HealthCAWS

Name

HealthCAWS

Legal name

HealthCAWS, Inc.

Website

https://healthcaws.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Unionville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advisory Services: Executive advisory services spanning Population Health Management, Value-based Care, Medical-Behavioral-SDoH Integration, Consumer Experience and Engagement, Digital Health, Senior Health and Homecare, Weight and Obesity Management, Product and Market Positioning, Business Development, Quality Improvement and Outcomes, and M&A Product and Markets. Provided as strategic initiative support, comprehensive product or market review, or ongoing extension of executive teams.
2. Digital Platform Licensing: HealthCAWS Accountability and Support Platform™ and associated QI Accelerator Portals offered to delivery systems, medical group practices, technology companies, and State HIEs/RECs. Platform tools available for organizational and consumer/provider engagement strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

HealthCAWS provides executive advisory services and a proprietary digital platform for healthcare organizations focused on population health management, value-based care, consumer and provider engagement, quality improvement, senior health, and digital health strategy. Offerings include custom advisory engagements spanning population health, value-based care, medical-behavioral-SDoH integration, M&A advisory, and digital platform licensing through the HealthCAWS Accountability and Support Platform™ with QI Accelerator Portals and consumer engagement tools.

Product overview

HealthCAWS operates as a dual-offering company with two core branded products: HealthCAWS Advisory™ (executive advisory/consulting services) and HealthCAWS Digital Advance™ (digital technology platform). The Digital Advance platform is built on the HealthCAWS Accountability and Support Platform™, which provides organizational QI portals and consumer/provider engagement tools. Key sub-products include HealthCAWS Performance Boost™ (QI accelerator tools for delivery systems and medical groups), HealthCAWS Bounce™ (general consumer engagement and self-management tool), and HealthCAWS Bounce for Seniors™ (senior-specific version), alongside dedicated Consumer Portals and QI Accelerator Portals. The Advisory service covers strategy consulting across population health, value-based care, digital health, senior health, and M&A markets. Together, the portfolio provides end-to-end support from advisory strategy through digital execution and consumer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• HealthCAWS Advisory™: Executive advisory services in population health management, value-based care, medical-behavioral-SDoH integration, consumer experience and engagement, digital health, senior health and homecare, weight and obesity management, product and market positioning, business development, quality improvement, and M&A evaluation.
• HealthCAWS Digital Advance™
• HealthCAWS Performance Boost™
• HealthCAWS Bounce™

Products and services

• HealthCAWS Advisory™ Executive advisory services providing 30+ years of expertise across population health management, value-based care, medical-behavioral-SDoH integration, consumer experience and engagement, digital health, senior health and homecare, weight and obesity management, product/market positioning, business development, quality improvement and outcomes, and M&A advisory. Designed for healthcare organization executives as strategic initiative support, comprehensive product/market review, or ongoing extension of executive teams.
• HealthCAWS Digital Advance™ A digital accountability and support platform providing organizational QI portals and consumer/provider engagement tools, supporting Assessment, Awareness, Aligned-incentive, Action, and Accomplishment-reporting phases across consumer engagement, population health, workforce, diabetes prevention, value-based care, digital health, and social care needs. Licensed to delivery systems, medical group practices, technology companies, and State HIEs/RECs.
• HealthCAWS Performance Boost™ Quality improvement accelerator tools deployed to delivery systems, medical group practices, large technology companies, and State HIEs/RECs, featuring resource centers, readiness assessments, real-time reporting, and next-step action plans.
• HealthCAWS Bounce™ Consumer engagement tool providing resources and tools to raise awareness on health issues, support self-assessment, enable self-management, shop for quality, and monitor progress, with real-time reporting tied to reward and recognition programs. Organized around three themes: proactively manage health, work with care team, and consider cost when seeking non-emergent healthcare services.
• HealthCAWS Bounce for Seniors™ Specialized version of HealthCAWS Bounce™ tailored for seniors and their families to stay at home in their preferred environment, supporting Medicare Advantage, traditional Medicare, delivery systems, medical group practices, and employed populations.

