Orbital Media

What Orbital Media does

Orbital Media (legal entity Orbital Media and Advertising Ltd) is a UK-headquartered digital agency founded in 2003, operating from Stowmarket (HQ), London, and Cullompton, with 20+ years of continuous operation. The company delivers bespoke digital solutions across four service lines — AI, Creative, Technical, and Marketing — to global enterprise, consumer, and public-sector clients including Teva/Sudocrem, GSK, Sanofi, Nestle, Johnson & Johnson, NHS, Bill and Melinda Gates Foundation, Abbott, BT, Mitsubishi Pencil Company (POSCA/Uni-ball), and Joules. Long-tenured engagements (Sudocrem since 2010, Uni-ball/POSCA since 2016) anchor the client base, supplemented by award-winning campaign outputs and a sales-led, direct enterprise go-to-market with a 'Free Discovery Call' conversion mechanism.

The company's technology base centres on three proprietary platforms: Scoop, a generative-AI video decision-tree simulation platform deliverable in 2D web and VR formats; AlderPlay, a gamification platform with a unique reward-trigger system supporting peer-to-peer sharing, channel-growth tracking, and discount-code integration; and MySpira, the world's first AR asthma training app for children aged 6-13. Additional AI capability is delivered via bespoke services spanning computer vision, machine learning, generative AI, NLP, and predictive analytics, with deployed systems including the Gates Foundation Health Campaign Management Dashboard (Rwanda, machine-learning resource prediction), the MOJ Prison Leavers Brain Injury Assessment Tool (with Brainkind), the Suffolk Libraries Emotional Needs Audit AI, and CITB Interactive Career Simulations.

The business model is professional services-led: quote-based bespoke projects and retainers across AI development, technical development, creative services, and integrated digital marketing. Revenue is generated through named-account enterprise sales rather than self-serve or marketplace channels, with public-sector access enabled by NHS London Procurement Partnership Dynamic Purchasing System supplier status (2025). No public pricing is listed, no funding rounds are disclosed, and the company operates privately with related group entities Orbital Global, Orbital Innovations, and Orbital Research under common ownership.

Name

Orbital Media

Legal name

Orbital Media and Advertising Ltd

Website

https://orbitalmedia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbital Media is a UK-based digital agency founded in 2003 delivering bespoke AI, creative, technical, and marketing services to enterprise pharma, FMCG, consumer, and public-sector clients via three proprietary platforms (Scoop, AlderPlay, MySpira) and a sales-led direct engagement model.

Ownership category

akta.pro rank

Product category

Digital Marketing & AI Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Digital agency services
• AI software development
• Gamification marketing platform
• Generative AI video
• Creative technical marketing

Headquarters

HQ city

Stowmarket

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. AI Software Development & Consulting: Bespoke AI-driven solutions are a core revenue stream, delivered as custom projects including machine learning, computer vision, NLP, and predictive analytics engagements.
2. Technical Development Services: Custom digital product development including websites, web/mobile apps, XR experiences, e-commerce storefronts, SaaS platforms, DevOps, API development, and web games. Revenue generated through project-based professional services engagements.
3. Creative Services: Creative design services including graphic design, social content, 3D modelling, motion graphics, animation, and UX/UI design. Delivered as part of integrated digital campaigns and standalone creative engagements.
4. Digital Marketing Services: Integrated digital marketing including social media management, omni-channel campaigns, influencer marketing, lead generation, and search engine marketing. Revenue generated through retainer arrangements and campaign-based engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Orbital Media is a UK-based digital agency that delivers four integrated service lines — AI, Creative, Technical, and Marketing — to global brands, healthcare/pharmaceutical companies, and government organisations. The company designs and builds bespoke AI solutions (computer vision, machine learning, generative AI, NLP, predictive analytics), gamification campaigns, immersive XR experiences, websites and mobile apps, and integrated digital marketing campaigns. It also operates three proprietary platforms: Scoop (generative AI video simulation), MySpira (AR asthma training), and AlderPlay (gamification marketing), which anchor client engagements and produce measurable business outcomes.

