Creative Pools & Landscaping

What Creative Pools & Landscaping does

Creative Pools & Landscaping Inc. is a privately held residential pool and outdoor living construction company headquartered in Newmarket, Ontario, serving homeowners across the Greater Toronto Area and surrounding Ontario regions (from Pickering to Etobicoke and Toronto to Barrie). The firm designs, builds, and renovates custom in-ground vinyl-lined swimming pools, with salt chlorine generation systems, cartridge filtration, robotic cleaners, and solar/gas hybrid heating as standard offerings, alongside spas and hot tubs. Beyond core pool construction, the company delivers an integrated outdoor living portfolio that includes custom decks and cabanas, outdoor kitchens and BBQ stations, water features (waterfalls, deck jets, fountains), fire features (fireplaces, firepits), and waterslides, supported by professional CAD-based landscape design services.

The business operates on a project-based, sales-led direct model: customers contact the firm by phone (905-836-6778) or website form, receive a custom quote, and are assigned a single project manager who oversees the work from design through installation. Revenue is generated primarily through one-time project fees for pool installation, landscaping, and hardscape construction, with secondary recurring revenue from annual pool opening/closing services and pool renovation/upgrade work (saltwater conversions, new liners, plumbing, equipment replacement). The company has accumulated 14 Pool & Hot Tub Council of Canada (PHTCC) design and construction awards and was featured on HGTV's 'Pools Patios and Decks' program through owner Matt Cicciarella, establishing brand credibility within the GTA market. Free 'Pool School' instructional video content and active profiles on Houzz, HomeStars, and Facebook support top-of-funnel lead generation and post-sale customer retention. The firm is owner-operated with no external investment, parent company, or disclosed financial information.

Name

Creative Pools & Landscaping

Legal name

Creative Pools & Landscaping Inc.

Website

https://creativepoolsandspas.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Pools & Landscaping is a privately held Newmarket, Ontario-based residential pool and outdoor living construction company that designs and installs custom in-ground vinyl-lined pools, spas, landscaping, and complementary outdoor living features for homeowners across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Pool Construction and Landscaping Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

akta.pro secondary industries

Pool Decking & Surrounds (HSAPALAK), Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Swimming pool installation
• Landscape design services
• Outdoor living construction
• Backyard renovation services
• Pool and spa services

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool Installation Services: Custom in-ground vinyl-lined pool design and installation services. Project-based pricing with quotes provided upon consultation. Includes complete project management from design through installation.
2. Landscaping Services: Complete landscape construction including stone work, interlock, pathways, retaining walls, gardens, and outdoor living features. Billed as part of integrated backyard projects.
3. Pool Maintenance Services: Annual pool opening and closing services, ongoing maintenance support. Provides recurring service revenue from existing customer base.
4. Pool Renovation & Upgrade Services: Renovation services including saltwater conversion, new liners, plumbing, heaters, pumps, lights, stairs, filters, and complete redesign. Project-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Creative Pools & Landscaping designs and builds custom in-ground vinyl-lined swimming pools (including saltwater systems) and provides integrated landscape construction services for residential homeowners in the Greater Toronto Area. The company manages full backyard transformations—from CAD-based design through excavation, construction, and finishing—offering pools, spas, cabanas, decks, outdoor kitchens, water features, fire features, waterslides, stone work, interlock, and retaining walls under a single point of contact.

