Connect Communication

What Connect Communication does

Connect Communication is a privately held, boutique Danish public relations and communications agency headquartered in Copenhagen at Refshalevej 163 A. Founded in 2005, the firm specializes in the lifestyle segment and serves enterprise brand clients across Beauty & Personal Care (Anastasia Beverly Hills, Jurlique, Veet, Nivea), Food & Beverage (Coca-Cola/Kildevæld, Nestea), Outdoor (Helly Hansen), Healthcare (Durex), Retail/Design (Prada, Dolce & Gabbana, Tchibo, HÅG/Flokk), and CSR initiatives (HP Denmark). The agency is the Danish node within the Porter Novelli network — itself part of the Omnicom Group — and coordinates with Nordic sister agencies in Stockholm, Gothenburg, Oslo, and Helsinki to deliver multi-market campaigns.

The firm's core offering is project- and retainer-based professional services, not technology products. Service lines include strategic communication consulting, PR planning, social media strategy and content management, influencer and blogger relations, media training, crisis and issue management, advocacy programmes, event planning, product launches, and corporate/reputation management. Pricing is quote-based and not publicly disclosed, consistent with the bespoke nature of PR engagements. Campaign work is delivered via direct client relationships, with reach extended through the Porter Novelli network for international rollouts.

Connect Communication is founder-led, owned and managed by Britta Lindstrøm (Senior Consultant with 20+ years of lifestyle-sector experience), with Ditte Poulsen serving as Financial Manager since 2015. The Copenhagen core team is small (1-10 employees per firmographic data), though the broader Porter Novelli Nordic cluster contributes over 40 communication specialists across the region. The firm received the Børsen Gazelle Award in 2016 for documented growth. There are no disclosed funding rounds, acquisitions, M&A activity, or external institutional ownership in the available data.

Name

Connect Communication

Legal name

Connect Communication

Website

https://connectcommunication.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Connect Communication is a privately held, boutique Danish PR and communications agency specializing in the lifestyle segment, serving enterprise brand clients across beauty, food & beverage, healthcare, retail, and design via direct retainer and project engagements, with international reach through the Porter Novelli (Omnicom Group) network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ry

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Communication Services: Connect Communication generates revenue through providing PR and communication services to clients on a project and retainer basis. Services include strategic communication, media relations, influencer campaigns, event management, and crisis communication.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Connect Communication is a Danish boutique PR and communications agency that delivers strategic communication consulting, public relations, social media management, influencer marketing, crisis management, media training, event execution, and product launch support to brands. The agency specializes in the lifestyle segment with dedicated practice areas across beauty and personal care, food and beverage, outdoor, healthcare, and home/lifestyle verticals.

Product overview

Connect Communication is a Danish PR and communications agency offering a portfolio of professional services organized around five core practice areas: Outdoor, Beauty & Personal Care, Lifestyle, Food & Beverage, and Healthcare. The agency's service offering includes strategic communication consulting, social media services, influencer and blogger relations, media training, crisis management, event planning, product launches, and advocacy programmes. The agency operates as a service-based consultancy rather than a software platform, delivering campaigns through strategic partnerships, media relations, and influencer collaborations. Connect Communication is a proud partner of Porter Novelli, part of the Omnicom Group, enabling international reach across 60 countries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 450m litres of clean water donated through Kildevæld campaign
• +4 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Porter NovelliflagshipStrategic or Co-development PartnerConnect Communication is a proud partner of Porter Novelli, an award-winning PR network operating in 60+ countries with 100+ offices worldwide. Porter Novelli is part of Omnicom Group Inc. This partnership enables Connect Communication to offer clients customized solutions for local, regional and international cooperations.
• Prat Porter Novelli (Sweden)coreStrategic or Co-development PartnerSwedish partner office of Porter Novelli network with close Nordic cooperation.
• Lynx Porter Novelli (Norway)coreStrategic or Co-development PartnerNorwegian partner office of Porter Novelli network with close Nordic cooperation.
• Akvamarinii Porter Novelli (Finland)coreStrategic or Co-development PartnerFinnish partner office of Porter Novelli network with close Nordic cooperation.
• Red Cross DenmarkminorGTM or Marketing PartnerCampaign partner for Kildevæld '3 litres of pure water' donation program to Africa.
• University of CopenhagenminorStrategic or Co-development PartnerAcademic partnership for scientific symposium on fruit juice with Danish Nutrition Society.
• Danish Nutrition SocietyminorStrategic or Co-development PartnerPartner for scientific symposium on fruit juice addressing nutritional misconceptions.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Burson (BCW): Major global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, with strong corporate and consumer practices. Comparable as a tier-1 global PR competitor for multinational lifestyle and consumer clients.
• Edelman: World's largest independent PR firm with deep corporate, consumer, and lifestyle practices including beauty and health. Comparable as a global incumbent that Connect and its Porter Novelli network routinely compete against for major consumer brand mandates.
• FleishmanHillard: Global PR and integrated communications agency (Omnicom) with strong healthcare, consumer, and lifestyle practices across Europe. Comparable as a tier-1 network competitor for international brand retainers and as a fellow Omnicom-affiliated PR firm.
• Ketchum: Global communications consultancy and Omnicom PR network alongside Porter Novelli, offering media relations, brand marketing, and corporate communications worldwide. Comparable as a tier-1 global PR firm competing for the same multinational lifestyle and consumer brand retainers.
• Hill & Knowlton: Global communications consultancy with significant consumer, healthcare, and corporate practices worldwide. Comparable as a global incumbent PR firm competing for the same enterprise and lifestyle brand mandates that Connect targets.
• Porter Novelli: Global PR network and Connect's strategic partner (Omnicom Group), operating in 60+ countries with 100+ offices. Directly comparable as a full-service PR and communications network with overlapping services in earned media, influencer relations, and corporate communications.

Regional players

• Hallvarsson & Halvarsson: Swedish PR and corporate communications agency operating in the Nordics. Comparable as a Stockholm-based peer in the same Nordic PR market, serving similar corporate, lifestyle, and consumer brand clients.
• Geelmuyden Kiese Group: One of the largest Nordic PR and communications agencies headquartered in Norway, serving corporate, public affairs, and consumer clients. Directly comparable as a Nordic-headquartered PR firm with multi-market reach and overlapping lifestyle, healthcare, and corporate communications work.

Direct peers

• Advice A/S: Danish PR and communications agency headquartered in Aarhus, serving consumer, corporate, and lifestyle clients across Denmark. Directly comparable as a Danish boutique-to-mid-market PR firm competing for the same Nordic lifestyle and consumer brand mandates.
• RelationsPeople: Danish PR and communications agency based in Copenhagen serving consumer, lifestyle, and corporate clients. Comparable as a domestic Danish PR boutique competing directly for the same Nordic lifestyle and consumer brand assignments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/connectcommunicationdk
• LinkedInlinkedin.com/company/connect-communication-porter-novelli
• Instagraminstagram.com/connectcommunication

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect Communication