Viva Global
Viva Global is a Mumbai-based, privately held premium stationery brand (est. 1996) that sells tech-integrated notebooks — including BIS-certified wireless charging powerbank notebooks (VOLT, IONIX, SPARQ, ERGON) — alongside refillable ringbinders and sustainable coffee/cork lines, via its D2C e-commerce storefront vivadiaries.com serving consumers, gift buyers, and corporate clients in India, the US, and Canada.
- Company typePrivate
- Founded1996
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Viva Global does
Viva Global is a Mumbai, India-based privately held company founded in 1996 that designs and sells premium notebooks, planners, and tech-integrated stationery under the consumer-facing brand "Viva Diaries." The company's portfolio centers on a proprietary fusion of traditional stationery and embedded consumer electronics — most notably the Tech Series of wireless charging powerbank notebooks (VOLT 10,000 mAh, IONIX 8,000 mAh with 16 GB pendrive, SPARQ 8,000 mAh, ERGON 5,000 mAh), all BIS-certified for the Indian market and featuring integrated iOS/Android/Type-C cables, LED charge indicators, and 6-ring refillable binder mechanisms using 80 GSM cream paper and Thermo PU covers.
Beyond the tech-enabled line, Viva Global offers premium refillable ringbinder notebooks (Sterling, Sonnet, Kork, Zoom), a Sustainable/Coffee Aroma series built from coffee grounds and cork with a scented brass pen, 3D Divine and Vintage journal collections, a Luxe line featuring CERRUTI 1881 and MOLESKINE products, and accessories (men's fashion bags, utility pouches, an Eternal Bamboo Pencil). It also sells multi-piece gift sets (2pc–5pc) and supports corporate gifting via magnetic-closure laser engraving on the VOLT, IONIX, and ERGON models.
The company operates a direct-to-consumer model through its owned e-commerce storefront at vivadiaries.com, with global shipping to India, the United States, and Canada. Pricing is in Indian Rupees and ranges from approximately ₹795 for entry-level notebooks to ₹5,500 for premium powerbank notebooks, with promotional discounts on prepaid orders, UPI payments, and free express shipping thresholds. Distribution is single-channel (D2C + organic social on Facebook, Instagram, YouTube, Pinterest); no physical retail, marketplace presence, B2B distribution partners, or third-party logistics relationships are disclosed. Customer segments are diversified across professionals, gift buyers (including corporate gifting), eco-conscious consumers, and students/creatives.
Viva Global firmographics
Firmographics- Name
- Viva Global
- Legal name
- Viva Global
- Website
- https://viva-global.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viva Global is a Mumbai-based, privately held premium stationery brand (est. 1996) that sells tech-integrated notebooks — including BIS-certified wireless charging powerbank notebooks (VOLT, IONIX, SPARQ, ERGON) — alongside refillable ringbinders and sustainable coffee/cork lines, via its D2C e-commerce storefront vivadiaries.com serving consumers, gift buyers, and corporate clients in India, the US, and Canada.
- Ownership category
- akta.pro rank
Viva Global industry classification
Industry- Product category
- Premium Notebooks and Tech-Integrated Stationery
- NAICS
- Office Supplies and Stationery Retailers (45941), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Office, Stationery & Craft Supplies DTC (CRAFACAL)
- akta.pro secondary industries
- Calendars, Planners & Organization Supplies Retail (CRALABAJ), Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Viva Global is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Viva Global business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-Commerce Product Sales: Viva Global generates revenue through direct-to-consumer sales of its premium notebooks, planners, tech books, and accessories via its e-commerce storefront at vivadiaries.com. Products are sold as one-time purchases with no subscription component. Pricing ranges from approximately ₹795 to ₹5,500 per unit depending on product complexity. The company also offers personalization services (laser engraving) as an add-on.
