Sekido

What Sekido does

Sekido Co., Ltd. (株式会社セキド) is a privately held Japanese distributor and value-added reseller founded in 2012, headquartered in Minato-ku, Tokyo. The company is Japan's first authorized DJI dealer and serves as the sole Japanese general distributor for multiple premium overseas brands, most notably Hasselblad medium-format cameras (since June 2023), PGYTECH camera and drone accessories, FJDynamics agricultural auto-steering systems, HOBBYWING JAPAN RC components, and SUBLUE JAPAN underwater scooters. Its core products span consumer and industrial drones (DJI Matrice, Dock 3, FlyCart 100, Mavic, Neo, RS, Osmo lines), professional medium-format cameras and lenses (Hasselblad X2D II 100C, 907X & CFV 100C, XCD lens family), PGYTECH accessories, FJDynamics AT2 Max auto-steering, ROV/underwater drones (QYSEA FIFISH, CHASING, BlueRobotics, WAYDO), commercial robots (PUDU T300, PANDAG G1-M1500 lawn mower), and surveying tools (XGRIDS Lixel K2, CZI accessories, Pix4D/TREND-POINT software).

Sekido monetizes through a multi-stream revenue model. Hardware sales flow through its own Sekido Online Store, Rakuten, Amazon, and Yahoo marketplace storefronts, two DJI-certified retail locations (Toranomon and Fukuoka Hakata), a wholesale network of 700+ partners, and an authorized dealer network of 18 Hasselblad retailers. Recurring and professional-services revenue comes from SUSC drone pilot training and certification (8,000+ certified graduates across 10+ schools), paid industrial drone qualification seminars (Level 1/2), a drone flight application agency service executed in partnership with Yamaguchi Administrative Law Firm, post-sale maintenance/repair/inspection, assembly and commissioning for large and underwater drones, contracted drone operations (surveying, inspection, spraying), and a short-term drone rental service. Go-to-market combines direct-to-consumer e-commerce, inside sales at the Toranomon flagship (1F consulting, 2F-3F business lounge and seminar rooms), consultative B2B enterprise sales, free demonstration seminars (1,950+ held with 21,000+ participants), large-scale trade exhibitions (CP+, CSPI-EXPO, All Japan Model Hobby Show), and PR-driven earned media.

The customer base spans individual hobbyists and creators, professional photographers and commercial studios (Hasselblad buyers), industrial drone operators in surveying, infrastructure inspection, agriculture, logistics, and disaster prevention, government agencies and research institutions, farmers and agricultural cooperatives, and a network of resellers. Sekido claims cumulative transactions with over 41,000 corporate, government, educational, and research customers. The company is founder-led by Representative Director Takayuki Oshita, has no disclosed outside equity investors, and operates the SUSC drone training management organization registered with Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT).

Name

Sekido

Legal name

Sekido Co., Ltd. (株式会社セキド)

Website

https://sekidocorp.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Sekido is a privately held Japanese distributor and value-added reseller founded in 2012, operating as Japan's first authorized DJI dealer and Japan general distributor for Hasselblad, PGYTECH, FJDynamics, and other premium drone, camera, and robotics brands, with nationwide retail, wholesale, training, and contracted operation services.

Ownership category

akta.pro rank

Product category

Drone Distribution and Services

akta.pro primary industry

Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)

Keywords

• Drone distribution services
• Industrial drone sales
• Drone pilot certification
• Medium format cameras
• Agricultural drone systems

