Peebles Golf Club

What Peebles Golf Club does

Peebles Golf Club is a private members golf club operating in Peebles, Scottish Borders, Scotland, founded in 1892 and employing 101-250 staff. Its core asset is an 18-hole course designed by Harry Colt (Par 70, 6,138 yards from white tees), overlooking the Tweed Valley and recognised by Scottish Golf awards and award bodies. The course is supplemented by a modern Academy & Driving Range opened in 2017 — including a three-bay floodlit undercover range, a PGA swing studio, Huxley all-weather turf areas, a short-game facility, and an automated ball dispensing unit installed in 2025 — alongside a modern clubhouse with bar, lounge, and restaurant operations run by catering partner David Ross Catering Limited.

Revenue is generated from multiple streams: recurring membership subscriptions across adult, junior, senior, and flexible categories; visitor green-fee packages (from £50 per person) booked through the BRS Golf platform; driving range token sales and annual range cards; Pro Shop retail and custom fitting managed by PGA professionals; PGA coaching fees; food and beverage sales through the clubhouse catering partner; and a diversified sponsorship programme with 20+ local business partners (Scotsdale Finance, Evolution BPS, Cullen Kilshaw, Graham Irvine & Partners, and others) across at least eight inventory tiers. The customer base comprises 700+ members, 100+ juniors, 3,000+ annual visitors, and several social-event guest segments served by the catering operation.

The club is differentiated operationally by an award-winning junior development pathway (the Ailsa Murphy Junior Golf Academy and ClubGolf coaching) that has produced Scottish champions, GB&I internationals, and Challenge/European Tour professionals, supported by a HowDidiDo-integrated competition management programme. Operations are member-owned under a traditional golf club governance model (Club Captain, Vice-Captain, Finance Convenor, Greens Convenor, with Safeguarding, Sponsorship, Match & Handicap, Junior, and Marketing Convenors), with no external parent or private-equity ownership indicated. Operating footprint is bounded to the single Scottish Borders site, with no evidence of geographic expansion beyond that catchment.

Name

Peebles Golf Club

Website

https://peeblesgolfclub.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

101–250 employees

Short description

Peebles Golf Club is a private members golf club in the Scottish Borders operating a Harry Colt-designed 18-hole course. It serves 700+ members, 100+ juniors, and 3,000+ annual visitors through memberships, green fees, F&B, coaching, and sponsorship.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club membership
• Golf course access
• Junior golf academy
• PGA golf coaching
• Clubhouse hospitality

Headquarters

HQ city

Scottish Borders

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual and flexible membership subscriptions across various categories (adult, junior, senior, etc.). The club attracted 80 new members in 2020 alone, indicating an active membership acquisition programme.
2. Visitor Green Fees: Green fee revenue from non-member visitors booking tee times via BRS Golf. Packages from £50 per person for group bookings on select Saturdays.
3. Food and Beverage: Clubhouse bar, lounge, and restaurant operated with catering partners (From Scratch, and later David Ross Catering Limited). Wednesday '2 courses for £10' deal and various social event dining offerings generate F&B revenue.
4. Pro Shop and Retail: The Pro Shop sells golf equipment, accessories, and merchandise. Custom fitting is available. The club price-matches major retailers for club purchases. Range cards and tokens also sold here.
5. Driving Range Revenue: Driving range tokens (£3 for 40 balls adult, £2 junior), annual range cards (£110), and monthly credit packages (10 credits for £24) generate recurring range income.
6. Sponsorship Packages: Sponsorship revenue from local businesses across packages including tournament headline sponsorship, team sponsorship, tee board sponsorship, junior coaching, academy sponsorship, driving range bay sponsorship, corporate membership, and elite player sponsorship.
7. Coaching and Tuition: PGA professional coaching from Steve Johnston, Ailsa Murphy, and Frankie Masson. Lessons available to members and non-members, generating coaching fee revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peebles Golf Club operates an 18-hole Harry Colt designed golf course (Par 70, 6,138 yards) with a modern Academy & Driving Range, PGA professional coaching, clubhouse hospitality, and a Pro Shop. It sells annual memberships across adult, junior, and senior categories; visitor green fees; food and beverage; equipment; and structured junior development programmes. Revenue is supplemented by sponsorship packages sold to local businesses and event catering for social functions.

