exposed

What exposed does

exposed GmbH is a privately held B2B advertising agency (B2B-Werbeagentur) headquartered at Ulmenstraße 12 in Kassel, Germany, founded in 1997/1998 and operating for over 25 years under sole managing director Lutz Jannasch. The firm provides an integrated portfolio of marketing services to German SMBs, mid-market companies, and select enterprise clients in the Kassel region and surrounding area, including strategic marketing consulting via a five-phase methodology (consulting, conception, creation, implementation, ongoing support), corporate design, print production (flyers, brochures, catalogs, technical data sheets), website development on WordPress and other CMS platforms, managed Google Ads campaigns, newsletter marketing on the Brevo platform, mobile database systems for sales teams, and trade show communication. Long-tenured relationships with enterprise clients such as Hunter Douglas (since 2010) include ongoing technical maintenance of custom-built digital assets like the ISS-Händler-Portal dealer portal and the Fraunhofer-engineered Energiesparrechner energy savings calculator.

The business operates on a project-based professional services revenue model with individual project fees and select retainer arrangements for ongoing clients, supplemented by production costs on print work. Go-to-market is consultative direct sales: free initial consultation sessions (Kennlern-Termin) are offered via phone, video, or in-person at the Kassel office, with long-term partnership-style account management. Technology is built on standard web tooling — WordPress CMS, HTML/CSS, responsive/mobile-first development, Google Analytics, Google Tag Manager, and Matomo — with no proprietary software product. Certifications include GDPR (DSGVO) compliance and reliance on EU-US Data Privacy Framework certified vendors.

Customer base spans nine or more named accounts across waste management/recycling (EHTW Service), golf/recreation (Golf Club Kassel-Wilhelmshöhe), industrial sandwich systems (Freva Sandwichsysteme), window treatments (Hunter Douglas), industrial manufacturing (SQ Deutschland), cleaning technology (Scholl Reinigungstechnik), hygiene products (Heck Hygiene), medical equipment (Hermann Bock), and jewelry (Goldschmiede Claudia Hill). The company is bootstrapped with no disclosed external funding, no parent company, no subsidiaries, and no M&A history, suggesting organic-only growth within its defined regional footprint.

Name

exposed

Legal name

exposed GmbH

Website

https://exposed.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

exposed is a privately held B2B advertising agency in Kassel, Germany, founded in 1997/1998, offering strategic marketing consulting, corporate design, print production, website development, and Google Ads management to SMB, mid-market, and enterprise clients across the Kassel region.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Advertising agency services
• Corporate design
• Print production
• Website development
• B2B marketing consulting

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Project-based: Project-based professional services for marketing consulting, corporate design, print production, and website development. Revenue is generated through individual project fees, retainer arrangements for ongoing clients, and production costs for print materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

exposed is a B2B advertising agency that delivers integrated marketing communications for businesses, spanning strategic marketing consulting, corporate design, print production, website development, mobile database applications, Google Ads management, and newsletter marketing. Custom-developed client projects such as the Hunter Douglas ISS dealer portal and energy savings calculator are also technically maintained by the agency. Offering is sold via project-based, quote-driven engagements with retainer arrangements for ongoing clients.

