What JobAdPartner does

JobAdPartner (legal entity: jobvertising crossmedia GmbH) is a Berlin-based recruitment advertising and personnel marketing agency founded in 2011, operating as a privately-held GmbH under Managing Director Andreas Burike. The company provides a multiposting platform that distributes job advertisements to a network of 900+ online job boards and 1,200+ total channels including print publications and social networks, covering Germany, the DACH region, and 130+ countries internationally. Its core technology stack comprises three pillars: (1) the Mein Job Ad Partner Shop, a self-service HR software platform with an integrated ad editor and Pre-Selection Tool; (2) a BMS/ATS API integration that embeds the posting engine inside third-party applicant management systems; and (3) full-service managed multiposting with dedicated account managers.

The company generates revenue through a diversified mix of one-time package sales (Starter €925, Best Practice €1,495, Premium €2,275), annual subscriptions (StepStone All Jobs from ~€350/ad), outcome-based pricing (StepStone 360 with CPA targeting, CPC campaigns on Google/Facebook/LinkedIn), BMS/ATS API licensing, and professional services including copyediting, AGG compliance checking, SEO, design, applicant pre-selection, and international translation. Distribution occurs through direct sales-led consulting with account managers, the self-service Shop platform, and embedded OEM/white-label integrations with ATS vendors. The company serves 1,000+ customers — primarily German small and medium-sized enterprises, with select large enterprises (Uniklikum, WISAG, Wall, VB Freiburg) — and offers industry-verticalized packages for engineering, IT, and healthcare/nursing recruitment. Partner relationships with StepStone, Indeed, Xing, LinkedIn, JobNinja, meinestadt.de, HeyJobs, stellenanzeigen.de, Jobware, and Jobs.de form the core distribution backbone.

Name

JobAdPartner

Legal name

jobvertising crossmedia GmbH

Website

https://jobadpartner.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

JobAdPartner is a Berlin-based recruitment advertising agency offering multiposting to 900+ job boards, BMS/ATS API integration, and performance marketing services to 1,000+ primarily German SME customers across the DACH region and 130+ countries.

Ownership category

akta.pro rank

Product category

Recruitment Advertising & HR Marketing Services

NAICS

Advertising Agencies (54181), Employment Services (5613), Employment Placement Agencies (561311), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Employment Agencies (7361), Services-Advertising (7310)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

akta.pro secondary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• Recruitment advertising
• Job multiposting
• HR marketing
• Employer branding
• Applicant tracking integration

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Job Advertisement Placement Fees: JobAdPartner charges fees for publishing job advertisements on online and print media. Pricing follows their price list plus VAT. The company acts as an intermediary, creating and/or placing job ads for clients across their partner network of 900+ job boards and print publications.
2. Pre-packaged Job Posting Bundles: Tiered job posting packages (Starter at €925, Best Practice at €1,495, Premium at €2,275) offered as one-time purchases with set durations on named job boards. StepStone All Jobs package starts from approximately €350 per ad. Additional services like Employer Branding and Performance Marketing are priced separately.
3. Performance-Based Recruiting: Cost-per-Click (CPC) and Cost-per-Application (CPA) models where clients pay based on measurable outcomes (clicks or applications received) rather than flat fees. Budget is actively managed and allocated across job postings in real-time.
4. Programmatic StepStone 360: AI-driven programmatic recruitment with jointly defined goals: budget, desired number of applications, and maximum CPA. Clients pay for performance outcomes managed by algorithms.
5. BMS/ATS API Integration Fees: Integration services for Applicant Management System providers who embed JobAdPartner's network via API. Favorable rates from the partner network are passed through to ATS customers.
6. Professional Services: Additional paid services including copyediting (Lektorat), graphic design/layout, AGG compliance checking, SEO optimization, applicant pre-selection, and international job ad translation and localization.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

JobAdPartner (jobvertising crossmedia GmbH) operates a recruitment advertising and personal marketing agency that distributes job advertisements across 900+ online job boards, 1,200+ total channels (including print and social media), and international platforms spanning 130+ countries. The company bundles three core offerings—full-service multiposting, a self-service HR software platform (Mein Job Ad Partner Shop), and a BMS/ATS API integration—complemented by managed services such as active sourcing, employer branding, performance marketing campaigns, anonymous and international job postings, candidate pre-selection, print advertising, and editorial/SEO services.

