Circolo Tennis Siena

What Circolo Tennis Siena does

Circolo Tennis Siena is a nonprofit amateur sports association (Associazione Sportiva Dilettantistica) founded in 1926 in Siena, Italy, and the oldest tennis club in the city by history and tradition. It operates a single integrated facility on Vico Alto combining 5 red clay outdoor courts (4 floodlit, 1 covered in winter), 3 indoor synthetic courts inaugurated circa 2020, a Technogym-equipped gym, a panoramic outdoor swimming pool (open June–September), and a Club House with bar, pizzeria, restaurant, TV room, and administrative offices. The club is governed by an elected Board of Directors under President Giulia Collodel (confirmed for the 2025–2028 term).

The business model is membership-driven. Ordinary Members pay an annual quota sociale set each year by the Board, with single-payment or quarterly installment options and family discounts. Revenue is diversified across membership dues, FITP-recognized Scuola Tennis courses (winter, summer, adult; adult 10-lesson packages priced €80–€150), tournament entry fees and sponsorship (Verbena Open, Terzani Open Rodeo, Colli Senesi Circuit, Super Slam youth events), Club House food and beverage operated by an external manager, and government grants for community programs. The club fields 12 competitive teams across men's Serie B2, women's Serie C, regional Serie D, Over leagues, and youth categories, and runs community outreach including Racchette in Classe (380+ school students in 2023) and Evergreen Over 65.

Distribution is entirely direct at the physical site; no online course sales or third-party channels exist. The club's GTM motion is community-led: word-of-mouth across multi-generational member families, school outreach, and earned media from competitive results and national federation recognition (CONI Stella d'Oro al Merito Sportivo 2017, Davis Cup/BJK Cup Trophy Tour 2025, UNASCI membership 2026). Customer segments are individual consumers and families in Siena and Tuscany; there are no enterprise or B2B contracts of meaningful scale.

Name

Circolo Tennis Siena

Legal name

Associazione Sportiva Dilettantistica Circolo Tennis Siena

Website

https://ctsiena.it

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Circolo Tennis Siena is a nonprofit amateur sports association founded in 1926 in Siena, Italy, operating tennis courts, gym, pool, and club house for local members and serving as a regional tennis competition hub.

Ownership category

akta.pro rank

Product category

Sports Club & Recreation Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Tennis club services
• Sports facility management
• Tennis coaching programs
• Athletic training services
• Recreational sports membership

Headquarters

HQ city

Siena

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Annual membership (quota sociale) paid by Ordinary Members. Fees are set annually by the Board of Directors. Payment options include a single advance annual payment by January 15 or four quarterly installments (January 15, April 5, July 5, September 5). The club also offers family discounts (second child free, third child 50% reduction on annual fee).
2. Tennis School fees: Fees for winter courses, summer courses, adult courses, and private lessons with certified tennis coaches. Winter courses run September 29, 2025 – June 5, 2026. Adult courses offered as packages of 10 lessons.
3. Club House Bar, Pizzeria & Restaurant: Bar service (daily 8:30–22:00) and restaurant service (lunch and dinner, closed Tuesdays) operated by an external manager. Access reserved for members, their families, and guests. An adjacent TV room, games, reading area, and electronic court booking totems are also available.
4. Tournament entry fees and sponsorship: Revenue from tournament organization (Verbena Open, Terzani Open Rodeo, Circuito Colli Senesi, Super Slam youth tournaments) through entry fees and sponsorship deals (Peragnoli Auto, Banca Centro Toscana-Umbria, Falconeri, Nannini, Estra, Salcis, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Circolo Tennis Siena operates a multi-sport private club offering 5 red clay tennis courts, 3 indoor synthetic courts, a Technogym-equipped gymnasium, an outdoor panoramic swimming pool, and a Club House with bar and restaurant. It runs a FITP-certified tennis school with winter, summer, and adult courses, fields competitive teams in national championships (Serie B2, Serie C), and organizes regional tournaments including the Verbena Open and Circuito Colli Senesi. Members gain access to facilities and programs via annual membership subscriptions established since 1926.

Product overview

Circolo Tennis Siena is a sports club founded in 1926 offering a comprehensive tennis and fitness ecosystem. The club operates 5 red clay outdoor courts (4 floodlit, 1 covered for winter) and 3 indoor synthetic courts, complemented by a swimming pool, gym with Technogym equipment, and a Club House with bar/restaurant. The tennis school provides winter, summer, and adult courses through FITP-certified instructors, while competitive teams participate in national Serie B and Serie C championships. The club organizes major tournaments including the Verbena Open, Terzani Open Rodeo, and Colli Senesi Circuit. Community programs include Racchette in Classe (school outreach) and Evergreen Over 65 (senior tennis).