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Drone hardware sales (DJI retail and wholesale): One-time sale of consumer and industrial drones (DJI Matrice, Mavic, Neo, Dock, FlyCart, agricultural drones) via own e-commerce (Sekido Online Store), Rakuten, Amazon, Yahoo marketplaces, retail stores, and wholesale to 700+ partners across Japan. Recurring revenue through accessory and consumable upsell.
2. Camera and accessories sales (Hasselblad, PGYTECH, Insta360, etc.): One-time sale of medium-format cameras (Hasselblad X System, V System), camera bags, lenses, and accessories. Sekido holds Japan general agency for Hasselblad (since June 2023) and PGYTECH. Includes authorized resale to a network of 18 Hasselblad authorized dealers across Japan.
3. Drone training, certification, and education services: Recurring and one-time revenue from SUSC drone pilot certification seminars, beginner training programs, flight experience events, delivery-time training, and on-site training sessions. Includes paid industrial-drone qualification seminars (SUSC Level 1 and 2). Over 1,950 seminars with 21,000+ participants historically.
4. Drone flight application agency service: Fee-based service for filing drone flight permit applications with the Ministry of Land, Infrastructure, Transport and Tourism (MLIT), including comprehensive nationwide flight applications, executed in partnership with Yamaguchi Administrative Law Firm.
5. Maintenance, repair, inspection, and technical support services: Post-sale repair service (insurance diagnostics supported), assembly/commissioning service for large drones and underwater drones, periodic and insurance-mandated inspection services, and import & operational support services for corporate customers.
6. Drone operation contract / outsourcing services: Contracted surveying, inspection, and other drone-based professional services using Sekido's specialized staff. Includes aerial photography, surveying, inspection, and drone spraying/chemical application services for agricultural and surveying operations.
7. Drone rental services: Drone rental service (sekido-rental.com) enabling short-term equipment access for individuals and professionals.

Pricing tiers

Go-to-market motion5 records

Distribution channels9 records

Marketing channels10 records

Core offering

Sekido is a Japanese specialty distributor and value-added reseller for drones, medium-format cameras, and related accessories, serving as Japan's first authorized DJI dealer (since 2012) and the Japan general distributor for Hasselblad (since June 2023) and PGYTECH. The company combines hardware distribution through own e-commerce, retail stores, and 700+ wholesale partners with a suite of services including SUSC-certified drone pilot training, drone flight permit filing, maintenance/repair, contracted drone operations, and equipment rental.

Differentiator

Problem solved

Functional benefit

Brands

• COLTE: Sekido's original in-house brand for drone-related products (オリジナルドローン関連製品).
• HOBBYWING JAPAN
• SUBLUE JAPAN

Products and services

• Industrial and Consumer Drone Distribution (DJI) Retail and wholesale distribution of DJI consumer and industrial drones, gimbals, action cameras, and accessories through Sekido Online Store, Rakuten, Amazon, Yahoo, retail storefronts, and 700+ wholesale partners across Japan.
• Hasselblad Medium-Format Camera Distribution Distribution of Hasselblad medium-format mirrorless cameras (X2D II 100C, X2D 100C, 907X and CFV 100C) and XCD lenses across Japan via an authorized dealer network of 18 stores, own channels, and Touch & Try events.
• SUSC Drone Pilot Certification and Training MLIT-recognized drone pilot certification program with beginner seminars, paid SUSC Level 1/2 qualification seminars, and on-site training sessions delivered through 10+ SUSC drone schools across Japan.
• Drone Flight Application Agency Service Outsourced agency service that handles nationwide drone flight permit applications with MLIT on behalf of customers, executed in partnership with the Yamaguchi Administrative Law Firm.
• Drone Rental Service Short-term drone rental service via sekido-rental.com enabling individuals and professionals to access drones on a pay-as-you-go basis from 4,900 yen (tax incl.) for 2 nights/3 days.
• Maintenance, Repair, and Inspection Services Post-sale repair services with insurance diagnostics support, assembly and commissioning for large drones and underwater drones, periodic inspection services, and import and operational support for corporate customers.
• Wholesale Distribution and Reseller Program Wholesale distribution to a network of 700+ partner companies across Japan, covering overseas brands Sekido represents and its own COLTE original drone accessories.