Product overview

Orbital Media is a digital agency founded in 2003 offering a portfolio of products and services across four main categories: AI, Creative, Technical, and Marketing. The company operates both named product lines (Scoop, MySpira, AlderPlay) and provides bespoke service offerings. Scoop is an AI-powered interactive training platform using generative AI video for decision-tree simulations. MySpira is an AR asthma training app for children. AlderPlay is a gamification platform for marketing campaigns. The company also provides AI development services (Computer Vision, Machine Learning, Generative AI, NLP, Predictive Analytics), creative services (Graphic Design, Social Content, 3D Modelling, Motion Graphics, UX/UI), technical development (Websites, XR/VR/AR, Apps, Storefronts, Platforms, DevOps, APIs, Web Games), and marketing services (Social Media, Omni-Channel, Influencer Marketing, Lead Generation, SEM). Notable client-specific products include the Gates Foundation Health Dashboard, Suffolk Libraries Emotional Needs Audit AI, and the MOJ Prison Leavers Brain Injury Assessment Tool.

Differentiator

Problem solved

Functional benefit

Brands

• Orbital Global: Related entity under the Orbital group.
• Orbital Innovations
• Orbital Research
• AlderPlay
• Scoop
• MySpira

Products and services

• Scoop AI-powered interactive decision-tree training platform that uses generative AI video to create immersive simulation experiences. Users make choices throughout scenarios, experiencing consequences in a safe environment. Available in 2D web and VR formats and produced in 2-4 weeks at a fraction of conventional video production cost. Used by clients such as CITB for career simulations.
• MySpira World's first augmented reality asthma training app for children aged 6-13. Features 8 modules using AR and gameplay to teach inhaler technique, explain the condition, outline triggers, and provide a digital asthma plan. Proven 70% more effective than leaflets in enabling patients to recall important self-care information.
• AlderPlay Gamification marketing platform with a unique reward-trigger system that enables peer-to-peer sharing (Facebook, WhatsApp, Twitter), channel growth tracking, website visit rewards, content/video watch triggers, and unique shareable links. Integrates with e-commerce, discount codes, and prize draw mechanics, with proven ROI of up to 20x.
• AI Software Development Services Bespoke AI-driven solutions covering Computer Vision (object detection, facial recognition, image classification, defect detection, video analytics), Machine Learning (predictive analytics, process automation, personalised experiences), Generative AI (synthetic media, automated content creation), Natural Language Processing (chatbots, voice assistants, sentiment analysis, document processing), and Predictive Analytics (forecasting, trend identification).
• Creative Services Bespoke creative services including graphic design, social content creation, 3D modelling, motion graphics and animation, and UX/UI design. Delivered as part of integrated digital campaigns and standalone creative engagements.
• Technical Development Services Custom digital development services including websites, XR (VR/AR) experiences, web and mobile apps, e-commerce storefronts, SaaS platforms, DevOps, API development and integration, and web games.
• Digital Marketing Services Integrated digital marketing services including social media marketing and management, omni-channel campaigns, influencer marketing, lead generation, and search engine marketing (SEM/PPC). Delivered through retainer arrangements and campaign-based engagements.
• Suffolk Libraries Emotional Needs Audit AI Bespoke AI system using the science-based Emotional Needs Audit to assess individuals and recommend events aligned with their emotional needs. Machine Learning connects ENA scores to Suffolk Libraries' catalogue of over 4,000 events per annum. Technology designed as highly transferable to other wellbeing use cases.
• MOJ Prison Leavers Brain Injury Assessment Tool (PLIC) AI-powered web application developed with Brainkind charity to assess brain injury severity in prison leavers. Aligned to the Brain Injury Screening Index and used by prison officers to create management plans supporting individuals upon release and reduce reoffending.
• Gates Foundation Health Campaign Management Dashboard Bespoke AI dashboard developed for the Gates Grand Challenges competition that uses machine learning to predict human and medical resources required to deliver health campaigns. Integrates multiple data sources including geo-locations and socio-economic data.