- Corporate Gifting and B2B Sales: Products are explicitly positioned and marketed for corporate gifting, with the VOLT, IONIX, and ERGON powerbank notebooks featuring custom branding capabilities via magnetic closure with metal plates for laser engraving. Gift set bundles (2pc, 3pc, 4pc, 5pc sets) are also sold, suggesting B2B corporate gifting as a secondary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget/Entry Notebooks (₹795–₹1,295) |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Ringbinder and Premium Notebooks (₹1,295–₹2,450) |
| One time/ perpetual license | Pay-as-you-go | Premium Tech Series Powerbank Notebooks (₹3,750–₹5,000) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Viva Global product offering
Product offeringCore offering
Viva Global designs, manufactures, and sells premium notebooks, planners, and tech-enabled stationery products under the Viva Diaries brand through its own e-commerce storefront. Its flagship products combine traditional refillable ringbinder notebooks with embedded BIS-certified wireless charging powerbanks (5,000-10,000 mAh), integrated cables, and organizational features, alongside coffee-scented eco-friendly notebooks, luxury CERRUTI 1881 and MOLESKINE lines, and gift sets targeted at individual consumers and corporate gifting.
Product overview
Viva Global, established in 1996 and operating under the Viva Diaries brand, is a premium physical product company specializing in innovative notebooks, planners, and tech-enabled stationery. The product portfolio centers on several interconnected categories: core smart powerbank notebooks (Sparq, Ionix, VOLT, Ergon) that combine writing functionality with integrated wireless charging and device power; premium ringbinder and organizer notebooks (Sterling, Zoom, Sonnet, Kork) for professional organization; eco-friendly coffee-scented products (Breve Coffee Notebook) made from sustainable coffee grounds and cork materials; and themed collections (TechBook Series, 3D Journal Series, Sustainable Series). The offerings also include luxury branded notebooks (CERRUTI 1881, MOLESKINE), gift sets in various configurations (2pc to 5pc), fashion accessories (bags, pouches), and dated planners. The company positions itself at the intersection of traditional stationery and modern technology, targeting professionals, corporate gifting, and eco-conscious consumers in India and globally.
Differentiator
Problem solved
Functional benefit
Brands
- Viva Diaries: Premium notebooks, planners, and tech books product line marketed by Viva Global.
Products and services
- Sparq Smart Wireless Charging 8000 mAh Powerbank Notebook Premium ringbinder notebook with integrated 8000 mAh BIS-certified powerbank and wireless charging capability, featuring free name personalization. Available in Burgundy, Grey, Pink, Navy Blue, and Beige.
- Ionix Smart Wireless Charging 8000 mAh Powerbank Notebook with 16 GB Pendrive Premium organizer combining an 8000 mAh BIS-certified powerbank with wireless charging dock, 200 ruled pages of 80 GSM cream paper, integrated 16 GB USB flash drive, mobile holder/stand, and multiple organizational pockets with a Thermo PU cover and magnetic closure.
- VOLT Wireless Charging Ringbinder Notebook Wireless charging powerbank notebook with 10,000 mAh BIS-approved capacity, built-in iOS, Android, and Type-C cables, 200 ruled pages, and a magnetic loop closure with metal plate for corporate branding. Available in Grey and Brown.
- Ergon Smart Charging 5000 mAh Powerbank Notebook Slim powerbank notebook with integrated 5000 mAh BIS-approved power bank, inbuilt iOS, Android and Type-C charging cables, charge indicator, credit card holder, and PU loop closure. Available in Tan and Grey.
- Sterling Organizer Ring Binder Notebook
Quantifiable outcome
- Products carry BIS (Bureau of Indian Standards) certification for powerbanks, ensuring safety and regulatory compliance for integrated electronics in the Indian market.
- +1 more outcomes
Companies that use Viva Global
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Viva Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Viva Global partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Viva Global competitors and assessment
Company assessmentBroad incumbents
- Faber-Castell: Global heritage stationery and writing-instruments brand. Comparable to Viva Global at the portfolio level — broad stationery portfolio covering premium pencils, pens, notebooks, and gift sets — and a long-standing competitor in the premium gifting and corporate-gifting channels.
- ITC Classmate: India's dominant mass-market student notebook brand under ITC. A broader incumbent in Indian stationery with vastly larger distribution and brand reach — sets the competitive baseline Viva Global competes against at the premium tier of the same Indian market.