Quantifiable outcome

• Over 40,000 companies, government agencies, universities, and research institutions transacted (cumulative)
• +6 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Hasselblad (VICTOR HASSELBLAD AB)flagshipOEM/ Whitelabel/ Licensing Partner · 1 June 2023In June 2023, Sekido entered into a Japan general agency agreement with Hasselblad (Sweden), becoming the exclusive Japanese general distributor for the Hasselblad medium-format camera brand including the X2D 100C/X2D II 100C, 907X & CFV 100C, and full XCD lens system. Sekido handles sales, marketing, after-sales support, and manages a nationwide authorized dealer network of 18 stores plus touch & try events.
• DJI (DJI Technology Co., Ltd.)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2012Sekido has been an authorized DJI dealer since 2012, making it the first official DJI dealer in Japan. Operates the DJI Certified Store Toranomon and DJI Certified Store Fukuoka Hakata. Distributes consumer and industrial DJI drones including Matrice 400, Dock 3, FlyCart 100/30, Mavic 4 Pro, Neo 2, RS 5, Osmo Action 6, and Mic 3, plus gimbals and handheld cameras. Manages B2B enterprise sales of DJI industrial products to over 10,000 customers.
• PGYTECHcoreOEM/ Whitelabel/ Licensing PartnerSekido serves as the Japan general distributor (日本総代理店) for PGYTECH, the camera and drone accessory brand. Distributes camera bags (OnePro, OneMo, OneGo, Roller Camera Backpack), camera straps, mini tripods (MANTISPOD), card readers (CreateMate), phone grips (MagCam 2), and related accessories.
• FJDynamicscoreOEM/ Whitelabel/ Licensing PartnerSekido distributes FJDynamics agricultural automatic steering systems (FJD AT2 Max, FJDynamics) and surveying equipment in Japan. Jointly runs campaigns with docomo IoT for high-precision GNSS positioning service trials. FJDynamics systems have shipped 100,000+ units worldwide with ~2,500 in Japan via Sekido.
• HOBBYWING JAPANcoreOEM/ Whitelabel/ Licensing PartnerSekido operates as the Japanese general distributor for HOBBYWING (RC motors, ESCs). Operates HOBBYWING JAPAN race team and supports RC car race sponsorships.
• SUBLUE JAPANcoreOEM/ Whitelabel/ Licensing PartnerSekido operates as the Japanese general distributor for SUBLUE underwater scooters and electric kickboards. Runs SUBLUE JAPAN branding, dedicated sublue-sekido.com website, and supports water activity industry marketing.
• QYSEA (FIFISH), CHASING INNOVATION, BlueRobotics, WAYDOOcoreChannel Partner/ Reseller/ DistributorSekido distributes underwater drone and underwater scooter brands QYSEA (FIFISH series), CHASING INNOVATION, BlueRobotics, and WAYDOO (E-FOIL). Runs a dedicated ROV/underwater drone business unit (sekidocorp.com/rov/).
• CZI, Pix4D, TREND-POINT, FEELWORLD, Go Professional Cases, SAVOX, SUNPADOW, NAN-A, SABOT, PUDU Robotics, XGRIDS, HOTO, UNITREE, COLTE (Sekido original), JESIMAIK, SanDisk, SamsungminorChannel Partner/ Reseller/ DistributorSekido distributes a wide portfolio of additional brands across drone accessories, surveying software, RC components, storage, fitness equipment, generators, and robots. Includes CZI drone accessories, Pix4D and TREND-POINT surveying software, FEELWORLD external monitors, Go Professional Cases drone cases, SAVOX servos, SUNPADOW batteries, NAN-A training cages, SABOT spray systems, PUDU Robotics commercial cleaning robots, XGRIDS 3D scanners, HOTO tools, UNITREE fitness equipment, JESIMAIK generators, and SanDisk/Samsung storage products.
• ProCrew Co., Ltd. (株式会社プロクルー)coreGTM or Marketing PartnerProCrew Co., Ltd. co-hosts free industrial drone demonstration seminars with Sekido across Japan, including events in Gifu (April 28, 2026), Shiga/Maibara (March 25 and April 15, 2026), and online (April 9, 2026). Joint seminars feature DJI industrial drone displays, demo flights, and consultations.
• AXIA Co., Ltd. (株式会社アクシア), Drone Shop SendaicoreGTM or Marketing PartnerSekido, Drone Shop Sendai, and AXIA jointly held a free seminar and demonstration on March 26, 2026 in Kuriha City, Miyagi Prefecture, showcasing DJI industrial/agricultural/surveying drones and FJDynamics AT2 Max automatic steering systems for agriculture.
• 国土交通省 (Ministry of Land, Infrastructure, Transport and Tourism - MLIT)flagshipStrategic or Co-development PartnerSUSC (Sekido Unmanned Aircraft Safety Operation Council), operated by Sekido, is registered as a drone training management organization with Japan's MLIT. SUSC-certified pilots receive skill certification cards that simplify the documentation required when filing drone flight applications with the authorities.
