GT Sport Organization

What GT Sport Organization does

GT Sport Organization (legal entity: GRAN TURISMO SPORT ORGANIZACIÓN, SL) is a privately-held motorsport event promotion company headquartered in Madrid, Spain, founded in 1998 by former racing driver Jesús Pareja. The company organizes and operates three core racing championships — International GT Open (premier GT3/GT2 sports car racing), Euroformula Open (Formula 3-level single-seater series using Dallara 324 chassis with TOMS engines and Pirelli tires, positioned as a developmental ladder toward F2/F1), and GT Cup Europe (GT3/GT4 format). The 2026 calendar spans eight European venues: Barcelona, Portimao, Spa-Francorchamps, Misano, Hungaroring, Paul Ricard, Hockenheim, and Monza.

The underlying technology is a motorsport event management platform comprising three operational layers: (1) a live timing and scoring system (cronococa.com) delivering real-time lap times, sector analysis, and race standings; (2) a live TV/streaming capability distributed globally via YouTube and regional broadcasters including Servus TV, MAV TV, Sport TV, Digi Sport and Motorwija; and (3) a private member portal (area-privada.gtsport.es) for team/driver registration and event documentation. Media accreditation processes and a digital media archive complete the operational infrastructure.

The business model combines three revenue streams: (1) transaction-based event organization and entry/registration fees from participating teams and drivers; (2) licensing/royalty revenue from international media rights and broadcasting; and (3) advertising/sponsorship revenue from automotive and energy brand partners including Michelin, Panta, and Pirelli. Customer segments span professional racing teams and drivers (primary), automotive manufacturers seeking brand exposure (Ferrari, Lamborghini, Porsche, McLaren, Audi, etc.), media/broadcasters, and motorsport spectators. The company is sanctioned by the FIA as an officially registered championship organizer and holds core supplier relationships with Dallara, TOMS, Michelin and Pirelli that lock technical specifications across seasons.

Name

GT Sport Organization

Legal name

GRAN TURISMO SPORT ORGANIZACIÓN, SL

Website

https://gtsport.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

GT Sport Organization is a Madrid-based motorsport event promoter founded in 1998 that organizes three FIA-sanctioned European racing championships — International GT Open, Euroformula Open, and GT Cup Europe — across eight European circuits, serving professional racing teams, automotive OEMs, sponsors, broadcasters, and motorsport spectators.

Ownership category

akta.pro rank

Product category

Motorsport Event Promotion

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Motorsport event promotion
• GT racing series
• Formula racing championships
• Race broadcasting
• Live timing services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Organization and Entry Fees: Revenue generated from organizing racing events and collecting entry/registration fees from participating teams and drivers
2. Media Rights and Broadcasting: TV broadcasting rights and live streaming across international broadcasters in Europe, Asia, Africa, and the Americas
3. Sponsorship: Partnerships with automotive brands (Michelin, Panta) and other sponsors across racing series

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GT Sport Organization is a motorsport event promotion company that organizes and manages three professional racing championships — International GT Open (GT3/GT2 endurance racing), Euroformula Open (Formula 3-level single-seater championship), and GT Cup Europe (GT3/GT4 sports car racing) — across major European circuits. The company delivers complete race weekend management including live timing, TV production, broadcasting distribution, team/driver registration, and international media coverage.

Product overview

GT Sport Organization is a sports promotion company and motorsport series organizer founded in 1998 and based in Madrid, Spain. The company operates a portfolio of three distinct racing series: International GT Open (premier GT3/GT2 endurance racing), Euroformula Open (Formula 3-level single-seater championship using Dallara 324 chassis), and GT Cup Europe (GT3/GT4 sports car racing). These series run across major European circuits including Barcelona, Spa-Francorchamps, Monza, Paul Ricard, Hungaroring, Hockenheim, and Portimao. Supporting infrastructure includes a Private Area portal for team/driver management, a live timing system powered by Cronococa, and a TV/streaming platform with global broadcast reach through YouTube and regional broadcasters. The company was founded by former driver Jesús Pareja and has organized events since 1998, including previously the Spanish F3 Championship until 2008.

