What Visma DataLøn does

Visma DataLøn A/S is a Danish cloud-based payroll and HR software provider headquartered in Copenhagen, serving small and medium-sized businesses across Denmark. Founded in 1969 and operating today as a wholly-owned subsidiary of the Visma Group, the company produces more than 500,000 payslips per month and has built a multi-product stack anchored by the core DataLøn Lønsystem payroll engine. The platform processes monthly payroll, handles Danish tax and collective-agreement compliance, and exchanges data with 30+ accounting, ERP, and time-tracking systems including e-conomic, Billy, Dinero, Dynamics 365 Business Central, Visma.net, Planday, Timegrip, and InTempus. In 2025 the company launched the AI-lønassistent, marketed as the Danish market's first generative-AI payroll assistant capable of performing payroll tasks end-to-end. The product portfolio extends beyond core payroll into DataLøn HR (with optional recruitment module), DataLøn Tid (time tracking in Basis/Standard/Pro tiers), LønAdministration (full payroll outsourcing priced per payslip), Juridisk Rådgivning (employment-law advisory), DataLøn Kurser (LønAkademi, Juraskolen, webinars), and a Personaleguide HR reference service. The company distributes primarily through self-serve product-led growth on dataloen.dk with pricing calculator and subscription selector, supplemented by demo booking, inside-sales consultation, an affiliate program for accountants and bookkeepers, and the Lønpartner reseller program for accounting firms serving multiple SMB clients. Customers range from micro businesses and associations to enterprise accounts such as Lebara, with named SMB logos spanning hospitality, automotive, cleaning, horticulture, entertainment, and retail. Revenue mechanics combine tiered monthly subscriptions (Go, Plus, Premium) scaled by employee count, per-payslip processing fees, per-seat time-tracking subscriptions, and fixed-fee advisory services, all denominated in Danish kroner and VAT-exclusive.

Name

Visma DataLøn

Legal name

Visma DataLøn A/S

Website

https://dataloen.dk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Visma DataLøn is a Danish cloud-based payroll and HR software provider serving small and medium-sized businesses, processing over 500,000 payslips per month through a modular SaaS platform that includes the AI-lønassistent and 30+ integrations.

Ownership category

akta.pro rank

Product category

Payroll and HR Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Payroll & Employment Tax Services (BPAHABAD)

Keywords

• Payroll software
• HR management software
• Time tracking systems
• Payroll outsourcing services
• Employment law advisory

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based payroll software: Monthly subscription model with tiered pricing based on employee count (Go, Plus, Premium tiers). Customers also pay per payslip processed.
2. Per-payslip fees: Additional per-payslip fees on top of monthly subscription, with fixed rates for monthly-paid and bi-weekly-paid employees
3. Outsourced payroll administration (LønAdministration): Full payroll outsourcing service where DataLøn handles payroll for the customer, priced per payslip
4. HR system subscription (DataLøn HR): Additional HR module subscription with tiers based on employee count, including optional recruitment and onboarding modules
5. Time tracking subscription (DataLøn Tid): Time registration system with three tiers (Basis, Standard, Pro) priced per user per month
6. Legal advisory services: Legal hotline and advisory services for HR and employment law matters, including document preparation services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Visma DataLøn provides a cloud-based payroll system for Danish small and medium-sized businesses, processing more than 500,000 payslips per month. The core offering is a tiered subscription payroll software (Go, Plus, Premium) scaled by employee count, with per-payslip fees and add-on modules for HR, time tracking, fully outsourced payroll administration, and a market-first AI payroll assistant.

Product overview

DataLøn is a cloud-based payroll software provider offering a modular suite of products for Danish small and medium-sized businesses. The core offering is the DataLøn Lønsystem (payroll system), which integrates with add-on modules including DataLøn HR (HR management), DataLøn Tid (time tracking), and the AI-lønassistent (AI payroll assistant). Customers can also opt for LønAdministration (outsourced payroll service) where DataLøn handles payroll entirely. Additional services include legal advisory, educational courses (LønAkademi, Juraskolen), and a partner program (Lønpartner) for accountants and bookkeepers. The company also offers specialized webinar series covering topics like parental leave and vacation management.

