Event Marketing Authority

What Event Marketing Authority does

Event Marketing Authority operates a wellness-first corporate events business primarily through its Olympian Meeting brand, founded in 2020 in San Francisco by David T. Stevens and Ariadni Pereira (formerly known as FIT Meetings). The company serves corporate clients, event planners, and meeting professionals seeking to integrate mindfulness, movement, and science-backed wellness practices into retreats, conferences, incentive trips, and trade shows. Its service portfolio spans three tiers — Full Event Planning (A-Z), Wellness Consulting, and Wellness Activations — anchored by a proprietary Seven Elements of Wellness framework covering Mindfulness, Movement, Meals, Meaning, Gathering Space, Technology, and Agenda Design.

The underlying technology layer is built on partner-integrated experiences rather than proprietary platforms: Circadian Cove delivers a circadian rhythm-aligned wellness lounge co-developed with performance psychologist Dr. Jess Garza; NovoBeing provides VR/MR-based breathwork, meditation, and nature escape activations; and Running Mate offers background-checked on-demand running companions across multiple US cities. Supporting assets include the Return on Wellness podcast and white paper, the Olympian Wellness Awards (in partnership with #Fit4Events), the Property Showcase Program for venue partners, and the Activate Aloha retreat vertical anchored by a Hawaii office. The network of 20+ vetted wellness practitioners is a core operational backbone, covering modalities from yoga and breathwork to forest bathing, hypnotherapy, and financial wellness.

The revenue model is project-based professional services with transparent, budget-based, no-markup quote pricing. Go-to-market is sales-led via direct enterprise inquiry supplemented by conference speaking (IMEX, SXSW, Meetings Today), community-led channels (Club Ichi, Event Minds Matter), and content marketing through the podcast. The company is privately held, founder-owned, bootstrapped with no disclosed institutional funding, and operates from a Lago Vista, Texas headquarters and a Hawaii regional office with 1-10 total employees.

Name

Event Marketing Authority

Legal name

Event Marketing Authority

Website

https://eventmarketingauthority.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Marketing Authority (operating as Olympian Meeting) is a founder-led, wellness-first corporate events agency that designs retreats, conferences, and activations integrating mindfulness, movement, and partner-powered wellness experiences for enterprise and meeting-planner clients.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Corporate Wellness Retreats & Executive Health Programs (THAGAMAJ), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Corporate event planning
• Wellness event services
• Corporate retreat management
• Incentive travel services
• Destination event management

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Full Event Planning (A-Z): End-to-end event management including strategy, planning, site selection, vendor contracting, logistics, gifting, on-site staffing, and event design. Pricing is budget-based and transparent with no mark-ups or hidden costs.
2. Wellness Consulting: Consulting services to enhance existing events with mindful scheduling, wellness breaks, and programming. Also includes agenda re-design and menu rethinking services.
3. Wellness Activations: Individual wellness experiences or sessions added to events - including meditation, yoga, breathwork, and immersive experiences through partner brands like NovoBeing, Running Mate, and Circadian Cove.
4. Speaking Engagements: Co-Founder David T. Stevens speaks on wellness-integrated events and staying well while traveling. Topics are customized for each group.
5. Activate Aloha Retreats: Customized retreats in Hawaii featuring movement, meditation, insightful eating, walks, and sensory joy shops. Per-client customized offerings.
6. Hawaii Destination Services: Local logistical management for Hawaii events including venue finding, sourcing local gifts, onsite staffing, entertainment, decor, photography, transportation and food and beverage planning.
7. Recruiting & Placement: Placement of remote or on-site marketing or event staff for client teams. Extended network of marketing and event professionals.
8. Property Showcase Program: Annual program showcasing 12 properties worldwide documenting how they elevate group wellness. Application process begins June 1 and closes August annually.
9. Olympian Wellness Awards: Awards program in partnership with #Fit4Events recognizing innovation in attendee wellbeing and human-sustainable meeting practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Event Marketing Authority designs and produces corporate meetings, retreats, and conferences with a wellness-first approach via its Olympian Meeting brand. Services span full A-to-Z event planning, wellness consulting (agenda and menu redesigns, mindfulness and movement integration), and à la carte wellness activations delivered through a vetted practitioner network and branded wellness partners (Circadian Cove, NovoBeing, Running Mate, Activate Aloha). Pricing is budget-based and transparent with no mark-ups, commissions, or hidden costs.