Differentiator

Problem solved

Functional benefit

Brands

• International GT Open: International GT racing championship organized by GT Sport
• Euroformula
• GT Cup Europe

Products and services

• International GT Open A premier GT racing championship featuring GT3 and GT2 sports cars competing at major European circuits, organized by GT Sport Organization. Targeted at professional racing teams and drivers.
• Euroformula Open A Formula 3-level single-seater racing championship using Dallara 324 chassis with Tom's engines and Pirelli tires, serving as a developmental stepping stone for drivers progressing toward Formula 2 and Formula 1. Targeted at professional racing drivers and teams.
• GT Cup Europe A GT racing championship featuring GT3 and GT4 sports cars competing at European circuits, supporting the International GT Open as part of the GT Sport event platform. Targeted at professional racing teams and drivers.
• Private Area Portal A secure member portal providing team management tools, event documentation, and exclusive content access for racing teams and drivers participating in GT Sport series.
• Live Timing System Real-time race timing and scoring platform powered by Cronococa, providing live lap times, sector analysis, and race standings during GT Sport racing events for teams, media, and spectators.
• GT Open TV / Streaming Platform Live streaming and video content platform for GT Open and Euroformula races, broadcast globally through YouTube and regional television networks including Servus TV, MAV TV, Sport TV, and Digi Sport. Targeted at motorsport fans, broadcasters, and media.
• Media Portal Digital media archive providing race photos, videos, press releases, and accreditation information for accredited media covering GT Sport racing series events.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MichelincoreStrategic or Co-development PartnerOfficial tire partner for GT racing series. Michelin branding appears across GT Open, Euroformula, and GT Cup Europe events, with logo displayed on series websites and event materials.
• PantacoreStrategic or Co-development PartnerFuel partner for racing series. Panta logo appears on partner sections of GT Open, Euroformula, and GT Cup Europe websites.
• DallaracoreStrategic or Co-development PartnerOfficial chassis supplier for Euroformula Open. The series uses Dallara 324 chassis for all competing single-seater cars.
• TOMScoreTechnology or IntegrationEngine supplier for Euroformula Open. TOMS provides engines for the Dallara chassis competing in the series.
• PirellicoreTechnology or IntegrationOfficial tire supplier for Euroformula Open racing series. Brands displayed on Euroformula media pages.
• FIAcoreStrategic or Co-development PartnerMotorsport governing body sanctioning international GT Open and Euroformula Open championships as official FIA-registered racing series.
• Főnix MotorsportminorImplementation/ SI/ Consulting PartnerLocal promoter and operational partner for Hungaroring events, working with GT Sport Organization on Hungarian round organization.
• HungaroringminorChannel Partner/ Reseller/ DistributorRace venue partner hosting GT Sport events at the Hungaroring circuit in Hungary, providing facilities and hosting duties for racing weekends.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Motorsport Vision (MSV): UK-based circuit operator and series promoter (Brands Hatch, Donington, BTCC); comparable as an integrated venue + series-promoter model in European motorsport, with adjacent exposure to GT and club-racing categories.
• Dorna Sports: Commercial rights holder and promoter of MotoGP and other series; a benchmark for how a privately-held motorsport promoter monetizes media rights, hospitality, and sponsorships across a global calendar.
• WRC Promoter GmbH: Promoter of the FIA World Rally Championship; comparable as a single-entity motorsport championship promoter selling international media rights and sponsor inventory across a multi-round calendar.
• FIA Formula 2 / Formula 3 Championships: FIA-sanctioned F2 and F3 championships sit directly above Euroformula Open in the single-seater ladder; both use Dallara chassis and target the same driver-development economics, with F2/F3 commanding vastly higher entry fees and media rights.

Direct peers

• SRO Motorsports Group: Organizes GT World Challenge Europe, GT4 European Series, and the Intercontinental GT Challenge — the closest direct competitor to GT Open and GT Cup Europe, running GT3/GT4 championships at many of the same European circuits with overlapping teams and manufacturers.
• Creventic (24H Series): Dutch-based promoter of the 24H Series endurance championships for GT and touring cars; operates GT3/TCR customer racing at European circuits with comparable target audience (amateur/professional teams, Michelin-tire series).
• WSC Group (TCR World Tour): Operates TCR touring-car and other motorsport series; comparable as a privately-held motorsport series promoter that licenses a unified technical regulation across customer teams and sells media rights internationally.

Emerging players

• Funyo Sport: Organizer of the French FFSA GT Championship and related GT feeder series; partial overlap with GT Sport's GT Cup Europe in the European amateur/semi-pro GT customer-racing segment.
• Ultimate Cup Series: French organizer of GT, single-make, and prototype championships at European circuits; competes for amateur and semi-professional GT teams that might otherwise enter GT Cup Europe.

Regional players

• IMSA: Sanctioning body and promoter of WeatherTech SportsCar Championship and Michelin Pilot Challenge in North America; comparable as a GT3/endurance championship promoter in a complementary geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GTOPENseries
• Instagraminstagram.com/euroformula.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GT Sport Organization