Doba.com
Doba.com is a 20-year-old AI-powered dropshipping platform that connects 3.2 million online merchants with 200+ U.S.-based suppliers and 450,000+ domestically stocked products, automating product sourcing, listing, and multi-channel order management across 12+ e-commerce marketplaces via tiered subscriptions and its Doba Pilot AI agent.
- Company typePrivate
- Founded2002
- HeadquartersLehi, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Doba.com does
Doba.com, founded in 2002 and headquartered in Lehi, Utah, operates an AI-powered dropshipping platform that connects online merchants with a curated network of more than 200 verified U.S. suppliers, including products from top 500 U.S. brands and approximately 450,000 SKUs stocked in U.S. warehouses. The platform serves more than 3.2 million sellers globally and monetizes through tiered subscription plans (Basic, Growth, Standard, and an Elite Expansion Pack) ranging from roughly $47.90 to $149.99 per month, plus bundled AI credits and add-on growth kits promoted through seasonal campaigns such as the Mid-Year Growth Carnival.
The core product surface has evolved from a supplier directory into an end-to-end merchant operating system. Doba Pilot, launched in 2026, is an AI Dropshipping Agent that uses natural-language commands and a proprietary 'Live Brain' data layer to automate store building, product sourcing, and listing creation across more than one million supplier SKUs. Supporting modules include the AI Tool Hub (AI Image Studio for generative/enhanced product imagery and an AI Listing Optimizer for marketplace field autofill), a public Retailer API, the Doba Elite Academy education program, and curated product collections targeted at Shopify, Amazon, TikTok Shop, and TEMU sellers. Native integrations span twelve e-commerce platforms (Shopify, Amazon, eBay, Walmart, TikTok Shop, TEMU, WooCommerce, Wix, BigCommerce, Square, Newegg, Shift4Shop), with a verified Walmart Marketplace integration under Walmart's solution provider program.
Doba Inc is a privately held subsidiary of Focus Technology Co., Ltd., bootstrapped since founding with no disclosed venture funding. Go-to-market is product-led and self-serve: a $0.99 trial leads to self-onboarding, with educational content, webinars, referral programs, and promotional campaigns driving acquisition. The customer base is horizontal and SMB-oriented, segmented into New, Growing, and Power/Enterprise sellers. Disclosed outcomes include $6.2 billion+ earned by merchants on the platform, 71% manual-effort reduction and 78% satisfaction among Doba Pilot beta users, and $2K+ in early sales reported by individual sellers.
Doba.com firmographics
Firmographics- Name
- Doba.com
- Legal name
- Doba Inc
- Website
- https://doba.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Doba.com is a 20-year-old AI-powered dropshipping platform that connects 3.2 million online merchants with 200+ U.S.-based suppliers and 450,000+ domestically stocked products, automating product sourcing, listing, and multi-channel order management across 12+ e-commerce marketplaces via tiered subscriptions and its Doba Pilot AI agent.
- Ownership category
- akta.pro rank
Where Doba.com is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Doba.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Doba generates revenue primarily through tiered subscription plans (Basic, Growth, Standard) offering different levels of store integrations, product downloads, one-click listings, and inventory capacity. Plans are available on monthly, quarterly, and annual billing cycles with promotional discounts during campaign periods.
- AI Credits & Premium Add-ons: Additional revenue streams from AI-powered tools (Doba Pilot credits, AI Auto Lister, AI Listing Migrator) bundled with higher-tier plans and sold as add-on growth kits during promotional campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Entry tier for new sellers |
| Subscription | Annual | Growth Plan - For long-term growth seekers |
| Subscription | Annual | Standard Plan - For active sellers scaling up |
| Subscription | Multi-year contract | Elite Expansion Pack - For power sellers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Doba.com product offering
Product offeringCore offering
Doba.com operates an AI-powered dropshipping platform that connects online retailers/dropshippers with a network of 200+ US-based suppliers offering over 1 million products. The platform automates product sourcing, listing creation, inventory and pricing synchronization, and order management across 12+ integrated sales channels (Shopify, Amazon, eBay, Walmart, TikTok Shop, Temu, etc.). Its flagship capability, Doba Pilot, is an AI agent that uses natural language commands to automate store building and product discovery in approximately 10 minutes, replacing hours of fragmented manual work.
