PanaEpos
PanaEpos is a Norwich-based IT service provider founded in 2006, delivering Panasonic EPoS hardware bundled with ICRTouch software alongside CCTV, Wi-Fi, and digital displays to hospitality, retail, and corporate clients — primarily across East Anglia.
- Company typePrivate
- Founded2006
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PanaEpos does
PanaEpos (legal entity: PanaEpos Limited, Company Number 05683345) is a UK-based IT service provider founded in 2006 by John Mills and headquartered in Norwich, Norfolk. The company specialises in electronic point of sale (EPoS) systems alongside adjacent business technology including CCTV, Wi-Fi, and digital commercial displays, serving hospitality operators, retailers, fish and chip shops, and corporate accounts. Its identity is anchored by a foundational exclusive relationship with Panasonic, making it the only key partner of Panasonic in the UK for EPoS products and the top UK reseller of Panasonic solutions.
The core product offering is Panasonic commercial-grade EPoS hardware pre-configured and bundled with the ICRTouch software suite — TouchPoint (till), TouchOffice Web (cloud back-office with 150+ metrics), PocketTouch (handheld order-taking), TouchKitchen (kitchen displays), TouchLoyalty, TouchStock, TouchReservation, TouchTakeaway, TouchMenu, CollectionPoint, SelfService, and TouchTopUp. A hybrid local + cloud architecture ensures till operation continues during internet outages, syncing automatically when connectivity returns. The product surface extends into PanaWiFi (dual network with EU data-retention compliance), 360-degree IP CCTV, Paxton door entry, and Hikvision/Pyronix alarms as part of integrated business solutions, with accounting integrations to Sage and Xero and e-commerce integration to Shopify.
PanaEpos monetises through hardware sales (project-based plus 1–5 year payment plans), monthly software subscriptions, tiered monthly support contracts (Standard £29.95/month; Premium £59.95/month for late/weekend operations), and professional services bundled into the all-inclusive offer. Pricing is transparent and all-inclusive, claimed at approximately £1.83/day over a five-year term. Distribution is exclusively direct field sales with on-site demonstrations, consultancy-led needs assessment, and face-to-face training; geographic focus is East Anglia (Norwich, Ipswich, Cambridge, Suffolk, Cambridgeshire), with the Panasonic master-partner relationship providing latent UK-wide enterprise capability demonstrated by clients including McDonald's, KFC, and Greater Anglia. Demand generation relies on trade shows (Pub19, Local Flavours), a content-marketing EPoS Buyer's Guide, customer testimonials (16 reviews at 10/10), Norfolk Chamber of Commerce affiliation, and referral-driven growth.
PanaEpos firmographics
Firmographics- Name
- PanaEpos
- Legal name
- Panaepos Limited
- Website
- https://panaepos.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PanaEpos is a Norwich-based IT service provider founded in 2006, delivering Panasonic EPoS hardware bundled with ICRTouch software alongside CCTV, Wi-Fi, and digital displays to hospitality, retail, and corporate clients — primarily across East Anglia.
- Ownership category
- akta.pro rank
PanaEpos industry classification
Industry- Product category
- Point of Sale Systems
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
- akta.pro secondary industries
- Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
Keywords
Where PanaEpos is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PanaEpos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hardware sales (EPoS terminals, peripherals): Sale of Panasonic EPoS terminals and related hardware. Hardware is sold as a one-time purchase or via monthly payment plans ranging from 1 to 5 years. Prices are all-inclusive, bundling hardware, installation, programming, network cabling, and staff training with no add-ons.
- ICRTouch software licensing: Monthly subscription for ICRTouch software suite (TouchPoint, TouchOffice Web, PocketTouch, etc.). Customers who cancel support may be billed an Annual Software Licence Renewal Fee of approximately £200 + VAT.
- Support and maintenance contracts: Monthly support contracts with options for standard and premium tiers. Standard support (for 2 tills) from £29.95/month; premium support (for businesses open late/weekends) from £59.95/month. Includes telephone and face-to-face support, hardware warranty, and ongoing training for new staff.
- Professional services (installation, programming, training): Installation, networking, programming, and face-to-face staff training are included as part of the standard package. Ongoing training for new staff members is provided as part of the support contract.