Quantifiable outcome

• Up to 26x ROI on gamification campaigns (Sudocrem Bamboo Break)
• +9 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• BrainkindcoreStrategic or Co-development PartnerOrbital developed the Prison Leavers Brain Injury Assessment Tool in collaboration with Brainkind, the UK's leading brain injury charity. The tool is aligned to the Brain Injury Screening Index and supports prison leavers, prison staff, and families. This is a purpose-driven partnership focused on social impact in the criminal justice and health sectors.
• Bill and Melinda Gates FoundationflagshipStrategic or Co-development PartnerOrbital won the exclusive Gates Grand Challenges competition to develop a bespoke AI health campaign management dashboard designed to predict resources required for medical campaigns in Rwanda. The dashboard integrates multiple data sources including geo-locations and socio-economic data, with extensive logistics opportunities. This partnership captured the imagination of international governments.
• Allergy UKcoreStrategic or Co-development PartnerAllergy UK provided clinical validation and endorsement for MySpira, the world's first AR asthma training app for children. Head of Clinical Services at Allergy UK endorsed the use of technology for asthma education, noting that 21st-century children are digital natives and technology can transform asthma management.
• NHS London Procurement PartnershipcoreImplementation/ SI/ Consulting PartnerOrbital Media was appointed as an approved Dynamic Purchasing System supplier for NHS digital and technology services in 2025, enabling structured procurement pathways for NHS trusts and public sector healthcare organisations to engage Orbital's services.
• Orbital GlobalminorOthersRelated group company (Orbital Global Group) for international/global expansion of Orbital's service offerings.
• Orbital InnovationsminorOthersRelated group company (Orbital Innovations) focused on innovation-oriented product and technology development within the Orbital group.
• Orbital ResearchminorOthersRelated group company (Orbital Global Research) focused on research activities within the Orbital group ecosystem.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering integrated marketing, digital, and CX services. Broader incumbent comparable to Orbital's enterprise digital campaign delivery at much larger scale.
• WPP: World's largest marketing services group offering advertising, media, digital, and brand consulting. Broad incumbent competing for the same enterprise clients Orbital serves, with materially greater scale.

Direct peers

• AKQA: Creative digital agency delivering brand, campaign, and experience work for enterprise clients. Comparable to Orbital in combining brand strategy, creative, digital product, and emerging-tech execution for global brands.
• Amplify: UK-based brand experience and digital agency with shared expertise in experiential, AR/VR, gamification, and content-led campaigns. Closely comparable to Orbital's interactive and AR/VR campaign capabilities.
• M&C Saatchi: Global creative advertising group with digital, social, and content capabilities. Comparable to Orbital as a creative-led digital agency serving brand clients across multiple sectors.
• Dept: Digital agency combining creative, technology, and data across marketing, commerce, and product. Comparable to Orbital in offering end-to-end digital services (creative, web/app, AI) for global enterprise and consumer brands.
• Rehab Agency: Specialist gamification marketing agency. Directly comparable to Orbital's AlderPlay gamification offering, with proven expertise in gamified brand campaigns for enterprise clients.
• Media.Monks (S4 Capital): Global digital creative production and marketing services company combining creative, content, data, and media. Closely comparable to Orbital's integrated creative + technical + AI-led campaign delivery model for enterprise clients.
• Gravity Global: B2B and consumer marketing agency with strong digital, content, and creative services for global enterprise brands. Comparable in targeting enterprise/health/consumer clients with integrated digital marketing solutions.

Emerging players

• Anything World: UK-based AI/3D platform enabling generative animation and XR experiences. Emerging player with overlapping generative AI and immersive (XR/3D) capabilities versus Orbital's Scoop and MySpira platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OrbitalMedia
• LinkedInlinkedin.com/company/orbitalmedia
• Instagraminstagram.com/orbitalmedia
• Xx.com/OrbitalMediaNet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbital Media