Product overview

Event Marketing Authority operates as a wellness-first event services firm with two primary brands: Event Marketing Authority (EMA) for mindful marketing and destination services, and Olympian Meeting for corporate wellness-focused events. The product portfolio centers on the Seven Elements Philosophy framework (Mindfulness, Movement, Meals, Meaning, Gathering Space, Technology, Agenda Design) applied through three service tiers (Wellness Essentials, Integrated Wellness Design, Full Experience Production). Key branded offerings include Circadian Cove (circadian rhythm-aligned wellness lounge), Running Mate (on-demand running companion platform), and NovoBeing (VR/MR wellness experiences via Immersive Recharge Zone). Supplementary products include the Return on Wellness Podcast, Activate Aloha retreats, and the Olympian Wellness Awards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Olympian Meeting — Full Event Planning (A–Z) End-to-end corporate event management service for organizations, including strategy, site selection, vendor contracting, logistics, gifting, on-site staffing, and event design. Ideal for company retreats, incentive trips, multi-day conferences, and client-facing events. Delivered as a wellness-integrated program under the firm's 7 Elements framework.
• Wellness Consulting Consulting service for organizations and event planners with existing agendas, enhancing them with mindful scheduling, wellness breaks, balanced schedules, mindful meal design, and practitioner coordination to keep participants energized and focused.
• Wellness Activations Individual wellness experiences and sessions added to client events, including meditation, yoga, breathwork, immersive experiences through partner brands (NovoBeing, Running Mate, Circadian Cove), and other wellness activities.
• Speaking Engagements Speaking service by Co-Founder David T. Stevens on wellness-integrated events and staying well while traveling, with topics customized for each group; delivered at venues such as IMEX, SXSW, SITE Minnesota Education Day, and prevue Meet Well.
• Activate Aloha Retreats Customized wellness retreats in Hawaii featuring movement, meditation, insightful eating, walks, and sensory Joy Shops workshops focused on Touch, Taste, Sight, Smell, and Sound, with per-client customized offerings.
• Hawaii Destination Services Local Hawaii destination management service for corporate events, including venue finding, sourcing local gifts, on-site staffing, entertainment, decor, photography, transportation, and food & beverage planning, delivered through partnerships with destination management companies, hotels, and local providers across the Hawaiian Islands.
• Recruiting & Placement Staff augmentation service placing remote or on-site marketing and event staff into client teams, leveraging the firm's extended network of marketing and event professionals.
• Property Showcase Program Annual program showcasing 12 properties worldwide and documenting how they elevate group wellness; property application cycle runs from June 1 to August annually.
• Circadian Cove Event wellness lounge program marketed as the first evidence-based, circadian rhythm-aligned wellness lounge for events, featuring a Morning Activation Zone (blue light therapy, energizing breathwork), Midday Focus Flow (guided mindfulness with VR), and Evening Recovery Rituals (calming sensory spaces).
• Running Mate On-demand running companion activation for conferences and events, providing verified, background-checked running partners through the Running Mate platform (currently live in Austin, Boston, Tampa, Atlanta, and Salt Lake City, with expansion planned).
• NovoBeing Immersive Recharge Zone Event wellness activation featuring science-backed VR/MR wellness experiences in an Immersive Recharge Zone, including Interactive Breathwork, Interactive Meditation, Healthy Living Programs, and Relaxing Nature Escapes, delivered in partnership with NovoBeing.
• Olympian Wellness Awards Industry awards program in partnership with #Fit4Events recognizing organizations and individuals bringing wellness, sustainability, and purpose to meetings and events; includes 2024 and 2025 annual award cycles.
• Return on Wellness Podcast Podcast exploring the integration of wellness into events and the ROI of wellness experiences, featuring industry trailblazer discussions; distributed on Spotify, Apple Podcasts, YouTube, and Amazon Music.