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Courts (Campi da Tennis) 5 red clay courts (terra rossa) with 4 floodlit for evening play and 1 covered during winter, plus 3 indoor synthetic courts for year-round play including winter championships and Scuola Tennis.
• Swimming Pool (Piscina)

Quantifiable outcome

• Paolo Lorenzi, a product of CT Siena's Scuola Tennis, reached ATP ranking #33 and represented Italy in Davis Cup and Grand Slam tournaments.
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Gruppo PerformanceminorGTM or Marketing Partner · 1 January 2026Gruppo Performance (medical center) joined as a sponsor in 2026, offering preferential conditions for club members and their families.
• Peragnoli Auto (Land Rover)minorGTM or Marketing PartnerPeragnoli Auto (Land Rover) sponsors CT Siena's tournament activities and events. Their logo appears on the Partners page of the club website.
• Banca CRAS / Banca Centro Toscana-UmbriacoreGTM or Marketing PartnerBanca CRAS (now Banca Centro Toscana-Umbria) is the club's primary banking partner and sponsors multiple tournaments including the Verbena Open and the Master of the Circuito Colli Senesi.
• FalconeriminorGTM or Marketing PartnerFalconeri sponsors CT Siena's tournaments including the Verbena Open and the Master of the Circuito Colli Senesi.
• NanniniminorGTM or Marketing PartnerNannini (insurance/financial services) sponsors CT Siena's Verbena Open and the Master of the Circuito Colli Senesi.
• EstraminorGTM or Marketing PartnerEstra (energy company) sponsors CT Siena's Verbena Open tournament.
• SalcisminorGTM or Marketing PartnerSalcis sponsors CT Siena's tournaments and is acknowledged in prize-giving ceremonies of youth tournaments.
• Pianigiani RottamiminorGTM or Marketing PartnerPianigiani Rottami is listed as a partner on the club's official Partners page.
• Sport Center SienacoreGTM or Marketing PartnerSport Center Siena is the technical sponsor (Sponsor Tecnico) of CT Siena's competitive teams. The club's teams display Sport Center branding.
• Unipol SaiminorGTM or Marketing PartnerUnipol Sai insurance is listed as a partner on the club's official Partners page.
• Benessere Energia SportminorGTM or Marketing PartnerBenessere Energia Sport is listed as a partner on the club's official Partners page.
• Fondazione Chigi ZondadariminorGTM or Marketing PartnerFondazione Chigi Zondadari is listed as a partner on the club's official Partners page.
• MisiaminorGTM or Marketing PartnerMisia is listed as a partner on the club's official Partners page.
• Federazione Italiana Tennis e Padel (FITP)coreStrategic or Co-development PartnerCT Siena operates as a FITP-affiliated club, with its Scuola Tennis recognized by the federation. The club participates in FITP national team championships and hosts FITP regional events and courses. Selected as one of 4 Tuscany clubs to host the Davis Cup/Billie Jean King Cup Trophy Tour.
• TerzanicoreGTM or Marketing PartnerTerzani sponsors the annual Terzani Open Rodeo Maschile tournament, held at the club's indoor facility. The partnership has produced two editions (2023, 2024) with 32–48 registered players.
• ON (Swiss footwear brand)minorGTM or Marketing PartnerON hosted a Tennis Shoes Test Event at CT Siena to showcase the Roger Pro 2 collection, with Sport Center Siena as local organizer.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Circolo Canottieri Aniene: Rome-based multisport social club founded in 1892 offering tennis, swimming, fitness, and F&B. Comparable to CT Siena's combined tennis/gym/pool/club house model and elite competitive programs, with a much larger member base in a major Italian city.
• Circolo del Tennis Firenze: Historic Florentine tennis club (est. 1898) with clay courts, gym and club house; competes in national team championships. Closest geographic peer in Tuscany and direct competitor for regional tournament hosting and Serie B/C talent.
• Tennis Club Milano: Long-established Milan tennis club with clay and indoor courts, Scuola Tennis and competitive teams in national championships. Comparable as a FITP-affiliated, membership-driven Italian tennis club with structured coaching and team competition pathways.
• Tennis Club Parioli: Historic Roman tennis club founded in 1907, multi-sport social club with clay courts, pool and club house. Highly comparable to CT Siena as a membership-based Italian tennis institution with competitive teams and a long tradition of hosting national events.

Broad incumbents

• Real Club de Tenis Barcelona: Founded 1899, one of Europe's oldest tennis clubs with clay courts, padel, gym and social facilities. Comparable as a heritage European tennis club offering combined racquet sports, fitness and social amenities to a member base.
• Sporting Club Montecarlo: Premium multi-sport club in Monaco with elite tennis, fitness and F&B. Comparable as a high-end European tennis-led social club, though significantly larger and more international than CT Siena.

Regional players

• CUS Siena: University sports center in Siena offering multiple sports including tennis. Regional peer competing for Siena-based tennis players and coaching talent (former employer of Maestro Sandro Bartali).
• TC Poggibonsi: Tennis club in nearby Poggibonsi (Siena province); alumni employer for CT Siena coaches and a partner in the Colli Senesi Circuit. Regional competitor for players and coaching staff in the Siena province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzoe_DZHRzsBaro7lIVOkRA
• Facebookfacebook.com/ctsiena
• Instagraminstagram.com/circolo_tennis_siena/?hl=it
• LinkedInlinkedin.com/company/circolo-tennis-siena

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circolo Tennis Siena