Product overview

JobAdPartner operates as a comprehensive HR marketing and recruitment platform with a modular product architecture. The core platform consists of three main pillars: (1) the Mein Job Ad Partner Shop (HR-Software-Lösung) for self-service job ad creation and multiposting to 900+ portals, (2) BMS-Integration for API connectivity with existing applicant tracking systems, and (3) Fullservice Multiposting for managed job ad distribution. These are complemented by specialized service modules including Active Sourcing, Employer Branding, Social-Media-Kampagnen, Performance Personalmarketing, Anonymisierte Schaltung, Internationale Schaltungen, Bewerbervorauswahl, Print-Schaltungen, and Lektorat. JobAdPartner also offers partner products including StepStone 360 (programmatic recruiting) and StepStone All Jobs as authorized StepStone implementation partner. The inclusive services layer provides consulting, editing/SEO/AGG-compliance checking, layout design, and performance analytics across all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fullservice Multiposting Multi-posting service that publishes job advertisements across over 900 online job boards (including StepStone, Indeed, and stellenanzeigen.de) through a single managed interface, targeted at German SMEs and large enterprises with multi-channel recruitment needs.
• Mein Job Ad Partner Shop (HR Software) Web-based self-service HR software providing an integrated ad editor for designing job postings, one-click publishing to 900+ job portals, and a Pre-Selection Tool for managing incoming applications, designed for SMB and individual recruiters who prefer self-service ordering.
• BMS Integration (Bewerbermanagementsystem API) API-based integration service that connects applicant tracking systems (BMS/ATS) to JobAdPartner's 900+ job board network, allowing ATS providers to offer their customers one-click publishing and analytics directly from within their own software.
• Active Sourcing Active candidate sourcing service reaching passive job seekers via LinkedIn Recruiter, Xing TalentManager, and Talentwunder (1B+ profiles), enabling direct outreach to candidates not actively job searching.
• Employer Branding Employer branding consultancy and campaign services including career portal development, video production, and social media campaigns to help companies establish and communicate their employer value proposition.
• Social-Media-Kampagnen Social media recruitment advertising campaigns on Facebook, Instagram, LinkedIn, Twitter, YouTube, and Xing with AI-powered audience targeting and CPC-based budget management to reach active and passive candidates.
• Performance Personalmarketing Performance-based job advertising on Google, Facebook, and LinkedIn using cost-per-click (CPC) and cost-per-application (CPA) models with real-time budget tracking, campaign optimization, and reach to both active and passive job seekers.
• StepStone 360 Programmatic Recruiting AI-driven programmatic recruiting solution offered as StepStone's official implementation partner, providing automated portal selection, real-time budget optimization, and transparent CPA targeting with waterfall, bottom-up, or performance-based campaign steering.
• Anonymisierte Schaltung (Anonymous Job Posting) Anonymous job posting service that replaces the hiring company name with JobAdPartner's name to avoid competitor intelligence and brand-name bias, including full applicant management and communication.
• Internationale Schaltungen (International Job Postings) International job posting service placing advertisements in 130+ countries via country-specific job platforms, with translation, design, and applicant management support for overseas talent acquisition.
• Bewerbervorauswahl (Candidate Pre-Selection) Candidate pre-screening service that reviews application documents against client-defined criteria, sends acknowledgments and rejections, and conducts preliminary interviews with qualified candidates.
• Print-Schaltungen (Print Job Adverts) Print job advertising placement in regional, national, and international newspapers, weekly publications, magazines, and trade journals (Die Zeit, FAZ, Süddeutsche Zeitung, Deutsches Ärzteblatt, etc.) with full design and coordination services.
• StepStone All Jobs Annual StepStone bundle offering all job postings over 12 months with constant visibility, claiming up to 4x more applications and up to 75% lower cost per application, starting at approximately €350 per ad with optional Direct Search, Follow Ad Pro, and eShot campaign features.
• Lektorat (Editing & Proofreading) Professional editing service for job advertisements including spell-checking, content optimization, SEO, and AGG (General Equal Treatment Act) compliance checking to ensure legally sound and high-performing job ad copy.

