What b.well Connected Health does

b.well Connected Health is a Baltimore-based digital health platform, founded in 2015, that operates a FHIR-native consumer-mediated health data network connecting over 2.4 million providers, 350+ health plans, 15+ state HIEs, laboratories, pharmacies, and wearables via FHIR APIs, TEFCA/QHINs, CommonWell, and Carequality. The company's core technology is a proprietary 13-step Data Refinery that ingests, normalizes, deduplicates, and standardizes fragmented, multi-source clinical, claims, pharmacy, lab, and wearable data into AI-ready longitudinal records, certified under HITRUST, NCQA, CARIN, Vulcan, and DiME and aligned with the CMS Interoperability Framework as a CMS-Aligned Network.

b.well monetizes the platform primarily through enterprise SaaS subscriptions sold to health plans, health systems, life sciences and pharma companies, consumer health brands, and state government entities, organized around modular products including health.network, health.360, health.quality, health.access, health.space, and health.match, all built on a shared Health Data Management Foundation. Named customers span Humana (payer), Samsung (consumer/mobile), OpenAI (ChatGPT Health), Google, Perplexity, athenahealth (EHR), Welldoc (cardiometabolic), Wheel (virtual care), and myTomorrows (clinical trials). Distribution combines verticalized enterprise field sales with developer-led SDK and white-label embedding via four Health SDKs (AI, Web, iPhone, Android) plus the bailey turnkey white-label AI health assistant, and a two-sided health.space marketplace.

The company's go-to-market has progressively shifted from traditional payer and provider SaaS toward becoming the underlying health-data connectivity layer for consumer AI platforms and AI assistants, with the launch of the Health AI SDK in late 2025 and bailey in early 2026, plus flagship 2025–2026 partnerships with OpenAI, Google, Samsung, and others. Revenue mechanics span recurring subscriptions, SDK/API consumption licensing, white-label managed deployments, marketplace transaction fees, and professional services; pricing is quote-based and not publicly disclosed, with multi-year enterprise contracts reported.

Name

b.well Connected Health

Legal name

b.well Connected Health, Inc.

Website

http://icanbwell.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

b.well Connected Health is a Baltimore-based digital health platform operating a FHIR-native health data network connecting 2.4M+ providers, 350+ health plans, and AI platforms. It serves health plans, health systems, life sciences, consumer health, states, and AI developers with normalized, AI-ready longitudinal health records.

Ownership category

akta.pro rank

Product category

Healthcare Interoperability Platform

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Health Services (8000)

akta.pro primary industry

HIE Platforms & Network Services (Community/Regional/National) (HLACABAB)

akta.pro secondary industries

Patient-Mediated Exchange & Personal Health Data Access (Blue Button, SMART on FHIR) (HLACABAN), EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN), API Management & Developer Portals for Health Data (HLACABAD), De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK)

Keywords

• FHIR health data platform
• Healthcare interoperability software
• Digital quality measurement
• Health AI SDK
• Consumer-mediated health data network

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise SaaS Platform Subscriptions: B2B recurring subscriptions sold to health plans, health systems, life sciences/pharma companies, consumer health brands, state government entities, and CMS-aligned organizations; modular offerings (health.network, health.360, health.quality, health.access, health.space, health.match) and the Health Data Management Foundation enable land-and-expand across modules and buyer lines of business (commercial, Medicare, Medicaid).
2. SDK and API Consumption Licensing: Licensing of four Health SDKs (AI, Web, iPhone, Android) and the Health AI SDK to developer teams at partner organizations for embedding health data, identity, consent, and engagement capabilities into their own applications.
3. White-Label AI Assistant Deployment (bailey): White-label deployment of the bailey AI health assistant that partner organizations can rebrand and embed in their own apps to deliver conversational, action-oriented health experiences; bundled with the Health AI SDK and longitudinal data access.
4. Health Marketplace Transactions (health.space): Two-sided shoppable marketplace where vendors and providers can list services and consumers discover, compare, and schedule; the platform can take a take-rate or transaction-based cut on bookings and sponsored service utilization.
5. Professional Services and Implementation: Implementation, configuration, integration, and ongoing professional services tied to large enterprise deployments of the b.well platform and Health AI SDK across health plans, systems, and life sciences customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

b.well operates a FHIR-native digital health platform that ingests fragmented health data from providers, payers, labs, pharmacies, HIEs, and wearables and runs it through a proprietary 13-step Data Refinery to produce AI-ready, longitudinal records. It sells modular products (health.network, health.360, health.quality, health.access, health.space, health.match), a Health Data Management Foundation, four Health SDKs (AI, Web, iPhone, Android), and a white-label AI health assistant called bailey to enterprise healthcare buyers and developer teams.