Product overview
Doba.com is a unified AI-powered dropshipping platform that has evolved from a supplier directory into an end-to-end e-commerce management platform. The core offering includes the Doba Dropshipping Platform serving over 3.2 million users, with Doba Pilot (AI Dropshipping Agent) as the flagship AI product that automates store building and product sourcing through natural language commands. Supporting products include the AI Tool Hub (with AI Image Studio and AI Listing Optimizer), the Retailer API for external integrations, and Doba Elite Academy for seller education. The platform also offers curated product collections (TikTok Shop Selections, Shopify Selections, TEMU Selections, Amazon Selections), supplier programs (Premium Suppliers, Ship from US), and sales tools (Top Ranking, High Profit, Blowout Sale, New Arrivals). Recent additions include the Mid-Year Growth Carnival campaign, .store domain partnership for branded storefronts, and native integrations with major marketplaces including Shopify, Amazon, Walmart, eBay, TikTok Shop, Temu, and 7 other platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Doba Pilot: AI-powered dropshipping agent that automates store building, product sourcing, and listing optimization through natural language commands.
- Doba Elite Academy
- AI Tool Hub
Products and services
- Doba Dropshipping Platform AI-powered dropshipping platform that connects online sellers with 200+ US-based suppliers across 1M+ products, offering product sourcing, automated listing management, real-time inventory and pricing synchronization, and multi-channel integration for e-commerce entrepreneurs.
- Doba Pilot AI Dropshipping Agent that automates store building and product sourcing through natural language commands, accessing real-time supplier data to execute end-to-end e-commerce workflows. Targeted at new and growing dropshippers.
- AI Tool Hub Suite of AI-powered tools including AI Image Studio (product image enhancement and generation) and AI Listing Optimizer (automated listing content and marketplace attribute autofill) for sellers automating product content workflows.
- Retailer API Public API enabling external store connections and synchronization of product data, inventory updates, and order processing with seller platforms, used by merchants and integration partners.
- Doba Elite Academy Educational platform offering a full curriculum of dropshipping courses designed to help sellers learn and master e-commerce skills; provided as part of subscription plan offerings.
Quantifiable outcome
- 71% of Doba Pilot beta users reported substantial reduction in manual effort
- +4 more outcomes
Companies that use Doba.com
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Doba.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature6 records
Doba.com partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- .storeminorDoba partnered with .store to provide members with a free one-year professional domain and AI-powered storefront creation tools. This partnership helps online merchants establish a branded presence beyond third-party marketplaces and build direct customer relationships.
- Walmart MarketplacecoreVerified technical integration with Walmart Marketplace using OAuth 2.0 authentication, enabling sellers to automate product listing synchronization, inventory updates, and order processing. The integration was approved under Walmart's solution provider program, requiring compliance with strict inventory accuracy, fulfillment speed, and order tracking standards.
- ShopifycoreNative platform integration enabling seamless product listing and order synchronization between Doba's supplier network and Shopify stores.
- AmazoncoreIntegration enabling Doba sellers to list products and sync inventory with their Amazon seller accounts.
- eBaycoreIntegration enabling Doba sellers to list products and sync inventory with their eBay stores.
- TikTok ShopcoreIntegration enabling Doba sellers to list products and sync inventory with their TikTok Shop accounts.
- TEMUcoreIntegration enabling Doba sellers to list products and sync inventory with their TEMU seller accounts.
- WooCommercecoreIntegration enabling Doba sellers using WooCommerce to sync products and orders.
