direct peers

• Timbertrain Coffee Roasters: Vancouver-based specialty coffee roaster operating a roastery-cafe and direct-to-consumer sales, directly comparable in geography, scale, and specialty positioning.
• Verve Coffee Roasters: Specialty roaster with DTC, cafes, and farmer-relationship-driven brand; directly comparable in craft positioning, channel mix, and origin storytelling.
• Onyx Coffee Lab: US specialty roaster focused on single-origin, competition-grade coffee with strong DTC and wholesale; closely comparable in craft, single-origin storytelling, and channel mix.
• Matchstick Coffee Roasters: Vancouver specialty roaster with cafes and wholesale distribution; comparable in craft positioning, multi-channel DTC/wholesale model, and Canadian west-coast market.
• Phil & Sebastian Coffee Roasters: Canadian specialty roaster known for direct-trade sourcing and quality-focused offerings; highly comparable as a small-batch specialty competitor with similar sourcing ethos.
• 49th Parallel Coffee Roasters: Vancouver-founded specialty coffee roaster with wholesale and DTC; similar craft-roaster profile, Canadian origin, and focus on quality single-origin offerings.
• Equator Coffees: Specialty roaster with sustainability and farmer-direct relationships as a core differentiator; closely aligned with Agro's ESG positioning and smallholder sourcing narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/agroroasters
• Xx.com/agroroasters
• Facebookfacebook.com/agrocoffeeroasters
• LinkedInlinkedin.com/company/agro-roasters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agro Roasters