Differentiator

Problem solved

Functional benefit

Brands

• health.network: The most complete consumer-mediated health data network; product offering connecting providers, payers, labs, pharmacies, HIEs, TEFCA/QHINs and other data sources.
• health.360
• health.quality
• health.access
• health.space
• health.match
• health.bridge
• health.engage
• bailey™
• Smart Connect™

Products and services

• health.network A consumer-mediated health data network that connects providers, payers, labs, pharmacies, PBMs, wearables, and HIEs (via FHIR APIs, TEFCA/QHINs, CommonWell, and Carequality) and standardizes the data into FHIR-native records. Sold to health plans, health systems, life sciences, consumer health, and state organizations needing trusted multi-source connectivity covering 2.4M+ providers and 350+ health plans.
• health.360 An intelligent consumer outreach and engagement solution that orchestrates health programs using real-time data and clinical logic, delivering personalized insights via SMS, email, push notifications, IVR, and in-app messaging. Leverages 200+ configurable CQL libraries aligned to quality measures for health plans and systems.
• health.quality An end-to-end FHIR- and CQL-based digital quality measures (dQM) engine that ingests data from EHRs, claims, registries, and patients and calculates certified NCQA HEDIS and CMS MIPS measures at scale with real-time results for reporting, analytics, and care gap closure.
• health.access An AI-powered care access solution that lets consumers find, book, and manage care via NLP-enabled search, intelligent service matching, integrated scheduling, transparent wait times, insurance verification, and digital intake forms across virtual, digital, and in-person settings.
• health.space A configurable, double-sided shoppable healthcare marketplace where vendors and providers list services and consumers can discover, compare, and schedule without lengthy contracting or one-by-one integrations.
• health.match A consent-driven recruitment and research engagement solution that uses AI matching, configurable inclusion/exclusion criteria, real-time cohort identification across clinical, claims, social determinants, wearables, and self-reported data, with HIPAA-compliant eConsent workflows and audit trails for clinical trials.
• Health Data Management Foundation A FHIR-native platform that acquires, normalizes, and activates fragmented health data in real time through the proprietary 13-step Data Refinery, exposing the data via intelligent APIs across HIPAA, HITRUST, 42 CFR Part 2, and GDPR standards for analytics, AI, and consumer-driven experiences.
• bailey A turnkey, white-label AI health assistant built on b.well's Health AI SDK that helps organizations deliver conversational health experiences grounded in a person's complete longitudinal health record, moving users from questions to follow-through actions such as finding care, scheduling, refilling medications, and benefits navigation.
• b.well Health AI SDK The first SDK designed to power healthcare AI assistants, providing organizations with clean, connected, real-time FHIR-native health data from 2.2 million providers and 300+ health plans as a foundation for AI chat and agent experiences. Includes the proprietary 13-step Data Refinery.
• b.well Health SDKs (AI, Web, iPhone, Android) A family of four SDKs (AI, Web, iPhone, Android) sharing one unified data foundation that exposes FHIR-native health data, authentication, consent, and branded UI components, enabling developers to embed health features into web, mobile, and AI applications across all digital channels.