• 行政書士法人 山口事務所 (Yamaguchi Administrative Law Firm)coreImplementation/ SI/ Consulting PartnerBusiness partnership enabling Sekido's drone flight application agency service (ドローンフライト申請代行サービス). Handles comprehensive nationwide flight applications for customers under the revised Aviation Act.
• Snow Peak (スノーピーク)minorGTM or Marketing PartnerJoint hosted "SEKIDO Drone Camp with Snow Peak" experience events at Snow Peak's directly-managed campgrounds, providing DJI Phantom 4 flight experience to outdoor enthusiasts.
• 東洋製罐株式会社 (Toyo Seikan Co., Ltd.)coreStrategic or Co-development PartnerSekido and Toyo Seikan co-developed and jointly promote SABOT-3, the world's first drone-mounted spray injection device for building repair applications. Co-hosted free trial events in Yokohama (August 20-22, 2024). Toyo Seikan holds the IP per Toyo Seikan Group Holdings research.
• docomo IoT (NTT Docomo)coreGTM or Marketing PartnerJoint campaign with NTT Docomo's docomo IoT High-Precision GNSS Location Information Service. Customers purchasing FJDynamics agricultural auto-steering systems from Sekido receive a free one-month trial ID for docomo IoT high-precision GNSS positioning service.
• OPPO (Guangdong OPPO Mobile Telecommunications Corp., Ltd.)coreOEM/ Whitelabel/ Licensing PartnerSekido's Hasselblad cameras are licensed into OPPO's smartphones (e.g., OPPO Find X8 launched November 2024). Sekido's CEO 大下貴之 presented on Hasselblad products at OPPO's November 29, 2024 product launch event in Tokyo, attended by approximately 110 media and invitees.
• 北村写真機店 (Kitamura Camera)coreChannel Partner/ Reseller/ DistributorAuthorized Hasselblad dealer and recurring Touch & Try event host. Co-hosts Hasselblad special events including the "#十人十色Hasselblad" user photo exhibition at the B1 event gallery. Third-time Touch & Try host as of March 2026.
• 株式会社SAEDA (カメラのサエダ本通店)coreChannel Partner/ Reseller/ DistributorNewly authorized Hasselblad retailer that hosted the first-ever Hiroshima Hasselblad Touch & Try in-store event on April 29, 2025 and again April 29-May 6, 2026.
• ナニワグループ (Naniwa Group - カメラのナニワ京都店)coreChannel Partner/ Reseller/ DistributorHasselblad authorized dealer group that began in-store Hasselblad display and sales at the Kyoto Shijo-Kawaramachi store in February 2026.
• 株式会社コマンドディー (Command-D Co., Ltd.)minorStrategic or Co-development PartnerCo-hosted the first Hasselblad Field Workshop on November 15, 2025 at Aso Drone Tegata BiZ in Kumamoto with drone aerial photography expert and CEO Inada Yuki as instructor.
• 株式会社三友 (Sanyu Co., Ltd.) / 株式会社玄光社 (Genkosha)minorGTM or Marketing PartnerSekido displayed Hasselblad products via Sanyu's booth at the CREATORS EDGE 2025 trade show (organized by Genkosha) in Tokyo Hamamatsucho on October 9, 2025. Hasselblad technical sales provided product consultation.
• CSPI-EXPO 2026 organizers / 7 co-presenting companies (DeepForest Technologies, Luche Research, Senshin Robotics, ITH LLC, HELICAM, Kitazawa Construction)minorGTM or Marketing PartnerSekido organized a specialized three-day drone utilization seminar at CSPI-EXPO 2026 (June 17-20, 2026, Makuhari Messe). The seminar included seven presentations from collaborating companies covering drone surveying, forest management, autonomous construction operations, and ICT construction, featuring DJI products such as the DJI Dock 3, Matrice 400 series, and Zenmuse L3 sensors.
• CREDITS株式会社, 繊研新聞社 (PLUG IN Editorial organizers)minorGTM or Marketing PartnerHasselblad (via Sekido) has exhibited at PLUG IN Editorial fashion B2B exhibitions at Shibuya Hikarie in October 2025 and April 2026, with Hasselblad cameras also used to document the event.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Parrot SA: Parrot is a European drone manufacturer with both consumer and professional (senseFly/Parrot Professional) drone lines competing in the same industrial/commercial drone segments where Sekido distributes DJI enterprise products. It represents a broader-incumbent alternative in the global drone ecosystem.
• Yodobashi Camera: Yodobashi Camera is one of Japan's largest electronics and camera mass-market retailers, and an authorized Hasselblad dealer. It overlaps with Sekido's Hasselblad distribution business as both a retail channel partner (Sekido manages Yodobashi's Hasselblad carrying) and an indirect competitor on premium camera sales.
• Kitamura Camera: Kitamura Camera is a major Japanese camera retailer and an authorized Hasselblad dealer that co-hosts Touch & Try events with Sekido. It operates both as a downstream distribution channel (dealer) and as a competing retail destination for premium camera buyers that Sekido also targets.