Quantifiable outcome

• Increased ROI from wellness elements in meetings (white paper findings)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• NovoBeingcoreStrategic or Co-development PartnerNovobeing provides science-backed VR/MR technology for immersive wellness experiences at events. The partnership delivers the Immersive Recharge Zone featuring Interactive Breathwork, Interactive Meditation, Healthy Living Programs, and Relaxing Nature Escapes. Novobeing crafts guided, personalized experiences rooted in mindfulness, movement, and emotional regulation informed by therapeutic best practices.
• Running MatecoreStrategic or Co-development PartnerRunning Mate provides on-demand, criminally background-checked running companions. The partnership brings wellness-first approach to conferences with verified, trained running partners. Running Mate is the nation's only on-demand running companion platform built to make running safer, more social, and more enjoyable.
• Legacy Mindset with Dr. Jess GarzacoreStrategic or Co-development PartnerDr. Jess Garza, a performance psychologist with PhD in performance psychology, co-developed Circadian Cove - the first evidence-based, circadian rhythm-aligned wellness lounge. Dr. Garza specializes in mindset, resilience, and human performance through the Legacy Mindset framework.
• Club IchicoreStrategic or Co-development PartnerClub Ichi brings B2B event marketers together in intimate settings for strategic conversations that drive pipeline and revenue. Known for quirky, fun, unexpected experiences led with intentional presence that inspires deeper connections. David T. Stevens co-founded Club Ichi.
• Event Minds MattercoreStrategic or Co-development PartnerCommunity of like-minded event, meeting, hospitality and travel professionals building brave spaces to amplify industry's conversation on emotional health and well-being. No borders in pledge to bring awareness, action, and improved practices to those working without boundaries, respect and support.
• #Fit4EventsflagshipStrategic or Co-development PartnerCo-creators of the Olympian Wellness Awards program recognizing innovation in attendee wellbeing and human-sustainable meeting practices. Partnership drives industry standards for wellness integration in events through annual awards.
• Caesars EntertainmentcoreStrategic or Co-development PartnerMajor gaming, hospitality, and entertainment company collaborating on wellness activations including Wellness Roadshow in six cities and Zero Proof Botanical Drinks Challenge. Caesars showcased enterprise-level wellness strategy integration.
• Hawaii Visitors and Convention Bureau (HVCB)minorChannel Partner/ Reseller/ DistributorPrivate nonprofit regenerative destination leadership enterprise stewarding future of tourism in Hawaii. Partnership supports Hawaii destination services and authentic local experiences for events.
• Tree-Fan Events (Fit Mindful Mavens)minorStrategic or Co-development PartnerCoaching program for event professionals and small business owners led by Anca P. Trifan, Founder & CEO. Combines cutting-edge AI tools for productivity with focus on mental and physical fitness, nutrition, biohacking, and overall well-being.
• Swift Fit EventsminorStrategic or Co-development PartnerCommunity wellness leader and strategic partner for organizations seeking to enhance employee well-being and foster deeper community connections.
• InHouse PhysiciansminorStrategic or Co-development PartnerCorporate meeting industry medical care provider offering on-site clinics, wellness programs, and comprehensive health solutions for employees year-round.
• International Sports Sciences Association (ISSA)minorStrategic or Co-development PartnerEducation and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, and nutrition coaches. Operates with over 300,000 enrolled students.
• Fit City EventsminorStrategic or Co-development PartnerAustralian fitness event company passionate about fostering health, wellness, and community through engaging mass-participation events showcasing Victoria's landscapes.
• Impact 4 GoodminorStrategic or Co-development PartnerPurpose-driven experiential engagement company helping organizations turn corporate values into tangible community impact through hands-on give-back experiences and team-building programs.
• Global Wellness InstituteminorOthersLeading voice in global wellness movement providing research, insights, and thought leadership across industries. Helps define and advance role of wellness in business, society, and everyday life.
• ASAEminorOthersAmerican Society of Association Executives - trusted authority for association professionals supporting leaders with education, resources, and professional network.
• ConferenceDirectminorOthersGlobal provider of meeting and event solutions specializing in hotel sourcing, site selection, and contract negotiation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AlliedPRA: Destination management company (DMC) offering custom corporate event programs across multiple U.S. destinations. Comparable to Olympian Meeting's Hawaii destination services line but as a broader, multi-destination incumbent.
• Maritz Global Events: Large, established corporate meetings and events agency serving Fortune 500 clients with end-to-end event strategy and execution. Comparable as an enterprise event-management competitor but operates at far greater scale and without a wellness-first specialization.
• Cvent: Enterprise event-management technology platform with venue sourcing, attendee engagement, and on-site solutions. Serves the same corporate event planner buyer as Olympian Meeting but as a software-led incumbent rather than a services-led agency.
• Encore Global: Large event-technology, production, and venue-services provider serving corporate meetings and conferences. Comparable as a broad incumbent supplying event production services alongside wellness-content-led firms like Olympian Meeting.
• BCD Meetings & Events: Global meetings, incentives, conventions, and exhibitions (MICE) agency serving enterprise clients across multiple industries. Directly competes in the same event-planning category as Olympian Meeting but is a much larger incumbent with a broader portfolio.
• ConferenceDirect: Global provider of meeting and event solutions specializing in hotel sourcing, site selection, and contract negotiation. Already a partnership ally of Olympian Meeting but operates as a broad incumbent in the same MICE value chain.
• Hilton Worldwide (EventReady): Global hotel group offering dedicated wellness and event programs (e.g., EventReady, wellness-focused meeting packages) at scale. Comparable as a venue-and-services incumbent adding wellness to corporate events rather than specializing in it.

Others

• Wellness Tourism Association: Industry association promoting wellness tourism and supporting operators offering wellness-focused travel experiences. Comparable as an ecosystem/industry affiliation rather than a direct competitor, similar to Olympian Meeting's affiliations with ASAE and Global Wellness Institute.

Direct peers

• EventWell: UK-based social enterprise and consultancy dedicated to health, wellbeing, and sustainability in the events industry. Closest mission-aligned peer to Olympian Meeting's wellness-first events positioning, with comparable focus on community building and education rather than pure event delivery at scale.
• Wellbeing Escapes: Specialist wellness retreat and corporate wellbeing travel company offering curated retreat experiences. Most directly comparable to Activate Aloha retreats, sharing the wellness-retreat delivery model, though primarily focused on UK/European destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/@ReturnOnWellness
• LinkedInlinkedin.com/company/event-marketing-authority
• Instagraminstagram.com/olympianmeeting
• Xx.com/eventmktgauth
• Facebookfacebook.com/eventmktgauth

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Marketing Authority