Radio Tropical FM 107.9

What Radio Tropical FM 107.9 does

Radio Tropical FM 107.9 is a Brazilian commercial FM radio station broadcasting at 107.9 MHz in the São Paulo metropolitan market, with corporate registration (CNPJ 52.653.391/0001-47) and an operating headcount of 11-50 employees. The station's core offering is a live over-the-air broadcast format featuring a named roster of nine on-air announcers, supported by an active social media presence on major platforms.

The station has extended its distribution beyond traditional FM via dedicated mobile applications on iOS and Android, developed in partnership with UniPlay Brasil, and has built an on-demand podcast catalog including Tropicast, Na Geral, and Éramos Todos Jovens. The promotion ecosystem includes partnerships with local consumer-facing brands such as Cinemark, Thermas da Mata, Morumbi Park, Giuliana Flores, Altitude Trampolim Park, KGV Kart Center, and others, used for audience engagement and cross-promotion.

Revenue is generated through commercial advertising, with no public pricing disclosure and no named advertiser customers in the available data. There is no evidence of funding rounds, M&A activity, leadership changes, patents, or AI/ML capabilities. The business operates as a privately held regional broadcaster with a digital extension strategy layered on top of its licensed FM frequency.

Name

Radio Tropical FM 107.9

Legal name

Rádio Tropical

Website

https://radiotropicalfm.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Tropical FM 107.9 is a privately held Brazilian FM radio station broadcasting at 107.9 MHz in the São Paulo metropolitan area, serving local listeners with live programming, mobile apps, podcasts, and social media content, monetized through commercial advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• FM radio broadcasting
• Music entertainment
• Podcast production
• Radio advertising
• Digital audio streaming

Headquarters

HQ city

Vila Nova De Gaia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Advertising: Radio advertising is sold to businesses wanting to reach the station's audience. Advertisements are broadcast across the radio station and promoted through social media, app, and website platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Radio Tropical FM 107.9 is a Brazilian FM radio station broadcasting at 107.9 MHz from São Paulo, offering live music programming, celebrity interviews, podcasts, and community engagement. The station distributes audio content through FM broadcast, mobile apps (iOS/Android), website streaming, and social media channels, while monetizing primarily through commercial advertising.

Product overview

Radio Tropical FM 107.9 is a traditional FM radio station based in São Paulo, Brazil, operating as a single unified offering with multiple distribution channels. The core product is the radio broadcast at 107.9 FM frequency, complemented by native mobile applications for Android and iOS devices. The station extends its content through podcast series including Tropicast, Na Geral, and Éramos Todos Jovens. Additional services include an online music request feature (Peça sua Música), promotional contests, and commercial advertising across radio, social media, app, and website platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Tropicast: Podcast series featuring interviews with celebrities and personalities including Dr. Vinicius Spazzapan, Paulo Gonçalves, MC Soffia, Thales Lessa, Zé Neto e Cristiano, and others.
• Na Geral Lives
• Podcast Éramos Todos Jovens

Products and services

• Rádio Tropical FM 107.9 Traditional FM radio station broadcasting at 107.9 MHz in São Paulo, Brazil, offering live audio streaming, music requests, on-air programming, celebrity interviews, and community engagement.
• Tropical FM Android App Official Android mobile application for Radio Tropical FM, available on Google Play Store for live listening and content access.
• Tropical FM iOS App Official iOS mobile application for Radio Tropical FM, available on Apple App Store for live listening and content access.
• TropiCast Podcast Podcast series featuring interviews with Brazilian celebrities and musicians including Zé Neto e Cristiano, MC Soffia, Israel e Rodolffo, Manoel Gomes, and others, distributed via YouTube.
• Na Geral Podcast YouTube channel featuring live content from the Na Geral program broadcast on Radio Tropical FM 107.9.
• Podcast Éramos Todos Jovens Podcast featuring conversations with Cyro Aguiar that explore youthful themes and nostalgia.
• Commercial Advertising Service Multi-platform advertising solutions sold to businesses wanting to reach the station's audience, with advertisements broadcast across radio and promoted through social media, mobile app, and website platforms.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Altitude Trampolim ParkminorOthersPromotion partner providing tickets to Altitude Trampolim Park as contest prizes for listeners.
• KGV Kart CenterminorOthersPromotion partner providing Vale Kart vouchers as contest prizes for listeners.
• Roda RicominorOthersPromotion partner providing tickets to Roda Rico attractions as contest prizes.
• Pedacinho do SolminorOthersPromotion partner providing pão de queijo kits as contest prizes for listeners.
• CinemarkminorOthersPromotion partner providing movie tickets as contest prizes for listeners.
• Thermas da MataminorOthersPromotion partner providing tickets to the water park as contest prizes.
• Kim PãesminorOthersPromotion partner providing bakery product kits as contest prizes.
• Morumbi ParkminorOthersPromotion partner providing tickets to Morumbi Park attractions.
• Giuliana FloresminorOthersPromotion partner providing flower delivery services for listener contests.
• Paulinha e AdrianominorOthersPromotional sponsors offering Pix giveaways of R$250 to listeners.
• UniPlay BrasilcoreTechnology or IntegrationTechnology provider for the station's mobile application development (br.com.uniplaybrasil.radiotropicalfmsp on Google Play and App Store).

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Transamérica FM: Major Brazilian FM music network with presence in São Paulo. Directly comparable in music format, multi-platform distribution, and commercial advertising model.
• Antena 1: Brazilian radio network operating FM stations across multiple cities with multi-platform digital presence. Comparable in format (popular/adult contemporary music) and advertising-supported business model.
• Jovem Pan FM: Major Brazilian commercial FM radio network with strong São Paulo presence and multi-platform digital distribution. Operates a comparable music/talk format and competes for the same São Paulo listener and advertiser base.
• Nativa FM: Brazilian FM music station with multi-city presence including São Paulo. Competes in the popular/sertanejo music space with similar digital distribution and commercial advertiser base.
• Mix FM: Brazilian FM radio network with São Paulo presence focused on popular music programming. Directly comparable format, advertising model, and multi-platform strategy.
• Band FM: Brazilian FM network affiliated with Grupo Bandeirantes, with stations across multiple markets. Comparable in popular music format, multi-platform distribution, and ad sales motion.
• 89 FM: São Paulo-based FM radio station offering popular music and entertainment programming. Competes in the same metro for music listeners and advertising clients.
• Alpha FM: São Paulo-based FM radio station focused on popular Brazilian music and entertainment. Direct competitor for listeners and local advertising dollars in the same metro market.
• Kiss FM: Brazilian FM music station serving major metros including São Paulo. Competes head-to-head with Rádio Tropical for music-format listeners and SMB advertisers in the same sertanejo/pop segment.

Broad incumbents

• CBN (Central Brasileira de Notícias): Major Brazilian radio network operated by Grupo Globo, with news/talk format across many markets. Comparable as an established commercial radio broadcaster in São Paulo with broader network scale, though different content format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Tropical1079
• YouTubeyoutube.com/tropicalfm1079sp
• Facebookfacebook.com/tropicalfmoficial
• Instagraminstagram.com/tropical1079
• LinkedInlinkedin.com/company/tropicalfm

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Tropical FM 107.9