Casualties Union

What Casualties Union does

Casualties Union is a registered charity (CIO No. 1200120) founded in 1942 that provides realistic casualty simulation services for training medical professionals, emergency responders, and first aid instructors across England and Wales. The organisation deploys approximately 300 trained volunteers across 23 Units, who use professional makeup and moulage techniques, acting skills, and incident staging to portray injured or ill patients in scenarios ranging from individual first aid competitions to multi-agency major incident exercises. Named clients include St John Ambulance, the British Army, London Fire Brigade, BAE Systems, Mountain Rescue England and Wales, North West Ambulance Service NHS Trust, RNLI, and World Extreme Medicine.

The core technology is human craft specialised in three integrated elements: makeup and moulage (using silicone, gelatine, and traditional materials refined since 1942), casualty acting and roleplay (including dead-weight simulation and authentic emotional responses guided by medical advisers), and incident staging (props, backstories, multi-casualty arrangements). Supporting assets include a volunteer training programme with a comprehensive manual and skills portfolio, a quarterly Casualty Simulation Magazine published since the 1940s, and an annual International Training Weekend.

The business model is cost-recovery rather than profit-seeking. As a Charitable Incorporated Organisation, Casualties Union charges fees to clients for casualty simulation services, with some charities receiving services free of charge, and supplements this with annual membership subscriptions that cover insurance, the training manual, the quarterly magazine, and administration. Distribution is direct-to-client via HQ intake, with clients routed to their nearest branch. Pricing is quote-based and not publicly disclosed, and revenue is not reported publicly.

Name

Casualties Union

Legal name

Casualties Union

Website

https://casualtiesunion.org.uk

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

251–500 employees

Short description

Casualties Union is a UK-registered charity, founded in 1942, that provides realistic casualty simulation services using makeup, acting, and incident staging for medical, emergency services, and first aid training organisations across England and Wales.

Ownership category

akta.pro rank

Product category

Casualty Simulation and Emergency Training Services

NAICS

Emergency and Other Relief Services (624230), Temporary Help Services (561320)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical) (HLAFANAH)

Keywords

• Casualty simulation services
• Emergency services training
• Moulage and makeup
• First aid training
• Medical training actors

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Service Fees: As a charity, Casualties Union charges fees to cover costs for providing casualty simulation services to clients. The fee supports their charitable work. Some organizations, such as other charities, may receive services free of charge.
2. Membership Subscriptions: Members pay annual subscriptions which contribute to charity income covering insurance, member documents, training manual, quarterly magazine, and administration costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Casualties Union provides professional casualty simulation services in which trained volunteer members portray realistic injuries, illnesses, and patient behaviour for emergency services, medical professionals, and first aid training exercises. Services combine professional makeup/moulage, trained acting, and incident staging to deliver scenarios at client sites or designated venues, ranging from small first aid competitions to major multi-agency emergency exercises. The charity also operates a volunteer training programme, a quarterly members' magazine, and an annual International Training Weekend.

Product overview

Casualties Union is a registered charity providing professional casualty simulation services for training medical professionals, emergency services, and first aid instructors. The core offering is Casualty Simulation Services where trained volunteer members portray realistic injuries and illnesses using professional makeup techniques, acting skills, and incident staging. Supporting services include a Volunteer Training Programme with a comprehensive manual and skills portfolio, the quarterly Casualty Simulation Magazine (published since the 1940s), and an annual International Training Weekend. The organisation operates branches throughout England and Wales with over 300 volunteers trained in acting, makeup, and staging techniques developed since 1942.

Differentiator

Problem solved

Functional benefit

Products and services

• Casualty Simulation Services Professional casualty simulation services where trained volunteer members portray realistic injuries, illnesses, and patient behaviour using professional makeup/moulage, acting skills, and incident staging. Services are delivered at client sites or designated venues for emergency services, medical professionals, and first aid training exercises ranging from small first aid competitions to major multi-agency emergency scenarios.
• Volunteer Training Programme Step-by-step training programme for new members covering acting, makeup, and staging skills, including a comprehensive training manual and skills portfolio. Provided to volunteer members as part of their onboarding and continuous development.
• Casualty Simulation Magazine Quarterly members' magazine providing news, tips, and exercise accounts to volunteer members and supporters of Casualties Union. Published continuously since the 1940s (originally under the title Journal).
• International Training Weekend (ITW) Annual immersive weekend event bringing together members from all branches for training workshops, specialist talks, practical sessions, AGM, and prize giving. Provided to volunteer members.

Quantifiable outcome

• Training participants forget it is a simulation and experience real adrenaline rush, indicating high fidelity of scenarios
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Surgical Science: Developer of virtual reality surgical and medical simulation training platforms. Emerging threat/replacement technology for live-actor casualty simulation in certain training contexts.
• Simulated Patient Network (NHS): NHS-coordinated network using simulated patients (actors) for medical education and clinical skills training. Overlaps directly in methodology (live actors portraying patients) and partially in customer base.

Direct peers

• Simulaids: US-based moulage and trauma simulation product company supplying realistic wound simulations, casualty simulation kits, and training props to emergency services and educators. Overlaps in moulage methodology and customer base.
• TraumaSim: UK-based casualty simulation and moulage training provider offering realistic injury simulation for medical, emergency services, and first aid training. Closest direct competitor in the same niche and geography.
• Nasco Healthcare: Supplies moulage kits, simulated wound products, and casualty simulation training materials directly to first-responder and healthcare educators. Direct competitor in moulage and injury-simulation supplies.

Others

• World Extreme Medicine: UK-based organisation providing medical training for extreme and remote environments. Both a Casualties Union customer and a peer in delivering realistic medical training experiences.

Broad incumbents

• Laerdal Medical: Global leader in patient simulation manikins (Resusci Anne, SimMan) and CPR/emergency-care training products. Competes for the same training budgets but via high-fidelity manikins rather than live actors.
• Limbs & Things: UK-based medical simulation product manufacturer producing task trainers and procedural models for clinical education. Adjacent to Casualties Union's healthcare-training customer segment.
• Gaumard Scientific: Manufacturer of high-fidelity patient simulators (HAL, Victoria) used in medical and emergency response training. Competes for institutional training budgets via digital/manikin solutions.
• CAE Healthcare: Major patient simulation and healthcare training provider offering high-fidelity manikins and virtual training environments. Addresses the same end-customer training need via technology rather than volunteer actors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CasUnionCharity
• YouTubeyoutube.com/channel/UCArKL4-WUXK0H6qmVb6tcrA
• Facebookfacebook.com/casualtiesunioncharity
• LinkedInlinkedin.com/company/casualties-union
• Instagraminstagram.com/casualtiesunion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casualties Union