Quantifiable outcome

• Up to 4× more applications with StepStone All Jobs vs. individual postings
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• StepStonecoreTechnology or IntegrationStepStone is Germany's leading job board (19.4M monthly visits) and a key distribution partner. JobAdPartner is an official implementation partner for StepStone 360, a programmatic AI-driven recruitment solution. Job postings are distributed via StepStone and clients can access StepStone All Jobs bundled packages.
• IndeedcoreChannel Partner/ Reseller/ DistributorIndeed is one of the world's largest job boards (250M potential candidates reached). JobAdPartner offers Indeed single-job postings (up to 60 days) and Indeed campaign management as part of its service packages.
• XINGcoreChannel Partner/ Reseller/ DistributorXING is Germany's leading professional social network (14M members, 5.23M unique users) with an integrated job market. JobAdPartner distributes job ads through XING and also uses it for Active Sourcing via the XING TalentManager tool.
• LinkedIncoreTechnology or IntegrationLinkedIn is used both as a job distribution channel (LinkedIn Recruiter with 500M+ profiles) and a marketing channel for JobAdPartner. The LinkedIn Recruiter tool is offered as part of Active Sourcing services, enabling direct outreach to passive candidates.
• TalentwundersupportingTechnology or IntegrationTalentwunder is an Active Sourcing software partner with access to over 1 billion profiles worldwide. JobAdPartner recommends and resells Talentwunder's 'Recruiting Suite' to clients seeking proactive candidate outreach across multiple platforms.
• JobNinjasupportingChannel Partner/ Reseller/ DistributorJobNinja is a performance marketing-focused job board (founded 2016, Munich) with over 120 partner job boards, strong social media reach, and AI-driven budget optimization per job ad. JobAdPartner includes JobNinja in its package offerings.
• meinestadt.desupportingChannel Partner/ Reseller/ DistributorRegional job portal leader covering German local cities with up to 86M monthly page views and strong regional targeting. Particularly important for reaching candidates in specific geographic areas (e.g., nursing sector) with minimal dispersion losses.
• HeyJobssupportingChannel Partner/ Reseller/ DistributorHeyJobs is a modern job platform (founded 2016) using AI algorithms to distribute job ads across 50+ channels and social media. JobAdPartner includes HeyJobs in its channel mix, leveraging its 8–10M monthly reached job seekers and 2M talent pool.
• stellenanzeigen.desupportingChannel Partner/ Reseller/ DistributorLeading German career portal since 1995 (Munich). Offers 2M monthly visits, 650K+ candidate database, and 120 print + 100 online/metasearch partners. Ranked #1 among general job boards in 'Service-Champions' ranking.
• JobwaresupportingChannel Partner/ Reseller/ DistributorCareer portal targeting specialists and executives (2.9M monthly visits) with 400+ specialized partner platforms including IT news portals (heise.de, golem.de). Particularly effective for reaching IT professionals who do not actively job search.
• Jobs.desupportingChannel Partner/ Reseller/ DistributorCareerBuilder Germany subsidiary (since 2011). Offers 3.4M monthly visitors, 250K+ job listings, 65K active CVs, and 160K+ newsletter subscribers. JobAdPartner distributes job ads through this portal as part of its broad reach strategy.
• Ingenieur.de (VDI)supportingChannel Partner/ Reseller/ DistributorLargest specialist job board for engineers in Germany, affiliated with the Association of German Engineers (VDI). Offers sector-specific news and job market. JobAdPartner recommends this portal for engineering-specific job postings.
• Stack OverflowsupportingChannel Partner/ Reseller/ DistributorLeading developer Q&A forum and job board. JobAdPartner recommends Stack Overflow for IT recruitment as it reaches developers actively engaged in the IT community who may not be actively job searching.
• ictjobsupportingChannel Partner/ Reseller/ DistributorIT-specific job search engine created by developers for developers. JobAdPartner recommends this platform for its precise filtering options and high relevance for IT candidates seeking specific roles.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JOBADPARTNER
• LinkedInlinkedin.com/company/job-ad-partner
• Xx.com/jobadpartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JobAdPartner