Product overview

Peebles Golf Club is a traditional golf club offering a comprehensive portfolio of golfing products and services centered around its Harry Colt-designed 18-hole championship course. The core offering comprises the main golf course (6,138 yards from white tees with Par 70), supplemented by an Academy & Driving Range facility (opened 2017 with floodlit bays and PGA swing studio), a Pro Shop managed by PGA professionals, and clubhouse hospitality services. The club has developed an extensive junior development programme including the Ailsa Murphy Junior Golf Academy (sponsored by Evolution BPS), ClubGolf group coaching, and the 18 Steps progression programme. Additional services include comprehensive competition management across all categories, safeguarding programmes, biodiversity initiatives, visitor green fees, and various membership packages. The club utilises third-party platforms including BRS Golf for tee-time booking and HowDidiDo for competition scoring.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course Harry Colt-designed 18-hole golf course measuring 6,138 yards from white tees with Par 70, featuring stunning views over the Tweed Valley. Known for its beauty, variety of holes, and challenging layout requiring accuracy off the tee.
• Academy & Driving Range Three-bay undercover floodlit driving range (open 8am-8pm) with PGA swing studio, two non-covered Huxley all-weather turf areas, and short-game practice facility with green and bunker. Available to members, visitors, and the general public.
• Golf Shop / Pro Shop Full-service golf shop managed by PGA professionals offering equipment, accessories, merchandise, custom fitting, and club purchases with price-matching against major retailers.
• Clubhouse Facilities Modern clubhouse with bar, lounge, and restaurant offering dining and drinking options. Catering provided by David Ross Catering Limited (from November 2024) and previously From Scratch. Wednesday special of 2 courses for £10.
• Ailsa Murphy Junior Golf Academy Fun and inclusive coaching programme for primary and secondary school children, led by PGA professional Ailsa Murphy. Includes age-group classes, development squad, and elite squad. Sponsored by Evolution Bottling and Packaging Solutions.
• Membership Packages Full range of membership options including standard membership, flexible membership, and categories for different age groups. Benefits include unlimited golf, access to competitions, coaching programmes, and clubhouse facilities. Junior membership splits into Under 12s (£120), Under 16s (£140), and Under 18s (£165).
• Visitor Green Fees Day visitor access to the 18-hole course with tee times available through online booking. Packages starting from £50 per person for individual rounds and group packages including golf and catering (gold, silver, bronze deals).
• Practice Range Annual Membership Annual range membership entitling members to 30 credits per month (approximately 1,200 golf balls or one basket per day). Adults £120 per annum, Juniors £70 per annum. Annual members can use the ball machine between 8am-8pm daily during golf season.
• Competition Management Comprehensive competition programme including Club Championships (Gents, Ladies, Seniors, Juniors, B and C categories), monthly medals, match play events, aggregate competitions (Eugene Turnbull Trophy, Holiday Tankard, Race to the Links), and various knockout competitions throughout the season.
• PGA Professional Coaching Lessons PGA professional coaching from Steve Johnston, Ailsa Murphy, and Frankie Masson. Lessons available to members and non-members at the Academy & Driving Range, bookable via online scheduling.
• Sponsorship Packages Sponsorship packages for local businesses across tiers including tournament headline sponsorship, team sponsorship, tee board sponsorship, junior coaching, academy sponsorship, driving range bay sponsorship, corporate membership, and elite player sponsorship.

Quantifiable outcome

• 80 new members joined in 2020 alone, despite the Covid-19 pandemic
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

29 partnerships are on record, tiered core and minor.

