What Martin & Levesque does

Martin & Levesque (legal entity ML Uniformes Martin & Levesque Inc.) is a Quebec-based B2B manufacturer and distributor of professional uniforms serving Canadian public-safety agencies and corporate clients. Founded circa 1998 from the combination of two established uniform companies, the firm operates from its headquarters at 420, 3e Avenue in Lévis, Québec, and employs 51–100 people. The company is privately held with no disclosed parent or external investor and is led by General Manager Sasha Beaudoin.

The product portfolio spans shirts, pants, sweaters, polos/T-shirts, outerwear, footwear, and accessories, organized by gender and by five activity sectors: Paramedics, Police/Public Safety, Fire, Transit, and Corporate. The company's technical differentiation rests on proprietary branded fabric platforms — notably B.COOL® (a bicomponent fabric pairing a fade-resistant polyester exterior with a cotton interior for moisture management) and 3XDRY® (a water- and dirt-repellent 4-way stretch treatment) — combined with licensed Gore technologies (GORE-TEX, WINDSTOPPER) and a Canadian distribution partnership with Blauer. The firm also markets the M&L Collection private-label sub-brand, and offers custom epaulettes, badges, and embroidery services.

Revenue is generated through a sales-led, account-based B2B go-to-market with dedicated account directors, supported by an e-commerce storefront (mluniforme.com), bilingual (French/English) downloadable product catalogs, and a B2B Client Portal for managing personalized uniform programs. Pricing is quote-based and not publicly disclosed. Distribution is direct and domestic, with no disclosed international footprint beyond the Blauer partnership.

Name

Martin & Levesque

Legal name

ML Uniformes Martin & Levesque Inc.

Website

https://mluniforme.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Martin & Levesque is a Quebec-based B2B uniform manufacturer and distributor serving Canadian public safety agencies (police, fire, EMS, transit) and corporate clients with proprietary fabric technologies, account-based sales, and a client portal for personalized uniform program management.

Ownership category

akta.pro rank

Product category

Uniform Manufacturing

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Leather & Leather Products (3100)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Public Safety & Law Enforcement Uniforms (CRAAALAC), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

Keywords

• Uniform manufacturing
• Public safety apparel
• Corporate uniforms
• Tactical clothing
• Uniform distribution

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Uniform Manufacturing and Distribution: Manufactures and distributes uniforms for police, firefighters, paramedics, transit personnel, corporate employees, and security personnel. Products include shirts, pants, outerwear, sweaters, accessories, and footwear.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Martin & Levesque manufactures and distributes a complete portfolio of professional uniforms — shirts, pants, sweaters, polos/T-shirts, outerwear, footwear, and accessories — for police, firefighters, paramedics, wildlife agents, transit personnel, corporate clients, and security agents in Canada. The company also operates a Client Portal platform for managing personalized uniform programs and offers custom epaulette and badge personalization services. Production leverages proprietary performance fabric technologies such as B.COOL and 3XDRY, as well as partnerships with Gore for GORE-TEX and WINDSTOPPER membranes.

Product overview

Martin & Levesque is a Quebec-based manufacturer and distributor of professional uniforms serving police, firefighters, paramedics, transit authorities, corporate clients, and security personnel. The company offers a comprehensive portfolio of products organized by gender (Men/Women) and product type (Shirts, Pants, Sweaters, Polos/T-Shirts, Outerwear, Accessories). Core product technologies include B.COOL® (moisture-wicking bicomponent fabric), 3XDRY® (water-repellent stretch fabric), FLEXFORCE™ (tactical stretch pants), and STREETGEAR® (cargo and tactical wear). The company also offers a Client Portal for managing personalized uniform programs and provides custom epaulettes and badge services. Products are distributed across five activity sectors: Paramedics, Police/Public Security, Fire, Transit, and Corporate.

Differentiator

Problem solved

Functional benefit

Brands

• M&L Collection: Private label collection featuring wool socks, polo shirts, and mock neck shirts under the M&L brand.

