What Vacances Directes does

Vacances Directes is a French outdoor hospitality company founded in 1976 and headquartered in Taden, France, that operates the Tohapi direct-to-consumer online booking platform for camping holidays across France and Europe. The platform aggregates over 400 curated camping destinations spanning more than a dozen European countries, offering mobile-home rentals in four comfort tiers (Classic, Comfort, Premium, and Ultimate), equipped tents (Lodge and Safari), chalets, and traditional pitches for tents, caravans, and motorhomes. On-site amenities marketed include water parks, children's clubs (Topi and Homi), and meal plans, with accommodation sizes scaling up to six persons across three bedrooms.

The underlying technology is a web-based e-commerce booking stack featuring multi-destination search, filtering by region, amenity, and accommodation type, secure online payment processing, and integration with Oney Bank for fee-free installment payments and TripAdvisor for review and Travellers' Choice ratings. Revenue is generated primarily through commissions on accommodation bookings (transaction fees), supplemented by cancellation insurance and ancillary add-on sales. Pricing is in euros TTC, with weekly mobil-home rentals starting under €599 for summer 2026 (e.g., Domaine La Yole from €1,232/week after a 30% discount). The company serves families and leisure travelers seeking amenity-rich outdoor vacations, distributes through tohapi.fr supported by SEO, content marketing, and email newsletters, and operates as part of the European Camping Group (ECG) alongside sister brands Homair and Marvilla Parks. A 2026 season expansion adds five new destinations across France and Sardinia, plus a new Basque Country site.

Name

Vacances Directes

Website

https://vacances-directes.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Vacances Directes (operating Tohapi) is a French online camping marketplace founded in 1976, aggregating 400+ curated destinations across Europe for families and leisure travelers seeking mobile-home, tent, and pitch bookings with installment payment and cancellation insurance options.

Ownership category

akta.pro rank

Product category

Outdoor hospitality and camping vacation bookings

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Camping holiday bookings
• Mobile home rentals
• Outdoor hospitality
• Vacation booking platform
• European campsite reservations

Headquarters

HQ city

Taden

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Camping holiday bookings: Revenue generated from commission on camping holiday bookings including mobil-home, tent, and campsite slot rentals. Customers pay for accommodations at partner campings through the platform.
2. Cancellation insurance: Sale of cancellation insurance products for booking protection

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vacances Directes operates the Tohapi by Homair online camping holiday booking platform, giving consumers access to more than 400 curated campings across France and Europe. Customers can reserve mobile-home accommodations in four comfort tiers (Classic, Comfort, Premium, Ultimate), equipped tents (Lodge and Safari), and traditional campsite pitches, with optional add-ons such as cancellation insurance and fee-free installment payments through Oney Bank.

Product overview

Tohapi by Homair is an online camping vacation booking platform and part of the European Camping Group. The platform offers over 400 campsites across France and Europe with diverse accommodation options including four ranges of mobile homes (Classic, Comfort, Premium, Ultimate), equipped tents (Lodge and Safari), chalets, and traditional campsite pitches. Additional services include water parks, children's clubs with mascots Topi and Homi, meal plans, cancellation insurance, installment payment options via ONEY BANK, and a loyalty program. The 2026 season introduced five new destinations including campsites in Sardinia, Côte d'Azur, and Brittany.

Differentiator

Problem solved

Functional benefit

Products and services

• Tohapi by Homair Camping Booking Platform Online camping and vacation accommodation booking platform offering access to over 400 campsites across France and Europe, featuring mobile-home rentals, tent pitches, and equipped tents for families and leisure travelers.
• Mobile-Home Rentals (Classic, Comfort, Premium, Ultimate) Mobile-home accommodations offered in four comfort ranges (Classic to Ultimate) for 2–6 people, featuring equipped kitchens, bathrooms, terraces, and optional air conditioning, located at partner campings across France and Europe.
• Equipped Tents (Lodge and Safari) Equipped tent accommodations including Lodge and Safari styles offering 16 m² or more of interior space with all necessary equipment for nature-immersed camping experiences.
• Campsite Pitches Campsite pitches for tents, caravans, and motorhomes with optional services including electricity, water, private sanitation, and kitchen facilities.
• Cancellation Insurance (Assurance Annulation) Standalone cancellation insurance service offered to protect camping bookings and provide peace of mind for vacation planning.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered parent company, sister brand and minor.

• European Camping Group (ECG)parent companyOthersTohapi is a brand of European Camping Group (ECG), the European leader in camping and outdoor services. ECG operates multiple camping holiday brands including Homair and Marvilla Parks.
• Homairsister brandOthersTohapi is a brand of Homair Vacances SAS. Both brands operate under the ECG umbrella. Homair is also a camping holiday booking platform.
• Marvilla Parkssister brandOthersMarvilla Parks is a sister brand under ECG, operating camping holiday destinations across Europe.
• Oney BankminorOthersOney Bank provides installment payment solutions (paiement en plusieurs fois) allowing customers to spread camping holiday costs over multiple payments without fees.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor integration provides Travellers' Choice awards and customer reviews for campings listed on the Tohapi platform, building trust and aiding customer decision-making.
• VACAFminorOthersPartnership with VACAF (Vacances Animées Familles) offering approved campings for families receiving government vacation assistance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Global alternative accommodation platform that has expanded into unique outdoor stays and campgrounds in Europe, competing for travelers seeking non-traditional lodging experiences.
• Sunweb Group: Large European tour operator with a significant camping holidays vertical including its own accommodation at European campsites, broader portfolio than Tohapi but directly overlapping in family camping holidays.
• Booking.com (camping section): Global OTA with a growing inventory of campgrounds and holiday parks across Europe, competing for the same end-customer with vastly greater marketing reach and brand recognition.

Direct peers

• Vacansoleil: Dutch-headquartered camping holiday specialist offering mobile homes and tents at European campgrounds, directly comparable to Tohapi's product offering and target customer base of European family camping travelers.
• Pitchup.com: Online campsite booking marketplace covering European destinations with both tents and touring caravan pitches, comparable aggregator model though with broader accommodation types including glamping.
• Eurocamp: UK-based operator of European camping holidays with mobile home and lodge accommodations, directly competing in the same family camping segment across France and southern Europe.
• Canvas Holidays: UK camping holiday operator offering fully-equipped tents and mobile homes across European campsites, directly comparable in product, customer segment, and geographic focus.
• Roan Camping Holidays: European camping holiday provider operating mobile homes and tents at premium partner campgrounds, directly competing for the same family and leisure traveler segment across France and southern Europe.

Emerging players

• Camping.info: European campsite directory and review platform that connects campers with campgrounds across the continent, serving as a discovery channel that may compete for organic search-driven camping traffic.
• Campanda: European campsite booking marketplace that aggregates independent campgrounds with direct online booking, a more focused competitor to Tohapi's aggregation model though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/campingtohapi
• Facebookfacebook.com/camping.tohapi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vacances Directes