Product overview

Creative Pools & Landscaping is a pool and landscaping installation and service company operating in the Greater Toronto Area. The company offers a unified portfolio of interconnected outdoor living products and services, centered on custom in-ground vinyl-lined swimming pools (including saltwater pool systems with salt chlorine generators) and spas/hot tubs as the core offerings. These are complemented by a comprehensive range of add-on modules including cabanas and custom decks, outdoor kitchens and BBQ stations, water features (waterfalls, deck jets, fountains), fire features (fireplaces, firepits), and waterslides. The company also provides full-service landscaping including stone work, interlock, pathways, driveways, walkways, retaining walls, and vegetation planting, supported by professional CAD-based design services. A complementary Pool School program offers free instructional videos for pool maintenance. The company provides ongoing services including seasonal pool opening/closing and comprehensive renovation/redesign capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Swimming Pools Custom-shaped in-ground vinyl-lined swimming pools designed and constructed for residential backyards, featuring professional installation with single-point project management from excavation to completion.
• Saltwater Pools In-ground vinyl-lined swimming pools equipped with salt chlorine generators that convert salt into chlorine through electrolysis, offering lower maintenance, reduced chemical use, and softer water compared to traditional chlorine pools.
• Spas & Hot Tubs Outdoor spa and hot tub installation services, including spillover spas with automated control systems for residential properties.
• Cabanas & Decks Custom outdoor cabana structures and deck construction designed to complement pool installations and create functional outdoor living spaces.
• Outdoor Kitchens, Bars & BBQs Custom outdoor kitchen and bar installations including built-in BBQ stations for outdoor entertaining spaces.
• Waterfalls & Deck Jets Custom water feature installations including waterfalls, deck jets, and fountains designed to enhance pool aesthetics and create visual focal points.
• Fireplace & Firepits Outdoor fireplace and firepit installations designed to extend outdoor living seasons and create ambiance in backyard entertainment areas.
• Waterslides Custom swimming pool waterslide installations for residential pools, adding recreational water fun features.
• Landscaping Services Complete landscape design and construction including paving stones, driveways, walkways, retaining walls, natural stone work, interlock installations, garden preparation with lush vegetation, and tree planting, supported by professional CAD-based design services.
• Pool Opening & Closing Services Professional seasonal pool opening and closing services to protect customer investments, including yearly maintenance support.
• Pool Renovation & Redesign Comprehensive pool renovation services including saltwater conversion, new liners, plumbing, heaters, pumps, lights, stairs, filters, coping, and complete redesign and reconstruction.

Quantifiable outcome

• Saltwater pool maintenance costs less than half the cost of chlorine pool maintenance
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pool & Hot Tub Council of CanadacoreOthersCreative Pools & Spas is a member of the Pool & Hot Tub Council of Canada and has taken advantage of their many courses to gain knowledge on the latest products and most effective filtration and sanitizing systems. Company has won 14 PHTCC awards for design and construction excellence.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Premier Pools & Spas: Largest residential pool builder in North America operating through a franchise network of local builders. Most directly comparable peer to Creative Pools given the custom in-ground pool installation model and similar homeowner target customer, but at significantly greater scale and geographic reach.
• Shasta Pools & Spas: Large Arizona-based residential pool and outdoor living builder founded in 1966. Comparable in combining custom pool construction with landscaping/hardscape offerings and serving a defined regional market, though at much larger scale than Creative Pools.
• Blue Haven Pools: Long-established US residential pool construction franchise network with integrated outdoor living services. Comparable custom in-ground pool installation and renovation model, serving affluent homeowners with turnkey backyard projects.

Others

• Fluidra: Global pool and wellness equipment manufacturer owning brands such as Jandy, Zodiac, and Polaris. Comparable as a supplier-side peer that competes with Hayward and Pentair for the pool equipment budget that flows through installers like Creative Pools.
• Hayward Holdings: Leading US manufacturer of residential and commercial pool equipment including pumps, filters, heaters, cleaners, and automation. A primary equipment supplier category peer to Creative Pools' installations and the most relevant publicly traded comp for pool hardware economics.
• Pool Corporation: Largest US distributor of swimming pool supplies, equipment, and related products serving residential and commercial pool pros. A publicly traded comp that provides visibility into installer purchasing patterns and channel economics relevant to Creative Pools' supply chain.
• Latham Group: Largest US manufacturer of in-ground vinyl liner swimming pools, pool covers, and safety products. A direct supplier to Creative Pools' vinyl-lined pool installations and a relevant ecosystem comparable for understanding industry economics, pricing, and product cycles.
• Pentair plc: Global water treatment and pool equipment manufacturer supplying pumps, filters, heaters, and automation systems. Creative Pools' pool equipment purchases (salt chlorine generators, cartridge filters, heaters) flow through Pentair and similar suppliers, making it a key industry peer for cost structure benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CreativePoolsSpas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Pools & Landscaping