Werbeunion

What Werbeunion does

Werbeunion GmbH & Co. KG is a privately held, regionally focused German advertising and signage services provider headquartered in Schwerin, Mecklenburg-Vorpommern. Founded in 1996 and operating with 101-250 employees under the managing entity Verwaltungsgesellschaft Bartlau mbH (represented by Andreas Bartlau), the company delivers three integrated service lines to local SMB customers: Außenwerbung (outdoor advertising including bus/train advertising, bridge advertising, light pole advertising, Litfaßsäulen poster columns, and 360° Ganzsäule column advertising), Werbetechnik (sign making — digital printing, building signage, vehicle lettering, full vehicle wrapping, window films, illuminated signage, banners), and Textilveredelung (textile finishing via screen printing from 50-piece minimums, digital transfer, flock and flex printing for workwear and sports/club apparel).

The business operates a vertically integrated production model — consultation, design, production, and installation are delivered as a single in-house package rather than via subcontracted specialists. Underlying technology centers on digital printing equipment, large-format printing for outdoor PVC banners, and textile decoration machinery. The company maintains a physical distribution moat of over 50 individual Ganzsäule advertising columns across nine towns in Mecklenburg-Vorpommern (Schwerin, Parchim, Ludwigslust, Hagenow, Bützow, Gadebusch, Sternberg, Neustadt-Glewe, Wöbbelin), with published rental pricing of €150/month on 12-month contracts.

Revenue mechanics are mixed: outdoor advertising generates recurring subscription revenue (multi-month rental contracts for column surfaces), while signage and textile services are predominantly one-time project sales quoted per engagement. Go-to-market is sales-led via direct phone, email, and contact-form outreach — no programmatic, digital-led, or channel-partner distribution is in use. Marketing channels are limited to an organic Facebook/Instagram presence, website content, and local sports sponsorship (SSC Schwerin). The company holds an authorized partnership with Stanley/Stella for branded businesswear, adding apparel procurement to the textile finishing offering. No external funding, parent company, or institutional investment is disclosed.

Name

Werbeunion

Legal name

Werbeunion GmbH & Co. KG

Website

https://werbeunion.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Werbeunion is a regional German advertising services provider in Schwerin offering outdoor advertising (columns, bus/train, bridge), signage and digital printing, and textile finishing for SMB customers across Mecklenburg-Vorpommern, delivered via in-house design, production, and installation.

Ownership category

akta.pro rank

Product category

Outdoor Advertising and Signage Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Advertising (7310), Commercial Printing (2750)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL), Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Outdoor advertising services
• Sign making and printing
• Vehicle wrapping services
• Textile finishing services
• Column advertising rental

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Advertising Rental: Rental of advertising surfaces including full columns (Ganzsäulen/Litfaßsäulen), bus and train advertising, bridge advertising, and light pole advertising. Revenue generated through monthly or multi-month rental contracts with production, delivery, and installation included.
2. Signage and Printing Production: Production and sale of signs, building signage, vehicle lettering, full foiling, window films, sun protection films, banners, illuminated signage, and print products. One-time production sales with optional installation services.
3. Textile Customization Services: Textile finishing services including screen printing (Siebdruck), digital transfer printing, flock and flex printing for workwear, sports and club apparel. Minimum order of 50 pieces for screen printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Werbeunion provides three integrated service lines from its Schwerin, Germany base: (1) outdoor advertising including 360° column advertising (Ganzsäule/Litfaßsäulen), bus/train, bridge, and light pole advertising across nine towns in Mecklenburg-Vorpommern; (2) Werbetechnik — sign making, digital printing, building signage, vehicle lettering, full vehicle wrapping, window/sun protection films, banners, and illuminated signs; and (3) Textilveredelung — textile customization via screen printing, digital transfer, and flock/flex printing for workwear, sports, and club apparel. Services cover consultation, design, production, delivery, and installation as a complete package.