Products and services

• Uniform Shirts Men's and women's uniform shirts in poly/cotton, poly/rayonne, Oxford, and SuperShirt styles for police, corporate, and other professional sectors.
• Uniform Pants Uniform and tactical pants including FLEXFORCE cargo stretch styles for police, fire, EMS, transit, and corporate personnel.
• Uniform Sweaters Commando sweaters, fleece-lined vests, and tactical pullovers for cold-weather and duty wear across sectors.
• Polos and T-Shirts Performance polos, base layers, and t-shirts incorporating B.COOL and 3XDRY proprietary fabric technologies for active uniform wear.
• Outerwear Men's and women's uniform outerwear including GORE-TEX 3-layer coats, multi-function jackets, softshell jackets, reversible waterproof blousons, and trouser liners.
• Uniform Accessories Men's and women's uniform accessories including leather belts, nylon belts, ties, clip ties, caps, wool socks, work boots, and CSA-certified tactical boots.
• Client Portal (Portail Client) Online ordering and uniform program management platform for businesses, enabling inventory management and order administration for personalized uniform programs adaptable to each organization's needs.
• Personalized Epaulettes and Badges Service Custom epaulettes and badge personalization service offered to clients at competitive pricing through their dedicated account director.
• M&L Collection (Private Label Line) Private label M&L Collection apparel line featuring wool socks, polo shirts, and mock neck shirts under the M&L brand, complementing the broader uniform catalogue.

Quantifiable outcome

• Fabrics maintain color for over 100 wash cycles
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cintas Corporation: Large North American uniform services and supplies company offering rental, lease, and purchase programs across a wide customer base including public safety. Overlaps with M&L in uniform category but addresses mass-market corporate and industrial customers rather than specializing in public-safety performance apparel.
• UniFirst Corporation: Major North American uniform services and uniform-product provider serving industrial, commercial, and public-sector customers. Same broad industry but a much larger scale and broader customer mix than M&L's specialist focus.
• Mark's / Canadian Tire (Workwear Division): Canadian apparel and footwear retailer with a substantial workwear category. Domestic to M&L and overlapping in workwear/polos/accessories, but predominantly a multi-brand retailer rather than a uniform program manufacturer for public-safety agencies.

Direct peers

• 5.11 Tactical: US-based manufacturer and retailer of tactical apparel, uniforms, and gear for law enforcement, fire, EMS, and security professionals. Highly comparable to M&L in product category (polo shirts, tactical pants, outerwear) and target customer (public safety officers); broader scale and DTC retail footprint.
• Spiewak: New York-based manufacturer of public safety and uniform apparel for police, fire, and EMS; offers jackets, shirts, and duty garments under proprietary brands. Mirrors M&L's specialization in technical fabric apparel for first responders.
• Elbeco: US-based uniform manufacturer specializing in police, fire, and EMS garments with proprietary fabric technologies. Direct head-to-head competitor in core public-safety verticals that M&L serves with shirts, pants, and outerwear.
• Workrite Uniform Company: US-based manufacturer of flame-resistant (FR) workwear and uniforms for industrial, utility, and public-safety sectors. Comparable manufacturing model with technical-fabric focus and uniform-program distribution.
• Flying Cross / Fechheimer (Battison): Manufacturer of public safety uniforms (police, sheriff, fire) under the Flying Cross brand, including shirts, pants, and duty outerwear. Closely comparable product categories, customer base, and uniform-program sales motion.
• Blauer Manufacturing Company: US-based pioneer in performance public-safety uniforms (police, fire, EMS) using proprietary fabrics such as B.COOL, 3XDRY, and GORE-TEX partnerships. Named partner of Martin & Levesque and a direct competitor in adjacent markets; overlap is near-total in product technology and customer verticals.

Regional players

• Crestline Uniforms / Chernoff Manufacturing: Canadian distributor/manufacturer of public-safety and corporate uniforms serving municipalities, transit, and corporate accounts in Canada. Closest regional peer to M&L in geography and customer mix, though historically stronger in Western Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mluniforme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin & Levesque