The FOAT

What The FOAT does

The FOAT (legally The Fastest Of All Time®, operating DBA as The FOAT / TheFOAT / The FOAT Tickets) is a privately held online ticketing and event management platform founded in 2006 and headquartered in Bakersfield, California. The company serves organizers within motorsports — car show promoters, drag strip and race track operators, and promoters of niche events such as drifting, burnout competitions, monster truck shows, and truck shows — and a secondary audience of fans, drivers, vendors, and sponsors who use the platform to discover events, register vehicles, submit tech inspection forms, and accumulate a digital identity tied to event participation.

The platform's technology stack combines a web-based ticketing system at thefoat.com and tickets.thefoat.com with native iOS and Android ticket scanning apps that support online and offline check-in. Domain-specific modules include online tech cards (digital pre-event inspection), virtual timeslips for drag racing, ride profiles with QR codes, customizable car show registration forms, event results and series leaderboards, video banner support for event pages, a 1,558+ entry race track database, and TheFOAT-AI, a generative AI feature that automatically produces event marketing flyers. An integrated motorsports social network provides cross-promotion between events and follower-driven discovery.

The business model is transaction-based: organizer accounts are free to start with no setup fees and no contracts, and revenue is generated from a small per-ticket service fee charged to attendees at checkout (with organizer-set absorption or pass-through options) plus transaction fees on integrated merchandise sales. Free events and free car shows incur no fees. Go-to-market is primarily self-serve through the web platform, supplemented by event-driven outreach to race tracks, drag strips, and event series, race track referral partnerships, and organic social channels including Instagram, Facebook, YouTube, and TikTok.

Name

The FOAT

Legal name

The Fastest Of All Time

Website

https://thefoat.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The FOAT is a Bakersfield-based online platform that provides specialized ticketing, registration, and event management tools for car show organizers, race track operators, and motorsports event promoters across multiple countries, with domain-specific features like tech cards and timeslips.

Ownership category

akta.pro rank

Product category

Motorsports Event Ticketing Software

NAICS

Racetracks (711212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAJAA

Primary Ticketing Platforms & Box Office Systems

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYMPAGAJAG

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYBPAFAGAL

Ticketing, Registration & Event Technology (Badging, Apps)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAKADAE

Motorsport Event Promoters & Race Organizers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

Keywords

• Motorsports ticketing platform
• Car show registration
• Race track event management
• Motorsports event promotion
• Event scanning software

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Ticket Service Fees: Charges a small per-ticket service fee to attendees at checkout. Organizers can choose to absorb fees into ticket price, add them on, or split with customers. Free events and free car shows have no fees.
2. Merchandise Sales Integration: Integrated shopping cart allows organizers to sell merchandise during ticket checkout with multi-image support, size settings, inventory functionality, and unlimited product placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The FOAT operates a cloud-based ticketing and event management SaaS platform purpose-built for car shows, race tracks, and motorsports events, allowing event promoters to create event pages, sell tickets, manage car show registrations, run tech card inspections, distribute virtual timeslips, and track analytics. The platform is paired with a mobile scanning app (iOS/Android), an integrated motorsports social network, AI-generated event flyers, and free Box Office for gate sales, monetizing through small per-ticket service fees charged to attendees at checkout.

Product overview

The FOAT is a unified motorsports ticketing and event management platform that has been operating for 20 years. The core product is the online ticketing platform (thefoat.com/tickets.thefoat.com) which handles event creation, ticket sales, and attendee management specifically for car shows, race tracks, and motorsports events. Supporting the core platform are several integrated modules and features: the mobile Scanning App for gate check-in, the Social Network Platform for community engagement, Merchandise Sales for integrated e-commerce, the FOAT Box Office for on-site ticket sales, the Race Track Database for venue selection, Ride Profiles for vehicle showcases, and Online Tech Cards for motorsports registration. The platform also incorporates TheFOAT-AI as a generative AI feature for automatic flyer creation.

Differentiator

Problem solved

Functional benefit

Products and services

• The FOAT Ticketing Platform Online ticketing and event management platform built specifically for car shows, race tracks, drag strips, drifting, burnouts, monster truck, and truck shows. Lets motorsports event promoters create events, configure ticket categories (VIP, General Admission, Car Show Entry, Racer Entry, Sponsors, Vendors), sell tickets online, manage registrations, capture live results, and analyze sales.
• The FOAT Scanning App Mobile ticket scanning and check-in application available on iOS and Android for event organizers to use at the gate, supporting online and offline scanning modes and real-time attendance tracking for motorsports events.
• The FOAT Social Network Platform Motorsports-focused social network where fans, drivers, and builders can follow events, upload rides, share photos, claim timeslips, and engage with the racing and car show community.
• The FOAT Race Track Database Public directory of race tracks across multiple countries that organizers can browse and select from when creating events on The FOAT.

Quantifiable outcome

• Launch events in minutes with professional event pages
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• vFairs: Virtual and hybrid event platform with registration and ticketing capabilities. Comparable SaaS delivery model and self-serve organizer onboarding, though focused on conferences and trade shows rather than live motorsports events.
• Eventbrite: Largest horizontal self-serve event ticketing platform. Directly competes with The FOAT for motorsports and car-show organizers, especially smaller events that don't require specialized tech-card or timeslip workflows.
• Brown Paper Tickets: Long-standing independent ticketing platform with broad event category coverage. Comparable self-serve GTM and low/no-friction onboarding approach to The FOAT, competing for smaller motorsports and enthusiast events.
• Splash: Event marketing and ticketing platform for branded experiences. Comparable self-serve GTM, event-page builder, and analytics approach to The FOAT, though Splash targets marketing-led brand events rather than motorsports-specific workflows.
• Hubilo: Event and webinar platform offering registration, ticketing, and engagement tools. Comparable SaaS architecture and analytics-led value proposition to The FOAT, though focused on virtual/hybrid B2B events.
• RaceEntry: Online race registration and event management platform widely used by US running, cycling, and motorsports events. Closest direct competitor in the race-registration niche, with comparable self-serve organizer onboarding and participant-management workflows.
• Bizzabo: Event experience platform with registration, ticketing, and analytics modules. Comparable SaaS architecture and self-serve organizer onboarding, positioned more toward B2B conferences but overlapping with mid-market motorsports event tech.

Others

• MYLAPS Sports Timing: Motorsports timing and scoring infrastructure provider. Adjacent ecosystem participant — not a ticketing competitor, but deeply embedded in the same race-track and event-operator workflow that FOAT serves, making it a natural partner or comparison point.

Broad incumbents

• Cvent: Large-scale event management and registration platform with deep enterprise footprint. Overlaps with The FOAT in event registration and ticketing functionality but operates across all event verticals rather than motorsports specialization.
• Ticketmaster: Dominant global ticketing incumbent with motorsports venue relationships. Overlaps with The FOAT where race tracks and major motorsports venues sell tickets, but Ticketmaster does not offer motorsports-specific features like tech cards or virtual timeslips.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thefoatmedia?feature=shared
• Facebookfacebook.com/TheFOATtickets
• Instagraminstagram.com/thefoat
• TikToktiktok.com/@thefoatdotcom
• Xx.com/thefoat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The FOAT