• Scotsdale FinancecoreGTM or Marketing PartnerMajor club sponsor providing sponsorship of the club's monthly medals for both men and women (Scotsdale Monthly Medals), the Boocock Trophy, Scotsdale Junior Shield, and Taylor Brothers Supper Dances. Managing Director Alan Boocock interviewed as a key sponsor advocate. Sponsor logo featured prominently on website.
• Evolution BPS (Evolution Bottling & Packaging Solutions)coreGTM or Marketing PartnerPin flag sponsors and main sponsors of the junior team and Ailsa Murphy Junior Academy. Based at Cavalry Park, Peebles, employing 19 staff. Sponsors pin flags, junior programme, and Academy. Managing Director Colin Clelland: proud to support the club's community golf development.
• Cullen KilshawcoreGTM or Marketing PartnerSponsor of the Thorburn Cup (Ian Thorburn Memorial Trophy), the club's blue riband handicap competition. Also sponsors the Mixed Open. Nine property shops across the Borders including Peebles branch at 5 Northgate and unit at Rowan Court in Cavalry Park. 20-year association with local sports clubs.
• JBM Estate AgentsminorGTM or Marketing PartnerOfficial sponsors of the Peebles Golf Club buggy fleet.
• Holland & SherryminorGTM or Marketing PartnerAcademy Sponsor — listed as supporter of the Academy & Practice Area facility alongside Scotsdale Finance.
• Graham McGrathminorGTM or Marketing PartnerSponsor of the Beltane Handicap tournament.
• Calton WealthminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Odd Shaped BallcoreGTM or Marketing PartnerOrganiser of the annual OddShapedBall fundraising event that has raised over £63,000 for junior sport in Peebles, with Peebles Golf Club receiving more than £12,000 over nine years. Club receives proceeds from this community fundraising initiative.
• Brown BrothersminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Off The Back BarbersminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Tontine HotelminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page. Local hospitality partner.
• Esso PeeblesminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Craigerne AccountancyminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Tweeddale MotorsminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Castle WarehouseminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Hamilton PropertyminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Harrisons PeeblesminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Second 2 NoneminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Braidwood GrahamminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Peebles HydrominorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Forsyth's of PeeblesminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• The TAMSminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Terry RacionzerminorGTM or Marketing PartnerListed individual sponsor on the Our Sponsors page of the club website.
• Blackwood & SmithminorGTM or Marketing PartnerListed sponsor on the Our Sponsors page of the club website.
• Graham Irvine & PartnerscoreGTM or Marketing PartnerHeadline sponsor of Club Championship Week 2024, supporting the club's flagship annual championship competition across all categories (Gents, Ladies, Seniors, Juniors).
• Pure Spa & BeautyminorGTM or Marketing PartnerSponsor of the Putting & Prosecco Evening social event and individual golfer Gabrielle Macdonald's sponsorship.
• SRUC Elmwood CampusminorImplementation/ SI/ Consulting PartnerTraining provider for the Modern Apprenticeship in Sports Turf Maintenance (SVQ Level 2) offered to greenkeeping staff. Trainees work at the club while studying.
• BRS GolfcoreTechnology or IntegrationTee-time booking platform for members and visitors. Members portal and visitor portal for online tee-time reservations. Competition entries managed through BRS Golf Opens.
• From Scratch (David Ross Catering Limited)coreChannel Partner/ Reseller/ DistributorCatering franchise operating the clubhouse restaurant. Family-run restaurant team including Alejandro, Laura, Agustin, Lautaro, and Martina. Operated restaurant from March 2023, providing breakfast, lunch, afternoon tea, and dinner. Replaced by David Ross Catering Limited from November 2024.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Innerleithen Golf Club: Direct local competitor in the Scottish Borders, roughly equidistant from Peebles. Comparable 18-hole members' club with green-fee visitors, pro shop, and small junior section — the most relevant head-to-head peer in the immediate catchment.
• Torwoodlee Golf Club: Galashiels-based Scottish Borders course with a similar membership-driven model and visitor packages. Direct functional competitor within a 25-mile radius of Peebles.
• Cardrona Golf Club: Scottish Borders golf club owned and operated alongside the MacDonald Cardrona Hotel, with a more resort-style positioning. Comparable on member/visitor split and clubhouse F&B offering.
• Eyemouth Golf Club: Another Scottish Borders private members' club with a coastal links feel, green-fee offering, and bar/clubhouse operations. Closely comparable size and member mix to Peebles.
• Royal Musselburgh Golf Club: East Lothian private club with traditional members' structure, clubhouse, and visitor access. Comparable in size and revenue mix to Peebles, though historically less proactive on juniors.
• Gullane Golf Club: East Lothian championship-level club explicitly referenced in Peebles' own staff history (Ailsa Murphy was assistant professional at Gullane). Highly comparable membership-and-visitor model with broader Scottish draw.
• Newbattle Golf Club: Midlothian private members' course about an hour from Peebles, with similar members-and-visitors mix, pro shop, and small bar operation. Useful regional benchmark.
• North Berwick Golf Club: Historic East Lothian links club with a similar members-and-visitors model, strong junior section, and clubhouse hospitality. Same Scottish private-club archetype as Peebles.

Broad incumbents

• Royal Dornoch Golf Club: Iconic Scottish Highlands private club, much more prestigious and globally recognized than Peebles. Useful comparability benchmark for heritage pricing power and visitor green-fee economics at the upper end of the Scottish club market.

Others

• BRS Golf: Named technology partner providing Peebles' tee-time booking, member portal, and open-competition platform. Ecosystem participant rather than a competitor, but a standard reference in this niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PeeblesGC
• Facebookfacebook.com/PeeblesGC
• Instagraminstagram.com/peeblesgolfclub
• LinkedInlinkedin.com/company/peebles-golf-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peebles Golf Club