Product overview

exposed is a B2B advertising agency based in Kassel, Germany, with over 25 years of experience. The company operates as a service-based agency rather than a software product company, offering an integrated portfolio of strategic marketing services. The core offering is the five-phase marketing methodology (Strategische Marketingberatung) spanning consulting, conception, creation, implementation, and ongoing client care. This is complemented by specialized service offerings including Printproduktion (print design and production from flyers to high-gloss brochures), Corporate Design (brand identity development), Website-Entwicklung (website development and CMS-based solutions), Mobile Datenbank-Systeme (mobile database applications), Google Ads (managed advertising campaigns), Digitalisierte Medien (digitization of print), and Newsletter-Marketing (email campaign strategy and execution). Individual client projects include custom-developed web applications such as the ISS-Händler-Portal (dealer portal) and Energiesparrechner (energy savings calculator) for Hunter Douglas, which exposed continues to technically maintain. The agency's focus is B2B clients ranging from freelancers and small service companies to large corporations, emphasizing measurable results, budget-conscious approaches, and long-term collaborative partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategische Marketingberatung (Strategic Marketing Consulting) Five-phase marketing methodology for B2B clients covering consulting, conception, creation, implementation, and ongoing support. Defines goals, target audiences, brand potential, and competitive positioning to develop individualized, integrated, and budget-oriented communication strategies.
• Printproduktion (Print Production) Print design, layout, and production services for B2B clients including single-page flyers, technical data sheets, high-gloss brochures, and catalogs with editorial planning, advertising management, production supervision, and coordination through to final printed output.
• Corporate Design Brand identity development for B2B clients including logo redesign, business stationery, employee apparel, and comprehensive visual identity systems for consistent recognition across customer and employee touchpoints.
• Website-Entwicklung (Website Development) Website design, programming, and ongoing development for B2B clients including new concepts, relaunches, website builder or CMS-based solutions, responsive design, SEO optimization, and content management.
• Mobile Datenbank-Systeme (Mobile Database Systems) Mobile database solutions for tablets, smartphones, and notebooks with online connectivity or offline capability, designed to support B2B sales and distribution teams with attractive data presentation.
• Google Ads Management Managed Google Ads campaigns for B2B clients including campaign setup, ongoing optimization, and performance analysis with specialized consulting on complex targeting options to achieve measurable results even with limited budgets.
• Newsletter-Marketing Newsletter strategy, email design, campaign execution, and performance analytics for B2B clients using the Brevo platform, including open rates, click rates, conversion tracking, and sales attribution.
• Digitalisierte Medien (Digital Media) Digital transformation of print media for B2B clients, including eco-balance, CO2-neutrality, and sustainability concepts for converting physical materials to digital formats.
• ISS-Händler-Portal (Dealer Portal for Hunter Douglas) Custom dealer portal for Hunter Douglas providing registered specialist retailers with login access to promotional materials, website toolbox elements, and dealer locator registration.
• Energiesparrechner (Energy Savings Calculator for Hunter Douglas) Custom energy savings calculator developed with Fraunhofer Institute engineering data, calculating heating and cooling energy savings potential for various living situations with interior sun protection.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• kempertrautmann: Independent Hamburg-based creative agency known for integrated brand and digital campaigns. Comparable in scope of integrated marketing services, but with broader geographic footprint and larger client portfolio than exposed.
• Thjnk: German creative agency (now part of Serviceplan) with strong B2B and brand strategy capabilities. Comparable to exposed in offering strategic, creative, and digital services for mid-to-large clients, but with broader reach.
• DDB Germany: German arm of the global DDB network, providing creative, digital, and integrated advertising. Comparable to exposed in full-service offerings, but with international network resources and significantly larger client engagements.
• Serviceplan Group: Largest independent German-owned agency group, offering integrated advertising, digital, and technology services across multiple specializations. Comparable to exposed as a full-service creative and digital partner, but operates at vastly larger scale and across all of Germany and Europe.
• Scholz & Friends: Hamburg-headquartered creative agency group with a strong B2B and corporate communications practice. Comparable in offering integrated brand, digital, and campaign work, but with national reach and far larger creative teams than exposed.
• Jung von Matt: Leading independent German creative agency with offices across Europe, offering brand strategy, creative campaigns, and digital experiences. Comparable to exposed in creative and strategic marketing services, but at network scale and with international reach.
• Kolle Rebbe: Hamburg-based creative agency offering brand strategy, digital, and integrated campaigns. Comparable to exposed in scope of services, with a similar full-service positioning but larger team and broader client base.
• BBDO Germany: German operations of the BBDO Worldwide network, offering integrated advertising, digital, and brand strategy. Comparable in delivering strategic creative and digital services to B2B and B2C clients, but with national and international reach.
• Ogilvy Germany: Global network agency's German operations, providing advertising, brand strategy, and digital services. Comparable in offering end-to-end marketing services, but with global infrastructure and enterprise client reach beyond exposed's regional scope.

Direct peers

• 8team GmbH: Mid-sized German B2B marketing and digital agency offering web development, content marketing, and campaign execution. Closest comparable to exposed in size, regional German focus, and B2B service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exposed-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about exposed