Worldwide Brands
- Company typePrivate
- Founded1999
- HeadquartersMaitland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Worldwide Brands firmographics
Firmographics- Name
- Worldwide Brands
- Legal name
- Worldwide Brands, Inc.
- Website
- https://worldwidebrands.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Worldwide Brands industry classification
Industry- Product category
- Wholesale Supplier Directory
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Worldwide Brands is headquartered
LocationHeadquarters
- HQ city
- Maitland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Worldwide Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Lifetime Membership Directory Access: One-time fee for lifetime access to the wholesale supplier directory. Includes access to all certified wholesalers, over 16 million products, built-in market research tools, mobile app access, exclusive private members forum, educational videos, and workbooks. No recurring subscription fees or monthly charges.
- Affiliate Program Commissions: Affiliate partners earn 25% commission on sales they refer. Also includes sub-commission structure where affiliates can earn commissions on other affiliates they recruit into the program.
- Supplier Certification and Listing Fees: Wholesale suppliers pay to be listed and certified in the directory. The supplier center provides listing management and advertising opportunities for suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Lifetime Membership - One-time fee for full directory access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Worldwide Brands product offering
Product offeringCore offering
Worldwide Brands operates a B2B online directory platform that connects online retailers with WBI Certified factory-authorized wholesale suppliers and dropshippers. Customers pay a one-time lifetime membership fee to search and access a database of over 16 million wholesale products from 8,000+ certified suppliers across categories including Art, Collectibles, Home & Garden, Baby, Computers, Jewelry, Books, Electronics, Clothing, and Health & Beauty. Membership also includes built-in market research tools, a private members-only forum, a mobile app, educational videos, and workbooks.
Product overview
Worldwide Brands operates a B2B directory platform offering a lifetime membership that provides access to its core product: a directory of WBI-certified wholesalers and dropshippers containing over 16 million wholesale products across categories including Art, Collectibles, Home & Garden, Baby, Computers, Jewelry, Books, Electronics, Clothing, and Health & Beauty. The membership package includes the directory itself (the core product), along with integrated market research tools, a mobile app, an exclusive private members-only business forum, educational video content (Wholesale Tips Video Series), and workbooks. Supplementary free resources include the 'Starting Your Internet Business Right' eBook and the Scam Watch educational resource. The company also maintains an Affiliate Program for marketing partners and a Supplier Center portal for certified wholesalers to manage their listings. The platform connects online retailers with verified factory-authorized distributors and emphasizes scam-free, certified supplier verification.
Differentiator
Problem solved
Functional benefit
Brands
- WBI Certified Wholesalers: The company's certification program for verified wholesale suppliers and dropshippers listed in the directory.
Products and services
- Wholesale Supplier Directory with Lifetime Membership Lifetime-access online directory of WBI Certified Wholesalers and Dropshippers containing over 16 million wholesale products across categories including Art, Collectibles, Home & Garden, Baby, Computers, Jewelry, Books, Electronics, Clothing, and Health & Beauty. Members pay a one-time fee for lifetime access, including built-in market research results, mobile app access, private members-only business forum, educational videos, and workbooks.
- Supplier Center Portal Online portal for WBI certified wholesalers and dropshippers to view their directory listing, make changes to listing information, and access advertising opportunities, connected to a member network of 150,000 online retailers.
Quantifiable outcome
- Access to over 16 million wholesale products from certified suppliers
- +3 more outcomes
Companies that use Worldwide Brands
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Worldwide Brands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Worldwide Brands partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- ShopifyminorShopify is recommended as one of two preferred ecommerce platforms for Worldwide Brands members. Recommended for sellers wanting to start smaller but scale to larger stores. WBI blog publishes reviews and recommendations for Shopify as an ecommerce platform choice.
- SquarespaceminorSquarespace is recommended as one of two preferred ecommerce platforms, particularly for newbies on tight budgets. Recommended for creating unique niche sites with easy-to-use site builder. WBI blog publishes reviews and recommendations.