Product overview

Werbeunion is a traditional advertising services company offering three core service areas: (1) Außenwerbung/Outdoor Advertising including Ganzsäule (360° column advertising), bus and train advertising, bridge advertising, and light pole advertising; (2) Werbetechnik/Sign Making including digital printing, signage, vehicle wrapping, building signage, sun/privacy films, illuminated signs, and banners; (3) Textilveredelung/Textile Finishing including screen printing, digital transfer printing, flock and flex printing for workwear, sports, and club clothing. The company primarily serves businesses in the Schwerin region of Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Außenwerbung (Outdoor Advertising) Outdoor advertising service offering large-format placements in public spaces, including bus and train advertising, bridge advertising, light pole advertising, Litfaßsäulen (poster columns), and company standees. Targeted at local businesses in Mecklenburg-Vorpommern seeking high-visibility outdoor marketing presence.
• Ganzsäule (360° Column Advertising) 360-degree wrap-around advertising on Litfaßsäulen (full columns), providing complete visibility at locations across Schwerin, Parchim, Ludwigslust, Hagenow, Bützow, Gadebusch, Sternberg, Neustadt-Glewe, and Wöbbelin. Available as 6-month (225€/month) or 12-month (150€/month) rental packages that include production, delivery, and installation.
• Werbetechnik (Sign Making and Printing) Full-service sign making and printing offering digital printing, signs, building signage, vehicle lettering, full vehicle wrapping, window film application, sun and privacy films, banners, illuminated signage, and print products. Includes consultation, design, production, and installation services for businesses needing professional signage and vehicle branding.
• Textilveredelung (Textile Finishing) Textile decoration service for professional workwear, sports and club clothing, employing screen printing (minimum order 50 pieces), digital transfer printing, and flock and flex printing. Serves businesses needing branded uniforms and sports clubs/organizations requiring customized apparel.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Stanley/StellacoreTechnology or IntegrationStanley/Stella partner for textile/custom apparel. Werbeunion is an authorized partner for Stanley/Stella businesswear and workwear collection, offering branded professional clothing options.
• SSC SchwerinminorOthersSponsor of SSC Schwerin sports club. Company logo displayed on SSC Schwerin website and materials.
• MittwaldcoreTechnology or IntegrationWebsite hosting provider. Mittwald CM Service GmbH & Co. KG provides website hosting services for werbeunion.de.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wall GmbH: German outdoor advertising company operating street furniture, columns, and Out-of-Home media across multiple cities. Directly comparable business model (column and outdoor surface rental) operating at a much larger geographic footprint than Werbeunion.
• BlowUP Media: Specialist in large-format outdoor advertising (building wraps, mega posters) in German cities. Comparable in the large-format outdoor advertising rental/production space, focused on premium urban environments rather than regional SME advertisers.
• 3M Commercial Solutions (Authorized Installers): Global supplier of vehicle wrap films, signage materials, and graphics with a large network of German installers. Comparable as the upstream materials and installer ecosystem for vehicle wrapping and signage — the same end-application Werbeunion's Werbetechnik line addresses.
• Ströer SE: Germany's largest outdoor advertising operator with national billboard, column, and digital OOH networks. Comparable as an OOH provider renting advertising surfaces, though at vastly larger scale across Germany rather than a single Bundesland.
• JCDecaux Deutschland: Subsidiary of the global OOH leader operating street furniture and billboard advertising across German cities. Comparable in offering column/outdoor advertising rentals to local businesses, albeit at national scale and with municipal contracts.

Direct peers

• Plakativ Werbetechnik: German regional signage and advertising technology producer offering vehicle lettering, building signage, and digital printing. Comparable as a Werbetechnik-focused SMB advertiser serving regional customers, similar in size and service mix to Werbeunion's signage line.
• Formfest GmbH: Mid-sized German Werbetechnik producer offering signage, vehicle graphics, and large-format printing for regional SMBs. Directly comparable as a one-stop advertising technology producer serving local and regional German businesses.
• Siebdruckerei Schmidt: German screen printing and textile finishing shop serving clubs, workwear, and promotional apparel customers. Comparable in textile customization services (Siebdruck, transfer, flock/flex) targeting the sports/club and workwear segments Werbeunion serves.

Others

• Stanley/Stella: Premium apparel brand for businesswear, workwear, and sustainable clothing. Werbeunion is an authorized Stanley/Stella businesswear partner, so the relationship is supplier-channel rather than peer; included to capture the upstream/downstream ecosystem dependency.

Regional players

• Berliner Außenwerbung: Regional outdoor advertising operator in the Berlin/Brandenburg area with column and billboard rentals. Comparable as a regionally focused Ganzsäulen/Litfaßsäulen operator, though serving the Berlin metropolitan area rather than Mecklenburg-Vorpommern.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Werbeunion
• Instagraminstagram.com/werbeunion
• LinkedInlinkedin.com/company/werbeunion-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbeunion