The Hoxby Collective

What The Hoxby Collective does

The Hoxby Collective is a UK-based, B-Corp certified management consulting firm founded in 2015 by co-founders Alex Hirst and Lizzie Penny. The firm is headquartered in the City of London and operates as a private, for-profit business with no disclosed external institutional funding. Its stated purpose is to refresh outdated systems of work around inclusion, productivity, and wellbeing.

The company's core offering is a consulting engagement structured as a four-stage methodology — Diagnostic, Strategy, Design, and Impact — that operates across the people, process, systems, and communications dimensions of an organization's ways of working. A secondary line of business is keynote speaking delivered by the two co-founders on workstyle innovation, autonomous work, mental health, and the future of work, distributed globally through an exclusive booking arrangement with Chartwell Speakers. Hoxby is not a technology product company; the underlying "platform" is a proprietary diagnostic and impact-measurement framework backed by annually published impact reports (2021, 2022, 2023).

Hoxby's go-to-market is enterprise field sales driven by founder-led thought leadership, content marketing, and a bestselling book (Sunday Times No.1, 2022). Revenue is generated through professional services fees on consulting engagements plus speaking fees, with quote-based pricing and no publicly disclosed rates. The customer base spans enterprise (Intuit, Blinkist, Newton Consulting, SWAP Audit), higher education (University of Warwick), nonprofit (Sustrans), and UK local government (EELGA). Marketing relies on LinkedIn, email newsletter, PR, and the personal brands of the co-founders, who also contribute to UK government labour-market policy through the BEIS Committee.

Name

The Hoxby Collective

Legal name

Hoxby

Website

https://hoxby.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Hoxby Collective is a UK-based, B-Corp certified management consulting firm that helps medium-to-large organizations refresh their ways of working through a four-stage Diagnostic, Strategy, Design, and Impact methodology, complemented by founder-led keynote speaking.

Ownership category

akta.pro rank

Product category

Workplace Transformation Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

Keywords

• Workplace transformation consulting
• Organizational culture advisory
• Future of work consulting
• Employee engagement consulting
• Hybrid work advisory

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Hoxby generates revenue through consulting engagements with organizations seeking to transform their ways of working. engagements follow a structured process: diagnostic assessment, strategy development, design and transformation delivery, and impact measurement.
2. Speaking Engagements: Co-founders Lizzie and Alex generate revenue through speaking engagements at corporate events, conferences, thought leadership forums, and government events. Bookings are managed through Chartwell Speakers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Hoxby Collective is a B-Corp certified consulting firm that helps organizations refresh their ways of working through a structured four-stage methodology: Diagnostic, Strategy, Design, and Impact. Engagements focus on transforming people, processes, systems, and communications to improve wellbeing, productivity, engagement, and inclusion. The firm also offers keynote speaking engagements delivered by co-founders Alex Hirst and Lizzie Penny on topics including workstyle innovation, autonomous work, and the future of work.

Product overview

The Hoxby Collective is a B-Corp certified consulting firm offering two primary service offerings: (1) Consulting Services delivered through a structured Diagnostic, Strategy, Design, and Impact methodology to help organizations refresh their ways of working and improve wellbeing, productivity, and inclusion; and (2) Speaking Engagements featuring co-founders Alex Hirst and Lizzie Penny as keynote speakers on workstyle innovation, autonomous work, and the future of work. The company was founded in 2015 and uses business as a force for good, with inclusion as a core standard and diversity as a competitive advantage.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services

Quantifiable outcome

• +22% productivity improvement in client organizations
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chartwell SpeakerscoreChannel Partner/ Reseller/ DistributorChartwell Speakers is the exclusive booking agency for Lizzie and Alex speaking engagements. Interested parties are directed to contact Natasha Lyons at Chartwell Speakers for booking inquiries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterUp: US-based leadership development and coaching platform combining technology with human coaching. Comparable in addressing workplace performance, leadership, and employee engagement, though delivering through a tech-enabled rather than pure advisory model.
• Reforge: Professional development and organizational learning platform for product, engineering, and operations teams. Comparable in serving as a learning and capability-building partner for workforce transformation, particularly in technology organizations.
• Humu: People science and change platform using nudges and diagnostics to improve workplace culture. Comparable to Hoxby in addressing how work gets done, though delivering through a tech platform rather than pure advisory.
• Workplaceless: Specialist consultancy and training provider focused on remote and hybrid work enablement. Comparable to Hoxby's hybrid working use case, though narrower in geographic and topic focus.

Broad incumbents

• OC Tanner: Global employee recognition and culture consulting firm combining software with advisory services. Comparable in addressing employee engagement, retention, and workplace culture outcomes for enterprise clients.
• Gallup: Global analytics and advisory firm centered on employee engagement research, Q12 survey methodology, and workplace consulting. Directly comparable in measuring and improving employee engagement and productivity outcomes for enterprise clients.
• Great Place to Work UK: UK arm of the global workplace culture certification and advisory organization. Comparable to Hoxby in certifying and consulting on workplace culture, employee experience, and trust-based organizational practices.

Direct peers

• Senn Delaney (Heidrick & Struggles): A specialist organizational culture transformation consultancy, now part of Heidrick & Struggles. Comparable to Hoxby in delivering structured culture and ways-of-working change programs to enterprise clients across sectors.
• Barrett Values Centre: Global consultancy built around a proprietary cultural values assessment and transformation methodology. Similar to Hoxby in using a diagnostic-led framework and impact measurement to drive organizational culture change.
• Mind Gym: UK-based consultancy delivering human performance and workplace culture transformation programs through a structured methodology. Closely comparable to Hoxby in offering science-backed, outcome-focused advisory on employee productivity and engagement to enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoxby
• Xx.com/WeAreHoxby
• Facebookfacebook.com/WeAreHoxby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hoxby Collective