What Guildhouse does

Guildhouse operates an 18,000 square foot physical entertainment venue at 420 South First St in downtown San Jose, California. Founded in 2017, the company serves adult gamers seeking an in-person, social alternative to remote home gaming, alongside corporate and private event clients. The venue comprises two distinct spaces: the Great Hall, which offers a full food service and main bar, and the Parlor, which provides limited beer and beverages without food. A console gaming and LAN center with high-speed internet and the latest gaming hardware anchors the experience, complemented by a personal tabletop game library.

The core product offering is a bundled on-site experience spanning gaming sessions, food and beverage (local beer, craft cocktails, gamer-curated food with a weekly rotating menu), organized tournament events with entry fees, and modular event space rentals. Rentals span esports tournaments, team practices, streaming and content creation, corporate events, game launches, birthday parties, and weddings. A dedicated corporate buyouts service operates through a separate subdomain (guildhouseevents.com). Revenue is generated through five streams: transaction-based F&B sales, usage-based gaming session fees, tournament entry fees under a no-refund policy, and one-time license fees for both private event rentals and corporate buyouts.

The technology stack is predominantly physical infrastructure rather than proprietary software. Marketing is community-driven, relying on the company website, a calendar of events, and a Reddit social presence; no app, API, or SDK is offered. The company was founded by Kevin Wick and operates as a privately held, independently run entity with no disclosed institutional funding, parent company, or ownership structure. Operations span a single domestic location with no evidence of geographic expansion.

Name

Guildhouse

Legal name

Guildhouse

Website

https://guildhouse.gg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Guildhouse operates an 18,000 square foot gaming lounge, bar, and modular event venue in downtown San Jose, serving adult gamers with console and LAN gaming, curated food and beverage, tournament hosting, and corporate and private event rentals.

Ownership category

akta.pro rank

Product category

Gaming lounge and event venue

NAICS

Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industries

Dedicated LAN Gaming Centers (PC/Console Stations, Hourly Play) (MPAFALAA), Tournament & Event LAN Venues (BYOC/Hall Rentals, Pop-Up LAN Halls) (MPAFALAC), Internet Cafes & Gaming Cafes (THAFADAI)

Keywords

• Gaming lounge venue
• Esports tournament hosting
• LAN center services
• Event space rentals
• Bar and food service

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: On-site food and beverage service including local beer, craft cocktails, and gamer-curated foods served during Great Hall operating hours
2. Gaming Session Fees: Revenue from console gaming and LAN center usage, providing gaming stations and infrastructure for social gaming experiences
3. Tournament Entry Fees: Registration fees for competitive gaming tournaments held at the venue, with a no-refund policy once paid
4. Event Rental and Private Booking: Revenue from hosting private parties, team practices, streaming sessions, corporate events, game launches, birthday parties, weddings, and esports tournament viewing
5. Corporate Buyouts: Exclusive venue rentals for corporate groups through dedicated corporate buyout service

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Guildhouse operates an 18,000 square foot physical venue in San Jose that combines a console gaming and LAN center with a curated food and beverage program (the Great Hall and The Parlor) for adult gamers. It also rents the modular space for esports tournaments, private parties, corporate events, game launches, streaming, birthday parties, and weddings, and runs organized competitive gaming tournaments with paid entry.

Product overview

Guildhouse is a physical gaming venue and hospitality business offering a unified in-person experience. The core offering consists of a Console Gaming and LAN Center with high-speed internet and the latest gaming technology, complemented by a Food and Beverage service (Great Hall) featuring local beer, craft cocktails, and gamer-curated food. Additional offerings include Private Events and Rentals for corporate buyouts, esports tournaments, team practices, streaming, game launches, birthday parties, and weddings, plus The Parlor as a secondary limited-service lounge area. The 18,000 square foot facility in San Jose serves as a community hub for adult gamers to gather socially.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming & LAN Center
• Food & Beverage (Great Hall) On-site food and beverage service in the Great Hall offering local beer, craft cocktails, and gamer-curated food within the 18,000 square foot venue, with a rotating weekly menu and Wednesday beer updates.
• Private Events & Rentals Modular event space rental of the Guildhouse venue for esports tournaments, team practices, streaming and content creation, corporate events, game launches, birthday parties, weddings, and other private celebrations, including a dedicated corporate buyout offering via a separate website.
• Tournament Events Organized competitive gaming tournaments hosted at the Guildhouse venue with paid entry, published rules, and a no-refund policy once entry is paid.
• The Parlor Secondary lounge area within the Guildhouse venue offering limited beer and beverages only, with no food service.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Red BullminorGTM or Marketing Partner · 3 June 2023Red Bull co-sponsored or hosted a Street Fighter 6 tournament event at Guildhouse venue on June 3, 2023. Photos from the event appear on the Guildhouse website gallery. The partnership appears to be event-based rather than ongoing formal alliance.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Activate: Larger, expanding chain of tech-driven active gaming entertainment venues combining physical challenges with digital gaming. Overlaps with Guildhouse on the 'gamified venue' concept but at materially larger scale and broader entertainment positioning.
• Dave & Buster's: National chain of entertainment centers combining arcade gaming with full food and beverage service. Comparable in the F+B + gaming intersection, though targeted at families/groups rather than the adult-gamer niche Guildhouse serves.
• Buffalo Wild Wings: National sports-bar chain frequently used as casual gaming-watching venues for esports and sports tournaments. Relevant as a broader incumbent capturing adjacent gaming-related food and beverage spend that Guildhouse also targets.

Emerging players

• Two Bit Circus: Los Angeles-based immersive gaming entertainment venue combining high-tech games, food, and drink. Adjacent concept to Guildhouse with similar F+B + social gaming mix but a more tech/immersive-attraction angle.

Direct peers

• The Gaming Stadium: Vancouver-based competitive gaming venue hosting tournaments, LAN events, and community play. Closely comparable in its tournament-driven revenue model and target audience of adult competitive gamers.
• Esports Arena Las Vegas: Dedicated competitive gaming and LAN center in Las Vegas that hosts tournaments, team practices, and private events. Comparable to Guildhouse in its focus on professional-grade gaming infrastructure and tournament/event monetization.
• Helix Esports: Multi-location competitive gaming centers focused on esports tournaments, LAN events, and private bookings. Comparable tournament/event hosting infrastructure and customer base to Guildhouse's esports offerings.
• Boss Battle Games: Phoenix-based retro arcade and gaming bar blending classic arcades with modern consoles and craft beverages. Comparable to Guildhouse's hybrid F+B + gaming concept serving adult gaming enthusiasts.
• N3rd Street Gamers: Chicago-based chain of gaming cafés that combines LAN/console gaming with food and beverage. Operates the same hybrid gaming-venue model targeting adult and family gamers in urban markets, making it the closest structural comparable to Guildhouse.
• Player Two: Denver retro and modern gaming bar combining consoles, arcade machines, food, and cocktails. Same 'gamer-curated bar' positioning targeting adult gamers, with a comparable mixed revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/guildhouse
• Facebookfacebook.com/Guildhouse
• LinkedInlinkedin.com/company/guildhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guildhouse