- WixcoreIntegration enabling Doba sellers using Wix to sync products and orders.
- BigCommercecoreIntegration enabling Doba sellers using BigCommerce to sync products and orders.
- SquarecoreIntegration enabling Doba sellers using Square to sync products and orders.
- NeweggcoreIntegration enabling Doba sellers to list products on Newegg marketplace.
- Shift4ShopcoreIntegration enabling Doba sellers using Shift4Shop to sync products and orders.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Doba.com competitors and assessment
Company assessmentDirect peers
- Spocket: Dropshipping supplier marketplace and platform focused on US/EU-sourced products with Shopify and WooCommerce integrations. Directly competes with Doba on supplier curation, automated listing, and US-fast-shipping positioning.
- CJdropshipping: Global dropshipping supplier and fulfillment platform offering product sourcing, inventory, and order automation. Competes directly with Doba on multi-channel listing and supplier aggregation for online sellers.
- Zendrop: Dropshipping automation platform with marketplace integrations, AI-powered tools, and supplier network. Directly comparable product offering targeting SMB dropshippers, similar to Doba.
- AutoDS: Automated dropshipping toolset providing product research, listing automation, price/inventory monitoring, and order fulfillment across marketplaces. Closely aligned feature set and target customer as Doba.
- Modalyst: Dropshipping platform with branded and US-supplier focus, integrated with Shopify and BigCommerce. Competes directly in the curated-supplier + automated-listing segment where Doba operates.
- SaleHoo: Supplier directory and dropshipping platform connecting online sellers with verified wholesalers. Comparable supplier-discovery and e-commerce enablement model targeting SMB dropshippers.
- Printful: Print-on-demand and dropshipping fulfillment platform with marketplace and storefront integrations. Comparable multi-channel e-commerce enablement model serving SMB online sellers.
- Inventory Source: Dropshipping automation platform providing supplier integration, inventory sync, and order routing across marketplaces. Directly comparable supplier-aggregation and automation infrastructure.
Broad incumbents
- Shopify: Dominant e-commerce platform that hosts Doba as an app and competes broadly in merchant enablement. Overlaps in dropshipping enablement but as part of a much broader commerce platform portfolio.
- AliExpress: Mass-market cross-border e-commerce platform and dropshipping source. Competes indirectly with Doba on product sourcing and seller enablement at significantly lower price points but with longer shipping times.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Doba.com social profiles
Digital presenceDoba.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doba.com leadership team
Management profileNumber of profiles
Profiles1 record
Doba.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doba.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doba.com
What does Doba.com do?
Doba.com operates an AI-powered dropshipping platform that connects online retailers/dropshippers with a network of 200+ US-based suppliers offering over 1 million products. The platform automates product sourcing, listing creation, inventory and pricing synchronization, and order management across 12+ integrated sales channels (Shopify, Amazon, eBay, Walmart, TikTok Shop, Temu, etc.). Its flagship capability, Doba Pilot, is an AI agent that uses natural language commands to automate store building and product discovery in approximately 10 minutes, replacing hours of fragmented manual work.
Is Doba.com a public or private company?
Doba.com is a private company. It is classified as corporate owned and is currently operating.
When was Doba.com founded?
Doba.com was founded in 2002. It employs 51 to 100 people.
Where is Doba.com based?
Doba.com is headquartered in Lehi, United States, in the North America region.
How does Doba.com make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are AI Credits & Premium Add-ons.
Who are Doba.com's main competitors?
Direct peers on record are Spocket, CJdropshipping, Zendrop, AutoDS, Modalyst, SaleHoo, Printful and Inventory Source. Broad incumbents are Shopify and AliExpress.
Does Doba.com have an API?
Yes. Doba offers a Retailer API that enables external store connections and allows sellers to synchronize product data, inventory updates, and order processing with their platforms. Developer documentation is at open.doba.com/apidoc/retailer.