- eBayminorWorldwide Brands CEO Chris Malta was invited to speak at eBay Live National Convention teaching crowds about finding real product sources. He also wrote a book for McGraw Hill Publishing about finding products to sell on eBay.
- McGraw Hill PublishingminorPublished book 'What to Sell on eBay and How to Get It' authored by CEO Chris Malta, currently available in bookstores and on Amazon.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Worldwide Brands competitors and assessment
Company assessmentBroad incumbents
- ThomasNet: ThomasNet is a long-established North American B2B sourcing platform for industrial and commercial suppliers, comparable to WBI as a US-focused wholesale supplier discovery resource.
- Alibaba: Alibaba is the largest global B2B wholesale marketplace, serving as a broad incumbent in the same supplier-discovery category though with a far larger, overseas-focused catalog than WBI's US-centric directory.
- Global Sources: Global Sources is a B2B sourcing platform connecting international buyers with verified Asian manufacturers and wholesalers, overlapping WBI's verified-supplier marketplace thesis at much larger scale.
Emerging players
- Faire: Faire is a B2B wholesale marketplace for independent retailers and brands, adjacent to WBI in connecting retailers to wholesale suppliers though focused on boutique/brand inventory rather than dropshipping.
- Spocket: Spocket is a dropshipping marketplace focused on US/EU suppliers with Shopify/WooCommerce integrations; it overlaps WBI's dropshipper directory use case for newer Shopify-native sellers.
- Inventory Source: Inventory Source provides supplier directory and dropship automation tools for ecommerce sellers, competing with WBI in both supplier discovery and operational tooling for dropshippers.
Direct peers
- SaleHoo: SaleHoo is a paid wholesale and dropshipping supplier directory serving small ecommerce sellers, the closest direct competitor to Worldwide Brands with an overlapping certified-supplier model.
- Wholesale2B: Wholesale2B provides a directory of wholesale and dropshipping suppliers plus integrations with ecommerce platforms, making it a direct competitor to WBI's directory-plus-marketplace offering.
- Doba: Doba operates a dropshipping supplier directory and product data platform targeting online retailers, directly competing with WBI in the certified-supplier-discovery category.
Others
- Shopify Handshake: Handshake is Shopify's B2B wholesale marketplace connecting merchants with independent brand suppliers; it is an ecosystem participant that competes indirectly for the same small-retailer supplier-discovery budget as WBI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Worldwide Brands social profiles
Digital presenceWorldwide Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worldwide Brands leadership team
Management profileNumber of profiles
Profiles2 records
Worldwide Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worldwide Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worldwide Brands
What does Worldwide Brands do?
Worldwide Brands operates a B2B online directory platform that connects online retailers with WBI Certified factory-authorized wholesale suppliers and dropshippers. Customers pay a one-time lifetime membership fee to search and access a database of over 16 million wholesale products from 8,000+ certified suppliers across categories including Art, Collectibles, Home & Garden, Baby, Computers, Jewelry, Books, Electronics, Clothing, and Health & Beauty. Membership also includes built-in market research tools, a private members-only forum, a mobile app, educational videos, and workbooks.
Is Worldwide Brands a public or private company?
Worldwide Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Worldwide Brands founded?
Worldwide Brands was founded in 1999. It employs 11 to 50 people.
Where is Worldwide Brands based?
Worldwide Brands is headquartered in Maitland, United States, in the North America region.
How does Worldwide Brands make money?
Three revenue lines are on record. Lifetime Membership Directory Access are the primary driver. The others are affiliate Program Commissions and supplier Certification and Listing Fees.
Who are Worldwide Brands's main competitors?
Broad incumbents on record are ThomasNet, Alibaba and Global Sources. Emerging players are Faire, Spocket and Inventory Source. Direct peers are SaleHoo, Wholesale2B and Doba. Shopify Handshake is listed as an others.
Does Worldwide Brands have an API?
No public API is recorded for Worldwide Brands.
What industry is Worldwide Brands in?
Worldwide Brands's product category is Wholesale Supplier Directory. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms.