Biotivia Health

What Biotivia Health does

Biotivia Health (operating as BIN Science LLC) is a privately-held US dietary supplement manufacturer and direct-to-consumer retailer headquartered in Wilmington, Delaware. The company sells three core anti-aging supplements through its own Shopify-powered e-commerce storefront: TRANSMAX (98% trans-resveratrol with piperine and polydatin for enhanced bioavailability), TRANSMAX TR (a premium time-release variant using MicroActive technology for sustained 12-hour delivery), and PTEROMAX (a pterostilbene-based polyphenol complex derived from blueberries). Products are formulated at research-grade purity levels and manufactured in a cGMP-certified, USDA Organic-eligible facility that also holds Non-GMO, Kosher, and Halal certifications. Independent Consumer Labs certification covers the product line, which the company positions as 'the gold standard' of third-party supplement validation.

The business model is direct-to-consumer with two revenue streams: one-time purchases at $75-$85 per unit and a Subscribe & Save recurring delivery program offering 10-20% discounts on 30, 45, or 60-day cadences. Fulfillment is domestic US-only via USPS ground shipping, with no retail, marketplace, or international distribution. Customer acquisition relies on content marketing (scientific blog content emphasizing formulation transparency), email newsletters, and organic social presence on Instagram and Facebook — explicitly avoiding 'hard sell' or infomercial tactics. The target customer is health-conscious adults seeking science-backed anti-aging and longevity solutions, with use cases spanning cardiovascular, cognitive, immune, and weight management support.

Operationally, the company maintains a lean structure with no disclosed headcount, funding events, or revenue figures. Ownership is closely held under the BIN Science Company corporate umbrella, which includes sister-brands. The firm holds no patents, has not raised outside capital, and operates without a mobile app, public API, or disclosed AI/ML capabilities. The current scope is a focused three-SKU catalog with subscription retention mechanics, constrained geographically to the contiguous US market.

Name

Biotivia Health

Legal name

BIN Science LLC

Website

https://biotivia.com

Company type

Private

Operating status

Operating

Short description

Biotivia Health is a privately-held US direct-to-consumer dietary supplement manufacturer selling three premium anti-aging nutraceuticals (resveratrol and pterostilbene formulations) through its own e-commerce storefront, targeting health-conscious adult consumers seeking science-backed longevity supplements via one-time and subscription purchases.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Dietary supplements
• Anti-aging supplements
• Resveratrol nutraceuticals
• Longevity supplements
• Polyphenol supplements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of dietary supplements (Transmax, Transmax TR, Pteromax) at standard retail pricing. Revenue generated from individual transactions through the company's e-commerce platform.
2. Subscription (Subscribe & Save): Recurring delivery model offering 10-20% discounts on regular pricing. Customers sign up for scheduled recurring deliveries with options to modify, pause, or cancel. Free standard shipping on auto-deliveries. Requires 2-shipment minimum before cancellation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Biotivia Health manufactures and sells a focused line of premium dietary supplements targeting anti-aging, longevity, and preventive health. Its core products are research-grade resveratrol and pterostilbene formulations (TRANSMAX, TRANSMAX TR, and PTEROMAX) sold directly to US consumers via its own e-commerce website, with both one-time purchase and recurring subscription options.

Product overview

Biotivia Health (operated by BIN Science LLC) offers a focused portfolio of three premium anti-aging and longevity supplements. The core products center on resveratrol-based formulations: TRANSMAX provides standard-release 98% trans-resveratrol with enhanced bioavailability; TRANSMAX TR offers advanced time-controlled release technology using MicroActive® Resveratrol for sustained 12-hour delivery; and PTEROMAX delivers pterostilbene (a potent resveratrol analog from blueberries) combined with complementary polyphenols. All three products are available via one-time purchase or subscription plans (10-20% savings) with free shipping on orders over $75.

Differentiator

Problem solved

Functional benefit

Products and services

• TRANSMAX

Quantifiable outcome

• MicroActive Resveratrol demonstrates more than double the total resveratrol uptake compared to standard 98% resveratrol powder
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• USDA Organic Certified FacilityminorOthersManufacturing facility is certified and approved to produce USDA Organic Certified products. The facility is also certified for Non-GMO Project Verified, Kosher, and/or Halal products.
• Consumer LabscoreOthersIndependent supplement certification organization. Biotivia has been independently reviewed and approved by Consumer Labs, described as 'the gold standard in supplement certifications'. Products have passed Consumer Labs testing for quality and label accuracy.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Solgar: Solgar is a long-established premium vitamin and supplement brand with broad retail and DTC distribution. Comparable as an incumbent in the science-backed supplement space, though with a much wider product portfolio.
• NOW Foods: NOW Foods is a large, established supplement manufacturer with a broad catalog including resveratrol and antioxidant products. Comparable as a broad incumbent in the same category, but with vastly greater scale and channel breadth than Biotivia.
• Swanson Health Products: Swanson is one of the largest online supplement retailers, carrying its own brand plus hundreds of others including resveratrol products. Comparable DTC supplement e-commerce model with subscription options.

Direct peers

• Doctor's Best: Doctor's Best is a science-based supplement brand emphasizing bioavailability and clinically-validated ingredients, with a strong DTC presence. Comparable to Biotivia on ingredient-quality and absorption-focused formulation messaging.
• Life Extension: Life Extension is a long-established DTC supplement company focused on longevity, anti-aging, and disease prevention with a strong clinical-research orientation. Closely comparable customer base (healthspan-focused consumers) and content-led GTM.
• Reserveage Nutrition: Reserveage Nutrition is a direct resveratrol-focused supplement brand built around Bioactive Resveratrol and longevity/healthy aging claims. Highly comparable to Biotivia in ingredient philosophy, anti-aging positioning, and DTC channel mix.
• Pure Encapsulations: Pure Encapsulations is a practitioner-grade supplement brand emphasizing purity, hypoallergenic formulations, and clinical evidence. Comparable to Biotivia in premium, research-grade positioning and quality certifications.
• Thorne: Thorne is a premium, science-backed supplement brand selling directly to consumers and practitioners, with strong credentials in quality, NSF certification, and a peer-reviewed research ethos. Directly comparable to Biotivia on science-driven positioning and premium pricing.
• Jarrow Formulas: Jarrow Formulas is a science-based supplement manufacturer offering branded nutraceuticals through DTC and retail channels. Comparable in positioning around research-backed ingredients and quality certifications.

Emerging players

• Designs for Health: Designs for Health is a practitioner-channel supplement brand emphasizing evidence-based formulations and clinical education. Comparable on science-driven positioning and quality ethos, though distributed primarily through healthcare practitioners rather than pure DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biotiviahealth
• Instagraminstagram.com/biotiviahealth
• Xx.com/biotivianews
• LinkedInlinkedin.com/company/biotivia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biotivia Health