Ob-Gyn Associates, an Advantia Health

What Ob-Gyn Associates, an Advantia Health does

Ob-Gyn Associates, an Advantia Health, is a multi-location obstetrics and gynecology practice serving women across Maryland, with three office locations in Beltsville, Rockville (Shady Grove), and Silver Spring. Founded approximately 1970 and operating under its established brand for more than 50 years, the practice provides comprehensive women's healthcare from adolescence through menopause, including obstetrics, gynecology, surgical services, mental wellness, telemedicine, and 3D mammography. The practice reports 501-1,000 employees and is led by Dr. Bradford Kleinman, MD, FACOG as Physician Manager, with recent additions to the clinical roster including Hannah Bailey, MD, FACOG and Kelli Harkless, MSN, CNM.

Service technology and product surface include the SecondReadAI-assisted mammography screening tool (launched 2025, claimed to improve early-stage cancer detection by up to 15%), Nitronox for in-office pain management (2025), expanded 3D mammography, NovaSure endometrial ablation, and the Athenahealth patient portal and electronic records platform. The practice also partners with Pacify to deliver a doula support program that extends the care continuum beyond the clinic.

Revenue is generated through fee-for-service billing and insurance reimbursements, with the practice in-network for Aetna, BCBS, Cigna, Medicare, Multiplan PHCS, Tricare East, and UnitedHealthcare, plus a self-pay option. As an LLC affiliate of Advantia Health, the practice operates as part of a broader women's health platform while retaining its local brand identity and community presence.

Name

Ob-Gyn Associates, an Advantia Health

Legal name

OBGYN Associates of Advantia, an Advantia Health, LLC affiliate practice

Website

https://obgynsilverspring.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ob-Gyn Associates, an Advantia Health, is a Maryland women's healthcare practice operating across three locations (Beltsville, Rockville, Silver Spring), delivering obstetrics, gynecology, mental wellness, telemedicine, and 3D mammography with AI-assisted screening for adolescent through menopausal patients.

Ownership category

akta.pro rank

Product category

Women's Health Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)

Keywords

• Obstetrics and gynecology
• Women's healthcare
• Prenatal care
• Mammography screening
• Mental health counseling

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Services Revenue: Fee-for-service healthcare delivery including office visits, procedures, and diagnostic services. Revenue generated through insurance reimbursements and patient copays. The practice accepts Aetna, Blue Cross Blue Shield, Cigna, Medicare, Tricare East, UnitedHealthcare, and other plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ob-Gyn Associates of Advantia is a multi-location women's healthcare practice providing obstetrics, gynecology, mental wellness, and ancillary services across three Maryland locations (Beltsville, Silver Spring, Shady Grove). Core offerings include prenatal and postpartum care, annual well-woman exams, birth control, breast care with 3D mammography, mental health counseling, telemedicine, and minimally invasive gynecologic procedures such as NovaSure endometrial ablation.

Product overview

Ob-Gyn Associates of Advantia is a multi-location women's healthcare practice offering comprehensive obstetric and gynecological services. The practice operates as a unified healthcare delivery platform with three locations (Beltsville, Silver Spring, and Shady Grove) supported by shared departments including Obstetrics, Gynecology, Mental Wellness, and Telemedicine. Key clinical services include annual well-woman exams, birth control, breast care with 3D mammography, and specialized treatments like NovaSure for heavy periods. The practice has recently introduced technology-enhanced offerings including SecondReadAI (AI-assisted mammography analysis) and Nitronox (pain management for procedures), representing add-on modules to their core diagnostic services. Mental health counseling is integrated into the service portfolio through licensed marriage and family therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Well-Woman Exam Comprehensive annual gynecological examination and preventive care service for women, including screening and reproductive health assessment.
• Birth Control Contraception consultation and services including IUD placement and removal, hormonal options, and family planning counseling for women.
• Breast Care Comprehensive breast health services including screening mammography, diagnostic imaging, and breast ultrasound for breast cancer detection and prevention.
• 3D Mammograms 3D screening mammogram service offering more precise breast cancer detection, available at the Silver Spring location.
• Expanded Mammography Services Diagnostic mammograms and breast ultrasound services available at Silver Spring with a provider's order, supplementing existing 3D screening mammograms for more comprehensive breast cancer detection.
• SecondReadAI Optional AI-assisted add-on to screening mammograms that uses advanced artificial intelligence to assist radiologists in identifying subtle changes in mammography images, increasing detection of early-stage breast cancer by as much as 15%.
• Nitronox Pain Management Pain management service using nitrous oxide/oxygen delivery for in-office gynecologic procedures including IUD insertion and removal, colposcopies, pelvic exams, and pap smears to ease anxiety and discomfort.
• NovaSure Endometrial Ablation One-time, five-minute endometrial ablation procedure for heavy menstrual bleeding performed in-office, usually for the cost of a copay, with no pills, no hormonal side effects, and no incisions.
• Obstetrics Prenatal care, childbirth services, and postpartum care for expectant mothers, provided by OB-GYN physicians and certified nurse-midwives.
• Gynecology Comprehensive gynecological care including well-woman exams, adolescent gynecology, STD testing and treatment, endometriosis treatment, and minimally invasive procedures.
• Mental Wellness

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• PacifyminorGTM or Marketing PartnerPacify Doula Program partnership providing access to doula services for Advantia patients. Patients can access Pacify's platform to connect with doulas for pregnancy and childbirth support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Advantia Health: Parent company and broader women's health platform encompassing OB-GYN, primary care, mental wellness, and telemedicine across multiple affiliate practices including this one — broader portfolio incumbent with overlapping capabilities.
• Privia Health: Multi-specialty medical group platform with strong women's health exposure; while broader than pure OB-GYN, it shares the employed/multi-specialty practice model with technology-enabled patient engagement.

Direct peers

• Axia Women's Health: Large multi-state OB-GYN and women's health practice platform with employed physicians, mammography, and in-office procedures — directly comparable in service mix, employed-provider model, and PE-backed scaling thesis.
• Unified Women's Healthcare: National OB-GYN practice management platform supporting affiliated practices across multiple states with shared services, technology, and payer contracting — direct structural comparable as a women's health roll-up.
• Women's Health USA: Practice management partner for OB-GYN and women's health groups providing shared services, revenue cycle, and clinical support — directly comparable affiliated-practice business model.

Others

• athenahealth: EHR and patient engagement platform provider powering this practice's patient portal and intake workflow — comparable as enabling technology infrastructure for outpatient women's health practices.
• Pacify: Doula and postpartum support platform already partnered with this practice; comparable as an ecosystem enabler in maternal care rather than a direct clinical competitor.

Emerging players

• Tia: Tech-forward women's health clinic combining gynecology, primary care, and mental wellness in an integrated in-person plus virtual model — emerging competitor pursuing similar integrated whole-woman value proposition.
• Caraway Health: Virtual-first women's health care provider targeting college-aged and young adult women with integrated mental and reproductive care — emerging player overlapping on integrated OB-GYN plus mental wellness positioning.

Regional players

• Heartland Women's Healthcare: Multi-location OB-GYN practice group operating across the Midwest with employed physicians, mammography, and in-office procedures — comparable in service mix and group-practice scale, though outside Maryland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/obgynassociatesadvantia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ob-Gyn Associates, an Advantia Health