Virus Positive Technologies

What Virus Positive Technologies does

Virus Positive Technologies (VPT) is an India-headquartered, privately held affiliate intelligence company that provides outside-in forensic auditing services to global advertisers, ad networks, and affiliate agencies. Founded around 2014 and headquartered in Gurugram, the company addresses a structural conflict of interest in the affiliate marketing industry by acting as an independent third-party auditor rather than relying on affiliate platform self-reporting. Its core offering, the Outside-In Forensic platform, deploys Shadow User agents across a global network of 150+ residential nodes to simulate real-user browser behavior, capture full click-string redirect chains, and produce court-ready evidence of cookie stuffing, traffic abuse, brand bidding violations, and parasitic browser extension activity.

The product portfolio is structured as a core forensic methodology extended through four specialized audit modules: Stand Down Policies (keyword and territorial compliance), Cookie Stuffing Detection, Traffic Forensics (clickjacking, typosquatting, webpush abuse), and Coupon Fraud Detection. The platform operates with zero integration requirements — no SDKs, scripts, or server-side access — enabling instant deployment and positioning VPT's output as unbiased relative to the affiliate network's own tracking data. The company's proprietary asset base includes 500,000+ documented fraud pattern captures accumulated over 13+ years of investigative logging.

VPT's commercial model is enterprise subscription-based with annual billing cadence and quote-based pricing, sold exclusively through direct consultative sales (no self-service or marketplace channels). Customer segments are split horizontally across Advertisers (ROI recovery, brand safety), Ad Networks (compliance automation, merchant retention), and Agencies (partner quality assurance, incremental value proof). The company is bootstrapped with no disclosed institutional funding, employs 51–100 people, and operates globally with active content marketing through blogs, webinars, and monthly affiliate intelligence newsletters.

Name

Virus Positive Technologies

Legal name

VirusPositive Technologies

Website

https://viruspositive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Virus Positive Technologies is a Gurugram-based independent forensic audit firm that uses outside-in Shadow User technology to detect affiliate fraud — cookie stuffing, traffic abuse, and brand bidding violations — for global advertisers, ad networks, and agencies on a zero-integration subscription basis.

Ownership category

akta.pro rank

Product category

Affiliate fraud detection and forensic auditing

NAICS

Investigation and Security Services (5616), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)

akta.pro secondary industries

Promo Abuse & Loyalty Fraud Prevention (HDADALAF), Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)

Keywords

• Affiliate fraud detection
• Forensic audit services
• Brand protection
• Cookie stuffing detection
• Traffic forensics

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Forensic Audit Services: Outside-in affiliate audit services providing evidence-based forensic reports for commission clawbacks, policy enforcement, and compliance verification. Revenue is generated through professional services and subscription-based monitoring engagements with global brands, ad networks, and agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Virus Positive Technologies provides outside-in forensic affiliate auditing services that detect cookie stuffing, stand-down policy violations, traffic abuse (clickjacking, typosquatting, webpush notification abuse), coupon fraud, and parasitic browser extensions. Services are delivered through a proprietary platform combining Shadow User adversarial simulation and Full String Forensics, requiring zero integration with the affiliate network, and producing court-ready forensic evidence with timestamps and visual screenshots for commission reversals. The offering is sold on a subscription/recurring engagement basis to advertisers, ad networks, and agencies globally.

Product overview

VirusPositive is an outside-in forensic intelligence platform for affiliate integrity auditing. The core Outside-In Forensic platform provides the foundational methodology, which is extended through specialized add-on audit modules including Stand Down Policies, Cookie Stuffing Detection, Traffic Forensics, and Coupon Fraud Detection. This unified platform approach allows brands, ad networks, and agencies to detect and prevent affiliate fraud without requiring internal integration or site access.

Differentiator

Problem solved

Functional benefit

Products and services

• Outside-In Forensic Core forensic audit methodology and platform that scans affiliate networks from outside the network perimeter to provide unmaskable proof of Cookie Stuffing, Policy Violations, and Traffic Abuse without requiring site access or code integration. Built on Shadow User adversarial simulation across 150+ global residential nodes, delivering court-ready forensic evidence with timestamps and visual screenshots for commission clawbacks. Targeted at advertisers, ad networks, and agencies.
• Stand Down Policies Automated keyword monitoring service that ensures affiliate partners are not bidding against brand terms or violating territorial restrictions. Includes enforcement of browser extension compliance protocols to prevent partners from running non-compliant browser extensions that hijack commissions.
• Cookie Stuffing Detection Detection service that identifies forced attribution and pixel-dropping scripts in the wild that hijack affiliate commissions by stuffing false cookies during direct or organic user visits. Captures the entire redirect string before traffic reaches the network, exposing cookie injections from shopping plugins, browser extensions, and adware.
• Traffic Forensics Identification service for clickjacking, typosquatting, and webpush notification abuse that drains affiliate budgets without delivering real human engagement. Uses adversarial simulation to surface deceptive landing pages and traffic manipulation patterns that standard tools cannot see.
• Coupon Fraud Detection Auditing service for parasitic browser extensions and fake coupon sites that intercept last-click attribution at checkout. Distinguishes zero-value partners from legitimate deal providers by auditing the redirect chain behind discount-code distribution flows.

Quantifiable outcome

• $172 billion projected global ad spend lost to fraud by 2028 (Juniper Research)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fraudlogix: Fraudlogix specializes in detecting invalid traffic, ad fraud, and bot activity in real time across digital advertising channels. Directly comparable to VPT's traffic forensics and click fraud detection capabilities.
• TrafficGuard: TrafficGuard provides ad fraud detection and prevention across paid media channels including affiliate traffic. It directly competes with VPT in identifying invalid clicks, fraudulent affiliates, and traffic abuse for advertisers and networks.
• Pixalate: Pixalate provides ad fraud intelligence and detection across CTV, mobile, and web traffic, including invalid traffic (IVT) and affiliate fraud analytics. Comparable to VPT's forensic auditing of traffic quality and affiliate compliance.
• CHEQ: CHEQ offers go-to-market security and ad fraud prevention, including invalid traffic detection across affiliate, paid search, and social. It competes with VPT in providing fraud auditing for enterprise marketing budgets.

Broad incumbents

• AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform with built-in fraud protection (Protect360). Comparable to VPT for clients focused on mobile affiliate fraud detection and prevention.
• Integral Ad Science (IAS): IAS provides digital ad verification including fraud detection, brand safety, and viewability. As a broader incumbent, it competes for enterprise ad fraud budgets that VPT targets and could move further into affiliate integrity.
• Sift: Sift provides digital trust & safety and fraud prevention across ecommerce, with content abuse and abuse detection capabilities. Adjacent to VPT's fraud detection but with a broader trust & safety scope.
• HUMAN (White Ops): HUMAN specializes in bot mitigation, fraud prevention, and account abuse protection across advertising, applications, and APIs. Its ad fraud capabilities overlap with VPT's traffic forensics and click fraud detection.
• DoubleVerify: DoubleVerify is a large, publicly-traded ad verification platform offering fraud detection, brand safety, and viewability across digital channels. While broader than VPT, it overlaps on ad fraud detection and could expand into affiliate-specific forensics.

Emerging players

• Adjust: Adjust provides mobile attribution and fraud prevention including cookie stuffing and click injection detection. Comparable to VPT on affiliate attribution fraud within the mobile app ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/viruspositive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virus Positive Technologies