- Hindustan Pencils (Nataraj): One of India's largest stationery manufacturers and brands (Nataraj pencils, Apsara, and notebooks). A broad incumbent across Indian paper stationery — relevant benchmark for Viva Global's premium pricing and brand-share aspirations in the domestic market.
Direct peers
- Dingbats*: Eco-friendly premium notebook brand built around sustainable paper and covers. Comparable to Viva Global's Sustainable Series and Kork Organizer on eco-positioning, premium paper quality (80 GSM cream paper), and refillable/journaling product formats.
- Moleskine: Global premium notebook and planner brand with the strongest international mindshare in the category. Directly comparable to Viva Global on premium notebooks, planners, refillable systems, and DTC gifting — Viva Diaries actually retails a MOLESKINE Luxe sub-line, but Moleskine remains the benchmark competitive peer in the same premium-stationery space.
- Rocketbook: US-based smart, reusable notebook brand that pairs physical notebooks with app/cloud integration. Directly comparable to Viva Global's tech-stationery convergence thesis (IONIX/SPARQ/VOLT), with both companies blending traditional writing surfaces with digital/electronic functionality.
- Archer & Olive: DTC-first premium journaling and planner brand with a strong online store and gifting focus. Comparable to Viva Global on premium-cover notebooks, DTC e-commerce motion, social-media-led marketing (Instagram/Pinterest), and gift-set bundling for personal and corporate gifting.
- Leuchtturm1917: German premium notebook brand famous for numbered pages, planners, and refillable ringbinder systems. Closely comparable to Viva Global's Sterling, Zoom, and Sonnet refillable ringbinder/portfolio notebooks on build quality, paper weight, and planner/organizer positioning.
Regional players
- Poppins Corporate Gifting: Indian corporate gifting and premium accessories company. Directly comparable to Viva Global's B2B corporate gifting motion for tech notebooks and gift sets, serving the same Indian enterprise/corporate buyer segment with personalized and bundled offerings.
Others
- Anker: Global leader in charging accessories including powerbanks and wireless chargers. An adjacent-category enabler/competitor — Viva Global integrates similar technology (wireless charging, BIS-certified powerbanks) into notebooks, so Anker represents both a supply-chain reference point and a substitute risk if consumers prefer a dedicated powerbank over an integrated notebook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Viva Global social profiles
Digital presenceViva Global compliance and trust
Trust signalCompliance1 record
Viva Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva Global leadership team
Management profileNumber of profiles
Viva Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva Global
What does Viva Global do?
Viva Global designs, manufactures, and sells premium notebooks, planners, and tech-enabled stationery products under the Viva Diaries brand through its own e-commerce storefront. Its flagship products combine traditional refillable ringbinder notebooks with embedded BIS-certified wireless charging powerbanks (5,000-10,000 mAh), integrated cables, and organizational features, alongside coffee-scented eco-friendly notebooks, luxury CERRUTI 1881 and MOLESKINE lines, and gift sets targeted at individual consumers and corporate gifting.
Is Viva Global a public or private company?
Viva Global is a private company. It is classified as unknown and is currently operating.
When was Viva Global founded?
Viva Global was founded in 1996. It employs 11 to 50 people.
Where is Viva Global based?
Viva Global is headquartered in Mumbai, India, in the Asia region.
How does Viva Global make money?
Two revenue lines are on record. Direct E-Commerce Product Sales are the primary driver. The others are corporate Gifting and B2B Sales.
Who are Viva Global's main competitors?
Broad incumbents on record are Faber-Castell, ITC Classmate and Hindustan Pencils (Nataraj). Direct peers are Dingbats*, Moleskine, Rocketbook, Archer & Olive and Leuchtturm1917. Poppins Corporate Gifting is listed as a regional player. Anker is listed as an others.
Does Viva Global have an API?
No public API is recorded for Viva Global.
What industry is Viva Global in?
Viva Global's product category is Premium Notebooks and Tech-Integrated Stationery. Its primary akta.pro industry code is CRAFACAL, Office, Stationery & Craft Supplies DTC, with a secondary code of CRALABAJ, Calendars, Planners & Organization Supplies Retail. Its NAICS code is 45941 and its SIC code is 2780.