Quantifiable outcome

• Up to 10x reduction in LLM processing costs for healthcare AI assistants using b.well's Health AI SDK
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• myTomorrowscoreStrategic or Co-development Partner · 26 May 2026b.well and myTomorrows announced a partnership to launch an AI-driven clinical trial matching platform combining b.well's FHIR-based health data network with myTomorrows' AI-powered pre-screening engine. The platform automates patient matching and enrollment, helping pharma sponsors and trial sites reduce recruitment timelines and screen costs while enrolling more diverse populations.
• WheelflagshipStrategic or Co-development Partner · 18 May 2026Wheel and b.well announced a strategic partnership to create AI-native virtual care infrastructure combining b.well's consumer health data platform with Wheel's Horizon™ platform for clinical delivery and nationwide clinician operations. Initial availability through Wheel Clinic in Walmart's Better Care Services marketplace; supports cardiometabolic, GLP-1, women's health, primary, urgent, and Medicare Bridge care programs.
• WelldoccoreStrategic or Co-development Partner · 9 April 2026Welldoc partnered with b.well to advance interoperability and seamless patient health record access. Welldoc gains access to patient-authorized health data via b.well's 13-step Data Refinery for AI-powered cardiometabolic insights and clinical decision support for diabetes and obesity management.
• PerplexitycoreTechnology or Integration · 20 March 2026Perplexity partnered with b.well to integrate consumer health data into its AI-powered search engine, enabling users to securely connect medical records through b.well's national health data network of 2.4M+ providers and 350+ health plans for citation-backed personalized health insights.
• Samsung ElectronicsflagshipStrategic or Co-development Partner · 10 March 2026b.well and Samsung announced a partnership to implement the federal 'Kill the Clipboard' initiative, enabling Samsung Galaxy smartphone users to access and share complete health records with participating providers via the Samsung Health app. Combines b.well's health data platform with Samsung's mobile ecosystem to deliver portable, AI-powered access to medical history at national scale.
• athenahealthflagshipTechnology or Integration · 9 February 2026athenahealth and b.well introduced patient-controlled digital health data sharing at the point of care via QR codes on the athenaOne platform, part of the CMS Health Tech Ecosystem Initiative's 'Kill the Clipboard' effort. Broader rollout expected across athenahealth's network in 2026.
• OpenAIflagshipTechnology or Integration · 7 January 2026OpenAI selected b.well as the health data connectivity infrastructure for ChatGPT Health. b.well's SDK integrates with a network spanning 2.2M+ providers and 320 health plans, transforming longitudinal patient data into AI-optimized inputs for LLM applications. The partnership is part of a broader industry shift toward B2B health infrastructure models where AI platforms leverage proven interoperability networks.
• GoogleflagshipStrategic or Co-development Partner · 20 October 2025Google selected b.well to advance AI-powered personalized healthcare, combining Google's technology expertise with b.well's extensive provider network to deliver real-time, individualized health insights and address healthcare data fragmentation.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Epic Systems: Epic is the largest U.S. EHR vendor and a dominant platform for health system clinical data. Its Cosmos data sharing program, App Orchard marketplace, and growing payer-side exchange functionality represent a significant incumbent threat to b.well's health.network and CQL-based quality measurement modules.
• Veradigm (Allscripts): Veradigm (formerly Allscripts) is a major EHR and health IT vendor serving physician practices and hospitals, with API and interoperability capabilities. It competes in the broader interoperability and EHR-adjacent data space and can offer natively integrated alternatives to b.well for some health system buyers.
• Microsoft Cloud for Healthcare: Microsoft Cloud for Healthcare is a broad healthcare data and AI platform that combines Azure, FHIR services, and Teams-based workflows. As a hyperscaler with deep enterprise relationships, it competes with b.well for health plan and life sciences AI infrastructure deals and could directly bundle comparable offerings.

Direct peers

• Zus Health: Zus Health offers a shared health record and data infrastructure platform designed to power digital health applications with longitudinal patient data. It directly competes with b.well's consumer-mediated exchange and SDK distribution model, particularly for digital health builders.
• Redox: Redox provides a healthcare API platform that connects EHRs to digital health applications. It targets the same health systems, payers, and digital health developers as b.well and competes on data connectivity, normalization, and developer-facing tooling.
• Health Gorilla: Health Gorilla operates a national clinical network and interoperability platform for the exchange of health information between providers, payers, HIEs, and digital health companies. It is comparable in connecting fragmented data sources via national networks and serving similar buyer segments.
• 1upHealth: 1upHealth is a FHIR-native health data API and analytics platform that aggregates clinical, claims, and patient-generated data for health plans, providers, and digital health companies. It is the most direct competitor to b.well's health.network and health.quality modules and overlaps in targeting health plans for CMS compliance and digital quality measurement.
• Particle Health: Particle Health operates a healthcare data network and API platform that retrieves and normalizes medical records from national networks (CommonWell, Carequality, TEFCA). It is a direct competitor in consumer-mediated health data exchange and powers many digital health and AI applications seeking longitudinal record access.
• Avaneer Health: Avaneer Health is a healthcare network and data exchange utility launched by major payers and providers to enable peer-to-peer administrative and clinical interoperability. It is comparable in addressing healthcare fragmentation through a permissioned, FHIR-based network and competes for health plan and large-provider business.

Others

• Veradigm (formerly Allscripts):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/icanbwell
• Facebookfacebook.com/icanbwellforlife
• LinkedInlinkedin.com/company/icanbwell

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds11 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b.well Connected Health