- Security systems (CCTV, door entry, alarms): Sale and installation of integrated security solutions including Paxton door entry devices, Pyronix and Hikvision alarm systems, and network-integrated CCTV cameras. Provided as part of a complete integrated business solution.
- PanaWiFi systems: WiFi network solutions for hospitality and retail businesses, providing customer internet access with EU data retention compliance. Generates marketing data and customer contact information for marketing campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | All-inclusive EPoS system bundle |
| Subscription | Monthly | ByTable online ordering (ICRTouch) |
| Subscription | Monthly | TouchTakeaway online ordering platform |
| Subscription | Monthly | Standard Support (2 tills) |
| Subscription | Monthly | Premium Support (2 tills) |
| One time/ perpetual license | Annual | Annual Software Licence Renewal Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PanaEpos product offering
Product offeringCore offering
PanaEpos sells and installs complete electronic point of sale (EPoS) systems for hospitality, retail, and corporate businesses by bundling Panasonic touch-screen terminals and ToughPad hardware with the ICRTouch software suite (TouchPoint, TouchOffice Web, PocketTouch, TouchKitchen, TouchLoyalty, TouchStock, etc.). The all-inclusive bundle covers hardware, pre-configuration, on-site installation, network cabling, programming, staff training, and 12 months of support with no add-on costs. Complementary product lines include PanaWiFi dual-network solutions, network-integrated CCTV and door entry/alarm security systems, and commercial digital displays.
Product overview
PanaEpos is a provider of complete electronic point of sale (EPoS) systems combining Panasonic hardware with ICRTouch software. The core offering centers on TouchPoint EPoS software paired with Panasonic terminals. The product portfolio spans multiple integrated modules: TouchOffice Web for cloud-based business management, PocketTouch for handheld ordering, TouchKitchen for kitchen display systems, TouchLoyalty and TouchStock for customer engagement and inventory management, TouchReservation and TouchTakeaway for online ordering and bookings, TouchMenu for digital signage, CollectionPoint for order status displays, SelfService kiosks, and TouchTopUp for cashless payments. Additional services include PanaWiFi, CCTV, Door Entry Systems, and Alarm Systems for a complete business solution.
Differentiator
Problem solved
Functional benefit
Brands
- PanaWiFi: Wi-Fi system offering customer internet access while meeting EU data retention compliance standards.
Products and services
- EPoS Systems (Panasonic hardware + ICRTouch software bundle) Integrated electronic point of sale bundle combining Panasonic touch-screen terminals and ToughPad ruggedised handhelds with the full ICRTouch software suite (TouchPoint till, TouchOffice Web cloud back office, PocketTouch handheld ordering, TouchKitchen, TouchLoyalty, TouchStock, TouchReservation, TouchTakeaway, TouchMenu, CollectionPoint, SelfService, TouchTopUp). All-inclusive price covers hardware, pre-configuration, installation, network cabling, programming, staff training, and 12 months of support. Designed for hospitality, retail, and corporate operators needing reliable, long-life EPoS with hybrid local + cloud data storage.
- Security Systems
Quantifiable outcome
- Cost of approx. £1.83/day over 5-year period, claimed to be up to 70% lower than internet providers when installation, training, support, and longer-lasting hardware are factored in
- +3 more outcomes
Companies that use PanaEpos
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
PanaEpos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
PanaEpos partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PanasoniccoreFoundational strategic partnership since 2006. Panasonic made PanaEpos the key/principal partner for Panasonic in the UK, delivering EPoS products to new clients and supporting all existing Panasonic contracts across the UK and Ireland. PanaEpos is the top UK reseller of Panasonic solutions. Panasonic tills are pre-configured and bundled with ICRTouch software as the core product offering.
- ICRTouchcoreICRTouch is the software provider for TouchPoint EPoS, TouchOffice Web, PocketTouch, TouchKitchen, TouchLoyalty, TouchStock, TouchReservation, TouchTakeaway, TouchMenu, CollectionPoint, SelfService, and TouchTopUp. PanaEpos holds Premier Partner/Partner of the Year status with ICRTouch. ByTable from ICRTouch is also distributed by PanaEpos at £29.95/month with no commission.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PanaEpos competitors and assessment
Company assessmentDirect peers
- Squirrel EPoS: UK hospitality-focused EPoS vendor offering touchscreen tills, kitchen displays, online ordering, and loyalty — overlapping most of ICRTouch's product suite that PanaEpos distributes.