Direct peers

• Autel Robotics: Autel Robotics is a global drone manufacturer competing head-to-head with DJI across consumer and enterprise drone categories. Sekido's DJI-anchored distribution business faces indirect competition from Autel via rival Japan distributors, and Autel represents a potential diversification or substitution risk to Sekido's core DJI franchise.
• SkyLink Japan: SkyLink Japan is another major DJI authorized dealer and drone distributor operating in the Japanese market, offering a comparable mix of consumer/industrial DJI drones, accessories, and drone services. It is the closest direct competitor to Sekido within Japan's DJI distribution ecosystem.

Regional players

• NTT e-Drone Technology: NTT e-Drone Technology is a Japanese drone services and agricultural drone spraying company affiliated with NTT Group. It overlaps with Sekido's agricultural drone, surveying, and contracted drone operations business, and represents a notable Japan-domiciled competitor in industrial/agricultural drone services.

Emerging players

• ACSL Ltd. ACSL is a Japanese industrial drone manufacturer focused on security, inspection, and logistics drones, including the SOTEN series. While primarily a manufacturer rather than distributor, it operates in Sekido's industrial drone customer segments (inspection, surveying, government) and is an emerging alternative to the DJI products Sekido distributes.
• SkymatiX: SkymatiX is a Japanese drone services and software company focused on surveying, inspection, and 3D data processing. It overlaps with Sekido's Pix4D/TREND-POINT surveying software distribution and contracted surveying operations, particularly in construction and infrastructure inspection.
• DroneDeploy: DroneDeploy is a global drone software platform for mapping, surveying, and asset inspection. It overlaps thematically with Sekido's Pix4D-distributed surveying software offering and contracted drone surveying/inspection services, though operating primarily as SaaS rather than a hardware distributor.
• Lib Work (Liberal Technologies): Lib Work is a Japanese construction-tech company expanding into drone-enabled housing and surveying, combining drone distribution with downstream construction services. It overlaps with Sekido's industrial drone surveying and inspection offering but with a more construction-vertical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SekidoCorp
• YouTubeyoutube.com/channel/UCE5WT2Fu54t5xGsb-5vTW_Q
• Facebookfacebook.com/sekidorc
• Instagraminstagram.com/sekido.co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sekido