Quantifiable outcome

• Decades of successful program design, implementation, and evaluation experience serving delivery systems, medical groups, technology companies, and state organizations

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Population Health Alliance (PHA)coreStrategic or Co-development PartnerRose Maljanian serves as Chairman of the Board of the Population Health Alliance, an industry organization focused on population health management. HealthCAWS actively participates in PHA events including Innovation Summits, Annual Forums, and State of Population Health events. PHA represents leaders from across the healthcare ecosystem focused on improving lives affordably and sustainably.
• Massachusetts eHealth InstituteminorStrategic or Co-development PartnerHealthCAWS co-hosted an event entitled 'Successful Strategies for Electronic Patient Engagement' with the Massachusetts eHealth Institute in 2018. Hospital systems and provider groups attended to gain and share insights on patient engagement strategies.
• QualidigmminorStrategic or Co-development PartnerAffiliated partner in the co-hosted 'Successful Strategies for Electronic Patient Engagement' event with Massachusetts eHealth Institute. Qualidigm joined HealthCAWS in providing insights on patient engagement strategies to hospital systems and provider groups.
• RenalogicminorStrategic or Co-development PartnerRose Maljanian was named to the Renalogic Advisory Board in October 2021. Renalogic, founded in 2002, is an industry leader in chronic kidney disease care management and risk/cost containment.
• AARP Public Policy InstituteminorStrategic or Co-development PartnerRose Maljanian was appointed to the National Advisory Panel for LTSS State Scorecard in August 2022. The LTSS State Scorecard is a report on long-term services and supports for all 50 states and DC, published every three years.
• WaveEdge CapitalcoreStrategic or Co-development PartnerRose Maljanian was promoted to Managing Director at WaveEdge Capital in August 2024. WaveEdge Capital is an investment bank serving healthcare and life sciences industries. HealthCAWS and WaveEdge Capital have a collaborative relationship serving healthcare clients with M&A advisory and strategic consulting services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Premier Inc. Healthcare performance improvement company offering advisory, analytics, and supply chain solutions to delivery systems and medical groups — comparable buyer base and value-based care transition focus.
• Health Catalyst: Provides data and analytics platform plus advisory services to health systems for population health, value-based care, and quality improvement — directly overlapping with HealthCAWS's QI accelerator and advisory offerings.
• Press Ganey: Specializes in patient and consumer experience measurement, engagement, and improvement for healthcare organizations — directly comparable to HealthCAWS Bounce™ consumer engagement and experience offerings.
• Welltok: Consumer activation platform used by health plans and providers to drive member engagement, reward programs, and self-management — closely aligned with HealthCAWS Bounce™'s self-management and reward functionality.
• Cedar Gate Technologies: Value-based care platform and advisory services for payers, providers, and employers — comparable dual advisory + software model targeting population health and VBC transitions.
• Lightbeam Health Solutions: Population health management platform for value-based care, including risk stratification, care management, and provider engagement — overlapping target customers and product category with HealthCAWS Digital Advance™.
• Wellframe: Digital health platform delivering member engagement, care management, and population health workflows to health plans and providers — overlapping with HealthCAWS's consumer/provider engagement portal capabilities.

Broad incumbents

• Optum (Advisory Board): Optum absorbed The Advisory Board Company and offers healthcare strategy advisory, population health, and consumer engagement capabilities to providers and payers at significantly greater scale.
• Deloitte (Healthcare Consulting): Global consultancy with a large healthcare practice offering strategy, value-based care, M&A, and digital health advisory to health systems and payers — competes for the same enterprise advisory budgets.

Emerging players

• b.well Connected Health: Consumer health engagement and interoperability platform helping providers and payers unify member experience and data — adjacent to HealthCAWS Bounce™ and QI portals with a more modern API-led architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/rosemaljanian

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthCAWS