Homes and Land
Homes and Land Tennessee is a regional publisher of Homes & Land magazines in East and Middle Tennessee, selling print, digital, luxury syndication, and direct mail advertising to local real estate agents and brokers.
- Company typePrivate
- Founded-
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Homes and Land does
Homes and Land Tennessee is a regional publishing and advertising company that produces Homes & Land (H&L) magazines for the East and Middle Tennessee markets, operating from a headquarters at 12805 Kingston Pike in Knoxville. The company is a locally-affiliated regional publisher within the broader Homes & Land national brand network (homesandland.com), selling print and digital advertising space to licensed real estate agents and brokers who seek to market listings and services to local and national buyers, sellers, and investors.
The company's product suite centers on a print magazine distributed in East and Middle Tennessee, supplemented by a digital magazine edition, a national website platform (HomesAndLandMedia.com) for extended digital reach, a luxury property syndication service for high-end listings, and direct mail marketing services. No proprietary technology platform is disclosed; the offering is a traditional multi-channel advertising network rather than a technology product. Distribution occurs through physical magazine circulation, the national website, digital syndication channels, direct mail, and a Facebook presence (fb.com/homesandlandtn).
The business model is advertising-based, with all three primary revenue streams — magazine advertising, digital syndication, and direct mail services — flowing from real estate professionals purchasing promotional placements. Go-to-market is sales-led, with advertiser acquisition handled via phone (865-675-1622) and an online contact form. Pricing is not publicly disclosed. The company explicitly restricts its services to select Tennessee publications, referring non-Tennessee inquiries to the corporate Homes & Land site.
Homes and Land firmographics
Firmographics- Name
- Homes and Land
- Legal name
- Homes and Land Tennessee
- Website
- https://homesandlandmedia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homes and Land Tennessee is a regional publisher of Homes & Land magazines in East and Middle Tennessee, selling print, digital, luxury syndication, and direct mail advertising to local real estate agents and brokers.
- Ownership category
- akta.pro rank
Homes and Land industry classification
Industry- Product category
- Real Estate Marketing & Advertising
- NAICS
- Other Activities Related to Real Estate (531390)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Homes and Land is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homes and Land business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Others
Revenue model
- Magazine Advertising: The company generates revenue through selling print and digital advertising space in their Homes & Land magazines distributed in East and Middle Tennessee. Agents and real estate professionals purchase advertising to showcase listings and services to local and national buyers, sellers, and investors.
- Digital Syndication: Luxury real estate listings are syndicated nationally through the Homes & Land digital platform, generating revenue through premium placement fees.
- Direct Mail Services: The company offers direct mail marketing services as part of their complete marketing suite, providing an additional revenue stream from real estate professionals.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Homes and Land product offering
Product offeringCore offering
Homes and Land Tennessee operates as a regional real estate marketing publisher producing the H&L print magazine and digital magazine for East and Middle Tennessee markets. The company sells advertising space and a bundled suite of marketing services — including a national website platform, luxury property syndication, and direct mail campaigns — to licensed real estate agents and brokers seeking local exposure and national reach for their listings and brand.
Product overview
Homes & Land is a real estate marketing platform that operates as a complete suite of marketing products and services. The core offering is the H&L Magazine (print publication for East and Middle Tennessee), supplemented by a Digital Magazine, National Website, Luxury Syndication, and Direct Mail services. These integrated products work together to provide real estate agents with local exposure, quality magazine advertising, and national website reach, designed to help agents build their brand, win listings, sell homes, and generate referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Homes & Land Magazine (Print)
Companies that use Homes and Land
Customer profileSegments2 records
Ideal customer profiles1 record
Homes and Land technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homes and Land partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Homes & Land National NetworkcoreHomesAndLandMedia.com operates as a regional publisher within the broader Homes & Land national network. They leverage the national Homes & Land brand and website platform (homesandland.com) for corporate inquiries and publisher coordination across other states. This partnership provides local Tennessee publishers access to national brand recognition and syndication capabilities.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Homes and Land competitors and assessment
Company assessmentDirect peers
- Inman: Real estate news, analysis, and media brand focused on industry professionals. Comparable as an agent-facing media platform that monetizes through advertising, sponsorships, and events targeting the same real estate agent customer base.
- RISMedia: Long-established real estate news and media publisher serving real estate agents with editorial content, marketing products, and industry news. Directly comparable as a real estate-focused media company monetizing primarily through agent advertising and subscriptions rather than consumer lead generation.
- The Real Deal: Real estate news and media outlet with magazine and digital properties covering residential and luxury real estate. Comparable as a real estate media company with print and digital advertising sold to agents, brokerages, and related service providers.
- Adwerx: Digital advertising automation platform built specifically for real estate agents and brokerages, providing targeted digital ad placements. Comparable as a vendor selling advertising products to the same real estate agent customer base, competing for the same marketing budgets though delivered through digital rather than print channels.
- Homes & Land (National Network): The national corporate publisher of the Homes & Land magazine brand and website. Directly comparable as the parent organization operating the same product franchise that Homes and Land Tennessee publishes under, including the shared national website platform (homesandland.com) and syndication infrastructure.
Broad incumbents
- Realtor.com (Move, Inc.): Major residential real estate portal operated by Move, Inc., a News Corp subsidiary. Comparable as a large incumbent that captures agent advertising spend through its Connections program and competes for the same advertisers as Homes and Land, though with substantially greater audience scale and digital sophistication.
- Zillow Group: Dominant consumer-facing real estate portal operating Zillow, Zillow Premier Agent, and adjacent services. Comparable as a major competitor for real estate agent advertising dollars through its Premier Agent program, though serving a vastly larger audience and operating a tech platform rather than print publishing.
- Homes.com (CoStar Group): Residential real estate portal owned by CoStar Group that competes directly for agent advertising budgets and consumer home search traffic. Comparable as a broad incumbent in real estate agent marketing with national digital reach that pressures traditional regional magazine publishers.
Regional players
- Dwell Media: Architecture and design-focused home magazine publisher with print and digital editions. Comparable as a print-and-digital magazine brand serving design-conscious home consumers and adjacent advertising clients, though with a national rather than Tennessee focus and a design rather than transaction-centric angle.
Others
- MoxiWorks: Real estate technology platform providing brokerages and agents with CRM, marketing automation, and digital advertising tools. Comparable as an enabling technology provider embedded in agent workflows that competes indirectly for marketing dollars through digital capabilities rather than print publishing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Homes and Land social profiles
Digital presenceHomes and Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homes and Land leadership team
Management profileNumber of profiles
Homes and Land funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homes and Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homes and Land
What does Homes and Land do?
Homes and Land Tennessee operates as a regional real estate marketing publisher producing the H&L print magazine and digital magazine for East and Middle Tennessee markets. The company sells advertising space and a bundled suite of marketing services — including a national website platform, luxury property syndication, and direct mail campaigns — to licensed real estate agents and brokers seeking local exposure and national reach for their listings and brand.
Is Homes and Land a public or private company?
Homes and Land is a private company. It is classified as corporate owned and is currently operating.
When was Homes and Land founded?
Homes and Land was founded in -1. It employs 11 to 50 people.
Where is Homes and Land based?
Homes and Land is headquartered in Knoxville, United States, in the North America region.
How does Homes and Land make money?
Three revenue lines are on record. Magazine Advertising is the primary driver. The others are digital Syndication and direct Mail Services.
Who are Homes and Land's main competitors?
Direct peers on record are Inman, RISMedia, The Real Deal, Adwerx and Homes & Land (National Network). Broad incumbents are Realtor.com (Move, Inc.), Zillow Group and Homes.com (CoStar Group). Dwell Media is listed as a regional player. MoxiWorks is listed as an others.
Does Homes and Land have an API?
No public API is recorded for Homes and Land.
What industry is Homes and Land in?
Homes and Land's product category is Real Estate Marketing & Advertising. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 531390 and its SIC code is 6500.