Differentiator

Problem solved

Functional benefit

Products and services

• DataLøn Lønsystem (Payroll System) A cloud-based payroll system enabling Danish businesses to manage employee payroll, tax calculations, and mandatory reporting to Danish authorities. Available in tiered subscriptions (Go, Plus, Premium) scaled by employee count with per-payslip fees.
• DataLøn HR HR module providing overview of employee contracts, absence tracking, and employee data management. Integrates with the core payroll system for unified workforce administration. Purchased as an add-on subscription with optional Recruitment module.
• DataLøn Tid (Time Tracking) Time registration system with three tiers (Basis, Standard, Pro) priced per user per month. Allows employees to register hours via app or terminal with automatic sync to payroll for accurate wage calculations.
• LønAdministration (Outsourced Payroll) Outsourced payroll service where DataLøn handles the entire payroll process for the customer, eliminating the need for in-house payroll management. Priced per payslip with minimum monthly fees.
• AI-lønassistent (AI Payroll Assistant) AI-powered assistant that can perform payroll tasks autonomously using generative AI, described as the market's first such solution for Danish payroll.
• Juridisk Rådgivning (Legal Advisory) Legal advisory service providing consultation on employment law, collective agreements, termination, parental leave, and other HR-related legal matters. Subscription-based with tiers sized by employee count.
• DataLøn Kurser (LønAkademi and Juraskolen) Educational courses and e-learning programs including LønAkademi (payroll academy), Juraskolen (legal school), and webinar series covering payroll, HR, and Danish employment law topics.
• Lønpartner Program Partner program for accountants and bookkeepers offering them tools and licensing to provide payroll services to their own clients using DataLøn.
• Personaleguide Subscription service providing HR guidance and reference materials for personnel management, available in different tiers based on company size.
• Konsulentydelser (Consulting Services) Consulting services delivered via prepaid consultation blocks (klippekort), covering payroll and HR implementation support. Implementation courses available separately for time tracking.

Quantifiable outcome

• Customers spend an average of 10 minutes per month on payroll processing
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• e-conomiccoreTechnology or IntegrationAccounting software integration allowing automatic data exchange between DataLøn payroll and e-conomic accounting system. Eliminates double data entry and reduces error risk.
• BillycoreTechnology or IntegrationAccounting software integration for automated data synchronization between payroll and Billy bookkeeping.
• DinerocoreTechnology or IntegrationAccounting software integration enabling seamless data exchange with Dinero accounting platform.
• TimegripcoreTechnology or IntegrationTime tracking software integration with DataLøn for automatic hour registration and payroll processing.
• InTempuscoreTechnology or IntegrationTime tracking system integration with DataLøn for workforce management and payroll.
• PlandaycoreTechnology or IntegrationWorkforce management and scheduling platform integration with DataLøn payroll system.
• Visma.netcoreTechnology or IntegrationIntegration with Visma.net suite of business applications for comprehensive business management.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Fortnox: Leading Swedish cloud SMB platform for accounting, payroll, and HR; comparable SaaS product model and SMB target, but operates in a different Nordic geography.

Direct peers

• Lessor Group: Danish payroll and HR software provider serving SMBs with subscription and managed payroll offerings; closely comparable product and customer profile to DataLøn.
• Danløn / Salary: Direct Danish payroll competitor offering cloud payroll and HR services to SMBs; the closest head-to-head rival in the Danish market DataLøn serves.
• Bluegarden: Nordic payroll and HR outsourcing provider owned by Wolters Kluwer; directly competes with DataLøn in the Danish SMB payroll and HR services segment.

Emerging players

• Planday: Workforce management platform that integrates with DataLøn but also increasingly bundles adjacent payroll/HR features, competing for the same SMB operational software budget.
• Dinero: Danish cloud accounting platform targeting SMBs that integrates with DataLøn and competes for adjacent HR/payroll functionality within the same customer segment.
• Timegrip: Time tracking integration partner of DataLøn with overlapping SMB customers; a comparable niche player in the Danish SMB time-and-payroll stack.
• Pento: European payroll automation platform for SMBs and accountants; comparable target market (accountant-led payroll) and product-led growth motion that could expand into Denmark.
• Billy: Danish SMB accounting software whose customer base overlaps heavily with DataLøn's; a comparable target segment with growing payroll ambitions.

Broad incumbents

• Visma e-conomic: Sibling Visma-owned Danish accounting platform that integrates with DataLøn but also competes for the same SMB software wallet; a broader incumbent in Danish SMB back-office software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7CNT9hZcYuRd1achwfhrCg
• Facebookfacebook.com/Dataloen
• LinkedInlinkedin.com/company/dataloen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visma DataLøn