- EPOS Now: UK-based EPoS provider for hospitality and retail with cloud + hardware solutions. Most comparable as a similarly positioned UK EPoS reseller/integrator targeting SMB restaurants and retailers with bundled hardware and software offerings.
- Tevalis: UK hospitality EPoS company offering combined till hardware, software, installation, and support — directly comparable business model to PanaEpos with similar consultancy-led sales approach.
- Sharp EPoS Solutions: Sharp provides integrated EPoS terminals, software, and support in the UK hospitality and retail market, competing directly with the Panasonic hardware stack that PanaEpos resells. Closest hardware-side direct competitor.
Broad incumbents
- Lightspeed Restaurant: Multinational cloud POS/Hospitality platform with embedded payments, serving restaurants and retailers globally; comparable target customer (independent restaurants) and replaces the bundled hardware-software-service model with all-in-one cloud subscription.
- Oracle Micros: Enterprise incumbent POS for global hospitality chains, including KFC; represents the upper-end incumbent on the high side of the market where PanaEpos's enterprise accounts also operate.
- Posiflex: Global POS hardware manufacturer of touchscreen terminals and peripherals directly comparable to the Panasonic hardware backbone of PanaEpos's offering.
- NCR Aloha: Large enterprise POS/EPoS incumbent in hospitality and foodservice, offering hardware, software, and services at national chain scale comparable to PanaEpos's McDonald's/KFC deployments.
Emerging players
- Toast: US-dominant restaurant POS cloud platform starting UK expansion; comparable target segment (restaurants, pubs, quick-service) with subscription-only model challenging on-premise Panasonic deployments.
- Square (Block): Cloud-native mobile and countertop POS with integrated payments targeting SMBs; competes aggressively on simplicity and zero upfront hardware cost, threatening PanaEpos's hardware-led value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PanaEpos social profiles
Digital presencePanaEpos financial estimates
Financial estimateRevenue estimate
Valuation estimate
PanaEpos leadership team
Management profileNumber of profiles
Profiles1 record
PanaEpos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PanaEpos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PanaEpos
What does PanaEpos do?
PanaEpos sells and installs complete electronic point of sale (EPoS) systems for hospitality, retail, and corporate businesses by bundling Panasonic touch-screen terminals and ToughPad hardware with the ICRTouch software suite (TouchPoint, TouchOffice Web, PocketTouch, TouchKitchen, TouchLoyalty, TouchStock, etc.). The all-inclusive bundle covers hardware, pre-configuration, on-site installation, network cabling, programming, staff training, and 12 months of support with no add-on costs. Complementary product lines include PanaWiFi dual-network solutions, network-integrated CCTV and door entry/alarm security systems, and commercial digital displays.
Is PanaEpos a public or private company?
PanaEpos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PanaEpos founded?
PanaEpos was founded in 2006. It employs 11 to 50 people.
Where is PanaEpos based?
PanaEpos is headquartered in Norwich, United Kingdom, in the Europe region.
How does PanaEpos make money?
Six revenue lines are on record. Hardware sales (EPoS terminals, peripherals) is the primary driver. The others are ICRTouch software licensing, support and maintenance contracts, professional services (installation, programming, training), security systems (CCTV, door entry, alarms) and panaWiFi systems.
Who are PanaEpos's main competitors?
Direct peers on record are Squirrel EPoS, EPOS Now, Tevalis and Sharp EPoS Solutions. Broad incumbents are Lightspeed Restaurant, Oracle Micros, Posiflex and NCR Aloha. Emerging players are Toast and Square (Block).
Does PanaEpos have an API?
No public API is recorded for PanaEpos.
What industry is PanaEpos in?
PanaEpos's product category is Point of Sale Systems. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of HDACAKAB, Mobile POS (mPOS) Devices & Handheld Terminals. Its NAICS code is 334118 and its SIC code is 5045.